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Roberto Iriondo is an executive marketing advisor and consultant based in Pittsburgh, PA, working with AI startups and established AI companies across the US. His Pittsburgh digital marketing advisory covers web strategy, content, SEO, and growth for businesses launching new ventures or scaling existing ones.

Roberto co-founded Towards AI in 2019, which was acquired in 2022. He previously served as Head of Technical Content at Cohere and Snorkel AI, and as an advisor to the president of MBZUAI on projects like LLM360. His past clients include Amazon Science, Lambda, Determined AI, Gather AI, and Udacity.

The consultancy offers end-to-end marketing support, from initial launch planning to ROI-focused growth strategies for AI companies that want technical credibility paired with practical execution.