Danish Digital Marketing Agencies Websites

Frequently Asked Questions

What services do digital marketing agencies typically offer?

Most agencies provide a core set of services, including SEO, paid advertising (PPC), social media marketing, content creation, and email marketing. Full-service agencies also handle web design, branding, video production, and marketing automation.

Many agencies specialize in specific areas like B2B lead generation or e-commerce growth. The right mix depends on your business goals and current marketing gaps.

How much do digital marketing agencies charge?

Agency pricing varies widely based on scope and agency size. Small agencies typically charge $1,000-$10,000 monthly, while mid-size firms range from $10,000-$50,000 per month.

Common pricing models:

• Retainer: Fixed monthly fee for ongoing services
• Project-based: One-time fee for specific campaigns
• Performance-based: Payment tied to results (leads, sales)
• Hourly: $75-$300 per hour, depending on expertise

Expect to invest at least $2,500 monthly for meaningful results from a quality agency.

How do I choose the right digital marketing agency?

Start by evaluating agencies based on their proven results in your industry. Request case studies showing specific metrics like traffic growth, conversion rates, or ROI from similar businesses.

Check their team's expertise and certifications (Google Ads, Meta Blueprint, HubSpot). Meet the actual team members who'll work on your account, not just the sales team.

Consider these comparison factors:

• Industry experience: Do they understand your market?
• Service alignment: Can they handle all your needs or will you need multiple vendors?
• Communication style: Do they explain strategies clearly?
• Reporting transparency: Will you get regular, detailed performance reports?
• Contract flexibility: Are you locked into long-term commitments?

What's the difference between hiring an agency vs. in-house marketing?

Agencies provide instant access to diverse specialists and proven systems without the overhead of full-time salaries and benefits. You get a complete team (strategist, designer, copywriter, analyst) for less than hiring one senior marketer.

In-house teams offer deeper brand knowledge and faster internal communication. They're fully dedicated to your company but require significant time and resources to build.

Most growing businesses benefit from starting with an agency, then gradually building in-house capabilities for core functions while keeping specialized work outsourced.

How long before I see results from a digital marketing agency?

Quick wins from paid advertising can appear within 2-4 weeks. SEO and content marketing typically need 3-6 months to show significant organic traffic growth.

Realistic timeline expectations:

• Month 1-2: Strategy development, account setup, initial campaigns
• Month 3-4: First measurable improvements, optimization begins
• Month 6+: Consistent growth, compound returns from ongoing efforts

Beware agencies promising overnight success or guaranteed first-page rankings within weeks.

Should I hire a local agency or work with a remote team?

Remote agencies often provide better value and access to specialized talent without geographic limitations. Most digital marketing work happens online anyway, making location less relevant.

Local agencies offer advantages for businesses needing on-site photography, event marketing, or deep local market knowledge. Face-to-face meetings can also strengthen partnerships for complex projects.

Choose based on expertise and results rather than proximity. Video calls and project management tools make remote collaboration seamless.

What red flags should I watch for when evaluating agencies?

Avoid agencies that guarantee specific rankings or use "proprietary secret methods." Legitimate agencies explain their strategies clearly and follow search engine guidelines.

Warning signs:

• No case studies or client references
• Extremely low prices (under $500/month)
• Lock-in contracts without performance clauses
• Outsourcing to unnamed third parties
• One-size-fits-all packages without customization
• Focus on vanity metrics instead of business outcomes

How do I measure if my agency is delivering value?

Track metrics that directly impact revenue: qualified leads, conversion rates, customer acquisition cost, and return on ad spend. Avoid focusing solely on traffic or social media followers.

Set up monthly performance reviews examining:

Your agency should provide dashboards showing these metrics with clear explanations of performance and next steps.

What questions should I ask agencies during the selection process?

Focus questions on understanding their process and proving their expertise:

Strategy questions:

• How do you develop marketing strategies for businesses like mine?
• What would be your 90-day plan for our account?
• How do you stay updated on algorithm changes and new platforms?

Performance questions:

• Can you share three case studies with similar businesses?
• What was your biggest campaign failure and what did you learn?
• How do you handle underperforming campaigns?

Practical questions:

• Who exactly will work on our account daily?
• How often will we communicate and through what channels?
• What happens if we need to pause or end the contract?

When should a business hire its first digital marketing agency?

Consider hiring an agency when you're consistently generating revenue but growth has plateaued. Most businesses benefit from professional marketing once they're making $500K+ annually and can invest $2,000+ monthly in marketing.

Signs you're ready:

• Your DIY marketing efforts aren't scaling
• Competitors are outpacing your online presence
• You're turning away business and need more qualified leads
• You have a budget but lack time or expertise to execute

Starting earlier with a focused strategy (like PPC only) often beats waiting for the "perfect" time to hire a full-service agency.