Joe La Pompe's blog

Joe La Pompe is an advertising blog that has tracked similar ad ideas worldwide since 1999. Each post pairs two campaigns side by side and asks one question: copycat or coincidence?

The blog covers print, outdoor, and digital ads across categories like cars, social causes, and consumer brands. Readers can vote on each pairing and add comments, making it a running conversation about originality in the ad industry.

Content is published in English and French, with an archive of cases that has become a reference for creative directors, students, and anyone watching how ideas travel.