Rob Bettis

Rob Bettis is a fractional paid media manager based in Chattanooga, TN, working with Shopify and eCommerce brands. He brings 15 years of paid media experience and an MBA, with a focus on profit-driven growth rather than vanity metrics like ROAS.

Services include the Profit Audit™, fractional paid-media management, and a contribution-margin calculator for eCommerce founders. Rob plugs in directly with founder-led brands as a senior partner, owning ad strategy across Meta, Google, and other channels. The model is built for brands that have outgrown traditional agency setups and want a single expert to handle their account end-to-end.