Cupcakes and Cashmere

Cupcakes and Cashmere is a lifestyle brand and online shop founded by Emily Schuman in 2008. What started as a fashion and food blog has grown into a full media and e-commerce business. The site features style guides, home decor ideas, recipes, and personal stories aimed at modern women.

Emily has authored two bestselling books and launched her own clothing, jewelry, bedding, and candle lines. The curated online shop carries jewelry designed by Emily alongside small-brand loungewear, candles, beauty products, and homeware.