Wendy Woodhead Copywriter Proofreader

9 tips to get mobile optimised content

What the hell is mobile optimised content? Well, in 2016, Google announced that mobile had finally overtaken desktop with over 51% of searches performed on tablets and smartphones. What does that mean for your website? Simply: that it needs ...

Will Trump stay loyal to his brand?

Last week I wrote about what content marketers can learn from Brexit and the US election. But in the wake of Donald Trump becoming president-elect, something quite startling has emerged. Is it me or has he completely changed tack? Prior to his ...

What your content marketing can learn from Brexit and the US election

At the start of 2016, we didn’t know that the UK would vote to leave the European Union and the US would vote Donald Trump over Hillary Clinton as their new president. But it’s happened, despite these two causes apparently being the rank ...