Clients Oasis | Business Marketing Coach | Business Coaching

In today’s business world where content marketing is king, customer testimonials have gained a lot of traction. According to Dimensional Research, 90% of buyers who read positive customer success content claimed that it influenced their purchasing decision. This is because they trust the results others say they have gotten, to what you tell them.

Not to be harsh, prospects will take the word of a satisfied client over yours. It’s a human thing. Customer testimonials send a message of trust in your marketing campaign. Customers now have zero tolerance for sleazy marketing tactics. They are tired of marketing tactics that focus on the business and not on them. So, they prefer marketing messages that they can identify with and connect to. Hence, there is a need to prioritize customer testimonials in your marketing campaign.
Added: June 14, 2019
Authority: 10
Language: English
Type: Blog
Category: B2B Blogs
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