Awake at 2 o’clock? is, and has been since 2008, John F. Dini's writings on the myriad of roles of a business owner. It covers the day-to-day realities of running a company; marketing, sales, management, finance, leadership and planning. While he clearly has a pro-entrepreneurial point of view, he attempts to keep “Awake at 2 o’clock?” focused on practical advice and experience. It is intended to look like a more formal site laid out much like a business column which is updated weekly.