Cupcakes and Cashmere

Cupcakes and Cashmere is a premier lifestyle blog founded by Emily Schuman in 2008. The site attracts over 100,000 daily visitors, featuring content that spans fashion, beauty, home decor, and personal stories. Emily published a New York Times bestseller and built a full lifestyle company. Her 600K+ Instagram followers enjoy monthly beauty favorites, room makeovers, and authentic lifestyle advice. The blog stands out for its achievable style tips and seasonal content.