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AMP-lify Your Digital Marketing in 2018

11/20/2017 18:02:00 PM

Posted by EricEngeShould you AMP-lify your site in 2018?This is a question on the mind of many publishers. To help answer it, this post is going to dive into case studies and examples showing results different companies had with AMP.If you’re ...

Geomodified Searches, Localized Results, and How to Track the Right Keywords and Locations for Your Business - Next Level

11/19/2017 18:04:00 PM

Posted by jocameronWelcome to the newest installment of our educational Next Level series! In our last episode, our fearless writer Jo Cameron shared how to uncover low-value content that could hurt your rankings and turn it into something valuable. ...

How Google AdWords (PPC) Does and Doesn't Affect Organic Results - Whiteboard Friday

11/16/2017 18:08:00 PM

Posted by randfishIt's common industry knowledge that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work? In today's Whiteboard Friday, Rand covers the ways paid ads influence organic results ...

How to Make Your Website More Secure (So Google Doesn't Punish You)

11/15/2017 18:03:00 PM

Posted by lkolowichThanks to the buzz around website hacking and personal data theft in recent years, most Internet users are aware that their sensitive information is at risk every time they surf the web.And yet, although the personal data ...

How to Build the Right Content Marketing Strategy for SEO Growth

11/14/2017 18:03:00 PM

Posted by AlliBerry3Delivering content that best serves the needs of users is certainly top-of-mind for many SEOs since the Hummingbird algorithm update and subsequent buzz around RankBrain. It sounds easy enough in theory, but what does that ...

Rewriting the Beginner's Guide to SEO

11/13/2017 18:01:00 PM

Posted by BritneyMuller Many of you reading likely cut your teeth on Moz’s Beginner’s Guide to SEO. Since it was launched, it's easily been our top-performing piece of content: Most months see 100k+ views (the reverse plateau ...

How Google Gives Us insight into Searcher Intent Through the Results - Whiteboard Friday

11/09/2017 18:05:00 PM

Posted by randfishWhen Google isn't quite sure what a searcher means just by their search query, the results (appropriately) cater to multiple possible meanings. Those SERPs, if we examine them carefully, are full of useful information. In this ...

Countdown to Launch: How to Come Up with Great Testing Ideas

11/07/2017 18:09:00 PM

Posted by ChrisDayleyWhether you are working on a landing page or the homepage of your website, you may be asking yourself, "Why aren't people converting? What elements are helping or hurting my user experience?" Those are good questions. When ...

How to Do a Keyword-Driven Content Audit (with Keyword Explorer)

11/06/2017 18:07:00 PM

Posted by Dr-PeteAs content marketers, we frequently suffer from What Have You Done For Me Lately Syndrome (WHYDFMLS). As soon as we're done with one piece of content, we're on to the next one, barely stopping to check analytics for a couple ...

The Local SEO Holiday Checklist – You Could Even Say It Glows

11/05/2017 18:02:00 PM

Posted by MiriamEllis“You know Dasher and Dancer and Prancer and Citations…”If you're in charge of the local search marketing for a business, you've got two groups to please at the holidays: your clients/superiors and consumers. You don't ...

Link Strategies that Stand the Test of Time: A Tribute to Eric Ward (Link Moses) - Whiteboard Friday

11/02/2017 19:04:00 PM

Posted by randfishThis week, we pay a special tribute to the late SEO pioneer Eric Ward. His link strategies formed the foundation of many of today's smartest approaches to links, and in this Whiteboard Friday, Rand covers several that are as ...

How to Use Keyword Explorer to Identify Competitive Keyword Opportunities

11/01/2017 19:08:00 PM

Posted by hayleyshermanYou may have heard by now that Moz launched a new feature within Keyword Explorer last week. We heard your requests, and we're super-excited for you to check out the new addition. The tool has been expanded to allow you ...

Help Us Improve: The 2017 Moz Blog Reader Survey Is Here

10/31/2017 19:06:00 PM

Posted by Trevor-KleinIt's been a couple of years since we last asked you all about what you enjoy most (and least) about the Moz Blog, and to say our company and our industry had changed in those couple of years would be an enormous unders ...

Unfiltered: How to Show Up in Local Search Results

10/30/2017 19:04:00 PM

Posted by sherrybonelliIf you're having trouble getting your local business' website to show up in the Google local 3-pack or local search results in general, you're not alone. The first page of Google's search results seems to have gotten smaller ...

How to Use the "Keywords by Site" Data in Tools (Moz, SEMrush, Ahrefs, etc.) to Improve Your Keyword Research and Targeting - Whiteboard Friday

10/26/2017 19:06:00 PM

Posted by randfishOne of the most helpful functions of modern-day SEO software is the idea of a "keyword universe," a database of tens of millions of keywords that you can tap into and discover what your site is ranking for. Rankings data like ...

How to Do a Competitor Analysis for SEO

10/24/2017 19:09:00 PM

Posted by John.ReineschCompetitive analysis is a key aspect when in the beginning stages of an SEO campaign. Far too often, I see organizations skip this important step and get right into keyword mapping, optimizing content, or link building. ...

Tangential Content Earns More Links and Social Shares in Boring Industries [New Research]

10/23/2017 19:09:00 PM

Posted by kerryjonesMany companies still don’t see the benefit of creating content that isn’t directly about their products or brand. But unless you have a universally interesting brand, you’ll be hard-pressed to attract much of an audience ...

NEW in Keyword Explorer: See Who Ranks & How Much with Keywords by Site

10/23/2017 06:51:53 AM

Posted by randfishFor many years now, Moz's customers and so, so many of my friends and colleagues in the SEO world have had one big feature request from our toolset: "GIVE ME KEYWORDS BY SITE!" Today, we're answering that long-standing request ...

How Links in Headers, Footers, Content, and Navigation Can Impact SEO - Whiteboard Friday

10/19/2017 19:02:00 PM

Posted by randfishWhich link is more valuable: the one in your nav, or the one in the content of your page? Now, how about if one of those in-content links is an image, and one is text? Not all links are created equal, and getting familiar with ...

Unlocking Hidden Gems Within Schema.org

10/17/2017 19:04:00 PM

Posted by alexis-sandersSchema.org is cryptic. Or at least that’s what I had always thought. To me, it was a confusing source of information: missing the examples I needed, not explaining which item properties search engines require, and overall ...

Google Shares Details About the Technology Behind Googlebot

10/15/2017 19:02:00 PM

Posted by goralewiczCrawling and indexing has been a hot topic over the last few years. As soon as Google launched Google Panda, people rushed to their server logs and crawling stats and began fixing their index bloat. All those problems didn’t ...

Does Googlebot Support HTTP/2? Challenging Google's Indexing Claims – An Experiment

10/15/2017 19:02:00 PM

Posted by goralewiczI was recently challenged with a question from a client, Robert, who runs a small PR firm and needed to optimize a client’s website. His question inspired me to run a small experiment in HTTP protocols. So what was Robert’s ...

Writing Headlines that Serve SEO, Social Media, and Website Visitors All Together - Whiteboard Friday

10/12/2017 19:07:00 PM

Posted by randfishHave your headlines been doing some heavy lifting? If you've been using one headline to serve multiple audiences, you're missing out on some key optimization opportunities. In today's Whiteboard Friday, Rand gives you a process ...

Do iPhone Users Spend More Online Than Android Users?

10/10/2017 19:02:00 PM

Posted by MartyMeanyApple has just launched their latest flagship phones to market and later this year they'll release their uber-flagship: the iPhone X. The iPhone X is the most expensive iPhone yet, at a cool $999. With so many other smartphones ...

How to Turn Low-Value Content Into Neatly Organized Opportunities - Next Level

10/09/2017 19:01:00 PM

Posted by jocameronWelcome to the newest installment of our educational Next Level series! In our last post, Brian Childs offered up a beginner-level workflow to help discover your competitor's backlinks. Today, we're welcoming back Next Level ...

Listen to MozPod, the Free SEO Podcast from Moz

10/09/2017 05:30:00 AM

Posted by BrianChildsWe're marketers. We know from firsthand experience that there aren’t enough hours in the day to do everything that needs to get done. And that's even more true once you commit to leveling up and learning new skills. The ...

Yes, Competitors Can Edit Your Listing on Google My Business

10/08/2017 19:07:00 PM

Posted by JoyHawkinsI decided to write this article in response to a recent article that was published over at CBSDFW. The article was one of many stories about how spammers update legitimate information on Google as a way to send more leads ...

Getting SEO Value from rel="nofollow" Links - Whiteboard Friday

10/05/2017 19:07:00 PM

Posted by randfishPlenty of websites that make it easy for you to contribute don't make it easy to earn a followed link from those contributions. While rel=nofollow links reign in the land of social media profiles, comments, and publishers, ...

New Findings Show Google Organic Clicks Shifting to Paid

10/04/2017 19:01:00 PM

Posted by Brian_WOn the Wayfair SEO team, we keep track of our non-branded click curves: the average click-through rate (CTR) for each ranking position. This helps us accurately evaluate the potential opportunity of keyword clusters. Over the ...

Special Notes for SABs Amid Decreased Local Search Visibility

10/03/2017 19:03:00 PM

Posted by MiriamEllisOne of the most common complaints I hear from service area business owners, like plumbers, locksmiths, and housekeepers, is that Google has always treated them as an afterthought. If you’re in charge of the digital marketing ...

The SEO Competitive Analysis Checklist

10/01/2017 19:01:00 PM

Posted by zeehjThe SEO case for competitive analyses“We need more links!” “I read that user experience (UX) matters more than everything else in SEO, so we should focus solely on UX split tests.” “We just need more keywords on these ...

Paid Social for Content Marketing Launches - Whiteboard Friday

09/28/2017 19:02:00 PM

Posted by KaneJamisonStuck in a content marketing rut? Relying on your existing newsletter, social followers, or email outreach won't do your launches justice. Boosting your signal with paid social both introduces your brand to new audiences ...

How to Track Your Local SEO & SEM: A Guide

09/26/2017 19:08:00 PM

Posted by nickpiernoIf you asked me, I’d tell you that proper tracking is the single most important element in your local business digital marketing stack. I’d also tell you that even if you didn’t ask, apparently. A decent tracking setup ...

How and Why to Do a Mobile/Desktop Parity Audit

09/25/2017 19:04:00 PM

Posted by EverettGoogle still ranks webpages based on the content, code, and links they find with a desktop crawler. They’re working to update this old-school approach in favor of what their mobile crawlers find instead. Although the rollout ...

Moz's Brand-New SEO Learning Center Has Landed!

09/25/2017 05:55:09 AM

Posted by rachelgooodmanmooreCHAPTER 1: A New HopeA long time ago in a galaxy far, far away, marketers who wanted to learn about SEO were forced to mine deep into the caverns of Google search engine result pages to find the answers to even the ...

10 Things that DO NOT (Directly) Affect Your Google Rankings - Whiteboard Friday

09/21/2017 19:05:00 PM

Posted by randfishWhat do the age of your site, your headline H1/H2 preference, bounce rate, and shared hosting all have in common? You might've gotten a hint from the title: not a single one of them directly affects your Google rankings. In ...

How to Prioritize SEO Tasks [+Worksheet]

09/20/2017 19:07:00 PM

Posted by BritneyMuller“Where should a company start [with SEO]?” asked an attendee after my AMA Conference talk. As my mind spun into a million different directions and I struggled to form complete sentences, I asked for a more specific ...

So You Want to Build a Chat Bot – Here's How (Complete with Code!)

09/19/2017 19:06:00 PM

Posted by R0bin_L0rdYou’re busy and (depending on effective keyword targeting) you’ve come here looking for something to shave months off the process of learning to produce your own chat bot. If you’re convinced you need this and just ...

The Anatomy of a $97 Million Page: A CRO Case Study

09/18/2017 19:05:00 PM

Posted by jkuriaIn this post, we share a CRO case study from Protalus, one of the fastest-growing footwear companies in the world. They make an insole that corrects the misalignment suffered by roughly 85% of the population. Misalignment is ...

Understanding and Harnessing the Flow of Link Equity to Maximize SEO Ranking Opportunity - Whiteboard Friday

09/14/2017 19:05:00 PM

Posted by randfishHow does the flow of link equity work these days, and how can you harness its potential to help improve your rankings? Whether you're in need of a refresher or you've always wanted a firmer grasp of the concept, this week's ...

Pros and Cons of HTTPS Services: Traditional vs Let's Encrypt vs Cloudflare

09/12/2017 19:04:00 PM

Posted by jrridleyIf you have a website property verified in Google Search Console, and the website is not HTTPS-secured, you’ve likely seen some form of the following message in your dashboard recently: After months of talk and speculation, ...

Announcing 5 NEW Feature Upgrades to Moz Pro's Site Crawl, Including Pixel-Length Title Data

09/12/2017 01:00:00 AM

Posted by Dr-PeteWhile Moz is hard at work on some major new product features (we're hoping for two more big launches in 2017), we're also working hard to iterate on recent advances. I'm happy to announce that, based on your thoughtful feedback, ...

The Beginner’s Guide to Structured Data for SEO: How to Implement Structured Data [Part 2]

09/10/2017 19:01:00 PM

Posted by bridget.randolphWelcome to Part 2 of The Beginner’s Guide to Structured Data: How to Implement Structured Data for SEO. In Part 1, we focused on gaining a high-level understanding of what structured data is and how it can be used ...

The 3 Easiest Link Building Tactics Any Website Can Use to Acquire Their First 50 Links - Whiteboard Friday

09/07/2017 19:03:00 PM

Posted by randfishWithout a solid base of links, your site won't be competitive in the SERPs — even if you do everything else right. But building your first few links can be difficult and discouraging, especially for new websites. Never fear ...

The E-Commerce Benchmark KPI Study 2017: 15 Essential Takeaways

09/06/2017 19:01:00 PM

Posted by Alan_ColemanIs your website beating, meeting, or behind the industry average? Wolfgang Digital’s 2017 E-Commerce Benchmark KPI Study is out with an even bigger sample size than ever before. Analyzing 143 million website sessions ...

The Beginner's Guide to Structured Data for SEO: A Two-Part Series

09/05/2017 19:03:00 PM

Posted by bridget.randolphPart 1: An overview of structured data for SEOSEOs have been talking about structured data for a few years now — ever since Google, Bing, Yahoo! and Yandex got together in 2011 to create a standardized list of attributes ...

State of Enterprise SEO 2017: Overworked SEOs Need Direction

09/04/2017 19:02:00 PM

Posted by NorthStarInboundThis survey and its analysis was co-authored with North Star Inbound's senior creative strategist, Andrea Pretorian.In the spring of 2017, North Star Inbound partnered up with seoClarity and BuzzStream to survey the ...

How to Diagnose Pages that Rank in One Geography But Not Another - Whiteboard Friday

08/31/2017 19:08:00 PM

Posted by randfishAre you ranking pretty well in one locale, only to find out your rankings tank in another? It's not uncommon, even for sites without an intent to capture local queries. In today's Whiteboard Friday, Rand shows you how to diagnose ...

What's Your AMP Traffic Really Doing? Set Up Reporting in 10 Minutes

08/30/2017 19:02:00 PM

Posted by Jeremy_GottliebThe other day, my colleague Tom Capper wrote a post about getting more traffic when you can’t rank any higher. I was really pleased that he wrote it, because it tackles a challenge I think about all the time. As SEOs, ...

Building a Community of Advocates Through Smart Content

08/29/2017 19:03:00 PM

Posted by Michelle_LeBlancFrom gentle criticism to full-on trolls, every brand social media page or community sometimes faces pushback. Maybe you’ve seen it happen. Perhaps you’ve even laughed along as a corporation makes a condescending ...

Going Beyond Google: Are Search Engines Ready for JavaScript Crawling & Indexation?

08/28/2017 19:06:00 PM

Posted by goralewiczI recently published the results of my JavaScript SEO experiment where I checked which JavaScript frameworks are properly crawled and indexed by Google. The results were shocking; it turns out Google has a number of problems ...

Relive MozCon with the 2017 Video Bundle

08/28/2017 07:16:52 AM

Posted by Danielle_LaundersMozCon may be over, but we just can’t get enough of it — and that's why our team has worked hard to bring the magic back to you with our MozCon 2017 Video Bundle. You'll have 26 sessions at your fingertips to watch ...

How to Determine if a Page Is "Low Quality" in Google's Eyes - Whiteboard Friday

08/24/2017 19:03:00 PM

Posted by randfishWhat are the factors Google considers when weighing whether a page is high or low quality, and how can you identify those pages yourself? There's a laundry list of things to examine to determine which pages make the grade and ...

The Voice Playbook – Building a Marketing Plan for the Next Era in Computing

08/23/2017 19:03:00 PM

Posted by SimonPensonPreface This post serves a dual purpose: it's a practical guide to the realities of preparing for voice right now, but equally it's a rallying call to ensure our industry has a full understanding of just how big, disruptive, ...

How to Optimize for Google's Featured Snippets to Build More Traffic

08/22/2017 19:01:00 PM

Posted by AnnSmartyHave you noticed it's getting harder and harder to build referral traffic from Google?And it's not just that the competition has got tougher (which it certainly has!).It's also that Google has moved past its ten blue links ...

How to Perform a Basic Local Business Competitive Audit

08/21/2017 19:02:00 PM

Posted by MiriamEllis“Why are those folks outranking me in Google’s local pack?” If you or a client is asking this question, the answer lies in competitive analysis. You’ve got to stack Business A up against Business B to identify the ...

The Perfect Blog Post Length and Publishing Frequency is B?!!$#÷x - Whiteboard Friday

08/17/2017 19:09:00 PM

Posted by randfishThe perfect blog post length or publishing frequency doesn't actually exist. "Perfect" isn't universal — your content's success depends on tons of personalized factors. In today's Whiteboard Friday, Rand explains why the ...

5 Tips to Help Show ROI from Local SEO

08/14/2017 19:01:00 PM

Posted by JoyHawkinsEarlier this year, when I was first writing my advanced local SEO training, I reached out to some users who work for local SEO agencies and asked them what they'd like more training on. The biggest topic I got as a result ...

SEO Above the Funnel: Getting More Traffic When You Can’t Rank Any Higher

08/13/2017 19:09:00 PM

Posted by Tom.CapperNormally, as SEOs, we follow a deceptively simple process. We identify how people are searching for our product, then we build or optimize pages or websites to match searcher intent, we make sure Google can find, understand, ...

Google (Almost Certainly) Has an Organic Quality Score (Or Something a Lot Like It) that SEOs Need to Optimize For - Whiteboard Friday

08/10/2017 19:03:00 PM

Posted by randfishEntertain the idea, for a moment, that Google assigned a quality score to organic search results. Say it was based off of click data and engagement metrics, and that it would function in a similar way to the Google AdWords ...

How to Find Your Competitor’s Backlinks - Next Level

08/09/2017 19:04:00 PM

Posted by BrianChildsWelcome to the newest installment of our educational Next Level series! In our last episode, Brian Childs equipped copywriters with the tools they need to succeed with SEO. Today, he's back to share how to use Open Site ...

11 Lessons Learned from Failed Link Building Campaigns

08/07/2017 19:11:00 PM

Posted by kerryjonesWe’ve created more than 800 content campaigns at Fractl over the years, and we’d be lying if we told you every single one was a hit. The Internet is a finicky place. You can’t predict with 100% accuracy if your content ...

Overcoming Corporate Roadblocks for Enterprise SEO Efficacy

08/06/2017 19:11:00 PM

Posted by jaredgardner"You don’t have an SEO strategy problem. You have an organizational efficacy problem." That is typically what I tell our new clients at Red Door Interactive (RDI). Poor organizational efficacy can be caused by several ...

Writing with Markdown for Better Content & HTML: Why & How To - Whiteboard Friday

08/03/2017 19:09:00 PM

Posted by wrttnwrdContent creation is hard enough without adding bad HTML into the mix. Echoing his recent talk at MozCon, we're excited to welcome Ian Lurie from Portent, Inc. on this episode of Whiteboard Friday. Learn how to cut out the cruddy ...

Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach

08/01/2017 19:17:00 PM

Posted by jcar7In the nearly three years the MeetEdgar blog went live, we’ve published more than 250 posts, written over 300,000 words, searched for hundreds of .gifs, and used our own tool to share our content 2,600 times to over 70,000 fans ...

45 Local SEO Pitfalls & How to Avoid Them

07/31/2017 19:11:00 PM

Posted by MiriamEllisThe classic 1982 Activision game, Pitfall!, was so challenging that most players believed you could only win by running out the 20-minute clock. The real point of this adventure, however, was to gather up all of the treasures ...

5 Tactics to Earn Links Without Having to Directly Ask - Whiteboard Friday

07/27/2017 19:14:00 PM

Posted by randfishTypical link outreach is a tired sport, and we've all but alienated most content creators with our constant link requests. In today's Whiteboard Friday, Rand outlines five smart ways to earn links to your site without having ...

The Lazy Writer’s Guide to 30-Minute Keyword Research

07/25/2017 19:19:00 PM

Posted by BritneyMullerYou, a content marketing ninja, are able to wield immense SEO reach with your content in ways most SEOs (*cough* like myself) can only dream of. BUT, you’re not leveraging keyword research to your advantage! The fact ...

A Beginner's Guide to Marketing Automation

07/24/2017 19:09:00 PM

Posted by Angela_PetteysTo say marketing automation is a complex subject is putting it mildly. On the surface it seems simple enough, but once you get just a little bit deeper into it, it’s overwhelming. Even if you work with marketing automation ...

Optimizing Sites for Featured Snippets with Q&A Content [Case Study]

07/23/2017 19:19:00 PM

Posted by NickRebuildGroupRanking near the top of the SERPs for short-tail keywords in competitive business verticals can be extremely difficult. Wikipedia, Dictionary.com, and similar sites have the market cornered on ranking at the top of ...

Is the New, Most Powerful Ranking Factor "Searcher Task Accomplishment?" - Whiteboard Friday

07/20/2017 19:13:00 PM

Posted by randfishMove over, links, content, and RankBrain — there's a new ranking factor in town, and it's a doozy. All kidding aside, the idea of searcher task accomplishment is a compelling argument for how we should be optimizing our sites. ...

"SEO Is Always Changing"... Or Is It?: Debunking the Myth and Getting Back to Basics

07/18/2017 19:03:00 PM

Posted by bridget.randolphRecently I made the shift to freelancing full-time, and it’s led me to participate in a few online communities for entrepreneurs, freelancers, and small business owners. I've noticed a trend in the way many of them ...

Fighting Review Spam: The Complete Guide for the Local Enterprise

07/17/2017 19:16:00 PM

Posted by MiriamEllisIt’s 105 degrees outside my office right now, and the only thing hotter in this summer of 2017 is the local SEO industry’s discussion of review spam. It’s become increasingly clear that major review sites represent ...

SEO for Copywriters: Tips on Measuring SEO Impact - Next Level

07/16/2017 19:03:00 PM

Posted by BrianChildsWelcome to the newest installment of our educational Next Level series! In our last episode, Brian Childs shared a few handy shortcuts for targeting multiple keywords with one page. Today, he's back to share how to use Google ...

SEO Best Practices for Canonical URLs + the Rel=Canonical Tag - Whiteboard Friday

07/13/2017 19:13:00 PM

Posted by randfishIf you've ever had any questions about the canonical tag, well, have we got the Whiteboard Friday for you. In today's episode, Rand defines what rel=canonical means and its intended purpose, when it's recommended you use it, ...

The MozCon 2015 Agenda Has Arrived!

05/13/2015 19:15:00 PM

Posted by EricaMcGillivrayWe're super-thrilled to say that it's finally here: the MozCon 2015 Agenda. MozCon is July 13-15 in Seattle. We have an outstanding lineup this year featuring topics ranging from technical SEO and email marketing to ...

Inverse Document Frequency and the Importance of Uniqueness

05/12/2015 19:13:00 PM

Posted by EricEnge In my last column, I wrote about how to use term frequency analysis in evaluating your content vs. the competition's. Term frequency (TF) is only one part of the TF-IDF approach to information retrieval. The other part is ...

You Finally Achieved Content Virality! Now What?

05/11/2015 19:16:00 PM

Posted by Isla_McKettaIf you've ever achieved the holy grail of content marketing success—true virality—you know the rush of endorphins as you watch the share count climb. You've smiled the enormous grin when one of your friends shares that ...

What Digital Marketing Managers Should Learn from the Agile Manifesto

05/10/2015 19:15:00 PM

Posted by BenjaminEstes The Agile movement has done a world of good for digital marketers. The term "Agile marketing" started being thrown around in about 2010. In 2011-2012 there was a proliferation of content around it. Among many ...

Should I Rebrand and Redirect My Site? Should I Consolidate Multiple Sites/Brands? - Whiteboard Friday

05/07/2015 19:15:00 PM

Posted by randfishMaking changes to your brand is a huge step, and while it's sometimes the best path forward, it isn't one to be taken lightly. In today's Whiteboard Friday, Rand offers some guidance to marketers who are wondering whether a ...

​We Want Your Stories: Accepting MozCon Ignite Pitches

05/07/2015 06:15:00 AM

Posted by EricaMcGillivrayWe're thrilled to announce the addition of a networking and Ignite-style event for attendees on Tuesday night at MozCon. For years, you've asked us for more networking and relaxing times, and this is what we've dreamed ...

I Can't Drive 155: Meta Descriptions in 2015

05/06/2015 19:16:00 PM

Posted by Dr-Pete For years now, we (and many others) have been recommending keeping your Meta Descriptions shorter than about 155-160 characters. For months, people have been sending me examples of search snippets that clearly broke that ...

Give It Up for Our MozCon 2015 Community Speakers

05/06/2015 06:30:00 AM

Posted by EricaMcGillivraySuper thrilled that we're able to announce this year's community speakers for MozCon, July 13-15th in Seattle! Wow. Each year I feel that I say the pool keeps getting more and more talented, but it's the truth! We had ...

How Much Has Link Building Changed in Recent Years?

05/05/2015 19:12:00 PM

Posted by Paddy_MooganI get asked this question a lot. It's mainly asked by people who are considering buying my link building book and want to know whether it's still up to date. This is understandable given that the first edition was published ...

The Reach, Engagement, and ROI of Content Marketing vs. Native Advertising (New Research)

05/04/2015 19:16:00 PM

Posted by KelseyLibertAs the efficacy of outbound marketing continues to wane, more and more marketers are considering native advertising and content marketing as viable alternatives. According to our survey, 72% of clients have asked their ...

The Twitch Phenomenon: Why Live Streaming Is Worth Your Time

05/03/2015 19:13:00 PM

Posted by troy.evansIt's safe to say that streaming video content online is quickly becoming the most accessible way to consume entertainment. The way we enjoy our favorite movies and television shows has been increasingly shifting towards ...

The Twitch Phenomenon: Why Live Streaming Is Worth Your Time

05/03/2015 19:13:00 PM

Posted by troy.evansIt's safe to say that streaming video content online is quickly becoming the most accessible way to consume entertainment. The way we enjoy our favorite movies and television shows has been increasingly shifting towards ...

Why the Links You've Built Aren't Helping Your Page Rank Higher - Whiteboard Friday

04/30/2015 19:17:00 PM

Posted by randfishLink building can be incredibly effective, but sometimes a lot of effort can go into earning links with absolutely no improvement in rankings. Why? In today's Whiteboard Friday, Rand shows us four things we should look at in ...

Why the Links You've Built Aren't Helping Your Page Rank Higher - Whiteboard Friday

04/30/2015 19:17:00 PM

Posted by randfishLink building can be incredibly effective, but sometimes a lot of effort can go into earning links with absolutely no improvement in rankings. Why? In today's Whiteboard Friday, Rand shows us four things we should look at in ...

How to Create Boring-Industry Content that Gets Shared

04/29/2015 19:15:00 PM

Posted by ronell-smithIf you think creating content for boring industries is tough, try creating content for an expensive product that'll be sold in a so-called boring industry. Such was the problem faced by Mike Jackson, head of sales for a ...

How to Create Boring-Industry Content that Gets Shared

04/29/2015 19:15:00 PM

Posted by ronell-smithIf you think creating content for boring industries is tough, try creating content for an expensive product that'll be sold in a so-called boring industry. Such was the problem faced by Mike Jackson, head of sales for a ...

An Introduction to Schema.org Markup for Emails

04/28/2015 19:14:00 PM

Posted by kristihinesIf you are a Gmail user, you have likely received some emails that stand out from the rest with a call to action button within the subject line. If you've booked a flight recently, your airline may have sent you an email ...

An Introduction to Schema.org Markup for Emails

04/28/2015 19:14:00 PM

Posted by kristihinesIf you are a Gmail user, you have likely received some emails that stand out from the rest with a call to action button within the subject line. If you've booked a flight recently, your airline may have sent you an email ...

Search Trends: Are Compound Queries the Start of the Shift to Data-Driven Search?

04/27/2015 19:16:00 PM

Posted by Tom-Anthony The Web is an ever-diminishing aspect of our online lives. We increasingly use apps, wearables, smart assistants (Google Now, Siri, Cortana), smart watches, and smart TVs for searches, and none of these are returning 10 ...

Search Trends: Are Compound Queries the Start of the Shift to Data-Driven Search?

04/27/2015 19:16:00 PM

Posted by Tom-Anthony The Web is an ever-diminishing aspect of our online lives. We increasingly use apps, wearables, smart assistants (Google Now, Siri, Cortana), smart watches, and smart TVs for searches, and none of these are returning 10 ...

​The 3 Most Common SEO Problems on Listings Sites

04/26/2015 19:16:00 PM

Posted by Dom-WoodmanListings sites have a very specific set of search problems that you don't run into everywhere else. In the day I'm one of Distilled's analysts, but by night I run a job listings site, teflSearch. So, for my first Moz Blog ...

​The 3 Most Common SEO Problems on Listings Sites

04/26/2015 19:16:00 PM

Posted by Dom-WoodmanListings sites have a very specific set of search problems that you don't run into everywhere else. In the day I'm one of Distilled's analysts, but by night I run a job listings site, teflSearch. So, for my first Moz Blog ...

Extract SEO Value from SERPs with Knowledge Graph and Answer Boxes - Whiteboard Friday

04/23/2015 19:16:00 PM

Posted by randfishMany SEOs are frustrated by the ever-expanding repertoire of answer boxes and results from the Knowledge Graph on Google's SERPs. One thing we can be sure of is that they're not going away anytime soon, so in today's Whiteboard ...

Extract SEO Value from SERPs with Knowledge Graph and Answer Boxes - Whiteboard Friday

04/23/2015 19:16:00 PM

Posted by randfishMany SEOs are frustrated by the ever-expanding repertoire of answer boxes and results from the Knowledge Graph on Google's SERPs. One thing we can be sure of is that they're not going away anytime soon, so in today's Whiteboard ...

​1 Day After Mobilegeddon: How Far Did the Sky Fall?

04/22/2015 06:50:08 AM

Posted by Dr-PeteEven clinging to the once towering bridge, the only thing Kayce could see was desert. Yesterday, San Francisco hummed with life, but now there was nothing but the hot hiss of the wind. Google’s Mobilegeddon blew out from Mountain ...