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The Complete Guide to Choosing the Right Domain Name for Your Online Store

01/17/2018 05:10:00 AM

Choosing a domain name for your eCommerce website is one of the most important business decisions you can make. As the URL (web address) your customers type into the address bar of their browser, your domain name affects your branding, visibility, ...

How to Transition from eBay to Your Own Online Store

01/15/2018 10:00:00 AM

So, you've decided it's time to expand beyond eBay sales and build your own online store. This is a great idea — your eCommerce website will serve as your unique presence on the internet, which opens up tons of new ways to establish your ...

3 Ways to Get More Sales (When You Can’t Offer Free Shipping)

01/11/2018 08:00:00 AM

As consumers increasingly prefer to shop online, more companies are joining the e-commerce landscape. But more e-commerce growth also means greater competition.   To keep customers coming back, many online retailers rely on free shipping. ...

The complete guide to implementing Google’s AMP on your online store

01/10/2018 07:00:00 AM

Just two years ago, mobile ecommerce represented only 15% of dollars spent online, even though people spent an overwhelming amount of time on their mobile devices. That number is rapidly changing, and it’s partially thanks to the work done ...

Site Performance is Key for Enterprise Ecommerce Success

01/08/2018 08:00:00 AM

If your ecommerce website could only do one thing well, it should be very, very fast. The truth is an enterprise ecommerce website has to do a lot of things very well to provide the high-quality shopping experience modern consumers expect, ...

Here’s What Consumers Want from an Ecommerce Returns Policy & Why Smart Online Retailers Should Follow Suit

01/05/2018 07:00:00 AM

Guest post by Michael Lazar. Every December, consumers pad the pockets of online retailers worldwide as they shop for holiday gifts for their loved ones. For 2017, experts at the National Retail Federation and Internet Retailer have predicted ...

7 steps to opening a successful dropshipping store

01/03/2018 10:00:00 AM

Have you considered starting an online business by dropshipping products directly from the distributor? Either if you're planning to do this as your first venture selling online, or you have an established e-commerce website looking to expand, ...

7 Steps to Start Selling Online [INFOGRAPHIC]

12/28/2017 07:00:00 AM

Making the decision to build and online store to start selling your products online is the first step towards starting a successful internet business.   But the tasks that follow this decision might seem overwhelming. And for this reason, ...

Copied content seriously harms an online store’s search rankings

12/26/2017 10:00:00 AM

If you’ve invested some time in understanding how SEO works, you might be worried about duplicate content on your ecommerce website. And rightfully so -- but not necessarily for the reason you might think. There are two kinds of duplicate ...

How to Use Customer Reviews to Boost Conversions on Your Online Store

12/21/2017 07:00:00 AM

Take a look at some of the largest and most successful e-commerce retailers today: Amazon, Walmart, Nordstrom. These behemoths are the undisputed champions of e-commerce. How do they do it? We could write a book on the strategies that make ...

6 Critical Flaws in your Online Store's Gift Registry

12/19/2017 05:00:00 AM

Gift registries are very popular. They're a huge convenience for anyone planning a wedding, baby shower, anniversary party, or other event. Gift registries simplify things for their guests as well— it can be tough to pick out the perfect ...

3 Ways to Boost Your Brand with Personalized Shipping

12/14/2017 08:00:00 AM

While shipping is a crucial part of running an online store, you may not realize how much potential it has for advancement of your brand. When a customer receives and opens your package, you're presented with a chance to make a memorable impression ...

3 Holiday Shopping Trends and How to Take Advantage of Them

12/13/2017 07:00:00 AM

For many Americans, fall is the best time of year, but for retailers, it's the calm before the storm. According to a recent report from the National Retail Federation (NRF), holiday sales are expected to increase in November and December by ...

Building an online store starts with great product photos

12/12/2017 07:00:00 AM

One of the most important things you need to consider when building your online store is product photos. Product images tell your customers whether or not your item is what they want to purchase, and poor photograpy might be the cause of cart ...

No products? No problem: Dropshipping ecommerce as a business model

12/08/2017 09:00:00 AM

One of the biggest barriers to starting an online store is the startup cost. Like any business, ecommerce is a big investment. On the frontend, it costs money to set up your online store. But the meat and potatoes of your online store is where ...

5 B2B Ecommerce Trends for 2018

12/06/2017 10:00:00 AM

Smart business-to-business (B2B) companies pay attention to trends, listen to customers, and take actions to improve their business. In the coming year, for many in the B2B world this will mean developing a B2B ecommerce strategy that provides ...

Should Your Online Store Participate in Free Shipping Day?

12/04/2017 06:00:00 AM

Customers love free shipping. There's no doubt about it. And free shipping right in the middle of the holiday season? Awesome! But what exactly makes free shipping so attractive? It's a little more complex than you might think. But on Free ...

5 Top Alternative Payment Methods to Offer in your Online Store

12/01/2017 07:00:00 AM

Online shoppers are a large and diverse group, and just like with any large part of the population, personal preferences vary greatly. If you want to widen your customer base, you need to be aware of the different options potential new customers ...

What's Green Monday and what does it mean for your online business?

11/29/2017 06:00:00 AM

Green Monday is the last Monday with at least 10 days until Christmas, which usually the second Monday in December. The name was first used by eBay in 2007 to describe it as their best online sales day during that month, and since then it's ...

10 Tactics to Increase eCommerce Conversions During the Holidays

11/27/2017 08:35:40 AM

The holidays are coming up fast, and you’re not the only one who’s thinking about them. With U.S. retail eCommerce sales expected to climb by 16% this year, now is the perfect time to engage with your customers (and future customers). ...

Are You Making These 6 SEO Mistakes in Your eCommerce Business?

11/24/2017 07:00:00 AM

As an eCommerce business owner, your entire business is online. People need to find your site, like your products, and then proceed to checkout for you to make any money. And the more people visit your site, the more chances you have to convert ...

Get the most out of your Bing Ads this holiday season

11/22/2017 05:00:00 AM

The holiday season is underway, and your seasonal paid search campaigns need to jump into high gear so your products appear where they need to be: in front of holiday searchers! The best way to do that is to utilize multiple search engine o ...

4 Reasons Why You Need to Use an RMA to Handle Returns

11/20/2017 07:00:00 AM

Let's face it — returns are no fun, but there's always a chance they'll happen. No matter how informative your product descriptions, how high-quality your images, and how great overall your products are, you'll still need to deal with customers ...

3 Essential Automated Emails You Should Be Using For Your eCommerce Business

11/17/2017 05:00:00 AM

Email marketing has one of the highest returns on investment of any of your owned media channels. You have a direct line into the inboxes of people already interested in your services in some form or another. That cuts out a ton of grunt work ...

Real-Time Shipping vs. Flat-Rate Shipping

11/15/2017 08:00:00 AM

When running an online store, the selection of what shipping methods to offer your customers is going to be one of the most important decisions to make. The effect of this decision goes beyond the prices you and your customers pay for shipping ...

Boost Your Online Store's Profits with Gift Wrapping

11/13/2017 05:00:00 AM

Customers love to save time and effort, especially on tasks they often find frustrating. For this reason, gift wrapping has been a popular service offered by retailers for over a hundred years. Some people feel that wrapping is part of the ...

4 ways to price products when building an online store

11/10/2017 06:00:00 AM

One of the most crucial elements to consider when buildind your online store is product's pricing. The price of your products is one of the elements that will make or break your online venture, and mistakes in your pricing strategy can be ...

2017 Holiday Shopping Preparation [Infographic]

11/09/2017 09:24:32 AM

As we approach Black Friday and Cyber Monday, online retailers look forward to the potential sales holiday shoppers could generate for their businesses. And while e-commerce shopping numbers have consistently increased year after year, so have ...

Tackle the Top 5 Enterprise Ecommerce Platform Challenges

11/08/2017 07:00:00 AM

Enterprise-level retailers with millions of dollars in online sales may face at least five ecommerce challenges, including, Site performance, Scalability Product information Data security And mobile optimization. If you have run into ...

5 eCommerce Tips to Break Your Sales Records during the Holidays

11/06/2017 07:00:00 AM

Retailers worldwide look forward to the holiday season with intense anticipation. Every recent year, holiday eCommerce shopping numbers have steadily climbed. People are showing a greater preference for shopping online than ever before, and ...

Mobile Wallet Trends: A 2017 Market Primer

11/03/2017 06:00:00 AM

Touch a button; pay for your coffee. It's simple, right? Mobile wallets empower consumers to make every transaction with increased speed and convenience. Since Apple Pay launched in 2014, followed by Android and Samsung Pay 2015, consumers ...

B2B Ecommerce in a B2C World. Are You Meeting Customer Expectations?

11/01/2017 05:00:00 AM

Selling business-to-business (B2B) has changed. About a half of B2B buyers — your customers — will make professional purchases over the internet in 2017, according to estimates from Forrester Research.

6 Key Mistakes to avoid when building a new online store

10/30/2017 08:00:00 AM

Building an online store can be exciting and scary all at the same time. It’s exciting because you’re getting your product out there for the world to see, but it can be scary because you may worry over whether your store will attract visitors. ...

Holiday Shopping Preparation Checklist

10/27/2017 10:00:00 AM

It's never too early to start preparing your online store for the holiday season. Even months ahead, you can get a few tasks out of the way to give yourself an easier time later on, when you'll likely be much busier. We're not saying to cover ...

Penalized by Google: How you might be hurting your online store’s search rankings

10/25/2017 06:00:00 AM

Online stores can’t understate the importance of a comprehensive SEO strategy. That said, there is such a thing as an overzealous one. If your SEO program is over the top, Google and other search engines won’t look kindly on your website. ...

5 Common Reasons Why Customers Return a Purchase

10/23/2017 07:00:00 AM

Understanding your customer is one of the most important goals for any business, whether eCommerce or brick-and-mortar. The knowledge of what motivates your customers will help you build a solid strategy for forming good relationships with them. ...

3 Ways Shipping Can Boost Your Online Store's Conversion Rate

10/19/2017 05:30:00 AM

Everyone wants to make more sales. Conversion strategies for eCommerce are endless, but some of the best are easily overlooked. For instance, did you know the way you handle shipping can affect your conversion rate? In some ways it's obvious ...

Is Your Retail Business Ready for an Enterprise Ecommerce Solution?

10/17/2017 07:50:41 AM

Ecommerce is challenging at any level but when retail businesses scale into the millions of dollars in annual sales, problems with an ecommerce platform can be catastrophic. Toys R Us is, perhaps, one of the best examples of an enterprise retail ...

5 Factors to Consider When Choosing a Payment Provider

10/11/2017 08:00:00 AM

If you want to accept credit and debit card payments for your business, you’ll need a merchant account. A merchant account is essentially a line of credit that enables the processing of transactions and the deposit of funds into your business’s ...

3 Benefits of Offering Single-Order Multiple Shipping Destinations

10/09/2017 05:00:00 AM

If you run an online store, you're familiar with the fact that customers have varying needs. To provide the best shopping experience possible, it's important to anticipate these needs and have systems in place to support them. If your customers ...

7 Mistakes that Kill B2B Ecommerce

10/05/2017 07:00:00 AM

Business-to-business (B2B) ecommerce may be a huge opportunity, unless, of course, your company is making one of these seven mistakes and killing your chances for success.

5 Steps to Building a Successful Online Store

10/03/2017 07:00:00 AM

Years of eighty hour weeks, lots of sleepless nights and too many family “stay-cations” have paid off. Your retail business has developed a loyal clientele and a reputation for great service and fair dealing. Is it time for you to open ...

Basic SEO tactics your online store might be missing

09/27/2017 05:00:00 AM

Whether you’re the sole employee or have a team of ecommerce wizards at your disposal, digital marketing might be the most time-consuming part of running an online store. Entrepreneurship is all about growth, and marketing is how you grow ...

Why B2B Sellers need an eCommerce Website

09/18/2017 08:00:00 AM

Whether you sell business-to-customer (B2C) or business-to-business (B2B), an online store can be a great benefit for your company. But what makes eCommerce so vital for B2B, and how can you better meet the needs of B2B buyers?

3 Ways Store Credits Can Enhance your Returns Process

09/15/2017 07:00:00 AM

Store credits are more than just a substitute for a cash refund. They're a powerful customer service tool that can open up new ways for you to process returns. The way you implement store credits as a customer service strategy should depend ...

Does Shipping Cause Cart Abandonment?

09/13/2017 08:00:00 AM

Shopping cart abandonment is one of the biggest challenges for an online retailer to overcome. Almost 70% of all online shopping carts are abandoned — the customer places items in their cart, but never completes the order. There are tons of ...

4 Ways Wish Lists can Boost Online Sales

09/11/2017 05:00:00 AM

Customers love wish lists. They're a license to window-shop, without the restraints of budget or time. Online shoppers build millions of wish lists every day, across countless eCommerce websites, and nothing beats the satisfaction of coming ...