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Who Ya Gonna Call? Social Business Buyer Guide [Part Two of Two]

03/31/2014 10:21:40 AM

Before your organization goes shopping for guidance about your online social initiatives, consider the above and ask yourself which kind of advice will best serve your needs. Think about how the different players view the opportunity to work ...

A Social Business Buyer’s Guide [Part One of Two]

03/28/2014 07:19:23 AM

Buyers of online social products and services face a difficult problem – what is it, exactly, they are purchasing? Social initiative sponsors and corporate purchasing agents alike must evaluate market offerings against a backdrop of hyper-speed ...

Has Social Business Spurred An Increase In Collaboration Between Marketing & IT?[Infographic]

03/18/2014 20:27:38 PM

The post Has Social Business Spurred An Increase In Collaboration Between Marketing & IT?[Infographic] appeared first on Leader Networks.

Is It Time To Develop A Social Business Center Of Excellence?

03/11/2014 13:07:31 PM

You're firm is getting the hang of becoming a socially enabled enterprise. No longer doing isolated skunk works social media projects, your firm got organized – strategic, in fact. You have a clear handle on your social media accounts, ...

Spotlight on SPS Commerce: How An Online Community Strengthened Customer Support

02/24/2014 06:42:53 AM

What happens when a firm that specializes in supply chain management takes on an online customer community?  Will they apply the operational efficiencies found in their line of business to their customer-facing digital initiative?  Will workflow ...

Announcing The 2014 Social Business Benchmark Study

02/11/2014 07:56:33 AM

The excitement around becoming a socially enabled business is growing! Last year marked a heightened sense of awareness regarding the urgency and complexities of being a connected business and we are committed to tracking this evolution. Last ...

Cloud Computing’s Future: Better Online Customer Care?

02/06/2014 06:55:54 AM

Cloud technology is the future. Most of us celebrate the speed and efficiencies it brings. But customer satisfaction will determine its ultimate success. To achieve that will require raising the bar on replicating the human touch using online ...

B2B Online Community Secrets Revealed

01/28/2014 07:49:51 AM

The biggest challenge I see now is that communities used to be considered a strategic initiative. And we’ve sort of fallen back into thinking of them as a marketing program. Many times, communities are being used to broadcast information, ...

Social Business Increases Internal Collaboration For The Better!

01/21/2014 09:26:26 AM

The impact of social business is significant and changes the way organizational leadership - especially CIOs and CMOs - problem solve. While few would disagree with this statement, we have the data to back it up! In September, Oracle, Leader ...

Online Community ROI, Redefined (In Pictures)

01/09/2014 13:25:28 PM

By Peter Ward and Vanessa DiMauro There’s a cringe-worthy trend emerging around how online community ROI is being articulated which has captured my colleague, Peter Ward and my attention.  So, we pulled together this blog post our workshop ...

What Every Online Community Manager Needs To Succeed In Business

12/16/2013 22:54:35 PM

Online community management has (finally) risen to the rank of a being a respected and understood profession. Practitioners now have official titles, proper job descriptions, and sometimes even a bit of budget to allocate. And, due to that ...

What Happens When Marketing and IT Collaborate?

12/02/2013 08:03:08 AM

Does your IT and Marketing team collaborate on social business projects? Should they? What would happen if they did? What is the impact of IT and Marketing collaboration due to social business? These are the questions that Oracle, Leader ...

Spotlight on Hitachi Data Systems’ Online Community for Partners, Developers and Customers

11/19/2013 06:49:04 AM

True online community successes are cause for both celebration and examination. For that reason, it is with great pleasure that I am focusing this month's blog on outstanding case studies and interviews with the best of the best. My hope ...

Spotlight on Analog Devices’ Award-Winning B2B Online Community – EngineerZone

11/11/2013 06:59:20 AM

What happens behind the scenes of major B2B online communities? How do traditional businesses like manufacturing use online community to advance? As part of our ongoing series of interviews with outstanding B2B online community leadership, ...

What Is Your Organization’s Online Community Style?

11/04/2013 12:42:50 PM

Online communities come in many shapes and sizes, and serve a wide range of needs. Not surprisingly, the performance of an online community will also vary widely. One reason some organizations do not achieve the results they would like from ...

The Social Media Party Is Over

10/17/2013 12:45:28 PM

Sorry, the party’s over. The days of social media celebration are gone. It’s not as if a random collection of “Likes” and “followers” had any real meaning but, hey, it was fun to watch the cool kids all get drunk at the bar of social ...

Social Customer Care: A Horse and Cart Approach

10/07/2013 07:44:42 AM

Social customer care is more than just basic customer service. It means creating ongoing, detailed and sustained conversations with customers, prospects and even those who are “just looking.” Through online communities and other forms of ...

Community and The C-Suite: It isn’t an Oxymoron

10/02/2013 07:16:35 AM

Spend time with your C-level clients so you can understand their desired outcomes. What are they hoping to achieve from participating in the community? How would they measure success? The path to value from participation will be much clearer ...

What It Means To Become A Socially Enabled Enterprise (Research Study)

09/18/2013 08:07:32 AM

To explore how organizations are leveraging social technologies and practices, Oracle, Leader Networks and Social Media Today partnered to survey more than 900 marketing and technology executives from organizations around the world. The results ...