intrinsicalities

The 3% Conference Makes the Business Case for More Donna Drapers.

It’s fairly mind blowing. Eighty-percent of all household purchases are determined by women, while only three-percent of our nation’s advertising creative directors are women. (And let’s be honest, women probably practice veto power over the ot

The new business battle.

The new business pitch experience is kind of like a slow motion, extended director's cut fight scene. You have no idea where your competition or your breakthrough idea will come from, but you must be ready to defend it. All while maintaining your now

How to survive in advertising.