intrinsicalities

Change is hard, but it's a great thing.

When you leave an agency, it's not like clocking out from a factory job. Your coworkers become your close friends and family. A safe little world where you can unleash crazy ideas at will. You're surrounded by young talent who you've helped mentor and by creative incumbents who have influenced what you are today. It's always harder than you think to say goodbye. No matter how busy things get over the years, you take the good times and the small victories with you. Like the time I was nominated

Storytelling and advertising.

People ask why I'm drawn to advertising over design alone. Without a doubt, it's the focus on copy first. Storytelling is the difference between decoration and intentional visual meaning. And here's what George Louis said about that: Even though the synergy between words and images is crucial, Lois always tells people just starting out in advertising that when concocting a great ad, the words must come first. "They look at me stunned," he says. "They say, 'No, no, you create these powerful vi

Paper Fashioned.

For a couple of years, I've attended the Art Director's Club of Denver's Paper Fashion Show. It's always more impressive in person. And, this year I had full appreciation for the work that goes into creating a dress out of paper. Not easy. Our team had a Neenah Classic Crest paper swatch book. We could use 35 sheets maximum. Ninety-percent of the dress had to be created from those 35 sheets. We were also encouraged to make an accessory, so we did a lantern with a light inside. Unless you go th