Direct Marketing Observations

Social media ideas, case studies and links to everything you need to stay ahead of the curve

Social media ideas, case studies and links to everything you need to stay ahead of the curve
URL: http://www.directmarketingobservations.com
Added: September 23, 2009
Authority: 54.0931
Type: Blog
Language: English
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What’s the Sweet Spot for Content Marketing?

It’s true, the internet has shortened our attention spans. We’d rather watch a video than have to read 400 words or more. As a digital marketer one of the great challenges is to figure out what your audience wants and then to package tha

Don’t Mistake Activity for Effectiveness in Social Media

The world of the content marketer/social media marketer is changing. I had mentioned in a previous post how it resets every day. When it does reset, we no longer are responding to what our readers, followers and fan say as much as we’re respond

The One Mistake Every Marketer Makes with Social Media Every Day

I promise you that what I’m about to say is worth reading. Before I elaborate though, let me stress that I am qualified to post something so link-baitish as this. I’ve been knee deep in social for the better part of 8 years. So much so, t



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