Title: Direct Marketing Observations

14 Quick Tactics to Encourage Corporate Social Media Adoption

Published on Fri, 05 Feb 2010 17:23:50

This past Tuesday on our weekly Hashtag socialmedia tweetchat, we were honored to have one of the classiest people I’ve gotten to know, host our chat, BL Ochman. To say that it was a successful tweetchat is an understatement, but what really pushed the chat over the top was the last question in which she read more..

Social media is forcing us to operate in the now

Published on Thu, 04 Feb 2010 16:40:26

We have our memories; and we all have a future that we look towards, but what we have right now is now. Social media provides us with, and allows us to provide, that real time data stream of what is happening now. Today. This moment, this hour, this minute. We connect on various social networks with read more..

Engagement by proxy

Published on Wed, 03 Feb 2010 13:34:46

I was looking at the definition of proxy for some odd reason the other day and I was struck by the irony of the definition. Last week, Todd Defren, who is taking a unique approach towards the social media space by discussing the ethical side of engagement, blogged about ghost tweeting and ghost blogging. Essentially asking read more..

This weeks #SocialMedia Tweetchat Topic: Fear Factor: Understanding the Value of Adding Social Media to the Mix

Published on Tue, 02 Feb 2010 15:07:39

FUD! (Fear, Uncertainty & Doubt) is typically used by sales and marketing types to position themselves against competitors.  IBM used to be renown for using this tactic and now it’s being used in a different way.  Executives are turning FUD around and using it on their own organizations with regards to the use of social media.  While companies read more..

Social Media Marketing is Hard Work

Published on Fri, 29 Jan 2010 16:38:00

Before we get into this, I want you to know that I have had this type of situation happen to me more times than I can count. So I have to ask you, Do you have client meetings like this? Where you ask all or parts of the bulleted questions and conversations below? OK, so read more..

Social Media Thought #65 ~ Corporate Adoption

Published on Thu, 28 Jan 2010 19:52:46

In our never ending and ongoing series of social media thoughts, we bring you the corporate social media adoption conundrum. As a large company, should you embrace the personal brands within your organization that might be thriving in the social media world? What’s the worst that could happen? What is the downside? Is your fear well read more..

You have 11 months to step up your social media game

Published on Wed, 27 Jan 2010 20:56:49

What are you looking for when you read the latest link bait blog title? I’m always looking for the new tool. I’m looking for what I haven’t found yet, We all are. It’s why new diet books keep popping up on book shelves. Because people keep buying them. Because what worked before just doesn’t seem read more..

Social Media for B2B-10 links for the week that was in Social Media

Published on Tue, 26 Jan 2010 14:53:07

Last week seemed to be the week to talk about social media and B2B. And rightly so. You see, THAT is the niche that all marketers and consultants need to be focusing on right now. Why? Because B2B is focusing on social media. The impact of social media on B2C is obvious, but B2B is read more..

This week’s #Socialmedia Tweetchat topic: Twitter What’s Happened and What’s Coming!

Published on Mon, 25 Jan 2010 21:18:50

It is not often that a technology comes along and changes the world.  That is the case with Twitter.  Started in 2006 by Jack Dorsey, Twitter is a micro-messaging platform used to communicate via the web or mobile 160 characters at a time.  In only a few short years the service, both widely acclaimed and read more..

The sea change in Twitter sentiment

Published on Wed, 20 Jan 2010 14:40:26

I thought it was just me and thus I wrote about the rise of the transactional conversation of Twitter on Monday. Then yesterday David Binkowski threw a post up on Shamable  about gaming social media.  At the same time Hubspot put out it’s 3rd state of The Twittersphere report.  And Todd Defren lastly writes about read more..