Blog Feed: Interesting Stuff from the Webinar and Conferencing World

Webinar Invitation Best Practices

Published on 2012-06-08 11:32:14

I wanted to share with you a couple of  suggestions on how to make your webinar invitation more compelling and provide a desire for a prospect to actually take action and register for the event. The email invitation is obviously … Continue reading →

Tips to Attract Audience for Webinars

Published on 2012-03-07 13:09:40

A successful webinar means getting people to attend. Most of you will have an existing email list that you can market to and, make no mistake,  that has to be your main method for attracting registrants. However, here are a … Continue reading →

Why Are Webinars and Virtual Events So Effective?

Published on 2012-02-29 11:51:04

by Bruce Newman -  President, wwWebevents.com The number and importance of webinars and webinar listings has surged in the past few years.  The many reasons for this include: the greatly reduced costs of development, attending, travel (which is usually eliminated) … Continue reading →

Tips to Keep Your Audience Engaged and Your Webinar on Track

Published on 2012-02-22 16:20:00

First – review the promotional material to see what was promised and get to it as quickly as possible in the presentation.  No matter how interesting your other information might be, it must take a back seat to the material … Continue reading →

How to Begin a Webinar: On Time and On Topic!

Published on 2012-01-18 12:02:21

One of the worst mistakes to be made when presenting a webinar is to show a lack of respect for the listeners.  Yet many speakers don’t realize this is exactly what they are doing when they start a webinar late … Continue reading →

Conferencing Tips Part 3 – Benefits of Recording Audio Conference Calls

Published on 2011-11-23 12:00:57

Virtually all conferencing providers offer a recording feature which allows you to record your conference call. Recordings are digital and usually accessible via a toll-free number. What you’re looking for in Recording and Replay functionality is: Being able to start … Continue reading →

Conferencing Tips Part 2 – Using Moderator Controls

Published on 2011-11-09 12:00:59

Here are a few quick tips to help you get the most out of your audio conference call. Using  the name announcement feature, where the system announces who has joined the call, can be really useful – but only for … Continue reading →

Conferencing Tips Part 1- Getting People to Attend

Published on 2011-09-28 11:00:54

I am going to provide you with three tips to help ensure that the people invited to your audio conference call actually show up. A great way to ensure people show up is to send them an auto reminder. An … Continue reading →

Tips to Keep Your Audience Engaged and Your Webinar on Track

Published on 2011-09-21 11:00:27

First – review the promotional material to see what was promised and get to it as quickly as possible in the presentation.  No matter how interesting your other information might be, it must take a back seat to the material … Continue reading →

How Much Should I Charge for My Webinar?

Published on 2011-09-14 11:00:39

The answer to that depends on a number of factors, which essentially all tie back to “what is it worth to your audience”? Before they sign up for the webinar your prospective audience is asking themselves:  “What’s in It For … Continue reading →

Methods for Collecting Attendance Fees When You Want to Charge for Your Webinar

Published on 2011-09-07 17:55:27

Obviously payment processing isn’t necessary if your webinar is free to attend. However, if you are charging your audience to attend your presentation, you’re going to need a way to collect their payment. You pretty much have 3 choices: Do … Continue reading →

5 Tips You’ll Want To Keep In Mind When Creating A PowerPoint for Webinars

Published on 2011-08-31 12:05:24

Use more images and less text. You know how they say “a picture is worth a thousand words” …well that applies to PowerPoint as well. If you’re trying to trigger an emotion in your audience, a visual will more surely … Continue reading →

Benefits of Recording and Archiving Webinars and TeleSeminars

Published on 2011-08-24 12:01:23

Most of the leading web conferencing platforms allow you to record your webinar presentation. It’s then available for playback using one of the free media players out there (depends on what format the service records in). Recording your presentation can … Continue reading →

Let ConferTel Provide Section 508 Compliance with your Webinar or Teleconference

Published on 2011-08-17 12:10:29

Reach Your Widest Audience with Closed Caption Streaming: Federal agencies are required to make their electronic and information technology accessible to people with disabilities. Section 508 was enacted to eliminate barriers in information technology, to make  available new opportunities for … Continue reading →

The Difference Between Web Conferencing Platforms

Published on 2011-05-06 12:51:05

Most people are familiar with WebEx, Go-To-Meeting, Adobe, Microsoft’s Live Meeting, ConferTel’s i-Present. But are any of you lying awake at night wondering which one you should choose? Checkout this quick video, “The Difference Between Web Co

Webinar Planning: create a project plan

Published on 2011-05-04 12:47:09

It’s important when planning a webinar to establish realistic timetables and promote your live event five to 20 days in advance. The shorter the promotion time, the less flexibility you have in affecting audience size. A five- to seven-day wind

Webinar Planning: the role of the Sales department

Published on 2011-05-02 12:44:47

Webinars present an opportunity to begin a dialogue between sales staff and the incoming leads before the event ever takes place. Thus, sales must define for the team how to route leads to the appropriate representative or sales group as … Cont

Free Webinar Listing Sites

Published on 2011-04-29 12:39:53

There are over 20 web sites and directories that will list your webinar for free. You simply insert the description of the webinar from your email invitation, including the link to register, and you’re done! Watch this quick video, “Free R

Best Practices for Webinars – Assemble a Cross-Functional Team

Published on 2011-04-27 12:37:08

Lead-generation Webinars, while typically managed as a marketing project, require input from multiple departments in an organization. In smaller organizations, that may be just one person wearing many hats. But to be effective, it is important that s

6 Summaries of Winning Webinars Series that Worked

Published on 2011-04-25 11:59:28

Here are six different types of webinar series summaries from actual companies that were successful at achieving their objectives. Marketing Small Products Company Positions in Marketplace – a small products company wanted to cost-effectively posit

3 Common Webinar Mistakes

Published on 2011-04-22 12:17:29

Three of the most common mistakes of webinar planning are 1) covering too wide a topic with a single webinar, 2) failing to make your invitation exciting and 3) having a weak or non-existent marketing plan. Watch this quick video, … Continue re

Sample Webinar Marketing Plan

Published on 2011-04-20 12:18:54

Here’s a sample webinar marketing plan.  Every organization and webinar will have a slightly different plan, but this is a pretty good template to start with. Webinar Summary and Goals: The ABC’s of Webinars aims to educate webinar marketers and

Key Steps to Delivering a Winning Webinar Series

Published on 2011-04-18 11:44:11

Here’s a sample webinar series management process that applies in many situations.  Remember, even if your audience is an internal or captive audience, such as employees, many of these marketing strategies can be applied to get their attention and

Duties of a Webinar Moderator

Published on 2011-04-15 12:17:03

There are many elements required to successfully host a webinar.  This video covers some of the tasks a moderator or facilitator should complete in order to make sure the event goes off without a hitch. View the, “Duties of a … Continue

Key Steps to Create a Winning Webinar Series

Published on 2011-04-13 12:35:56

Here are five simple steps to create a winning webinar series and get if off to a successful start. Specify Your Series Objectives – know your objectives and measure the success of your individual webinars to get business results for … Contin

Handling Technical Issues During a Webinar

Published on 2011-04-11 12:28:34

What do you do if you suddenly encounter technical problems during a webinar?  Here are a few ideas to handle the situation with grace and ease. View the video, “Handling Technical Issues During a Webinar” Tagged: one minute skill builder, ̷

Step-by-Step Instructions Instructions to Creating a Winning Webinar Series

Published on 2011-03-30 12:16:42

What are the key steps to creating and delivering a winning webinar series?  Here are the top ones: Refine Your Webinar Series Summaries Start by understanding the summary of your webinar series to help promote it (those few words or … Continu

Applying Webinar Series Success to Online Training

Published on 2011-03-28 12:15:24

Many in online training want to know, “How can we create a winning online training series?”  Asked another way, “What are the key lessons that those in online training can apply to their own series?” Above all, an online training … Con

11 Ways to Avoid Webinar Disasters

Published on 2011-03-23 12:13:57

Remember, content and the way it’s presented isn’t everything when it comes to webinar planning.  Even if your lead speaker and content are fantastic, it’s easy to trip up on the items in the list below, which would cause anyone … Contin

Webinar Management Tips

Published on 2011-03-21 12:27:02

“Good webinar management is really about good project management,” says Roger Courville of the 1080 Group.  So keep in mind the best practices of project management in managing resources like time, people, and money effectively to create a great

Look for a Cost-Effective, Scalable, and Robust Webinar Technology Solution

Published on 2011-02-28 12:10:44

A good webinar series technology platform will help ensure your success and save you time and money.  In the early days of webinars, getting 1000 attendees on a platform could be incredibly expensive and you would risk crashing the event.  …

Testing and Certificates of Completion using Webinars

Published on 2011-02-25 11:31:25

Delivering training to geographically dispersed folks has several challenges.   If one of your goals is to reduce operational costs, then you need to make sure the webinar platform you choose is designed for training purposes. View the video, “

Six “Must-Haves” for Webinar Series Success

Published on 2011-02-23 12:02:16

Many organizations can create one great webinar, but it requires a different set of tactics and skills to ensure a winning webinar series over time.  These crucial elements and strategies are present again and again in top performing series.  Missi

“Here’s What I Would Have Done Differently….”

Published on 2011-02-21 14:13:56

Here are a few things you’ll want to keep in mind as you build and launch your webinar series… Know Your Objectives You must be able to answer the question, “When we are done with the series, what will have … Continue reading →

Step Up Your Game With a Winning Webinar Series

Published on 2011-02-16 17:16:23

During the past 10 to 15 years a marketing revolution has taken place.  In a world of 24/7 media and Web 2.0, users of the old, tried and true marketing strategies aren’t successful.  However, those individuals who are early adopters … Cont

4 Marketing Principles Proven to Successfully Promote Your Online Training Webinar

Published on 2011-02-15 12:05:03

With careful planning your online training offerings can naturally resonate with your audience, helping you reach more trainees, more quickly with your key training messages. Here are four principles proven to help you successfully market training we

Create and Run a Winning Webinar Series

Published on 2011-02-14 18:07:28

The following comes from an excellent whitepaper published by Quantum Leap Marketing last July.  We thought it was so good we wanted to share it in its entirety. A successful marketing webinar series can education your prospects on your company’s

Webinar Preparation Guidelines

Published on 2011-02-11 14:48:01

When preparing your webinar, use these guidelines: Content presentation should be a maximum of 30-45 minutes in length. Allow 10-15 minutes at the end for a Q&A with participants. Prepare compelling slides for your presentation. Utilize interacti

Tips to Keeping Your Webinar Audience Engaged

Published on 2011-02-10 12:06:57

The general rule of thumb is that virtual audiences need some form of interaction every minute to minute and a half.  While this may sound like a lot, it is not difficult to accomplish. The point is to have something … Continue reading →

Marketing Webinar Optimization: Five questions to ask yourself about webinars

Published on 2011-02-09 14:41:06

Whether you are planning to host a lead generation webinar, training webinar or just a plain ‘ol informational webinar for your members or staff, it’s important to first ask yourself, “Why am I hosting this webinar in the first place?”  R

Webinar Planning Tips

Published on 2011-02-02 14:54:43

If you’re thinking of planning a webinar, here are a few things to consider: Concentrate on Event Marketing Base marketing decisions on the relationship with audience members and the quality of campaign lists. Generally, expect between 1/4% to 2% r

9 Easy Strategies for More Attendance at all Your Webinars

Published on 2011-01-31 12:28:20

The Webinar Marketing Plan can be boiled down into nine core strategies. 1. Define your specific audience and objectives for the webinar – Generally, the narrower the objective for a webinar, the more likely it is to succeed.  It is … Co

Tips to Using Your Voice for Audience Engagement

Published on 2011-01-28 11:54:07

When presenting at an in-person meeting, body language and eye contact are key. But when presenting virtually – as you are in a webinar, your voice is your main connection with your participants. Therefore, it’s important to sound strong and R

Leveraging OPM: Other People’s Marketing Resources

Published on 2011-01-26 12:22:34

Some of the greatest successes with webinars and marketing events are when a new event is introduced to a responsive, trusting list.  It goes something like this: One firm has a proven event which drives leads and sales and partners … Continue

Core Marketing Strategies for Your Webinar Plan, Part Two

Published on 2011-01-24 12:04:05

The core pieces in a webinar marketing plan include the webinar invitation and getting the tactics right. The Invitation Email Getting your message out through your webinar invitation requires writing promotional copy that highlights the title, timin

Best Question Formats for Certification Webinars

Published on 2011-01-21 13:48:59

The five 5 question types you may want to consider when requiring successful completion of a test after your online training session include True or False, multiple choice, multiple select (in other words choosing more than one correct answer), match

Core Marketing Strategies for Your Webinar Plan, Part One

Published on 2011-01-19 12:41:44

Key pillars in a webinar marketing plan include your selection of media and lists, your communications plan for those lists and media, the webinar invitation and getting the tactics right.  (We’ll cover the last two next week.) Media and List R

Common Mistakes to Avoid When Planning a Webinar

Published on 2011-01-17 12:37:11

As you may already know, webinars can be designed to accomplish a diverse set of marketing objectives. In order to build a successful webinar program of big and impactful events (with a series of events and recordings) for your organization, …

4 Features Every Training Webinar Needs

Published on 2011-01-14 13:00:25

The use of webinars as a training tool is increasing dramatically.  Recent survey results show that approximately one-third of learning and development sessions created by medium to large organizations and government agencies is online ….and the n

Back to Basics: How to Generate Leads

Published on 2011-01-12 13:32:21

We live in a “Permission Marketing” culture. Buyers of products and services are more in charge of the purchasing process than ever before.  They want to control what information they consume, which firms to engage and when and how they …

Two Webinar Stories to Consider

Published on 2011-01-10 12:40:14

Consider the following stories about two webinars that helped propel their companies to measurable success. A niche-market software company identified over 1,000 prospects with specifically defined needs for their product. One of the challenges for t

The Sales Webinar Follow-Up Process

Published on 2011-01-07 13:20:56

If you’re a sales professional looking for a new way to generate leads, you might want to think about hosting a free webinar for your prospects.  However, before you begin it’s important that you create an effective follow-up process. On