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Beyond Known Borders: The International Expansion

11/24/2015 09:48:30 AM

International expansion desire Your company has become successful in the country of origin with a product or service. In order to grow further international expansion is required. Management has the idea and impression that the success achieved ...

How many benefits to cramp in one email?

11/06/2015 11:08:06 AM

No cramming info in an email Too much information is likely too much for most people. The more information the lesser that will be retained and remembered. Moreover the longer the email the less likely people will read it entirely. Lead generation ...

When pricing requires more explaining than your product

10/15/2015 10:08:46 AM

Price list complexity If your price list requires more explaining than your products then you are obviously doing something wrong. Of course you can invent very complex pricing methods or pricing calculations. Or confuse people with presenting ...

Marketing: When The Noise Is Louder Than Your Voice

10/07/2015 12:48:29 PM

Noise in Marketing On a public market the vendors shout at the passing crowd with potential customers in order to draw attention. However almost all vendors will be shouting their messages. The noise becomes louder than each voice. Noise in ...

Why have salesmen customer for not yet existing product?

09/22/2015 09:59:20 AM

Potential customer It happens all the time. Sales people come up with a potential customer for a not yet existing product. Hence sales people promise abundant sales if only they would have this specific product. When the product is defined, ...

How sticky are your products?

09/16/2015 09:40:03 AM

Sticky products Products are sticky if your customers buy over and over again generating recurrent revenue. Typically these products are consumables that are required to keep the solution going. There are also products that companies will buy ...

Will Your Business Be Uberficated ?

09/09/2015 12:37:04 PM

Uberfication business threat If something similar as Uber happens in your market or business then your company comes under severe threat as a similar offering is available from many sources providing more flexibility at lower prices. Uberfication ...

If Product Marketing Makes Bold Claims Then Beware

09/01/2015 10:53:49 AM

In some cases Product Marketing make bold statements about the new product or solution which will cause problems for your sales teams later on. Multiple markets If Product Marketing claims the product can be used for many things and in many ...

Top 16 To Keep Your Visitors Longer On Your Website

08/18/2015 13:13:15 PM

We all dislike high bounce rates. We want to keep our visitors as long as possible on our website and keep their interest. The longer – the more likely they will remember the company or brand or product or solution. In order to make people ...

Selling On LinkedIn

08/13/2015 14:07:50 PM

LinkedIn is B2B In B2B you want to target potential customers with your marketing and sales pitches as effectively as possible. The world is big and the targets are everywhere so it is a huge task to communicate to potential customers. As LinkedIn ...

BElieve in YOURSELF only then sell

08/06/2015 06:54:34 AM

Be positive If you are not convinced you will succeed it will be unlikely you will get the deal closed. You have to believe in yourself. You have to believe in your victory and thus also in yourself. Be positive about yourself which you will ...

Marketing Moving Away From Selling Into Relationship Building

07/30/2015 12:49:21 PM

When Marketing discovered the Internet: – The company website became their ‘sales channel‘ – The emails became selling tools – The Newsletters the proprietary ad channel Relationships were no longer their focus as used t

Are You A Disruptor Or An Innovator ?

07/22/2015 13:21:07 PM

Disruptors vs Innovators There is a huge difference between disruption and innovation. Disruptors are innovators, but not all innovators are disruptors. In most cases new business models are disruptors, whereas innovation is mostly in technology ...

The Death Of Cold Calling Is Now

07/14/2015 10:59:27 AM

Once upon a time the daily work of salesmen and sales reps was to cold call a number of people on a list in order to present them a product or service and aiming to get an appointment. Those days are gone. As technology evolved a similar technique ...

How To Spy On And Track Your Competitors’ Marketing

07/07/2015 15:56:31 PM

Knowing what your competitors are up to or what actions they are planning or executing is good to know and to be aware of. So here are a few tools to know more about your competitors= Email campaigns By subscribing to all possible newsletters ...

Why The Salesman Needs The Cooperation Of The Prospect

06/24/2015 13:34:24 PM

Sales process and sub-goals The sales process or sales cycle is flow of events and sub-goals which resembles the climbing of a huge mountain. These sub-goals are in-between successes – like reaching the camps on the mountain. Although the ...

The 10 Perks Of A Salesman

06/18/2015 11:35:41 AM

Although life of a salesman might seems good, well-paid and wonderful there are many perks and issues for getting the sale closed: 1 – Target stress Each year the target increases. This results in stress as a salesman needs to achieve his ...

Being Ready For Success Is Not Enough To Succeed

06/06/2015 05:37:15 AM

The Secret Of Success The secret of success in life is for a man to be ready for his opportunity when it comes according to Earl of Beaconsfield . That’s great to know However while a salesman is waiting for his opportunity he will not get ...

Six Ways To Increase Website Interest: Stay Return Convert

06/01/2015 12:07:41 PM

Your website traffic will flourish or die with its’ content. The content is required for generating interest which will result in more traffic. Keep it simple If you explain your solutions in a complicate way only nerds or experts will un ...

How Much To Explain On Your Website

05/25/2015 13:33:26 PM

Reveal all or limit? A website needs to show and explain the products or services you provide in order to sell. The question and challenge is how much can or have you to explain? If you explain too much and too much in detail: – Becoming too ...

Comparing Email vs Social Media vs Content Marketing

05/19/2015 12:53:29 PM

Email Marketing Using Email Marketing is aiming at a herd (selected population) hoping the hit someone interested and having a demand for your solution at that very moment. Almost shooting in the wild as there are too many coincidences needed ...

How To Create A Website That Sells

05/12/2015 14:14:04 PM

The competition on the Internet is high as all websites are screaming for the attention of the potential customers. You need to stand out and capture their interest. Providing useful information Not self-promotional content but valuable and ...

Creating And Engineering New Technology Or Products Are Not The Challenge: Marketing And Selling Are

05/04/2015 11:46:52 AM

Engineering – R&D creating technology or product For any company innovation is probably a must for continuation. New technology or new solutions. When R&D has developed a new solution or is using a new technology achieving to make a new p ...

What A B2B Website Really Needs For Lead Generation

04/27/2015 13:19:38 PM

All B2b companies have a website which has to support the sales team and should generate leads. However many websites will get traffic but don’t generate leads at all or very little. So what is required for having a scoring B2B website ? SEO ...

Getting Inside Information About Your Potential Customer

04/22/2015 12:47:34 PM

The Sales Meeting Is Superficial When a company is looking for a solution they will invite several vendors or resellers to have informative meetings. However often the complete picture of issues and problems isn’t presented during these m ...

How To Know What Your Customer Wants Or Needs

04/14/2015 12:54:50 PM

Focus on the need to succeed If you can focus during your sales meetings on what your customer wants and needs it is more likely you will succeed and close the deal. The customer will have the perception you really understand his problem(s) ...

The More Legal Requirements The Less Business ?

04/06/2015 10:47:01 AM

Hindering business perception Rules, regulations, laws, … they all seem to be made to hinder your business. They will slow down your innovation process and time-to-market. resulting into less business, sales and profits. While legal requi ...

The Big Mistake Of The Company: Stay Or Leave ?

03/31/2015 14:50:39 PM

What if your company makes a big mistake? It’s been published in the industry press and everybody in the industry and business knows about it. What should you do ? You have two alternatives: Stay of Leave Stick with the mistake Stick with ...

The Method To Create Valuable Content

03/24/2015 13:57:47 PM

Some people (not many) are able to write and create great content. It is their given. All other people need to do their best to achieve writing valuable content. In order to help you in the process of writing great or valuable content you can ...

Sales Persuasion Secrets

03/17/2015 14:17:17 PM

In order to sell you need to convince the potential client in several ways. You need to persuade the decision maker and his staff or influencers to say ‘Yes’. The techniques sales people use to get you to think the way they want you to: ...

B2B Bribery Or Incentives ?

03/11/2015 14:26:22 PM

In whatever B2B business bribery is lurking around. The bigger the projects or the more recurrent the sales value the greater chance one of your competitors will try a form of bribery. This can have very different forms: from a lunch, to a favor, ...

Think and talk like your customer in order to sell (and listen)

03/03/2015 10:00:58 AM

Sales meeting When meeting a potential customer or a customer successful sales people hardly talk about the product or solution. If possible they will even avoid product demos. The best is to think and talk like your customer: Think: If you ...

Top Free Social Media Analysis Tools

02/25/2015 12:55:16 PM

We all like free tools as budgets are tight and demand for information on social media marketing is high. Hence this Social Media Analysis list: The most versatile: Buzzsumo for Tweets, Facebook shares, LinkedIn shares, Pinterest shares and ...

Content Marketing Tricks

02/16/2015 16:50:32 PM

Content promotion timing Start promoting earlier than you would originally plan to do. Don’t wait until the new product or service is actually available. You have to build momentum which takes time. The more noise you create early the higher ...

Intelligent Content Is The Future Of Content

02/12/2015 14:32:22 PM

Intelligent content comes with many advantages: Automatically adaptable to different channels Adapting content to different channels (Smartphones, tablets, laptops, desktops, Smart TVs,..) is pain and a burden as the same content need to be ...

Intelligent Content Is Next

02/03/2015 05:53:29 AM

Intelligent Content Ann Rockley, defines intelligent content as “structurally rich and semantically categorized, and therefore automatically discoverable, reusable, reconfigurable, and adaptable.” Explained into understandable and usable ...

The Necessity Of Brand Stories

01/27/2015 15:02:17 PM

According to Ian Rowden, Chief Marketing Officer, Virgin Group: “The best brands are built on great stories.“ If you don’t have a brand story then your brand won’t stand out from the crowd. Your brand and products will be more like a ...

Internet Schmoozing With Your Clients

01/18/2015 15:07:17 PM

Social went Internet Schmoozing: to converse casually, especially in order to gain an advantage or make a social connection. Probably since ever schmoozing has been used in sales with clients. Now that the relationships have expanded into the ...

The future vs budgets

01/13/2015 13:14:41 PM

The future You cannot control the future You cannot create the future You can only be part of the future The future will happen with or without you Make sure you are part and fit in with the future. The budget These are the reasons why budgeting ...

How To Reward New Customers

01/06/2015 11:14:13 AM

Burning the resistance to change A customer finding the way to your products or services and actually purchasing them is an achievement as most people don’t want to change their habits. People and companies continue to purchase from the same ...

How The Me Generation Culture Impacts Your Selling

12/30/2014 11:48:42 AM

From collectivism Up to thirty years ago most popular sports were exercised in group: Football, soccer, basket ball, volleyball, sailing, rowing, … All these sports required a team and collaboration in order to perform the sport and win the ...

Instead Of Saving Time You Should Be More Efficient

12/23/2014 09:54:40 AM

Time is money Vendors propose all kinds of solutions to save time. As time is money, these new systems or methods proposed should save you money: which is true. However it is not because you save time, that you are also more efficient or performing ...

How To Avoid Leads From Your Website Getting Wasted

12/16/2014 13:08:06 PM

Lost leads More than often when you fill out a contact or inquiry form on a website you never ever hear back from the company. Apparently often something goes wrong in the process and you as a lead for the company is lost. Moreover it is rather ...

Do Brand Tribes Exist In B2B Too ?

12/10/2014 11:18:05 AM

Consumer Brand Tribes Brand Tribes exist in consumer business. The best known example is the Apple Tribe of consumers who just buy almost anything from Apple. Brand Tribes have several advantages for the company: - When launching a new product ...

The Social Marketing Noise Is Louder Than The Signal

12/02/2014 14:23:32 PM

Social media noise Social media has become ever more important for marketing to communicate to potential and current customers. The more the content of a company gets redistributed the better. How ever Social media has become a gigantic content ...

The Discount Thrill Of Chiefs, Managers And Bosses

11/25/2014 11:55:46 AM

The gambling thrill Most, if not all, people get a thrill or get excited when winning at gambling. This is common. Some people just get addicted to gambling and go to the extend of risking all of their money or even assets for the thrill of ...

Why Do Customers Want To Call ? And We Don’t

11/18/2014 13:10:24 PM

As we have an online service I always wonder why people want to call. All possible information is available online, the price quote and link to their personalized payment page are send by email. Paying for subscription happens also online. ...

Why Online B2B Sales is Consultative Selling

11/11/2014 12:14:01 PM

The online B2B sales method is in line with the Consultative Selling that was defined by Mack Hanan in the 1970s: focusing on the problems of potential customers and providing the best suited solutions: selling without selling. Solution search On ...

Is Call Me Later A Rejection In The Sales Cycle ?

11/03/2014 12:38:52 PM

Call me later You have gone through several efforts (Internet search, phone calls, maybe even meetings) for finding the right person to make your sales proposition or to generate interest for your solution. . During the first call after asking ...

Customers Don’t Know What They Need Or Require

10/28/2014 14:06:48 PM

Vendor meetings If your customers would know exactly what they need then they would have ordered it already. Instead they hold meetings with vendors in order to find how they can get their problem or issue solved. During such a meeting you have ...

The ‘Done Deal’ for your competitor – Even before starting

10/23/2014 14:02:53 PM

Done Deals Even before your first meeting, the customer has already decided for your competitor. You are just used for having an additional quote or to comply with the procedures of the company as they need three price quotations. Thus the deal ...

Why Not Buying Website Traffic

10/14/2014 12:19:49 PM

Buying website traffic The more website traffic the more people will know about your offerings and the higher likelihood to get leads from your website into your sales funnel. You can purchase services from traffic wholesalers and instantly ...

Marketing & Selling are more difficult than to Create the solution

10/07/2014 12:28:55 PM

Building or developing a solution is not the real issue to crack or problem to solve. That’s were engineers are for in collaboration with the product managers. The problems for new products or solutions are: - Defining a problem - Conceiving ...

Why Winning The Award Is Often Not Good For Business

10/01/2014 14:03:37 PM

Industry award After many years of hard and often lonely work for your business that made your company what it is today. And you are proud of your achievement. One day a challenge or industry award attracts your attention and you fill out the ...

Why Planning Date Sales Meeting Is Indicator Of Success

09/24/2014 04:09:12 AM

Planning the sales meeting Sometimes meetings get planned and organized easily within a short notice. These cases are rare but great opportunities to sell or to have a short sales cycle. If you are calling or emailing to obtain and organize ...

Setting your price as market leader: don’t be greedy

09/16/2014 14:09:32 PM

Market leader advantages As a market leader you have the possibility to set a rather high price compared to your competitors as people will consider purchasing from you being the market leader – and they will probably make the purchase as ...

To carry many or few product lines ?

09/09/2014 13:27:39 PM

Single product line Companies that sell just one type of product or product line. the positioning and the solution is clear: - Less marketing efforts needed to explain the product-line - More chances to get on the short list as your company ...

Google: The Internet Mobster Organization

09/01/2014 12:59:37 PM

Search Result Pages Once upon a time Google use to be an excellent search engine with an innovative  relevance algorithm that disrupted the starting Internet search industry. One could rely upon the results presented. Over time Google has made ...

The Online Length Secrets Mastered

08/26/2014 14:34:49 PM

In order to catch the attention of people browsing and flipping through web pages, blogs or social media the length of the header and the length of the message or text is determined: - Headline scores the best at 6 words - Email subject-line ...

Talk Sense To A Fool And He Will Call You Foolish

08/19/2014 13:02:14 PM

Addressing the knowledgeable The issue we all have in sales is that we need to address and adjust our pitches and smalltalk to the potential buyers. If the people in the meeting are specialized, experienced and knowledgeable about the products ...

Disaster strikes when your competitor gets funding – Not!

08/12/2014 12:59:29 PM

You could think your business comes under pressure when one of your competitors receives several millions of funding from investors. You know you will have to going to battle with a much more powerful competitor, having more resources and p ...

Why do people still buy contact lists ?

08/04/2014 12:20:15 PM

Quality over quality In an Marketing era ruled by Content Marketing and Social Media, Marketers are still buying lists from list vendors. Instead of buying extensive lists like they did 10 years ago, marketers now seem to buy more targeted and ...

Addictive Services vs Just Useful Services: Free vs Marketing

07/30/2014 11:06:02 AM

Business-To-Business Services Even in Business-To-Business there are several kinds of services: those that are needed or required and those that are interesting or fun but not really necessary. Still the biggest differentiation is the not the ...

Building online trust by the photo of the building ?

07/22/2014 15:40:04 PM

The early days of the company website In the early days of the Internet, when companies just discovered the Internet and when Google was still a start-up, these companies didn’t know what to do with their web presence. What content to pub ...

Can marketing Inflate Sales Price In B2B Too ?

07/15/2014 10:11:34 AM

Consumer impulse buys In consumer business it is almost all about perception of products and brands fueled by marketing in order to be able to sell at higher prices. People buy products of brand names without much rational or reasoning. Many ...

Content Has Five Seconds To Catch Or To Click Away

07/08/2014 09:02:06 AM

Content marketing hype Since several years Content Marketing is the hype of Marketing and the hope of many marketeers. Hence the competition between content to grab your and potential customers’ attention is fierce. Headers drive the atte ...

What do you as Sales bring to the Table in this Internet Era?

07/01/2014 13:19:22 PM

Sales meeting without a value Most information – if not all – on your products or solutions can be found on the Internet from you company website or from informative or blog websites. Somehow this restricts the role of the salesman in t ...

When You Messed Up Your Sales Deal (you have not lost)

06/24/2014 13:02:56 PM

Why you messed up the sales deal So somewhere during the sales cycle you have messed up your sales deal. - You didn’t understand the needs of the client - You didn’t understand the motivation of the client - You didn’t asked for the driving ...

Being liked is not enough to close a deal but it sure helps

06/17/2014 12:45:59 PM

Rational decisions in B2B People in companies buy solutions in order to solve problems or issues. If you manage to become liked and trusted by the people in a company you have an advantage over your competitors. However if your solution is not ...

Mining for the persuasive message to get in

06/10/2014 12:17:24 PM

B2C: Group targeted messages In B2C marketeers use different messages for different target groups. Potential customers in each of these groups should feel attracted, interested or concerned by the message(s). B2B: Persuasive personal message However ...

What do you tell during a cold call ?

06/03/2014 11:25:51 AM

Interesting the callee with cold calling The main issue of cold calling is to come with a subject and a message that will interest the person your are calling. If you don’t embark on a subject that the callee doesn’t interest, your phone ...

The Google Marketing Game

05/27/2014 11:20:19 AM

Content and link marketing In order to generate traffic and eventually obtain leads Marketing creates content and posts content on all kinds of websites and social media. Marketing aims to get links and references on the Internet in order to ...

The Perception Of Your Brand Inside Out

05/20/2014 14:50:56 PM

The perception of your company or brand is very important to the commercial and financial success of your company. Enhancing the negative perception The perception of your company from inside is typically very distorted: The flaws, misshapenings ...

The impact of Social Media and Online Information in B2B Sales

05/13/2014 10:56:47 AM

In B2B Sales a consultative approach as well as relationship building are necessary. In our current era of social media and online marketing both could be replaced or partially replaced by online content. The consultative approach could be provided ...

Reading the minds of your potential or current customers

05/05/2014 12:20:54 PM

Marketing generic approach Marketing disposes of many tools to attract and influence potential and current customers using: Website, email campaigns, advertising, social media, white papers, … However in most cases these are generic messages ...

When a blog post starts to live its’ own life

04/29/2014 09:43:35 AM

We have a blog post that receives multiple comments every day: Your website: a vacuum cleaner or a fishing net to catch leads? It has started to live its’ own life independently from the rest of the blog or our business website. Due to the ...

What social media drives your traffic in B2B ?

04/22/2014 11:33:02 AM

Traffic from Social Media According to this study and this one Pinterest and Facebook drive the most traffic to your website. Getting traffic is great, but how much of these visitors really become customers ? if they only click to visit your ...

How To Write Quality Content

04/14/2014 11:02:49 AM

In order to have lead generating Content Marketing you need to have quality content. What is quality content ? - Titles and headers related to the content text - Recognizable points of pain - Solutions for real life issues and problems - Content ...

Increasing your brand exposure on vehicles

04/09/2014 10:57:39 AM

Exposing your brand As a business owner or marketeer you want to expose your brand as much as possible. Preferably beyond your normal channels and beyond your normal reach. One of the alternatives is displaying your website on cars, vans or ...

Rational vs Emotional vs Reputation B2B Marketing

04/01/2014 11:06:22 AM

Most marketeers and CxO’s assume B2B marketing is rational. However this is incorrect as in B2B marketing often emotions and reputations are being used. Rational marketing: - This Product will increase your productivity with X% - This Solution ...

Are bots or people visiting your website ?

03/25/2014 13:38:09 PM

If 36% of all web traffic are bots then who is visiting your website ? How can you know if bots or people are on your website ? Bots won’t ever buy anything from your company. People in companies will. Even if your analytics software or s ...

Who should be the real star of the company ?

03/19/2014 14:05:14 PM

Whatever it takes to create a new product or solution, the biggest challenge and achievement is selling the new product or solution. The challenge and achievement of a new product Highly intelligent people, creative people, visionaries, persistent ...

When your sales cycle is stuck in Middle Management

03/13/2014 11:48:49 AM

Middle Management delaying Although your opportunity or project seems to have a good upside for your solution, however since weeks or months there is no progress or any advance in your sales cycle. The people in your sales and technical presentation ...

The issues with Social Media Marketing for B2B

03/06/2014 12:19:39 PM

Now the hype of Social Media has passed by the issues with Social media for B2B are: - Is it worth investing time, capacity and money ? - What is the result short term ? - What is the result long term ? - How to measure the impact ? - Does it ...

Content Marketing Challenges

02/26/2014 09:06:34 AM

The challenges of and problems with Content Marketing are four-fold: - What content can interest your potential customers - How to publish content as you need to distribute content in order to get read - Timing - Uniqueness 1. What content ...

The hardest in B2B Sales and Marketing

02/17/2014 13:17:11 PM

Lead generation For one thing marketing and sales organizations across the globe are unanimous about the hardest to obtain are high-quality leads. This is and remains the business world greatest challenge. High-quality leads are not the business ...

Why You Should Like To Lose Early In Sales

02/10/2014 12:26:50 PM

Sales cycles are investments Sales cycles can be long and time consuming. The sales processes are investments of the company: phone calls, emails, conference calls, meeting preparation, meetings with customer, reporting, CRM, internal meetings, ...

Sales Start Before Your Salesman Calls

02/05/2014 10:15:26 AM

The famous McGraw-Hill ad that ran in 1958 in Business Week underscoring the need for brand and brand personality. At that time the channel was print advertising. Today it is a complete different game as most people will notice your company ...

How To Sell Technology At C-Level

01/28/2014 12:35:57 PM

Don’t sell technology Simply: NOT ! Don’t try to sell technology at C-Level as they aren’t interested how great and ingenious your technology is. The CxO’s don’t want to waste their time on understanding your technology

Top 10 Bad Marketing Habits

01/22/2014 13:12:45 PM

1. Traditional If your marketing plan of this year looks very similar to previous year then it is likely getting outdated. In one year people change, markets change, competitors’ products change, perception changes – all changes except ...

The Script That Eliminates Your Job

01/20/2014 09:46:52 AM

ERP and CRM impacting companies When we think of IT solutions we mainly envision complex ERP (Enterprise Resource Planning) systems or CRM. These company wide systems influence the work and jobs of most of the blue collar workers, sales and ...

The Generation Change Forces Marketing Text To Images

01/15/2014 12:19:30 PM

The Content of Generations - Baby Boomers (°1947-1964) had only limited access to images: magazines, movies and TV - Generation X (°1965-1979) had more but still limited access to images: mainly TV - Generation Y (°1980-1992) have gotten ...

Why You Need Visual Content Marketing

01/13/2014 12:42:39 PM

According to this “Social Media Update 2013” Pinterest is more popular than Twitter. - Pinterest are images which you don’t have to create but just tag. - Twitter is text which you need to create or re-Tweet. We are currently living

Why writing for Search Engines no longer works

01/08/2014 12:38:22 PM

Writing for search engines using SEO techniques In order to score high on SEO (Search Engine Optimization) people used to write content for search engines and stuffed them with keywords. As the rules of the search engines have changed because ...

Why Content, Context And Presentation Are All Important

01/05/2014 12:38:51 PM

Content vs Context Although we live in the era of Content Marketing, the content itself is just a part of the total marketing. The content needs to be placed in a context that is relevant for your target customers. More specific the same content ...

How To Grab Attention Of Corporate Decision Makers

01/02/2014 11:25:34 AM

Corporate Decision Makers ignore marketing messages The corporate decision makers are unlikely to read your marketing communication or your email. Still the CxO’s are the decision takers you want to reach. Simply personalizing your email with ...

Saving Your Content Marketing With Content Curation

12/29/2013 12:36:25 PM

The problem with Content Marketing is the creation of new content as it requires a stream of new content. Moreover it has to be quality content. Even creative and people skilled in content creation will run dry one day. In such a case your only ...

How To Use Breaking News For Your Marketing Purpose

12/23/2013 02:11:09 AM

Message uniqueness amongst the marketing noise In order to catch the interest of people amongst all the marketing messages (marketing noise) and new messages that are broadcasted every minute of the day, you need to come up with something rather ...

Considering Cold Calling As You Are Desperate For Leads?

12/17/2013 12:20:19 PM

Empty pipe fear If your pipe and funnel is getting empty and no new leads show up it is likely you will be getting desperate. Even in a time where content marketing and inbound marketing rules, you don’t want to wait and sit around until ...

Cold Calling Is From The Cold War Era

12/13/2013 13:05:20 PM

Cold calling When telephone was the new means to contact potential customers, cold calling was the most opportune a salesman could do to get leads. It allowed to contact and inform people who ignored or where not aware of your products or s ...