Tutorial Tuesday - Agate and Crystal Squaredelle Necklace and Bracelet

05/23/2017 15:34:00 PM

Natural fire agate is a vibrant, colorful, often banded variety of Chalcedony Quartz. Like all agates, it has protection energies. It can aid memory, including recall of past lives. It can assist one in finding the right mate. It is also ...

Designs In The United Kingdom's Bead Magazine Using Soft Flex Beading Wire

04/11/2017 18:34:00 PM

 Bead MagazineIssue 77 - Spring 2017I am so excited to share that I had two designs published in Bead Magazine in the UK. The first is a modern take on pearls. I knotted Soft Flex Extreme 925 beading wire around the beads in the back and then ...

Soft Flex Live Design Challenge On Facebook With Pulsar

04/10/2017 17:29:00 PM

This year, I had the extreme privilege of getting to attend the Craft and Hobby Association's big show Creativation on behalf of Soft Flex Company. I got to see lots of cool crafting products and test them through make-it-take-its, take classes ...

Soft Flex Live Design Challenge - Santa Fe Jewelers Supply

04/03/2017 18:49:00 PM

Here are my latest designs with parts and pieces from Santa Fe Jewelers Supply. Tune in this week to see our next Soft Flex Live Design Challenge on Soft Flex Company's Facebook page. You can also see all of the older episodes there too, just ...

Free Make-It-Take-Its At Arizona’s Ultimate Women’s Expo – Spring 2017

03/29/2017 18:24:00 PM

We will be at Arizona’s Ultimate Women’s Expo on April 22-23, 2017 teaching a free make-it-take-it project using Soft Flex beading wire and some gorgeous gemstone drops. The expo takes place at the Phoenix Convention Center. On Saturday, ...

DIY Video - Trick To Crimping A Single Strand Of Soft Flex Beading Wire With Magical Crimpers

03/28/2017 11:33:00 AM

Sara Oehler shows how to make a head pin using one strand of Soft Flex® beading wire, a 2x2mm crimp tube and the Magical Crimpers. #softflexwireView this video on our YouTube channel.Damien Shay became the graphic designer for Soft Flex Company ...

An Attitude of Gratitude: A New Baby, The World's Best Job and A Wonderful Husband

03/16/2017 09:00:00 AM

Over the holidays, we as a company, decided to cultivate an attitude of gratitude and sharing what we are grateful for. It was an inspiring challenge and we looked forward to every day. I know I learned a few new things about my co-workers ...

An Attitude of Gratitude: Life's Teachers, Affordable Housing and Playing Guitar

03/09/2017 09:00:00 AM

Over the holidays, we as a company, decided to cultivate an attitude of gratitude and sharing what we are grateful for. It was an inspiring challenge and we looked forward to every day. I know I learned a few new things about my co-workers ...

An Attitude of Gratitude: The Greatest Bosses and My Two Boys

03/02/2017 09:00:00 AM

Over the holidays, we as a company, decided to cultivate an attitude of gratitude and sharing what we are grateful for. It was an inspiring challenge and we looked forward to every day. I know I learned a few new things about my co-workers ...

DIY Video Episode 2:4 - Soft Flex 24K Earrings Design Using Plazko Chain - Variation 4

03/01/2017 11:00:00 AM

Sara Oehler uses Soft Flex Extreme 24k Gold Plated Wire with beads and chain from Plazko.com to make an elegant pair of metallics earrings. This is a variation in the design that she previously created during a Live Facebook Design Challenge. ...

DIY Video Episode 2:3 - Soft Flex 24K Necklace Design Using Plazko Chain - Variation 3

02/28/2017 20:23:00 PM

Sara Oehler uses Soft Flex Extreme 24k Gold Plated Wire with beads and chain from Plazko.com to make an elegant metallics necklace. This is a variation in the design that she previously created during a Live Facebook Design Challenge. ...

DIY Video Episode 2:2 - Soft Flex 24K Design Using Plazko Chain - Variation 2

02/23/2017 11:43:00 AM

Sara Oehler uses Soft Flex Extreme 24k Gold Plated Wire with beads and chain from Plazko.com to make an elegant metallics necklace. This is a variation in the design that she previously created during a Live Facebook Design Challenge. #sof ...

An Attitude of Gratitude: Kitties, Family and Mr Fix-It

02/23/2017 09:00:00 AM

Over the holidays, we as a company, decided to cultivate an attitude of gratitude and sharing what we are grateful for. It was an inspiring challenge and we looked forward to every day. I know I learned a few new things about my co-workers ...

DIY Video Episode 2:1 - Holiday Jewelry Design Using Plazko Beads And Components

02/22/2017 17:27:00 PM

Sara Oehler uses Soft Touch wire with beads and components from Plazko.com to make a cute holiday bracelet.View this video on our YouTube channel.

An Attitude of Gratitude: Nature Therapy, A Lucky Mom and Hiking Feet

02/16/2017 09:00:00 AM

Over the holidays, we as a company, decided to cultivate an attitude of gratitude and sharing what we are grateful for. It was an inspiring challenge and we looked forward to every day. I know I learned a few new things about my co-workers ...

An Atttude of Gratitude at Soft Flex: Passionate Beaders, My Best Friend and Siblings

02/09/2017 09:00:00 AM

Over the holidays, we as a company, decided to cultivate an attitude of gratitude and sharing what we are grateful for. It was an inspiring challenge and we looked forward to every day. I know I learned a few new things about my co-workers ...

An Attitude of Gratitude at Soft Flex: Creativity, My Boys and A Sweet Husband

02/02/2017 09:00:00 AM

Over the holidays, we as a company, decided to cultivate an attitude of gratitude and sharing what we are grateful for. It was an inspiring challenge and we looked forward to every day. I know I learned a few new things about my co-workers ...

An Attitude of Gratitude at Soft Flex: A Loving Dog, A Wonderful Father and A Caring Partner

01/26/2017 09:00:00 AM

Over the holidays, we as a company, decided to cultivate an attitude of gratitude and sharing what we are grateful for. It was an inspiring challenge and we looked forward to every day. I know I learned a few new things about my co-workers ...

An Attitude of Gratitude at Soft Flex: A Wonderful Job, My Daughter's Graduation and Technology

01/19/2017 09:00:00 AM

Over the holidays, we as a company, decided to cultivate an attitude of gratitude and sharing what we are grateful for. It was an inspiring challenge and we looked forward to every day. I know I learned a few new things about my co-workers ...

Use Soft Flex and a Square Kumihimo Board - Beadwork Magazine Feb-Mar 2017

01/13/2017 14:21:00 PM

Beadwork MagazineFeb-Mar 2017p. 44 I am so excited to finally be able to share this design with you! It’s my debut jewelry tutorial project design with Beadwork magazine. I love that it is showcasing how to use Soft Flex beading wire in a ...

An Attitude of Gratitude at Soft Flex: A New Baby, The Little Things and Dogs

01/12/2017 09:00:00 AM

Over the holidays, we as a company, decided to cultivate an attitude of gratitude and sharing what we are grateful for. It was an inspiring challenge and we looked forward to every day. I know I learned a few new things about my co-workers - ...

Packing Up VIB Packs And Donating To Beads Of Courage

01/04/2017 10:28:00 AM

Wow! I am freshly back from holiday vacation this week and blown away by your response to "Operation: Take Back My Beading Studio." 65 packages were ordered, which is allowing me to make a $200 donation to Beads of Courage today! They provide ...

Free Printable: 2017 Calendar

01/04/2017 10:00:00 AM

The final printable in our holiday series is a simple wall calendar to keep you on track for 2017. Happy New Year! Click Here to Download the Free Printable »Kristen Fagan is a multi-passionate creative and a graphic designer for Soft Flex ...

Free Printable: Inspirational Wall Hanging for Your Creative Studio

12/28/2016 10:00:00 AM

We created a inspirational sign/wall hanging for you to pin up in your studio. Let the beautiful glass beads, design by Mike Sherman and quote from Pablo Picasso inspire your creative space! Click Here to Download the Free Printable »Kristen ...

Operation Take Back My Studio - Offering V.I.B (Very Important Beader) Sample Packages

12/27/2016 08:00:00 AM

Last week, I launched "Operation Take Back My Studio." I am offering a limited time opportunity to buy a unique sample package. After years and years of designing for Soft Flex Company, I have built up a stock of amazing sample items - gemstones, ...

Top 10 Most Viewed Videos On Our You Tube Channel In 2016

12/26/2016 08:00:00 AM

We started a Soft Flex You Tube channel this year. We have uploaded 35 videos this year! 35! I am really proud of how far our channel has come in such a short time and look forward to watching it grow and prosper in the new year. In the mean ...

Free Printable: Ginger Cookie Recipe Card

12/21/2016 10:00:00 AM

Sara wanted to share one of her favorite family holiday cookie recipes with you. Having tried them I can say that these cookie are delicious! The are soft and chewy with a hint of spice and delicious! Click Here to Download the Free Printable ...

Free Printable: Petal Gift Box for Handmade Holidays

11/16/2016 10:00:00 AM

If you have received a package from Soft Flex Company recently, you may have noticed a blue card with this petal gift box template on it. Today, I wanted to share some ways you can use that card to create your own little gift box for gifting ...

DIY Video Episode 27: Use Soft Flex® Wire To Craft Holiday Napkin Rings For Thanksgiving Dinner

11/15/2016 11:00:00 AM

Here is another great video on how to make special napkin ring holders for a holiday meal. In this project I focus on Thanksgiving, but you can personalize your napkin ring holder for any event - weddings, Christmas, New Year's Day, Easter, ...

DIY Video Episode 26: Use Soft Flex® Craft Wire To Create Wine Glass Charms For Holiday Parties

11/14/2016 15:28:00 PM

I don't know about you, but I LOVE the holidays. I love cooking and baking. I love making gifts and decorations. I love wrapping packages. I love it all. So, in this video, I offer an idea for how you can make wine or champagne glass charms. ...

Free Printable: Gift Making Planner for Handmade Holidays

11/09/2016 16:17:00 PM

We created a simple planner to help you organize your handmade holiday gift making! Click Here to Download the Free Printable »Kristen Fagan is a multi-passionate creative and a graphic designer for Soft Flex Company. Her favorite stone is ...

DIY Video Episode 25: Knot Soft Flex® Beading Wire To Create A Beaded Bracelet With A Button Clasp

11/03/2016 11:00:00 AM

I loosely knotted a strand of seed beads to create a stretchy bracelet using Soft Flex beading wire. I used a button closure, but you could just attach one end to the other and design it without a clasp. Using the macrame, you can put this bracelet ...

Make Your Own Gratitude Jar + Free Printable Download

11/02/2016 16:51:00 PM

Several years ago I kept a gratitude journal that really helped me recognize all that I have to be thankful for. Today, I am sharing a variation on that idea that includes the whole family! I created a with free printable to go along with ...

5 Halloween Jewelry Designs - Click Links For Free Instructions

10/25/2016 10:57:00 AM

Here are five Halloween designs, rounded up in one place! We hope that you really enjoy the upcoming holiday weekend and of course the big day, next Monday. Have a spook-tacular time! Spider Web DesignsFaux Barb Wire Design

DIY Video Episode 24: Use Soft Flex® Beading Wire To Create A Button Clasp On A Crystal Bracelet

10/24/2016 13:58:00 PM

Last week, I received an Ask Sara question about using a button for a closure. I thought that I would share my answer in a video for anyone that might be interested. This is a great way to use a really cool button in a jewelry design. I used ...

DIY Episode 23: Use Soft Flex® Beading Wire To Knot Around Beads To Make A Bracelet

10/14/2016 11:00:00 AM

I worked on step-by-step pictures for a project that is getting published by UK's Bead Magazine this week. In the design, I knotted Soft Flex wire around beads (like the design shown above). I decided that this would be a nice technique to show ...

Make DIY Halloween Jewelry - Spider Web Design

10/11/2016 14:00:00 PM

Nealay Patel On Jewel School Today - 10/11 From 7am-9am Pacific

10/11/2016 09:00:00 AM

Don't miss Nealay Patel on Jewel School today! He will be showing how to use Soft Flex beading wire in all sorts of wonderful ways. You can watch it live on the Jewel School Facebook page, on their website www.jtv.com or by checking your local ...

DIY Video Episode 22: Use Soft Flex® Beading Wire To Attach A Charm To A Jewelry Design

10/10/2016 15:56:00 PM

Nealay Patel on Jewel School 10/10-10/11 from 7am-9am Pacific

10/10/2016 09:00:00 AM

Check out our friend Nealay Patel on Jewel School, both today (10/10) and tomorrow (10/11). Tomorrow, he will be showing some designs using Soft Flex and Jewel School will be offering some of our best products! You can watch live at jtv.com ...

DIY Video Episode 21: Use Soft Flex Craft Wire To Make Beaded Pumpkin Earrings And Pendant For Halloween Or Thanksgiving To Celebrate Fall Holidays

09/30/2016 11:00:00 AM

When you live in Phoenix, you have to suspend reality in order to celebrate traditional holidays. For example, you might find yourself drinking pumpkin spice hot tea when it is 93 degrees outside and your daughter is running around the yard ...

Pantone Fall Fashion Report 2016

09/26/2016 10:00:00 AM

Happy Fall! Have you seen the Pantone fashion color report for Fall 2016? Fall is always a favorite of mine with it's grounding earth tones, Pantone kicks it up a notch with pops of unexpected and vibrant colors throughout the collection. ...

DIY Video Episode 20: Use Magical Crimpers And Soft Flex® Beading Wire To Make Earrings

09/23/2016 11:00:00 AM

I had Fall on the mind when I created these beauties. The Magical crimpers are terrific for creating shapes using Soft Flex beading wire. In this design I used antique brass, turquoise and fluorite in Soft Flex .019 Medium. With this size wire ...

Soft Flex Live Design Challenge With TierraCast Horoscope Charms

09/22/2016 18:22:00 PM

I love Soft Flex Design Challenge day! Basically, I get to open a box of awesome beading goodies from one of my favorite companies live on facebook and then make jewelry while hanging out with online pals. It is awesome! I love my job!So today, ...

18 Beaded Ropes To Make eBook

09/21/2016 11:00:00 AM

18 Beaded Ropes to Make eBookI am excited to announce that Beadwork chose to include one of my designs in a new eBook about beaded ropes.

DIY Video Episode 19: Use Stretch Magic To Make A Bracelet And Earrings

09/16/2016 11:00:00 AM

Stretch Magic is pretty awesome! It is quick and easy to both use and wear. In this video, I show you how to make a simple bracelet and matching pair of earrings using Stretch Magic.

Use Soft Flex Beading Wire On A Kumihimo Disk - Beadwork Magazine Oct-Nov 2016

09/15/2016 10:25:00 AM

Beadwork MagazineOct-Nov 2016Wow, it has a been a hip-hopping press week for me! I have another design that just hit news stands. In this design, I braided our Soft Flex beading wire on a kumihimo disk. My original design was in black and white ...

Knit With Soft Flex Craft Wire - Step By Step Wire Jewelry Magaine Oct-Nov 2016

09/13/2016 10:00:00 AM

DIY Video Episode 18: Use Magical Crimpers And Soft Flex® Beading Wire To Make A Bracelet

09/08/2016 14:55:00 PM

It is fall and I am in love with two beautiful colors - Antique Brass Color and Copper Color in our Soft Flex Metallics beading wire line. Check out the video below to see how I made the bracelet shown above using the Magical Crimpers and copper ...

DIY Video Episode 17: Make Beaded Earrings Using Soft Flex® Craft Wire On A WigJig

09/01/2016 18:29:00 PM

Here is our latest video. I love how you can make all sorts of shapes on the WigJig with Soft Flex craft wire. Adding beads is simple and easy with a thinner gauge. Click here to see this video on YouTube.

Tutorial Tuesday - Long Boho Gemstone Necklace

08/30/2016 10:00:00 AM

I love chunky gemstones and had been eyeing a short strand of Lapis gemstone beads. I finally bought them for myself and am so happy I did! Soft Flex Company carries a wide range of short strand beads which allowed me to grab some really high ...

Use Vintaj Patinas To Match Crimps To Your Design - Video

08/29/2016 15:16:00 PM

I made a sweet set of bracelets to match the Vintaj necklace that I made during the recent Soft Flex Live Design Challenge on facebook.

Use Vintaj Patinas To Match Crimps To Your Design - Product Review

08/23/2016 18:24:00 PM

Are you on facebook? If you are, you may have noticed that I am doing a really fun new Live Video feature. Basically, a partner company sends me a box of goodies that I open live on facebook. I have no idea what is in the box but have to take ...

Video - Celebrate the Rio Olympics with Patriotic Jewelry

08/10/2016 18:20:00 PM

Hey there! Are you enjoying the Rio Olympics as much as we are? I've been glued to my television in the evening, teaching my little toddler to root for the USA (we are American afterall). In addition, I have been working on some patriotic jewelry ...

DIY Episode 13: How to make Fancy Earrings using Soft Flex® Beading Wire and Squaredelle

08/05/2016 12:17:00 PM

Why are there so many different kinds of beading wire?

08/02/2016 13:00:00 PM

Wow!Why are there so many different kinds of beading wire? All I want to do is string a bracelet. Thankfully, it is much simpler than it looks. At Soft Flex Company, we have our original line – Soft Flex – and our premium line – Soft ...

DIY Episode 12: Use Soft Flex Craft Wire to create links that connect to make a Beaded Jewelry Chain

07/28/2016 14:07:00 PM

In this video, I show you how to create connector links using Soft Flex® Craft Wire. Watch the video "DIY Episode 12: Use Soft Flex Craft Wire to create links that connect to make a Beaded Jewelry Chain " on our YouTube channel.

Tutorial Tuesday - Desert Vibe Wire Wrap Earrings

07/26/2016 10:00:00 AM

It's been awhile (a whole year in fact!) since, I've shared a Tutorial Tuesday design with you. I was inspired to create these desert vibe beauties by the "Tempting treasures wire frame earrings" designed by Bonnie Riconda in the August 2016 ...

DIY Episode 11: Use Soft Flex® Craft Wire to add TierraCast Charms to a Bracelet Form

07/21/2016 18:10:00 PM

In this video, I show you how to make a fun and easy beach bracelet usingSoft Flex® Craft Wire and TierraCast charms and bracelet form.Watch the video "DIY Episode 11: Use Soft Flex® Craft Wire to add TierraCast Charms to a Bracelet Form " ...

DIY Episode 10: Use Soft Flex® Beading Wire on a Kumihimo Disk to make Jewelry

07/14/2016 18:09:00 PM

In this video, I show you how easy it is to make jewelry using Soft Flex® beading wire on a Kumihimo disk.Watch the video "DIY Episode 10: Use Soft Flex® Beading Wire on a Kumihimo Disk to make Jewelry " on our YouTube channel.

DIY Episode 9: How to make Soft Flex® Tassel Earrings using Micro and Mighty Crimpers

07/07/2016 16:58:00 PM

Tassels are hot right now. So, I revived a design that I've been making for years using Soft Flex beading wire to create tassel earrings. In this video, I offer a few different modifications for making these earrings unique to you! Change the ...

DIY Episode 8 Video - Use Soft Touch Beading Wire To Make A Woven Bracelet On A Macramé Board

07/01/2016 14:57:00 PM

Have you tried our Soft Touch Wire? It is about 50% more flexible than our original Soft Flex beading wire and comes in an additional diameter of .010 Very Fine. I used the Very Fine in the design show above. You can find written instructions ...

How to Use a Soft Flex® Bead Stopper Video - An Essential Jewelry Making Tool

06/23/2016 13:38:00 PM

Sara Oehler shows how the Soft Flex® Bead Stoppers work and how important they are when stringing jewelry.Watch the video "How to Use a Soft Flex® Bead Stopper - An Essential Jewelry Making Tool"

Quick Beading Tip: Use Soft Flex Bead Stoppers to Prevent Beads from Slipping

06/22/2016 15:00:00 PM

DIY Episode 7: How to make Ear Wires using Soft Flex® Craft Wire and Wubbers Pliers

06/16/2016 17:47:00 PM

In our second how-to make ear wire video, I show how to make your own ear wires using 20 gauge Soft Flex® Craft Wire and Wubbers Pliers. Wubbers are easy on your hands and easy on your metal. They are engineered for precision and offer the ...

DIY Episode 6: How to make Ear Wires using Soft Flex Craft Wire on a WigJig

06/16/2016 17:09:00 PM

In our latest video, I show how to make your own ear wires using 20 gauge Soft Flex® Craft Wire on a WigJig. WigJig wire working tools are designed to help you create several identical wire components. It is simple, cost effective and most ...

Giveaway Winners Announced - Free Project Idea From Live Giveaway Video

06/13/2016 12:15:00 PM

I had so much fun visiting with our Facebook friends last week while shooting our first Live Video Giveaway. One of the project ideas that I demonstrated is the pair of earrings shown above. I decided to offer instructions here on the blog too. ...

DIY Episode 5: Choose the Right Diameter of Beading Wire To Make Jewelry

06/09/2016 18:43:00 PM

In our latest video, I explain which diameter you should choose for the various types of beading projects that you may try. If you have ever wondered about what wire to use, this video is for you.

Why Bead, By Thomas Soles

06/07/2016 14:45:00 PM

I made my first necklace when I was a teen. It was a simple wood and shell design. I found the beads for it at my grandmother's house. The necklace complemented my single pierced ear – I thought. It was simple. But it expressed a little bit ...

Facebook Live Video Giveaway on Thursday at 3pm PST

06/06/2016 13:13:00 PM

I hope that you will join me on Thursday afternoon for a Live Video Giveaway on Facebook. To enter to win, all you need to do is go to the Soft Flex Company Facebook page and click on the video to participate in the conversation. I'll be there ...

DIY Video Episode 4: Illusion Style Necklaces done three ways with Beading Wire and Crimps

06/02/2016 17:30:00 PM

In our latest video, I show you three different ways to create an illusion style necklace using regular crimping pliers, 2x2mm crimp tubes, 3mm crimp covers and the magical crimpers. This is a nice way to use up leftover beads to make a unique ...

DIY Episode 3: Jewelry Making Beading Basics – Crimping to Finish a Simple Bracelet or Necklace

05/26/2016 18:10:00 PM

Quick and Easy Stitched Jewelry by Cathy Jakicic

05/26/2016 17:57:00 PM

I received a copy of my friend Cathy Jakicic's new book, Quick and Easy Stitched Jewelry. It includes 20+ necklaces, bracelets, earrings and more.

DIY Video Episode 2: Use Gold Colored Pro Econoflex Beading Wire To Make Earrings

05/23/2016 18:20:00 PM

Watch the following video to learn all about our new Pro Econoflex Beading Wire, with step-by-step instructions on how to make a pair of earrings with wire (as shown above).

Jewelry Stringing - Summer 2016

05/23/2016 12:13:00 PM

Jewelry StringingSummer IssueWow! Two published designs in one week! In addition to my kumihimo design, I have a new design in Stringing inspired by Carnival. This design is light and easy to wear in the summer.

Kumihimo Special Issue

05/20/2016 11:00:00 AM

Kumihimo Fiber and Bead JewelryMay 2016Hey-hey, I have a design to check out in the latest special issue from Kalmbach Publishing on pages 62-63. I used Soft Flex Extreme beading wire on a kumihimo disk to create the design shown above. The ...

DIY Jewelry Project - Summer in the Sun Bangle Bracelets

05/19/2016 17:22:00 PM

I've always loved Jamie Hogsett's Summery Braided Bangles Project. So, I was excited to recreate it in my own fashion using our new Pro Econoflex in the gold color. These bracelets look great in multiples. I have made three so far (shown above), ...

Inspiration Video: Soft Flex Bracelet Projects Booklet

05/17/2016 15:02:00 PM

New techniques for using Soft Flex beading wire.

Like and Share - What Do You Want To See In Videos from Soft Flex Company?

05/05/2016 18:55:00 PM

We are so excited about our new You Tube Channel. Although we can think of a million things that we'd like to share with you. We thought that it would be a good idea to ask you what you want to see from us? We would love to know what you want ...

How to Use the Universal Magical Crimpers to Make DIY Earrings

05/04/2016 12:45:00 PM

Why You Need Magical Crimping Pliers

05/03/2016 13:08:00 PM

Hello Beautiful Beader,These wonderful crimping pliers will change the way that you bead! They take a tubular shaped crimp tube and make it into a bead while cinching it down onto the nylon coating of the wire. I highly suggest that you stick ...

Shelley's 10 Favorite Items Under $10 - Tool Magic

04/29/2016 11:36:00 AM

You don't have to break the bank to get good quality items from us. We have lots and lots of items that are less than $10. If you have called into our office, you have probably gotten an opportunity to chat with Shelley Richey. She is a wealth ...

3 Reasons that Beading is my Passion Hobby

04/19/2016 13:02:00 PM

Why do you love beading?I started making jewelry sometime in late middle school or early high school. I found a bead store in downtown Billings, MT that fed my new found hobby. It is called the Bead Depot and is still there. If ever in Billings, ...

Like and Share! We are giving away FREE beads (valued up to $40)!

04/13/2016 16:31:00 PM

Who doesn't love and want free beads? These aren't just any beads either, they are our high quality gemstone beads.

Phoenix Ultimate Women's Expo - April 23-24

04/07/2016 15:22:00 PM

Don't miss Soft Flex Company at the upcomingArizona's Ultimate Women's Expo!

Kansas City Hospice Partnership

04/01/2016 12:08:00 PM

We love to give back to give a helping hand when we can. We've been working with a volunteer from the Kansas City Hospice for a few years now. Here is a little information about how they use our beading wire.

Jewelry Affaire - Spring 2016

03/31/2016 16:54:00 PM

Jewelry AffaireSpring 2016Hey folks, my latest design is being published in Jewelry Affaire, the Spring issue.

3 New Beading Books To Check Out

03/02/2016 15:49:00 PM

Hey-hey, how are you all doing? Here at Soft Flex, we have been busy, busy, busy and we haven't had as much time to blog.Personally, I have a new baby on my hands and she is keeping me on my toes day and night. She is just 6 weeks now and growing ...

In love with colorful jewelry? Up to 60% off colorful jewelry making supplies during our Color Love Sale

01/30/2016 11:00:00 AM

Shop Soft Flex Color Beading Wire on Sale20% off with coupon COLORLOVE See this free project ideaShop Beadstoppers on Sale20% off with coupon COLORLOVE

Bead and Button Show Classes by Nealay Patel

01/05/2016 15:59:00 PM

Our good friend Nealay Patel is offering several classes at the Bead and Button Show, June 2016. Typically, he uses Soft Flex beading wire and craft wire in his designs. Registration opened today, so we urge you to check out and register for ...

Buy Three 10ft Spools, Get a Bracelet Booklet FREE!

01/05/2016 15:03:00 PM

This week, If you buy three 10ft spools of Soft Flex, you will get a free copy of our new Soft Flex Bracelet Projects Booklet! Check it out the sale details here >> http://tinyurl.com/braceletbookletSoft Flex Bracelet Project BookletSara Oehler ...

DIY: Free Beaded Holiday Wire Snowman Ornament Pattern

12/09/2015 15:21:00 PM

Soft Flex Bracelet Project Booklet - Make Each Project Your Own

12/07/2015 14:56:00 PM

My co-worker, Kristen Fagan, and I put together a new booklet that is now for sale - Soft Flex Bracelet Projects. It offers 8 projects that cover using Soft Flex beading wire in all sorts of different ways - crimping using various sized crimps, ...

DIY: Free Beaded Holiday Wire Tree Ornament Pattern

11/05/2015 17:00:00 PM

For several years, I have been creating a new Christmas tree ornament (sometimes a few) in the shape of an actual Christmas tree. I love how this one turned out and it will be quick and easy to replicate.Materials: .024 Soft Flex Extreme in ...

Free Pattern - DIY Holiday Jewelry - Silver Star Beaded Pendant and Earrings

10/30/2015 10:00:00 AM

Macrame with Soft Flex in Belle Armoire Jewelry's Autumn Issue

10/23/2015 10:00:00 AM

Soft Flex Gallery Open House in Sonoma, CA on November 21-22, 2015!

10/22/2015 10:32:00 AM

Upcoming Events - Mesa, Arizona

09/08/2015 14:51:00 PM

Russian Spiral Bangle Classwith Sara Oehler 10am-12pmNovember 14, 2015Limited Seats Available! Creative Destination1660 S. Alma School Road, Suite 108Mesa, AZ 85210480-755-4367Click for Website

Friday Four - Ombre Seed Bead Necklace, Netted Macrame, Bead Crochet Bracelet, Wire Hoops

08/28/2015 18:47:00 PM

Every Friday, I highlight some of my favorite do-it-yourself jewelry ideas found on Pinterest for your weekend inspiration. Here are my picks the week. Enjoy!1. Ombre Seed Bead Necklace2. Netted Macrame Necklaces3. Bead Crochet Bracelet

Friday Four - ZigZag Bracelet, Seed Bead Earrings, Dream Catcher Pendant, Mod Podge Necklaces

08/21/2015 10:00:00 AM

Every Friday, I highlight some of my favorite do-it-yourself jewelry ideas found on Pinterest for your weekend inspiration. Here are my picks the week. Enjoy!1. DIY ZigZag Flower Bracelet2. Seed Bead Earrings3. Dream Catcher Pendant Necklac ...