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Are You Targeting The Right People?

08/13/2014 02:55:20 AM

It’s my 50th today! No, not my 50th birthday, my 50th blog. I can still remember writing my first one, and I think my blogs have improved significantly! Please tell me if I’m wrong. Anyway, in today’s blog, I’m going to speak

The Importance of HTML Structure for SEO

08/11/2014 02:35:08 AM

Have you ever thought about how newspapers were printed before the digital era? A sub-editor prepared the copy, and sent it to a linotype operator. He would assemble a “slug” of the copy from hot metal, ready to be structured into columns ...

Competition Case Study

08/08/2014 02:05:37 AM

We recently ran a competition for Replace Base and had some interesting results. What I want to do here is share them with you, in case you’re interested in the potential for your own business. The obvious mention of a third party is ab ...

Listen To Your Customers – Online and Offline!

08/06/2014 02:51:13 AM

Nowadays, listening to, and respecting your customers’ opinions and feedback is more important than ever. From me today, it’s going to be a little bit of a rant about customer service, and how you should be treating your customers prima ...

Redesign Your Site with the Genesis Framework

08/04/2014 02:25:39 AM

My introduction to web design came from a book called ‘Build A Website in 24 Hours’. It encouraged the reader to break away from tools like Microsoft FrontPage, and to tackle designing a website with nothing but HTML. Top tips included using ...

My Essential Social Media Tools

07/30/2014 02:53:42 AM

Here’s a bit of an insight into some of my essential social media tools. These tools allow me to carry out my job to a higher standard, and I use them on a day-to-day basis. I’ll be speaking about Facebook Insights, SocialBro and HootSu ...

SEO on the Go: How to be Productive on Your iPad

07/28/2014 02:30:14 AM

Ah, summer. A cool breeze taking the merest edge off the prickly heat. It’s time to kick back, relax and venture afar. Whether you are travelling to the Costa del Sol, or just chilling in the garden, it’s difficult to leave your job and ...

Internet Marketing: What’s Important?

07/25/2014 02:30:36 AM

Shake Up Social

07/23/2014 02:58:50 AM

First off, in case you’re wondering, they are in fact maracas in the image. Because y’know, you shake them, and in today’s blog, I’m going to be talking about shaking up your social media activity! If you’re stuck in a b

No Authorship Photos? No Problem!

07/21/2014 02:30:33 AM

In June 2011, Google announced that they would show authors’ Google+ profile photos alongside their articles in search results. Almost exactly three years later, they changed their mind. Now a month on, we have to explore new ways to convert ...

This Blog Post Is Going Viral… You Won’t Believe What Happens Next!

07/18/2014 02:30:36 AM

Y’know what really grinds my gears? Companies, ‘news sites’, blogs and the like using the same thing over and over again. It’s bad enough when it’s something clever. It’s worse when it’s something that was sh

Impact Of The World Cup On Social Media

07/16/2014 02:49:01 AM

So, the World Cup is over, and what a tournament it has been. England may have under-performed and been eliminated at the early stages, but it has been an extremely exciting competition nonetheless. Unfortunately for football fans like myself, ...

Unusual Uses for Google Products

07/14/2014 02:30:45 AM

Surely the most dominant force on the modern web, Google have released a vast suite of virtual applications to fulfil seemingly every need. But did you know that many of their tools can be used in clever, creative or just plain fun ways? Inspired ...

5 Top Marketing Tips

07/11/2014 02:31:47 AM

It’s about time we had a ‘top tips’ style post again. This will be my five favourite tips for approaching marketing in the right way. To be honest, a lot of these tips will probably apply to business as a whole. Enjoy them below. 1.

Social Struggles For A Business

07/09/2014 02:38:03 AM

In my blog this week, I’m going to speak about some of the main aspects of social media that businesses struggle with on their social media profiles. In my opinion, two of the main problems that many businesses face on their social media ...

4 Easy Steps to Convert Mobile Traffic

07/07/2014 02:15:30 AM

Back in March, Matt Cutts from Google remarked that he wouldn’t be surprised if searches from tablets and mobiles exceeded ones from desktop computers before the end of 2014. The in-house data that we send to our clients reflects this trend ...

Why I Love Social Media

07/02/2014 03:18:10 AM

Social media has been part of many of our lives, for a fairly long time. What was the first social media platform that you ever used? Let me know in the comment section below this blog! Anyway, back to what I’m writing about today. Social ...

Are You Addressing The Right Audience?

06/30/2014 02:40:17 AM

I was listening to the radio earlier, when a well-known DJ introduced her show with the words, “Hello to everyone listening at home”. This irked me, because I wasn’t listening at home. Plus, I was listening on my own (diddums), so I had ...

Do You ‘Do’ Social Advertising?

06/27/2014 01:37:48 AM

Just a simple question from me this week. I’m intrigued, based on a couple of sessions talking with business owners this week. I’d like to know who’s partaking in social advertising. That means paying for placement on any of the big

What Not To Do On Twitter

06/25/2014 03:37:16 AM

I realise that I have spoken a lot about Facebook, and provided some tips on what you should and shouldn’t be doing on your Facebook pages, but I’ve never really blogged much about what not to do on Twitter. There are certain things that ...

5 Easy Checks Before You Launch Your New Website

06/23/2014 02:40:59 AM

Stop! In the name of… minor embarrassment. Before you change your domain to point at a new server, or upload all the files for a brand spanking new website, here are five things to check that could spare your blushes when the site is live. ...

What To Do When Facebook Crashes

06/20/2014 01:33:23 AM

Yesterday, Facebook crashed. For an entire 35 minutes or so from 8:55am, the world was met with an error screen. Where were were going to put our pictures of lunch? I mean, what would we do to make sure the impact on clients was as small as ...

Players In A Social Media Football Team

06/18/2014 03:33:49 AM

So another football related blog from me this week, purely because I’m loving every second of the World Cup! But don’t worry, it’s related to social media. Just for a bit of fun, and to provide you with a bit of information, I’

Is Your Blog’s Sidebar Hurting Your Blog?

06/16/2014 02:45:10 AM

It’s easy to pour your heart and soul into a blog. First you design it, and launch it. Then you post quality content to a regular schedule. Plus you need to reply to comments, and remove spam. There’s no getting around it: maintaining a ...

Data: Stopping You Resting On Your Laurels

06/13/2014 01:58:30 AM

I’ve harped on about my reliance on data, rather than gut feeling, for a long time both here and everywhere else. I’m a firm believer that decisions should be based on fact, rather than anything else. This short article will explain an ...

Social Media in Summer

06/11/2014 03:53:25 AM

When it’s sunny, we make the most of it. After all, we don’t get a lot of nice weather! We take every opportunity we can to get to the beach, or just get out in the sun. Unfortunately, this isn’t great for your social media pages an

Funky Fonts and Text Effects that Make for Great SEO

06/09/2014 02:35:59 AM

Au revoir, Arial! Vi ses, Verdana! Tatty-bye, Times New Roman! There are new fonts on the block, and they blow your dated socks off. In this blog post I’ll look at one of the easiest ways to use unusual fonts on your website, for headings ...

The Solar System Setup Is Annoyingly Illogical

06/06/2014 02:04:12 AM

Warning: This post has absolutely nothing to do with marketing. It’s a rant brought about by my recent developer work. It’s a rant about the fact that I hate things that are illogical – including the solar system setup that allows me ...

Social Media Guide – The World Cup 2014

06/04/2014 03:49:20 AM

It’s the year of the World Cup! Every four years, football fans like myself look forward, and get fully immersed in the biggest football tournament on earth. It lasts a month, and we, as football fans, do anything and everything we can to ...

Low Effort Ways to Make Your Web Presence More Professional

06/02/2014 02:30:53 AM

Forgive me whilst I reminisce about my schooldays – such a fun and innocent time. Well, except when the peace of the playground was spoilt by a ragamuffin, cheating at every game and beating up the younger kids. Yet their parents would look ...

What Social Media Can Do For Your Business

05/28/2014 03:28:27 AM

Recently, I’ve written a fair few blogs highlighting some of the best practices of social media, and how you should be using your social media platforms in order to maximise your interaction and engagement on your page. But, I haven’t r ...

3 Free Ways to Track Your SEO Progress

05/27/2014 02:40:17 AM

If you’re running a smaller site and dipping your toe into SEO, you may not need (or at least not feel you need) the support of an agency at this stage of your life on the web. Still, it’s beneficial to keep track of your progress – e ...

A Couple Of Our Panda 4.0 Experiences

05/23/2014 02:41:03 AM

Yet another big update to the Google Algorithm. Those angry animals are out to completely wreck everything about your presence online – or are they? Check out a couple of our early results below this spiffing image:

How And Where You Should Be Sharing Your Blog

05/21/2014 03:02:37 AM

It’s vital that you ensure that you are sharing your blogs effectively, and sharing it to the largest audience possible. If you write a blog with some great content in, you don’t want it to fall by the wayside. You want it to be read by ...

Why It’s More Important Than Ever to Fix Your 404s

05/19/2014 02:40:25 AM

Error 404: File Not Found. So ubiquitous is this phrase, which denotes a broken or dead link, that the idea of the 404 error transcends the world wide web. I’ve seen 404 error pages highlighted on prominent design websites, and referenced ...

Link Building Doesn’t Just Have To Be Online, Y’know

05/16/2014 02:20:55 AM

I’ve been going on a bit of a link building binge recently on the blog, so what better way to continue than to show you a little something we’ve done for a client over the past week. A couple of months ago we were brainstorming ideas as ...

Do You Truly Understand Your Social Media Audience?

05/14/2014 03:00:15 AM

A few months back, I wrote a blog entitled ‘Do you really appreciate your social media audience?’. This one isn’t the same. That one was about not neglecting and disregarding your social audience, and I highlighted how important every ...

A Window Into Another Website

05/12/2014 02:50:51 AM

This week, one of our clients’ sites posed an interesting problem. They have a very worthwhile and link-worthy resource, which already has incoming links from a range of sites including one with a domain authority in the high 60s – very ...

My Social Media Pet Peeves

05/07/2014 02:55:59 AM

A bit of a rant from me this week. Recently, I’ve been seeing an array of things, mainly on Facebook and Twitter, that I really cannot stand. I guess though, after working in the social media industry for a while now, I’ve built up a sl ...

Why You Should Give Away Your Trade Secrets

05/05/2014 02:40:26 AM

It used to be that every industry was like The Magic Circle. Membership was exclusive, with its own lexicon and code of conduct. Letting outsiders see behind the curtain was unthinkable. The internet has changed that. If I want to know how to ...

MORE?! Another link tip that doesn’t fill me with hate

05/02/2014 02:21:06 AM

I promise I’ll get a little more original next week – but right now I want to another link building tip with you. Just like last week, and the week before, it’s one that ticks the boxes in terms of getting links into your site without ...

How Facebook And Twitter Are Becoming Increasingly Similar

04/30/2014 03:09:32 AM

You might have noticed recent aspects of Twitter that are fairly similar to Facebook, and certain aspects of Facebook, that remind you of Twitter. Don’t panic, you’re not getting the social networks mixed up. The two social media giants ...

Don’t Abuse The Full Stop on Twitter

04/28/2014 02:30:00 AM

Twitter. You communicate your thoughts in 140 characters or fewer. It’s pretty simple. The ever-popular microblogging network does have a straightforward, unwritten etiquette. Well, after one too many recent abuses of said etiquette, one ...

Another Way To Build Links I Don’t Hate

04/25/2014 02:33:14 AM

Last week I gave you a really quick way of getting some new links from existing brand mentions of your business. Those links will really help your search engine rankings, and I hope you managed to find some to use.  This week I want to give ...

Three Tips for Twitter Success

04/23/2014 02:54:35 AM

Lately, the majority of my blogs have either been fairly generic social media blogs, or  more related to Facebook. So today’s blog is all about Twitter! Twitter can be a really hard social media platform for a lot of businesses to get right. ...

Is 2014 the Year Google+ Takes Off?

04/22/2014 02:30:17 AM

Launched in July 2011, Google+ is of course the big G’s attempt to enter the social media space. The company world’s most trusted search engine had every reason to do so, as social shares become an ever more reliable metric of the autho ...

One Way To Build Links I Don’t Hate

04/17/2014 02:15:28 AM

I’ve said many times that I hate link building for the sake of link building, but there’s absolutely no denying that it’s still right up there as the most important ranking factor for websites. How you increase links without getting

Making Bad Social Situations Slightly Better

04/16/2014 02:53:19 AM

When life gives you lemons, make lemonade. An analogy that sums up the whole point of this blog quite well. On social media, a multitude of things can happen that may not bode so well for your business. You could post some controversial content ...

Top 5 Free SEO Essentials

04/14/2014 02:40:52 AM

Lately, I’ve noticed a lot more free tools entering my SEO routine. This extends beyond the usual suspects of Google Analytics, Webmaster Tools and AdWords. The web is rich with tools for every stage of the SEO journey. From collating key ...

The fifty6 Marketing Budget Calculator

04/11/2014 02:03:05 AM

I’ve been going on about a ‘better way’ of working out marketing budgets for a while now. There was this video, and this one, and then this talk. So I built this (this one’s just an image, there’s a link below it…)

Facebook’s Shopping Spree

04/09/2014 02:42:56 AM

No doubt you would have heard about Facebook’s recent world domination! Well, not quite world domination, yet, but they’re certainly well on their way! This year, Facebook have had a major shopping spree and made three notable acquisit ...

Not All Links Are Created Equal

04/07/2014 02:35:15 AM

Links are one of the foundations of the web. In fact, it’s the idea of related nodes being connected together that gives the web its name. Links into a website have been a vital constituent of the Google algorithm since day one, and they ...

April Fools’ Day 2014 – A Social Success?

04/02/2014 02:49:24 AM

A bit more of a ‘fun’ blog from me this week. Here’s a list of April Fools’ Day hoaxes that I think are really great! The thing about April Fools’ Day is that it isn’t just a day for you to play pranks on your frie

Exclusive: Google Pigeon Has Been Captured

04/01/2014 02:00:28 AM

Today, fifty6 can publish this exclusive photograph which shows the capture of the Google Pigeon. Like all good pigeons, this one was set to crap from a great height – but this one sought website owners rather than freshly washed cars as its ...

Weighing Up Your Website

03/31/2014 02:35:47 AM

(a.k.a., Which Page Is Better? There’s Only One Way to Find Out – FIGHT!) Let’s kickstart Monday with a riddle. On the table in front of you, there are nine gold sovereigns. Though they look and feel identical, eight are valuable ant ...

Why Lower Organic Reach Figures On Facebook Are A GOOD THING

03/28/2014 03:32:27 AM

The decline in organic reach figures for Facebook pages has been well documented. Seriously, check out the comments on this post (which is one of many of a similar ilk) to see just how peeved most page owners are. But I for one don’t think ...