SearchCap: AdWords parallel tracking, Google Attribution & local search updates

10/20/2017 15:00:19 PM

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords parallel tracking, Google Attribution & local search updates appeared first on Search Engine Land. Please ...

10 ways to generate links with online influencers

10/20/2017 13:30:56 PM

Columnist Kevin Rowe shares tips on working with online influencers to boost your brand's link profile, its brand visibility and traffic to your site. The post 10 ways to generate links with online influencers appeared first on Search Engine ...

A brief history of Google’s most important local search updates

10/20/2017 09:42:29 AM

How has Google's local search changed throughout the years? Columnist Brian Smith shares a timeline of events and their impact on brick-and-mortar businesses. The post A brief history of Google’s most important local search updates appeared ...

Google expanding Attribution beta to hundreds more advertisers

10/20/2017 08:21:56 AM

Google's anticipated multi-channel attribution product is rolling out to more advertisers. The post Google expanding Attribution beta to hundreds more advertisers appeared first on Search Engine Land. Please visit Search Engine Land for the ...

Search in Pics: Danny Sullivan the Noogler, Google’s upside down room, a Google Sukkah & more

10/20/2017 08:13:57 AM

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Danny Sullivan wearing ...

Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer

10/19/2017 15:28:51 PM

Accelerated Mobile Pages aren't just for publishers! Contributor Damian Rollison presents an a case study showing improved performance for local pages after implementing AMP. The post Accelerated Mobile Pages (AMP) conquer the competition for ...

Google AdWords to roll out ‘parallel tracking’ to speed up mobile landing page delivery

10/19/2017 15:21:51 PM

Third-party tracking platforms will need to make changes to accommodate the new tracking method. The post Google AdWords to roll out ‘parallel tracking’ to speed up mobile landing page delivery appeared first on Search Engine Land. Please ...

SearchCap: Bing Ads new overview, Pinterest search ads & RIP Link Moses

10/19/2017 15:00:38 PM

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads new overview, Pinterest search ads & RIP Link Moses appeared first on Search Engine Land. Please visit ...

Salesforce’s Einstein boosts search in its Commerce Cloud

10/19/2017 11:18:22 AM

The new features make it easier for online retailers to tailor site search to their visitors. The post Salesforce’s Einstein boosts search in its Commerce Cloud appeared first on Search Engine Land. Please visit Search Engine Land for the ...

S. Chandrasekhar Google doodle honors astrophysicist who won a Nobel Prize for his study of the stars

10/19/2017 10:20:55 AM

Chandrasekhar's work led to The Chandrasekhar Limit, explaining how a star's mass will result in a "white dwarf" star, a black hole or a supernova. The post S. Chandrasekhar Google doodle honors astrophysicist who won a Nobel Prize for his ...

New campaigns Overview tab rolling out in Bing Ads accounts

10/19/2017 09:35:16 AM

Offering a high-level, customizable view of advertiser accounts The post New campaigns Overview tab rolling out in Bing Ads accounts appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Getting the most out of Google’s new sitelinks

10/19/2017 09:32:23 AM

Google updated the look of ad extensions back in August. Columnist and Googler Matt Lawson runs down how you can take full advantage of that refreshed look. The post Getting the most out of Google’s new sitelinks appeared first on Search ...

Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’ option

10/19/2017 08:00:54 AM

In addition to making search ads available to all advertisers, Pinterest is adding an option to automatically target related pins. The post Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’ option appeared first ...

Search community mourns loss of veteran link builder Eric Ward

10/18/2017 21:00:33 PM

Eric Ward, also known as “Link Moses,” passed away on Monday, October 16, 2017. He was 58 years young. Eric was the first person in the industry that I met who identified himself as a ‘link builder’ and he gave the first comprehensive ...

SearchCap: Penalty guide, Google Tag Manager scrolls & faster images

10/18/2017 15:32:57 PM

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Penalty guide, Google Tag Manager scrolls & faster images appeared first on Search Engine Land. Please visit ...

Our ‘Ultimate Guide to Google Penalties’ launches today

10/18/2017 15:30:36 PM

Google penalty notifications - and how to respond to them - continue to be confounding issues for SEOs. Our new guide provides answers and guidance. The post Our ‘Ultimate Guide to Google Penalties’ launches today appeared first on Search ...

AdWords adds ‘Days to Conversion’ segmentation for sales cycle insights

10/18/2017 15:24:08 PM

Advertisers can see how long it takes users to convert after clicking on an ad. The post AdWords adds ‘Days to Conversion’ segmentation for sales cycle insights appeared first on Search Engine Land. Please visit Search Engine Land for the ...

From big to small: 5 free image compression tools reviewed

10/18/2017 14:48:55 PM

Want to improve your page load times? Image optimization is a great place to start! Columnist Tom Demers reviews five free image compression tools and notes their impact on page speed. The post From big to small: 5 free image compression tools ...

SMX East is next week! Will we see you in NYC?

10/18/2017 14:32:54 PM

Next week in New York City, search marketers from across the world will gather for SMX East 2017 — three days of actionable tactics, mind-expanding education and awesome, valuable networking events. We really hope to see you there! If you ...

Google Tag Manager now has a native scroll depth tracking plugin

10/18/2017 14:13:51 PM

The new feature lets site owners track vertical and horizontal scrolling on their website pages. The post Google Tag Manager now has a native scroll depth tracking plugin appeared first on Search Engine Land. Please visit Search Engine Land ...

How blockchain will impact search marketing

10/18/2017 09:18:13 AM

Maybe you've heard of blockchain, but why should you care? Contributor Tony Edward describes the dramatic impact the technology could have on digital marketing and advertising. The post How blockchain will impact search marketing appeared ...

SearchCap: Bing ads account linking, scary SEO & duplicate content

10/17/2017 15:00:35 PM

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing ads account linking, scary SEO & duplicate content appeared first on Search Engine Land. Please visit Search ...

Google AMP and call attribution — 5 things you need to know

10/17/2017 13:58:11 PM

AMP stands for Accelerated Mobile Pages, Google’s open source initiative to improve web page speed and performance for mobile users. But that speed comes at a cost for digital marketers. AMP eliminates scripts — including the scripts that ...

The holidays arrived early for local marketers

10/17/2017 13:40:08 PM

The holiday season has arrived early for locally focused marketers. Consider the developments that have occurred just in the past week: Google My Business API added new features, including the ability to manage your Google Posts. Facebook announced ...

Ignoring these 6 SEO strategies could come back to haunt you

10/17/2017 10:25:54 AM

Sure, they're scary, but sometimes it's worth putting on a brave front. Contributor Sherry Bonelli demystifies techniques that can yield sweet treats. The post Ignoring these 6 SEO strategies could come back to haunt you appeared first on ...

Dealing with duplicate content

10/17/2017 09:27:59 AM

Of all of the possible SEO problems to tackle, columnist Ryan Shelley says duplicate content is one of the easiest. Learn why, and get the scoop on what you need to do. The post Dealing with duplicate content appeared first on Search Engine ...

Selena Quintanilla Google doodle celebrates Mexican-American musician & beacon for Latinx community

10/17/2017 09:13:16 AM

Selena was the first female, and youngest, Tejano artist to win a Grammy. The post Selena Quintanilla Google doodle celebrates Mexican-American musician & beacon for Latinx community appeared first on Search Engine Land. Please visit Search ...

Bing Ads launches Multi-Linking for multiple-account management

10/17/2017 08:38:35 AM

Users can now link and unlink accounts within the platform more easily. The post Bing Ads launches Multi-Linking for multiple-account management appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

SearchCap: Facebook food ordering, Google Posts automation & machine learning

10/16/2017 15:00:48 PM

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Facebook food ordering, Google Posts automation & machine learning appeared first on Search Engine Land. Please ...

How machine learning levels the SERP playing field

10/16/2017 11:01:43 AM

Contributor Kristopher Jones explains how SEOs should be changing their practices to keep up with trends in the way Google evaluates web pages. The post How machine learning levels the SERP playing field appeared first on Search Engine La ...

Google Posts can now be automated with new API support

10/16/2017 08:09:36 AM

Google My Business API version 4.0 adds new features, including the ability to manage your Google Posts. The post Google Posts can now be automated with new API support appeared first on Search Engine Land. Please visit Search Engine Land for ...

Facebook officially rolls out food ordering as part of longer-term commerce evolution

10/16/2017 07:45:48 AM

Facebook has been building a range of commerce tools and capabilities, many of which are directed at local and offline transactions. The post Facebook officially rolls out food ordering as part of longer-term commerce evolution appeared first ...

SearchCap: Target partners with Google, Capture leads with calls & 50M Local Guides

10/13/2017 16:00:01 PM

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Target partners with Google, Capture leads with calls & 50M Local Guides appeared first on Search Engine La ...

How to capture urgent leads with call-only ad extensions

10/13/2017 12:17:34 PM

Say more with your call-only ad copy! Columnist Allen Finn discusses how you can leverage callout extensions to earn more calls from prospects in a pinch. The post How to capture urgent leads with call-only ad extensions appeared first on Search ...

The nitty-gritty paid search account health check: Part 1

10/13/2017 11:25:40 AM

Whether you're taking on a new account or reviewing one you've already been managing, columnist Amy Bishop's tips will help you uncover optimization opportunities. The post The nitty-gritty paid search account health check: Part 1 appeared ...

Oculus looks to improve VR app discovery with content-based search

10/13/2017 09:00:46 AM

Oculus will roll out content-based app search for Gear VR and options for developers to promote app events, announcements. The post Oculus looks to improve VR app discovery with content-based search appeared first on Search Engine Land. Please ...

Google now has 50M Local Guides adding content to Google Maps and Search

10/13/2017 08:38:07 AM

The number of Guides has grown by 10x in just one year. The post Google now has 50M Local Guides adding content to Google Maps and Search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Target expands voice-commerce relationship with Google to battle Amazon

10/13/2017 08:18:28 AM

Retailer joins Walmart in climbing aboard the Google Express. The post Target expands voice-commerce relationship with Google to battle Amazon appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

SearchCap: ‘Yext for Food’, Google quality score & Local Ads

10/12/2017 16:24:34 PM

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: ‘Yext for Food’, Google quality score & Local Ads appeared first on Search Engine Land. Please visit Search ...

Yext begins to verticalize local business listings syndication with ‘Yext for Food’

10/12/2017 13:38:21 PM

Moves seek to provide enhanced data with more vertically specific attributes to various consumer search and discovery points. The post Yext begins to verticalize local business listings syndication with ‘Yext for Food’ appeared first on ...

Markets with home service ads: Service-area businesses are coming back to the local results

10/12/2017 12:22:54 PM

There's good news and there's bad news in the local service-area business space. Contributor Joy Hawkins brings us up to date. The post Markets with home service ads: Service-area businesses are coming back to the local results appeared first ...

Quality score in 2017: Should you care?

10/12/2017 11:48:08 AM

Contributor Jacob Baadsgaard dispels the notion that a great quality score automatically leads to great conversion rates and suggests how to best prioritize your optimization efforts. The post Quality score in 2017: Should you care? appeared ...

Google locally focused ads poised to play important holiday season role for brick-and-mortar brands

10/12/2017 09:39:56 AM

If 2016 trends are any indication, search ads aimed at driving offline traffic are likely to have a big impact this year. Contributor Andy Taylor explains how to take advantage of the opportunities. The post Google locally focused ads poised ...

SearchCap: Google AdWords interface, Google Home listens & Apple Search Ads expands

10/11/2017 15:00:02 PM

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords interface, Google Home listens & Apple Search Ads expands appeared first on Search Engine La ...

AdWords rolls out new interface to all advertisers

10/11/2017 14:21:46 PM

The new experience touts speed, upgraded visuals, more management tools. The post AdWords rolls out new interface to all advertisers appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

AMP up your call conversions: 5 things you need to know

10/11/2017 14:05:55 PM

In Google’s world, site speed matters. And the search giant is pushing hard on AMP, its open source initiative to improve web page speed and performance for mobile users. But that speed comes at a cost for digital marketers. AMP eliminates ...

Echo and Home will probably have to tell you they’re always listening — in Europe

10/11/2017 09:44:51 AM

As smart speakers proliferate around the world, some governments will require strong privacy disclosures and consent to recording. The post Echo and Home will probably have to tell you they’re always listening — in Europe appeared first ...

‘High-quality content’ tips from Google’s own style guides

10/11/2017 09:34:10 AM

To meet Google's standards for content that deserves a high rank, contributor Brian Ussery suggests following the guidelines the search giant has set for its internal content creators. The post ‘High-quality content’ tips from Google’s ...

Investors anxious about Google traffic acquisition costs, which regulation could further increase

10/11/2017 08:14:27 AM

Mobile fees and new regulatory moves could bump Google's revenue costs. The post Investors anxious about Google traffic acquisition costs, which regulation could further increase appeared first on Search Engine Land. Please visit Search Engine ...

UPDATED The AdWords 2x budget change: Considering the potential impact

10/11/2017 08:00:34 AM

There are still many questions about how this sudden change will affect ad delivery and spending. The post UPDATED The AdWords 2x budget change: Considering the potential impact appeared first on Search Engine Land. Please visit Search Engine ...

Faster & smarter: Moving from manual to automated SEM campaign management

10/10/2017 16:46:20 PM

Automating SEM campaigns is a smart move, thanks to the benefits you reap from eliminating drudge work, but also from the reductions in potential execution errors. Google has consistently built new tools that help with automation, and has recently ...

Apple Search Ads expanding to Canada, Mexico & Switzerland

10/10/2017 15:57:22 PM

New countries will be available in the platform starting October 17. The post Apple Search Ads expanding to Canada, Mexico & Switzerland appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Placed introduces offline attribution for paid search campaigns

10/10/2017 15:13:21 PM

An early test delivered 4x return on ad spend when store visits reported. The post Placed introduces offline attribution for paid search campaigns appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

SearchCap: Bing Ads max clicks, link building & Doodles

10/10/2017 15:00:30 PM

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads max clicks, link building & Doodles appeared first on Search Engine Land. Please visit Search Engine ...

The ever-increasing importance of usability and trust in link building

10/10/2017 09:05:47 AM

Sometimes link builders identifying promising sites think only in terms of metrics. Columnist Julie Joyce explains why usability has become one the most important things to consider. The post The ever-increasing importance of usability and ...

Bing Ads launches automated bid strategy to ‘Maximize Clicks’

10/10/2017 08:22:00 AM

Bing Ads can now automatically manage keyword bids in an effort to generate the most clicks possible within a given budget. The post Bing Ads launches automated bid strategy to ‘Maximize Clicks’ appeared first on Search Engine Land. Please ...

Google doodle honors Norwegian explorer and champion skier Fridtjof Nansen

10/10/2017 08:08:47 AM

On his 156th birthday, Google celebrates the life and contributions of this Norwegian scientist, diplomat, humanitarian and athlete. The post Google doodle honors Norwegian explorer and champion skier Fridtjof Nansen appeared first on Search ...

SearchCap: Google short videos, AdWords scripts & IoT for local search

10/09/2017 15:00:08 PM

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google short videos, AdWords scripts & IoT for local search appeared first on Search Engine Land. Please visit ...

Answer engine JustAnswer now uses bots to route questions to human experts

10/09/2017 13:25:11 PM

The use of bots to qualify questions or leads, which are then handed off to experts or reps, may be the optimal chatbot use case. The post Answer engine JustAnswer now uses bots to route questions to human experts appeared first on Search ...

6 ways IoT will make local search for SMBs scalable

10/09/2017 11:25:27 AM

Don't turn your attention away from the Internet of Things just yet. Contributor Wesley Young contends that the data provided by connected devices could help smaller players better compete with the big guys. The post 6 ways IoT will make local ...

4 (not so) ordinary conversion elements you may be abusing

10/09/2017 10:39:28 AM

Contributor Stoney DeGeyter argues that you should optimize with an eye toward conversions and let the rankings take care of themselves. The post 4 (not so) ordinary conversion elements you may be abusing appeared first on Search Engine L ...

Submit your SEO questions to Google for upcoming short Q&A videos

10/09/2017 08:44:48 AM

Google hasn't produced short-form SEO video answers for three years, but now they're looking to start it back up again. The post Submit your SEO questions to Google for upcoming short Q&A videos appeared first on Search Engine Land. Please ...

AdWords Scripts now available in new AdWords interface

10/06/2017 15:15:47 PM

AdWords Scripts have received some new capabilities in the new AdWords interface. Contributor Frederick Vallaeys walks us through what to expect. The post AdWords Scripts now available in new AdWords interface appeared first on Search Engine ...

SearchCap: Capitalizing on Google Tag Manager, Google My Business & more

10/06/2017 15:00:28 PM

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Capitalizing on Google Tag Manager, Google My Business & more appeared first on Search Engine Land. Please visit ...

Danny Sullivan joins Google, leaves advisor role at Third Door Media

10/06/2017 12:01:32 PM

Search industry veteran journalist begins new role at Alphabet's core business division on October 9 The post Danny Sullivan joins Google, leaves advisor role at Third Door Media appeared first on Search Engine Land. Please visit Search Engine ...

All-new MarTech Today guide: Enterprise Digital Personalization Tools

10/06/2017 11:54:11 AM

With advances in artificial intelligence (AI), personalization has become more than a content or product recommendation. Marketers now provide adaptive mobile experiences and website background images that closely match the visitor’s profile, ...

5 ways to capitalize on Google Tag Manager

10/06/2017 10:52:42 AM

If you haven't taken advantage of Google Tag Manager, now may be the time to get started. Columnist Stela Yordanova outlines five ways to utilize GTM to help you improve your marketing results. The post 5 ways to capitalize on Google Tag Manager ...

Local SEO: 7 Google My Business questions asked and answered

10/06/2017 10:19:19 AM

At first glance, Google's offering for local businesses might appear fairly simple. But questions inevitably arise. Contributor Sherry Bonelli explains the nuances and offers answers. The post Local SEO: 7 Google My Business questions asked ...

Google extends olive branch to publishers, lays out new focus on subscriptions

10/06/2017 09:17:51 AM

The corporate-level commitment to subscription programs comes as executives acknowledge the challenges publishers have been facing. The post Google extends olive branch to publishers, lays out new focus on subscriptions appeared first on Search ...

SearchCap: Updates to AdWords daily budgets, Bing’s Dynamic Search Ads & more

10/05/2017 15:00:19 PM

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Updates to AdWords daily budgets, Bing’s Dynamic Search Ads & more appeared first on Search Engine Land. Please ...

SearchCap: Updates to AdWords daily budgets, Bing’s Dynamic Search Ads & more

10/05/2017 15:00:19 PM

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Updates to AdWords daily budgets, Bing’s Dynamic Search Ads & more appeared first on Search Engine Land. Please ...

Google announces AdWords daily budgets can overspend by 2x, automatically

10/05/2017 14:01:03 PM

While advertisers won't be on the hook for overages, the real question is why are daily budgets still the only option? The post Google announces AdWords daily budgets can overspend by 2x, automatically appeared first on Search Engine Land. Please ...

Google announces AdWords daily budgets can overspend by 2x, automatically

10/05/2017 14:01:03 PM

While advertisers won't be on the hook for overages, the real question is why are daily budgets still the only option? The post Google announces AdWords daily budgets can overspend by 2x, automatically appeared first on Search Engine Land. Please ...

Visually understanding your site structure and external link weight impact

10/05/2017 12:25:22 PM

Looking for insights not easily gleaned through spreadsheets and raw data? Columnist Dave Davies explains how to use Gephi, a data visualization tool, to create a visual representation of your site structure with regard to inbound link stre ...

Visually understanding your site structure and external link weight impact

10/05/2017 12:25:22 PM

Looking for insights not easily gleaned through spreadsheets and raw data? Columnist Dave Davies explains how to use Gephi, a data visualization tool, to create a visual representation of your site structure with regard to inbound link stre ...

Audiences to employ for extra online marketing bang!

10/05/2017 11:44:41 AM

Which audience lists are you using to amplify your paid search efforts? Columnist Mona Elesseily shares some of her favorites. The post Audiences to employ for extra online marketing bang! appeared first on Search Engine Land. Please visit ...

Bing Ads rolling out Dynamic Search Ads to US and UK

10/05/2017 09:57:48 AM

Advertisers can now let the Bing Ads algorithm match user queries and generate their ads. The post Bing Ads rolling out Dynamic Search Ads to US and UK appeared first on Search Engine Land. Please visit Search Engine Land for the full arti ...

Are Home Service Ads the death of home-based businesses on Google?

10/05/2017 09:46:09 AM

Google is expanding their Home Service Ads across more and more cities in the US, and some home-based business owners are worried. Columnist Joy Hawkins explains how this move impacts these businesses and what they can do to combat a loss of ...

SearchCap: Google Insights Engine Project, Instant AMP label & Google Express

10/04/2017 15:00:35 PM

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Insights Engine Project, Instant AMP label & Google Express appeared first on Search Engine Land. Please ...

Google test surfaces user data for publishers as part of new Insights Engine Project

10/04/2017 13:49:20 PM

Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving subscriptions. The post Google test surfaces user data for publishers as part of new Insights Engine Project appeared ...

Wanted: Session ideas for SMX West

10/04/2017 13:10:11 PM

We want your input to help us plan our upcoming SMX West conference, which will be taking place on March 13-15, 2018. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. ...

2017 growth hacks: Increase CTR by monitoring competitive offers

10/04/2017 11:30:31 AM

Are you showcasing your offers in your paid search and shopping ads? Columnist Lori Weiman explains why she believes this is a huge area of opportunity for paid search marketers. The post 2017 growth hacks: Increase CTR by monitoring competitive ...

The big problem with PPC attribution modeling no one is talking about

10/04/2017 11:06:30 AM

The question of which attribution model to use in paid advertising is a tough one to answer, and columnist Andreas Reiffen explains why. The post The big problem with PPC attribution modeling no one is talking about appeared first on Search ...

Will chatbots become part of the consumer search experience?

10/04/2017 10:42:40 AM

Recently, Bing has been experimenting with a chatbot feature directly in search results. Columnist David Freeman discusses how this shift could impact marketers. The post Will chatbots become part of the consumer search experience? appeared ...

Can Google Express help traditional retail level the playing field with Amazon?

10/04/2017 09:29:30 AM

The enemy of my enemy is my friend for Google and major retail partners. The post Can Google Express help traditional retail level the playing field with Amazon? appeared first on Search Engine Land. Please visit Search Engine Land for the ...

Google testing blue ‘instant’ AMP label in the search results

10/04/2017 09:09:13 AM

Google tries going blue with the AMP label, testing the word "instant" over "AMP." The post Google testing blue ‘instant’ AMP label in the search results appeared first on Search Engine Land. Please visit Search Engine Land for the full ...

SearchCap: Google AMP updates, SEO content & paid search clicks

10/03/2017 15:00:41 PM

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AMP updates, SEO content & paid search clicks appeared first on Search Engine Land. Please visit Search ...

Beat high-cost paid search clicks by sweating the details

10/03/2017 13:26:15 PM

Paid search can be difficult in competitive industries where CPCs are higher than average, but columnist Pauline Jakober believes it's still possible to succeed with the right tactics. The post Beat high-cost paid search clicks by sweating ...

Google releases a variety of Accelerated Mobile Pages Project (AMP) updates: scrolling animations, video analytics, fluid ad support

10/03/2017 09:42:57 AM

The scope and feature list of the open-source project continue to expand. The post Google releases a variety of Accelerated Mobile Pages Project (AMP) updates: scrolling animations, video analytics, fluid ad support appeared first on Search ...

Word association: Here’s a script for analyzing the phrases that associate with your terms

10/03/2017 09:30:41 AM

Ever spent hours and days trawling through an AdWords account in an effort to unearth actionable insights? Columnist Daniel Gilbert shares a script that will give you a shortcut to potentially useful key phrases. The post Word association: ...

14 ways to get smarter with your content and SEO

10/03/2017 09:00:34 AM

Contributor Jim Yu uses the SMART framework to prescribe a formula for SEO and content marketing success. The post 14 ways to get smarter with your content and SEO appeared first on Search Engine Land. Please visit Search Engine Land for the ...

SearchCap: Google’s new flexible sampling, paywall schema & HTTPS migrations

10/02/2017 15:00:35 PM

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google’s new flexible sampling, paywall schema & HTTPS migrations appeared first on Search Engine Land. Please ...

Moving to HTTPS? Don’t miss this unique opportunity!

10/02/2017 10:29:14 AM

Google recently announced that forms on web pages over HTTP will be marked as 'not secure' in Chrome starting this month. Columnist Fili Wiese believes this presents a good opportunity to make the switch to HTTPS -- and that webmasters can take ...

Google adds structured data for subscription & paywalled content for new flexible sampling program

10/02/2017 08:13:17 AM

Excited for the new flexible sampling program for Google web search and Google News? Well, make sure you don't get in trouble for cloaking by using this new structured data. The post Google adds structured data for subscription & paywalled ...

Google: First Click Free is over, being replaced by Flexible Sampling

10/02/2017 03:00:34 AM

Google is rolling out a suite of tools to help news publishers drive more subscription revenue. The post Google: First Click Free is over, being replaced by Flexible Sampling appeared first on Search Engine Land. Please visit Search Engine ...

SEO ranking factors: What’s important, what’s not

09/29/2017 16:21:19 PM

This week, Google celebrated its 19th birthday. A lot has changed in nearly two decades. Rather than relying primarily on PageRank to evaluate the quality of web pages, Google now uses a whole array of techniques to suggest a wide range of content ...

SearchCap: Bing Ads tracking, Google Home screen & Google Fred

09/29/2017 15:00:12 PM

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads tracking, Google Home screen & Google Fred appeared first on Search Engine Land. Please visit Search ...

Google’s ‘Manhattan project’: Home device with a screen to compete with Echo Show

09/29/2017 12:17:18 PM

Can Google Home emerge from Amazon Echo's shadow? The post Google’s ‘Manhattan project’: Home device with a screen to compete with Echo Show appeared first on Search Engine Land. Please visit Search Engine Land for the full article. ...

Targeting featured snippet and ‘People also ask’ SERP features

09/29/2017 10:57:19 AM

Wondering how to obtain the elusive "position zero" in Google search results? Columnist Marcus Miller discusses how to target answer boxes and related questions. The post Targeting featured snippet and ‘People also ask’ SERP features appeared ...

The trouble with ‘Fred’

09/29/2017 09:54:13 AM

Columnist Kristine Schachinger argues that Google's shift towards less transparency with SEOs and webmasters isn't beneficial to anyone -- even Google. The post The trouble with ‘Fred’ appeared first on Search Engine Land. Please visit ...