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Does Your B2B Marketer Plagiarize like Melania Trump?

07/20/2016 12:15:01 PM

The news stories about Melania Trump’s 2016 Republican Convention speech plagiarizing Michelle Obama’s 2008 Democratic Convention speech brought up one of my pet peeves – plagiarizing marketing content.

Is Your Marketing Plan SMART?

04/15/2016 14:07:46 PM

Why Written Plans Improve Web Site Project Success

02/05/2016 13:25:43 PM

Studies show that up to 25% of web site projects fail and 30% are over budget. But, don’t worry, there is a solution! When creating a new or updating an existing web site, marketing professionals have a tough role to play. They have to un ...

3 Strategic Marketing Models that Work

01/29/2016 12:05:06 PM

One of the most important success factors in marketing is to have a good strategy. Even if you understand what marketing tactics work today, without analysis and strategic planning first, you’re wasting your time. Marketing campaigns run when ...

4 Reasons Your Marketing Plan Saves You Money

01/13/2016 09:40:38 AM

Have you been saying, “We don’t need to invest in a marketing plan! We know what to do!” If so, read this blog post in which I explain the reasons a marketing plan can actually save you money. Here are four things I’ve observe

Getting Visual with Your B2B Marketing: Pinterest or Instagram?

11/18/2015 14:46:38 PM

A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. I didn’t have a quick answer, because, well, it depends. Here’s what you need to know…. First, if there is any doubt in

10 Reasons I Am One Nanosecond Away from Deleting your Email

11/06/2015 10:32:26 AM

You only have a moment to get someone’s attention when you send them an email. Here are ten things to avoid when creating your marketing emails. I delete more emails now than ever. Email is a chore for me, and I know it is for many others. ...

3 Scary Truths about WordPress That Will Keep You Up at Night

10/30/2015 16:17:21 PM

The advent of open source, templated WordPress websites that non-programmers can create and maintain has been revolutionary. But beware, there are some very scary things that can go on behind the scenes you need to know about and prevent! I’ve ...

Case Study: Getting Results with Social Media Marketing

10/16/2015 14:52:33 PM

Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. In June of last year, I worked with one of my clients to improve their marketing. At the top of ...

The Benefits of a One-Page B2B Marketing Plan

10/02/2015 14:06:00 PM

This is the time when many organizations and businesses are thinking about planning and budgeting for the next year. A one-page plan for managing and executing planned marketing is something I’ve used successfully for my business and for my ...

Positioning is Key Factor for Social Media (and All Marketing) Success

09/18/2015 12:26:26 PM

If you’re in a market that is growing, even starting to consolidate into a mature market, what is the one key factor that will make you successful in social media? It’s strategic positioning. Strong and consistent positioning is the key ...

How Burger King Turned World Peace Day into a Cheesy Marketing Ploy

08/28/2015 10:49:12 AM

A recent marketing stunt by Burger King reinforced what works in marketing today: value-add and transparent content, NOT opportunistic gimmicks. This week Burger King ran ads challenging McDonalds to a McWhopper event on World Peace Day. They ...

How to Get Marketing Results from LinkedIn Group Discussions

07/08/2015 13:41:31 PM

There is an art to getting followers and engagement on social media platforms like LinkedIn. Here is what has changed and what you need to do to get results. A colleague recently emailed me a question about how to get results from social media. ...

Spark New Results from Your B2B Marketing at Mid-Year

07/01/2015 14:31:32 PM

If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Here are questions to answer and actions to take to get your marketing back on track. First, know that it’s OK to start or restart mark

Just When You Think You Know B2B Marketing, The Millennials Are Here

06/16/2015 08:50:50 AM

You did the research. You wrote the plan. You know where your B2B target audience gets information and how they buy, right? Not so fast. Just when you think you know your B2B buying audience; it’s changed. In the two years from 2012 to 2014, ...

30 Creative Ideas for Your B2B Video Marketing

06/04/2015 08:38:11 AM

According to eMarketer, adults spend (on average) five and a half hours on video content every day. It’s time to produce some videos to help your prospective customers learn about what you do. It seems easy to come up with ideas for videos ...

B2B Marketing: I’ll Take Results Over Superlatives, Any Day

05/29/2015 14:42:26 PM

Marketing guru. Social media expert. Digital genius. Dynamic speaker. Prolific writer. Does anyone really believe these words when they read them on a marketing provider’s website? Something’s been bothering me as I sift through marketi ...

Content Marketing: How This Software Company Achieved More with Less

05/19/2015 09:41:13 AM

A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. A ...

3 New Promotional Product Campaign Ideas for Your B2B Marketing

05/11/2015 13:20:38 PM

Are you wondering if promotional products or giveaways make a difference? Here are three thoughtful promotional campaign ideas to make your marketing stand out. Last week Flora Taub, my friend and promotional products rep for Geiger in Southern ...

One Big Reason Your Email Marketing Fails: It’s Not Responsive

05/05/2015 09:36:58 AM

A large percentage of your email recipients will open your email on their mobile device. Here’s one critical thing you need to do to make sure they read it! Many businesses missed Google’s algorithm change that requires your website be ...

3 Key Factors to Choosing the Right B2B Marketing Consultant

05/01/2015 15:47:08 PM

Expert marketer. Marketing guru. Dynamic speaker. Prolific writer. Experienced. The list of superlatives used by B2B marketing consultants goes on and on (and on) today. How do you choose a B2B marketing consultant that can get you the results ...

Google Mobilegeddon: Don’t Panic, Here’s What You Need to Know

04/23/2015 09:07:51 AM

Google changed their search engine algorithm to favor mobile friendly websites. But don’t let a web developer or SEO vendor sell you a bill of goods as a solution. Here’s what you need to know. Google announced this algorithm change ear ...

How to Market to Chief Information Officers (CIOs)

04/21/2015 13:40:50 PM

Everyone wants to sell their technology services and products to CIOs, but many CIOs are expert at avoiding solicitations. Here’s what you need to know to market successfully to CIOs. I read with interest a Wall Street Journal blog post b ...

Why LinkedIn is a No-Brainer for your B2B Social Media Marketing

04/17/2015 12:59:30 PM

Still haven’t dipped your toe into business-to-business social media marketing waters? Here is the easiest and most foolproof way to get started. A professional services company found me online last week and inquired about my outsource ma ...

2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know

04/13/2015 14:37:10 PM

There’s a big difference between what B2B marketers are using in their marketing programs and what is effective. Here are three things you need to act on to increase your marketing results. A survey conducted in 2014 called the 2015 B2B M ...

What Marketing Content Works Best for B2B eNewletters?

04/09/2015 09:50:33 AM

Deciding what kind of content to include in your B2B eNewsletter isn’t easy. It’s a challenge to stand out when your prospects’ email inboxes are overflowing with hundreds – maybe thousands – of emails begging for their

3 Questions to Answer before You Click Send on Your B2B Marketing Email

04/01/2015 09:09:35 AM

Email marketing is easy, right? You decide on a message, create the email using one of many email programs, send a test for review and, when it looks good, hit send! Right? Wrong. A few days ago I got an email from a company announcing their ...

Should You Have Multiple Top Level Domains for a B2B Web Presence?

03/26/2015 14:57:19 PM

Once upon a time it was thought that businesses could get better search engine performance if they owned multiple keyword-rich URLs that open separate, optimized websites and link to their main business website. Now, there is more information ...

Don’t Put B2B Marketing Tactics before Strategic Analysis

03/20/2015 10:30:12 AM

Too many business people jump right into tactics when it comes to marketing. They think that all they need to do is  get the word out about a product or service and people will buy. Build it and they will come! But this is why a lot of marketing ...

5 Skills Your Marketing Consultant Must Have

03/13/2015 16:29:57 PM

Marketing is changing fast, and the changes require new skills on the part of marketing consultants and other providers. Here are the skills that today’s marketing providers need to be successful. I’ve heard about and observed many mark ...

Why The Most Effective B2B Marketing Tactic May Surprise You

02/27/2015 12:57:48 PM

With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. But, it’s not. I spent quite a bit of time going through the r ...

7 Ways to Get Better Results from Your B2B eNewsletter

02/23/2015 09:20:54 AM

You send a regular eNewsletter, but are you getting results? Read this post to find out how to increase the return on your investment in time and money on your newsletter. 1. Set clear objectives for your eLetter What do you want to accomplish ...

6 Ways to Get Strategic for Twitter Chat Success

02/19/2015 08:09:24 AM

Hosting a Twitter chat can offer a great marketing benefits or turn into a total failure. Here are some of the things to consider when designing your new Twitter chat. My niece is a music therapist and the founder of Maine Music & Health. She ...

12 Steps and the Skills You Need for Your WordPress Website Update

02/17/2015 14:56:50 PM

Is it time to update your website in WordPress? Here are twelve steps and the corresponding skill sets that you need to make your project a success. WordPress website updates are easy, right? You just choose a template, install it, and tweak ...

Should You Trust LinkedIn with Your CRM Data?

02/06/2015 15:38:40 PM

In the last two years, LinkedIn has quietly added fields and features that can help you manage your contact relationships on LinkedIn. This blog post shows you how that works and what pros and cons of you should consider in trusting your valuable ...

How to Blog Workshop February 20, 2015 in Los Angeles

01/20/2015 12:18:06 PM

A blog is an important marketing tactic for businesses and professionals who want to get found online for their products, services and expertise. In this workshop, you will learn how to blog, what makes a successful blog, and how to get results ...

5 Ways to Systematize your eNewsletter Production Process

01/19/2015 14:31:40 PM

Your newsletter sent by email is still an important marketing tool for staying in front of customers and prospects. But how can you produce an interesting eLetter with fresh and compelling content with minimum time and effort? I sent an email ...

Mastering LinkedIn Workshop in Los Angeles January 23, 2015

01/15/2015 12:51:19 PM

Do you want to learn how to get found on LinkedIn, stay connected in a credible way and even generate qualified leads on LinkedIn (without spamming people)? New Incite presents a new workshop, Mastering LinkedIn: A Practical Approach on Friday ...

Content Marketing Predictions from the Experts [Infographic]

12/23/2014 12:52:20 PM

Are you planning to up your content marketing game in the new year? Here are some of the major issues to consider in your content marketing plan. Brand.com published this post, “Industry Influencers’ Content Marketing Predictions for 20 ...

Another Big Reason B2B Marketing Fails: Failure to Engage

12/16/2014 15:07:28 PM

You have a business that sells to other businesses, so you plan to keep your marketing business-like. You don’t want to annoy your target audience of business people with fluffy marketing, right? You have a great product or service. You a ...

Your Baby’s Ugly and Other Difficult Things Marketing Consultants Have to Tell Clients

12/12/2014 12:02:08 PM

A good marketing consultant delivers solutions, implementation and results. But sometimes we have to  deliver some not-so-pleasant news to clients. Here are a few of the top “bad news” messages marketers have to deliver and how to pres ...

The # 1 Reason B2B Marketing Fails (Hint: It’s Not Tactical)

12/10/2014 12:59:45 PM

Content marketing. Digital marketing. SEO. Inbound marketing. Outbound marketing. None of these will work if you don’t figure out the number one most important thing. In B2B marketing, what tactics you employ won’t matter if you donR ...

Get a Jump on Your Competition with Pre-Launch Marketing

12/09/2014 14:47:45 PM

“But wait a minute,” you say, “what do you mean, pre-launch marketing? We don’t even have our product ready!” That’s right – I said pre-launch marketing. There are some things you can do to get a running star

Don’t Make Me Play Whack-a-Mole with your Marketing Popups

12/05/2014 17:13:21 PM

Today successful marketing programs include automation and technology. But it’s important to remember that marketing systems and tools don’t ensure success. It’s the quality of the content and user experience that make a difference.

The 6 Most Common B2B Questions about Twitter

11/24/2014 11:01:24 AM

Learning to use Twitter can be perplexing, because it has it’s own language and coding. In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. 1. What is t ...

Is Your B2B Marketing Provider Showing Jazz Hands or Results?

11/21/2014 12:48:45 PM

If you’re not getting analytical reports on your marketing results, it’s time to re-evaluate your marketing provider. I saw the greatest expression recently while reading an article by Kate Kaye in AdAge, “This ad industry is awash

How to Do Competitive Analysis in a Crowded Industry

11/19/2014 15:02:39 PM

For those industries where the list of competitors seems too large to research and your research budget is small or non-existent, there are cost effective ways to analyze the competition. You can survey your customers to find out which competitors ...

3 Tips for Creating Great Posts on LinkedIn and Facebook

11/11/2014 15:06:31 PM

It’s easy to add an update on LinkedIn and Facebook, right? Not so fast! The mechanics seem easy, but making your update effective (eye-catching, compelling, and engaging) is not as easy. Here’s how to do it right. 1. Include an image ...

B2B Marketers Going Beyond Buyer Personas, Working with Sales

11/07/2014 12:32:05 PM

The behavior of today’s B2B buyer means that marketing needs to go far beyond what it did in the past. Marketing must not only attract new prospects but also provide information and content for sales to convert them to customers. The need ...

Why B2B Marketers Need to Market Like a Bunch of Babies

10/31/2014 09:49:31 AM

I was just reading an article about SEO, and it hit me. B2B marketers (any marketers, for that matter) need to market like a bunch of babies. We need to market like babies, because after a few years, we can begin to think we know it all. Dave ...

6 Ways Competitive Analysis Benefits Your B2B Marketing

10/28/2014 11:09:42 AM

In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits. Here are some of the ways a competitive analysis can help your B2B marketing. 1. Identify what kind of marketplace your business competes ...

4 Surprising Ways B2B Marketing Campaigns Benefit Business

10/24/2014 12:59:42 PM

When a business invests (or re-invests) in great B2B marketing campaigns, it gets invigorated. That has big benefits. Here are four surprising ways marketing campaigns benefit your business. In talking to several businesses recently, I realized ...

B2B Marketers: If You Fail to Plan, You Are Planning to Fail

09/05/2014 15:27:10 PM

So I’m going to say it again. If you want your marketing to work, you have to first plan it, and then you have to execute the plan. Simple, right? You’d be surprised how many businesses fail to write a marketing plan. Or, if they write ...

Why Lack of Strategy Will Kill Your B2B Blog

07/31/2014 14:52:59 PM

Blogging drives traffic to websites and generates leads. So, hey, let’s jump in and do this. Right? Wrong. To succeed in blogging (and in the bigger universe of content marketing), you need a strategy. Your strategy must identify your target ...

How to Write for the Web If You Were Born Before 1965

07/23/2014 15:20:17 PM

With the proliferation of the new “content marketing,” writing skills for online marketing are more important than ever. And, if you learned to write before or in the early days of personal computers, you may have some habits that no lo ...

B2B Marketer: What’s In Your Toolbox?

07/16/2014 15:01:55 PM

You’ve probably heard the saying, “If all you have is a hammer, everything looks like a nail.” In business to business (B2B) marketing now more than ever, there’s a lot of hammering going on – and a lot of noise out ther

B2B Marketers: Why It’s Time to Commit…

07/09/2014 16:04:46 PM

…to digital marketing, that is. Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. The digital marketing success stories keep getting told as more and m ...

8 Elements of the Perfect Blog Post

07/02/2014 15:15:03 PM

What does a perfect blog post look like? In this post I paint a picture and show and explain the eight elements of the perfect post, so it’s easy for bloggers to visualize. I recently curated an article on the perfect blog post by Kevan Lee ...

Why You Should Rethink That Snarky Social Media Comment

06/27/2014 11:25:57 AM

I recently published one of my most popular blog posts on the Business 2 Community blog and was happy to see that it was widely shared and liked by readers. Happy, that is, until “the comment.” A person who says they are also a “B2B

Customer Loyalty, Your Brand and Revenue – The Perfect Storm

06/25/2014 14:08:06 PM

Now more than ever your customers matter. Not only for revenue from ongoing sales, but importantly for brand advocacy. Since today’s buyers rely on the recommendations of other buyers to decide what product or service to purchase, your cu ...

How to Increase Customer Loyalty through B2B Marketing

06/23/2014 15:46:21 PM

Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty. ...

The Biggest Reason WordPress Websites Go Terribly Wrong

06/20/2014 11:00:19 AM

We’ve been recommending open source website technologies for our clients, namely WordPress. There are many benefits, but there are also some disadvantages to these cost-effective, “easy-to-use” website platforms. Here’s one of

11 B2B Website Mistakes and How to Avoid Them

06/17/2014 15:10:58 PM

Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. Here are eleven website mistakes and tips on how to a ...

When it Comes to Blog Post Length, Is More More?

06/06/2014 12:06:47 PM

My answer to the question, “How long should my blog post be?” has always been, “As long as it takes.” I took to the web to see if others think differently, and what I found surprised me. Most seem to concur that a good post an

Why B2B Marketers Must Pull Up From Boring Product Marketing

05/30/2014 12:42:27 PM

I’m still seeing a real reluctance on the part of many B2B businesses to get human with their marketing and really tell their story. For too long, B2B marketers have put products and services first, believing that all they had to do was ...

Discipline and a Plan Are Keys for Success in Content Marketing

05/21/2014 09:30:07 AM

Content marketing requires strategy and discipline for successful results. I recommend creating a strategic plan and schedule for execution. For success in content marketing, you need to be strategic and disciplined. Understanding your audience, ...

Why CMOs and CIOs Are Different and How to Bridge the Gap

05/02/2014 13:18:18 PM

CMO Influence Rises But Most Are Still Not Social Media Ready

04/30/2014 14:07:35 PM

According to IBM’s new Global C-Suite Study, CMOs are now second to CFOs in terms of influence, but most are still not ready to fully take advantage of the benefits of social media adoption and digital marketing. According to the study, t ...

A Social Media Strategy for B2B Marketers

04/28/2014 10:48:32 AM

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they may think that their target audience isn’t active on social media. Here ...

Do LinkedIn Endorsements Drive You Crazy?

04/24/2014 15:39:58 PM

Do your connections endorse you for skills you don’t even have? Do you wonder how these endorsements get on your LinkedIn profile? Do you want to turn off LinkedIn endorsements altogether? If you answered “Yes” to these questions, r

LinkedIn Product and Services Pages Discontinued

04/14/2014 12:09:31 PM

Where in the Product Lifecycle is SEO?

04/04/2014 12:41:23 PM

If you’re just now thinking that it might be a good time to invest in SEO, you should proceed with caution. SEO developed slowly over time, but as an “industry,” it’s now in decline. In the early nineties, Search Engine Optimi

6 Reasons I Love Being a Marketing Consultant

03/28/2014 14:39:09 PM

The Death of Salesmen, Really

03/14/2014 09:00:49 AM

Is Marketing Staffing Going the Way of IT?

03/07/2014 14:18:57 PM

Is Gratitude a Niche Marketing Strategy?

02/13/2014 13:47:27 PM

7 Must-Have Skills for Today’s CMO

01/16/2014 15:25:19 PM

The role of the CMO has changed dramatically in the last six years as companies struggle with new buying paradigms and increased competition. Here are the top skills an effective Chief Marketing Officer must have to produce marketing results. ...

Does Your Website Have Performance Issues?

01/14/2014 15:22:34 PM

Why We’ve Run out of Time as B2B Marketers (and What to Do about It)

01/10/2014 15:11:19 PM

My Favorite Trends to Watch in the New Year

01/06/2014 14:02:04 PM

Ad agency JWT publishes a list of 100 trends to watch in the coming year. Reviewing this is a fun exercise in the New Year, since many trends affect marketing. (And some are just plain fun.) Here are my top picks from the 2014 list: #5 Algae ...

4 Winning Tactics to Put in Your Marketing Plan

01/03/2014 14:37:09 PM

Happy New Year! Marketing continues to change at lightening speed. Here are 5 top tactics (four new, one timeless) I recommend for your marketing success in the coming year.  1. Substance is king. SEO Is dead. Google’s algorithmic changes ...

How Businesses Can Market Like Beyoncé

12/30/2013 12:54:09 PM

3 Companies that Failed to Listen

12/20/2013 14:50:11 PM

Businesses that have experienced high-growth can get myopic and full of themselves. Some make the big mistake of failing to listen to the marketplace. I recently read an email newsletter by Seena Sharp of Sharp Market Intelligence. Seena wrote ...

Is Your Own Website Stopping You From Getting Found Online?

12/17/2013 15:37:42 PM

Now more than ever, a “legacy” or old website can keep you from getting found online. One of the reasons is Google’s recent emphasis on website performance and compatibility with mobile devices. Websites programmed with older techno

B2B Marketers: Do You Delight or Just Deliver?

12/06/2013 12:16:36 PM

In the new book, The Effortless Experience: Conquering the New Battleground for Customer Loyalty, authors Matthew Dixon, Nick Toman and Rick Delisi say it’s enough to deliver consistently. No need to delight, enchant, shock and awe. According ...

B2B Marketers: Is Your Online Brand Working?

12/04/2013 14:12:15 PM

According to analyst Sheryl Pattek of Forrester Research, by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. It’s critical to have a strong presence online to attract ...

6 Ways B2B Marketers Can Add Value on Cyber-Monday

12/02/2013 17:44:48 PM

Not every B2B business has an e-commerce website or is willing to discount prices. On Cyber-Monday, there are other things of value to offer your customers and prospects. Here are six ideas: 1. Launch a new product or service or informational ...

Inbound Marketing: Are You Attracting Quality Leads?

11/27/2013 15:22:58 PM

A recent study showed that Inbound Marketing generates 54% more leads than outbound marketing campaigns. Sure, more leads sound great, but how do you make sure they are qualified? The study was done by a Digital Asset Management firm named WebDAM. ...