Buyer Persona Insights

Getting to know your customers at a deep level is the imperative for many of today's CEO's and CMO's. This blog is intended to offer perspectives on the use of Buyer Personas for gaining real buyer insight and how Buyer Personas are being used to shape marketing and sales strategies inorganizations today. This blog is sponsored by Goal Centric, a leading strategy consulting and advisory firm in buyer insights and buyer persona development. Visit us at
Added: April 07, 2010
Authority: 27
Language: English
Type: Blog
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