Buyer Persona Insights

Getting to know your customers at a deep level is the imperative for many of today's CEO's and CMO's. This blog is intended to offer perspectives on the use of Buyer Personas for gaining real buyer insight and how Buyer Personas are being used to shape marketing and sales strategies inorganizations today. This blog is sponsored by Goal Centric, a leading strategy consulting and advisory firm in buyer insights and buyer persona development. Visit us at
Added: April 07, 2010
Authority: 42.9050
Language: English
Type: Blog
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Please Go to the site and the Buyer Persona Blog

I know blog on the platform of where you will find the updated Buyer Persona Blog. Please go to this blog site: Thank You! Tony Zambito

One Thing That Can Get You From Here to There in 2012 and Beyond

In the world of B2B management, there are numerous head scratching efforts going on as we peer ahead into 2012 and beyond. Primarily, it has to do with how to get from here to there. One of the issues faced...

5 Ways New Buyer Behaviors Are Impacting B2B Sales

For many in B2B sales, from senior leaders to sales representatives, it may be a discouraging time. If you follow conventional and social media closely, the storied demise of sales has been told many times. You probably could buy a...

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