ESTABLISH YOUR SOCIAL MEDIA PRESENCE: HERE'S HOW TO - GET PUBLISHED, PROVIDE CONTENT, ADD VALUE, BECOME A TRUSTED ADVISER AND BUILD BACK LINKS!
Posted on May 17 2012 at 10:11:49 AM in Marketing & Advertising
The Insurance and Benefits Industries need to grasp the Power of the Internet, Social Media, Search Engines, and SEO. The Industries - including Insurance Cos; Wholesalers; Program Administrators (PAs); Brokers; Agents; and Service Providers; ie. TPAs; Enrollment Cos., Actuaries; etc. must focus on becoming visible in this new marketplace! It is essential to the reach potential Consumer/Buyers who are using the Internet and Search Engines, like Google, to find the Plans, Programs, and Services to meet their needs and "Price Points".
Having a Website; Blog; and joining Linkedin, Twitter, Facebook, ProducersWeb, Insurance Campus, etc. is only the start! As Hubspot - a promoter of "Inbound Marketing" points out - most websites are "a Billboard in the Desert'! For success - measured by visits to your website or blog and conversions to sales - the providers of the Plans, Programs and Services must:
Add Value - accomplished through "Content"
Build Trust - addressing your potential clients needs
Provide Convenience - efficiently linking "Landing Pages"
Provide Clear "Calls-to-Action
Continue an Ongoing Presence - leveraging Social Media
In the land of Social Media "Content is King"!
Publishing valuable content opens the doors to become known to those researching the Insurance and Benefits Industries!
Sharing your expertise "Builds Trust"!
Providing "Contact Information" builds "Back Links" to gain Ranking for your Website and/or Blog!
BenefitPlace.biz and BPTradeShow are offering a cost-free opportunity for you to efficiently put your and your Organization's face upfront! This is an opportunity for you to be published, have the information optimized, and made available to professionals and Individuals doing research? We need you to share your expertise about your Insurance Specialty ie., H&L-Annuities; Voluntary Benefits-Critical Illness; P&C- Marine. Read on for an explanation of How & Why!
You can contribute to the success of the Insurance and Benefits Industries and Your Organization, and Yourself by: ((1) Sharing your expetise (2) HelpingTo Shorten Selling Cycles while Reducing Marketing Costs (3) Assist the “Consumers”, ie. Employers, Employees, and Individuals and their Advisors – Brokers, Wholesalers, etc. - to gain the information they require to make Educated/Empowered Buying decisions while searching the Internet.
At the beginning of each Plan, Program or Service Section of BPTradeshow.com, we include a brief description. With your assistance we will add the information you provide (800 word max. - upon approval by our staff) on a rotating basis to add depth to the “Consumers” / Researchers experience.
What's in it for you? If we utilize your submission, we will also publish your contact information and a "Back Link" to your website or Blog! .
Want more information? Email – firstname.lastname@example.org
For further discussions , Join our Linkedin Group, Insurance Forum, Go To: http://linkedin.com/groups?about=&gid=2762200