CRM - A New Year's Resolution that STICKS
Posted on Dec 5 2012 at 10:22:51 AM in B2B
Introducing a new CRM system into a business is much like vowing to ring in your New Year with a healthy diet and exercise regimen.
A prevailing reason that many Customer Relationship Management implementations (and weight loss plans!) fail is that people simply give up too soon!
If you've ever been a gym member and suffered through January and February, you'll know what I mean. Those New Year's resolutions keep the gym hopping for about two months. Then the traffic flow begins to return to normal.
The top reasons people give up on a new diet/exercise program?
If your goal is to lose 50 pounds, you're going to have to accept the fact you cannot lose it all by spending a mere two weeks working out! Many folks just don't wait long enough to see the sensational results their gym membership could give them - if they would demonstrate a solid commitment toward a realistic goal.
Likewise, when a business is yearning to solve account and prospecting problems, it is far too easy to buy into swanky software features and functions that appear to solve these problems without any effort. There is no miracle cure in weight loss nor with Customer Relationship Management.
What's that old saying, "Rome wasn't built in a day"?
By accepting the fact that long-lasting results involve change and hard work, AND that change and hard work take time, you’ll remove unrealistic expectations.
CRM software solutions can deliver unbelievable benefits, one of which is access to valuable information that will aid in the development of best practices and business intelligence for your company.
Knowledge comes from information and it is indeed a powerful reason to keep driving CRM processes, procedures and methodologies forward. This is how to pave the way for successes - and how to STICK to that resolution.