In the weeks leading up to our big launch, we've been having all sorts of interesting and thought-provoking conversations with all the leading industry journalist and analysts. Not surprisingly, a primary topic of conversation is the difference between PRM and CRM. This is what I told Paul Shred of eCRMguide.com:sOur customers want to know what differentiates PRM from CRM. We tell them there are fundamental differences between the two, yet both complement each other in the contexts of business process and strategy. Many of our customers sue CRM systems for sales force automation or as an enterprise marketing automation tool for business environment analysis: or for executing lead and campaign management.The PRM system, on the other hand, is used to manage channel sales automation, program automation and channel marketing. It also offers an interactive intuitive platform as a basis the partner portal. PRM is also used for channel analysis, decision- making and reporting. It is widely used by those involved in supply chain management and product marketing. Visit this blog again for insights into actual customer deployments and CRM system integrations.

read more: What's the difference between PRM and CRM?