Ipsos’ Vantis and IUU research groups have come together to introduce Crescendo, a new qual-quant product offering that allows brands to get in-depth qualitative insight AND a quantitative market assessment for their next innovation initiative, instead of typically choosing one over the other because of costs or timing. Crescendo is a fast-moving, team-driven solution for [...]

read more: Ipsos Introduces “Crescendo” a New Qual-Quant Tool