You get paid based on closed sales. Fortunately, you don’t get paid on the % of sales you don’t close. But actually, that is exactly what happens: you are missing income on the sales you aren’t closing. But if you based your efforts on the buyer’s decision paths rather than your solution, you can be closing a helluva lot more sales. THE COST OF [...]The Buyer’s Decision Path: why it’s important to sellers is a post from: SharonDrewMorgen.com

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