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group of e-commerce start-ups are pinning their hopes on Facebook, Inc. to
become an e-commerce powerhouse that can stand up to Amazon.com, Inc. and eBay,
Inc. Moving closer to going public, Facebook will come under more pressure to
perform and find new sources for profit growth and rely less on advertising
income which accounted for 85 per cent of its 2011 revenues.
business minds are of the thought that e-commerce on Facebook will be the
and Fab.com are start-ups that
are introducing innovative ways to persuade Facebooks users to shop on-line as
well, not just to stay connected with their friends.
by venture capital firms and big investors like Goldman Sachs, AccelPartners
, and Andreessen Horowitz,
these e-commerce outfits are pushing out shopping apps, hosting on-line garage
sales, and testing out new business models on Facebook. They’ve always viewed
e-commerce as such a huge category with a strong history, and as a natural move
for the world’s largest social network site.
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read more: Guest Article - Facebook's e-Commerce