Facebook Issues That Could Cause Problems For Your Business
Published on 2011-08-08 00:04:00
Chris Crum | Staff Writer
Re-evaluating Facebook as a business tool
While Facebook may provide a great way to with fans and market your business, it's not all sunshine and roses. Several issues have been discussed interactrecently that business should take very seriously.
What is the biggest problem you see with Facebook as a business tool?
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Misperception About the Value of the Like
Brian Lynch makes some valid points about the Facebook "like" in that it's not always as helpful to businesses as it may seem. The main issue is the visibility aspect. "As people have started to give out Likes more freely,with minimal emotional investment, the chances of an individual Like's visibility has drastically reduced compared to more valuable posts in a user's timeline," he writes, later adding, "Based on our analysis of over110,000 patron transactions that took place during a 3-month period, we found that only 1/66 Likes generated an incremental ticket sale for our customers."