(News) Six Flags Entertainment Corporation (NYSE: SIX) announced a new partnership agreement with Clearasil, a leading brand of skin care products, to be the title sponsor of this summer's concert series held at participating Six Flags parks across the nation. Kicking off in May, the Clearasil Summer Concert Series will host approximately 25 to 30 shows encompassing a diverse mix of talent including Cobra Starship, Gavin DeGraw and Colbie Caillat as well as top and emerging recording artists in the genres of Pop, Rock, R&B, Country, and Christian."With its consistent position among teens, Clearasil is a great brand to partner with on our summer concert series," said David McKillips, senior vice president of corporate alliances. "We look forward to using our effective in-park media and experiential marketing benefits to complement Clearasil's goals this summer."As title sponsor of the concert series, Clearasil brand messaging and communications will be featured in park media and promotions touting the concert series, as well as throughout Six Flags Media Networks, including commercials on Six Flags TV, out-of-home signage and experiential sampling in parks.
read more: Clearasil signs on as official title sponsor of Six Flags 2012 Summer concert series