There was a good Fast Company article about the reinvention of Cadillac's marketing, "Cadillac Turns To A 28-Year-Old To Reinvent The 'Standard Of The World';To break from its past, Caddy turned to someone who is different in every way" focusing on 28-year-old Veda Partalo, planning director at Minneapolis-based Fallon, the ad agency tasked with completing Cadillac's decade-long makeover. I know, Cadillac. The truly worthwhile nugget appeared in the last column in the print edition: To... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

read more: Marketing Advice from Cadillac -- Yes, Cadillac