There was a good Fast Company article about the reinvention of Cadillac's marketing, "Cadillac Turns To A 28-Year-Old To Reinvent The 'Standard Of The World';To break from its past, Caddy turned to someone who is different in every way" focusing on 28-year-old Veda Partalo, planning director at Minneapolis-based Fallon,
the ad agency tasked with completing Cadillac's decade-long makeover.
I know, Cadillac.
The truly worthwhile nugget appeared in the last column in the print edition:
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