Exchanging links with other site owners is the simplest way to gather links to your site. If you want a link, just ask a site owner and offer a link in return. However, which sites should you contact and what can you do to increase the chances that your request will be granted?The easiest method is to search for keywords related to your own site. Start at the top of the results and work your way down. Bear in mind that sites that compete with yours directly are not very likely to agree and that the higher the ranking of the site the more valuable its links are to you — and the tougher it will be to win their consent.In general, if you are supplying information rather than selling products, it is going to be easier to pick up links. There is a limit to how much people are going to buy and other sellers will want to get as much as they can; there is no limit to how much users are going to read and other publishers tend to be happy to send users to sites that are going to interest them. To increase the chances that the webmaster you are writing to will agree to host your link, there are a number of things you can do:● Put their link up firstIf someone can see that you have already linked to them, they will understand what they are getting in return and feel indebted. If they turn you down or do not write back, you can always remove the link.● Send Personalized Emails, Not SpamOwners of sites that have been around for a while — and especially sites listed high on search engines — get dozens of emails a day asking for links. They can spot a spammed email at a hundred paces. In addition, they ignore them. Write an individual email that describes your site, explains why that site’s users would be interested in your content, outlines where their link can be found and includes the link you would like added to their site. Make it as easy as possible for them to just say yes and put up your link.● Target sites with complementary content, not competitive contentThere are two reasons that a site owner will agree to host your link: to improve their own Page Rank (more likely if your site has a higher Page Rank than theirs); and because they genuinely believe that the content on your site will interest their users. Targeting sites with complementary content then, will increase the chances of winning consent — and keep your Smart Price safe.Of course, when you offer to host links to other sites, you are going to need a place to put them, and that is where as an AdSense publisher things start to get very interesting. When many sites host links, they create a special page somewhere on the site and dump the links there. That is a big mistake. The chances of anyone seeing those links are pretty small, and if you have hidden someone’s link in the nether regions of your site, you can expect your own link to be treated in the same way.A much better idea is to place them in a sidebar on your site and place a vertical link unit either above or beneath them.Why is this great strategy? For two reasons. First, You get to tell your link partners that they are going to appear on the front page of your site. That means that you are more likely to appear on the front page of their sites. Second, if you match the link unit to the font and color of the partner links, you will blend the ads into your site and make them look recommended by you. You can see this at my own site, WorldVillage.com. At the top of the sidebar on the left, I have placed a link unit, followed by a series of other links directly beneath it. Those ads now look just my recommended links, increasing the chances that users will click on them. A list of recommended links is a great opportunity not just to increase your traffic, but to raise your CTR as well.

read more: 3 Ways To Do Blog Links Swapping