Yo Kanye, I'm really happy for you, I'ma let you finish, but Nike can't keep up!
Published on 2012-06-11 03:36:07
Nike released the Kanye West Air Yeezy II shoes last night. It appears that it didn't go according to plan -- unless the plan was to anger fans who are willing to stay up late to buy $250 sneakers.
I've assembled the following tweets from before, during, and after the release to tell the story of the release. These many tweets are displayed in chronological order and are only a small sampling of the thousands of complaints tweeted in the past day.
While I have not included any of the racist and sexual comments directed at Nike (sadly, there were many), I have included tweets containing language I typically censor from this blog. I have included tweets containing foul language because I believe it helps in understanding the users.
Many of these tweets seem to example David Platt's first and only rule of usability: "Know thy user for he is not thee."