The sales process is woefully inadequate. It merely focuses on the last 10% of the buying decision: the solution and vendor choice. To understand and influence the buyer’s buying decision process and all of the people, politics and relationships that buyers must manage internally to be ready to make a purchase, it’s necessary for sellers to learn a new language. Not [...]The buyer’s buying process vs. the sales model: two divergent roads is a post from: SharonDrewMorgen.com

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