Man, if there were ever a more controversial nonprofit marketing communications case study, I'd be surprised! The recent Susan G. ..
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What’s Your Take on the Komen-Planned Parenthood Fiasco?
Published on 2012-02-07 07:33:47
Man, if there were ever a more controversial nonprofit marketing communications case study, I'd be surprised! The recent Susan G. Komen For the Cure decision to cease its allocations to Planned Parenthood for breast cancer screenings caused such an outcry that within days, the nonprofit reversed its decision, bowing to public pressure.
read more: What’s Your Take on the Komen-Planned Parenthood Fiasco?
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