The Peugeot 301 saloon, which is set to debut at this September’s Paris Motor Show, has the distinction of being the first model to conform to the French manufacturer’s new naming policy.
2013 Peugeot 301. Scroll down for more images.
It’s a logical system, which neatly sidesteps the ‘running out of numbers’ issue. As previously, the first digit represents the market segment, and it is followed by a central ‘0’ or ‘00’.
The main change comes with the final digit. All models aimed at established territories will end in an ‘8’ which means, for example, that when the current 308 is replaced, the new range will keep the same number.
Alternatively, those models that have been designed specifically for developing markets will all end in a ‘1’. It’s a move that underlines Peugeot’s volume aspirations, and the Spanish-built 301 will be offered only in various central and eastern European countries, Russia, the Middle East and certain Gulf, African and Latin American states.
Available as a four-door saloon, the 301 is 4.44 metres (14’ 6”) long and has a wheelbase of 2.65 metres (8’ 8”), dimensions that should ensure generous cabin and luggage space.
Power will come from a choice of three engines: a 69 bhp (52 kW / 71 PS) three-cylinder 1.2 litre petrol, a 113 bhp (85 kW / 115 PS) 1.6 litre petrol or a 91 bhp (68 kW / 92 PS) 1.6 litre diesel.
Sales of the Peugeot 301 are due to begin this November.
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