Donors Giving Online and Offline are the Most Generous

Multichannel marketing is proving to be as effective in the nonprofit sector as it is in the business world. A new study by CARE ..

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Donors Giving Online and Offline are the Most Generous

Published on 2012-04-19 11:14:30

Elaine Fogel - Totally Uncorked on Marketing

Multichannel marketing is proving to be as effective in the nonprofit sector as it is in the business world. A new study by CARE and Convio indicates that donors who make their donations both online and offline give the most.

read more: Donors Giving Online and Offline are the Most Generous

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