Blog Feed: Wilmer Communications: the BLOG

Visit Wilmerco’s New Blog for our Latest Article: How to Focus Your Marketing Message When You Have Something for Everyone

Published on 2011-07-07 14:34:55

It’s already a busy summer for many hospitality professionals and for us here at Wilmerco. Travel is on the upswing, new ways of communicating and sharing online are becoming a larger part of our lives and now is the time to plan for what’s next. With these exciting times in mind, we are moving the [...] > read more

Wilmerco.com, a new online place about marketing your place

Published on 2011-03-24 05:30:17

Have you visited wilmerco.com lately? We’ve updated our website with a suite of new tools and resources designed to stimulate new ideas and move you toward your marketing goals. The new wilmerco.com is inspired by our desire to develop passiona > read more

Meet our featured client: The Hotel Blackhawk

Published on 2011-03-16 15:41:28

The Hotel Blackhawk has the iconic history that most hotels can only dream of — built just in time to become a hot spot during the roaring 20s and later entertained Hollywood greats such as Cary Grant. While undergoing a major renovation to bring b > read more

Case Study: Marketing your renovated place

Published on 2011-02-22 04:00:45

When we first spoke with Kay Samoly the Director of Sales at the Hilton San Francisco Airport, she had a desire to bring awareness to the opening of the hotel’s newly renovated meeting facilities. She had past success with her direct mail efforts a > read more

What makes a great hotel website?

Published on 2011-02-09 05:00:06

Sheraton.com was recently awarded The Best Of Web Site Brand Experiences 2010 by Forrester Research. What are some of the key features that make for a great hotel website? Follow this checklist to ensure your website provides a great online experienc > read more

Add this one thing to your 2011 marketing plan

Published on 2011-01-26 15:32:19

Hope you are all having an exciting start to the New Year. With 2011 well underway, your annual marketing plan should be in full swing. Did you add any of the “trending” methods such as group-buying, geolocation, mobile integration or  r > read more

The art of check-in seduction

Published on 2010-11-18 15:32:43

I just checked-in for the first time on Facebook at a place I’d been to many times. I love their products and the people are nice enough, but I’d never felt compelled to check-in. On this visit, however, the store did several strategic th > read more

Meet Lynn, Managing Partner at Wilmerco

Published on 2010-11-11 14:01:46

Along with our new digs, we also have some new leadership at Wilmerco and her name is Lynn Sweeney Pedersen. Lynn joined Wilmerco as a Managing Partner in January. We asked Lynn a few questions about her notorious past prior to joining Wilmerco. Let > read more

Live Presidentially

Published on 2010-11-05 13:12:58

The recent election has many inspired to travel to Washington DC to restore their sanity or drink a cup of tea. While the White House may be the most famous place to live everyday, if you really want to see how a president lived, head over to Preside > read more

A hotel of your very own…for one night only

Published on 2010-10-29 17:00:47

The Porto Vista Hotel in San Diego is auctioning off their entire hotel on eBay for the winning bidder to “own” for 24 hours on New Year’s Eve. From noon on December 31, 2010 through noon on January 1, 2011, you (and up to 300 frien > read more

Hit your retarget with online ads

Published on 2010-10-27 05:00:43

It’s definitely fall in Seattle. Months of gray skies are here again. Recently while walking to lunch on one of these gray days, I noticed a bus. Buses aren’t unusual downtown, but this one was covered with a brightly colored ad wrapped a > read more

A place to stay, play and do the timewarp

Published on 2010-10-22 16:00:43

It’s Friday, and each week we’d like to start sharing with you a uniquely interesting and perhaps slightly unusual place to stay, play or live everyday. Looking for a spooky place to get into the Halloween spirit? How about a trip to the > read more

Let’s make a deal

Published on 2010-09-17 15:51:47

Priceline’s new feature to search hotels by special offer, like an extra night stay, free breakfast or free spa credit adds the newest spin on the list of social deal sites. This one gives the individual user the power to search for specific discou > read more

Places we work

Published on 2010-09-08 17:25:33

You may have heard us talk about what we do with our “marketing for places to stay and places to play” mantra. But what about the places many of us spend eight hours a day, five days a week? Oh the places we work. That just doesn’t > read more

Are staycations on vacation?

Published on 2010-05-28 13:25:10

Thankfully for the hospitality industry, “Staycations,” those recession-fueled stay-at-home “getaways,” may have finally reached the end of the road. This Memorial Day holiday weekend, AAA has projected that the number of Amer > read more