Blog Feed: Kimberly Krause Berg
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Optimize to be Remembered, Design for Effortless Ease of Use
Published on 2012-05-22 15:29:09
If you could have had a crystal ball in 2004, would you have known that the power of online marketing is hiding within conversations? Did you consider that the content you put on your homepage holds little salt with readers unless it can be backed up with outside information? People still want the same thing [...]Economy blues? Poor conversion rates? Web site lost its spunk? Quotes are always free at Cre8pc. Get the answers you need NOW!Optimize to be Remembered, Design for Effortless Ease of [..] > read more
Does the Social Web Impact Human Behavior?
Published on 2012-05-03 12:00:30
CNN’s online news site recently posted a poll that asked, “Are you tired of social networking?” When I had checked their results, it showed that 74% chose “YES.” Yet according to Inside Twitter by Alex Cheng, Mark Evans and Harshdeep Singh, after analyzing information disclosed on 11.5 million Twitters accounts, 72.5% of all users joined [...]Economy blues? Poor conversion rates? Web site lost its spunk? Quotes are always free at Cre8pc. Get the answers you need NOW!Does the Social [..] > read more
Quick Second Credibility Usability Test
Published on 2012-05-01 15:14:03
In a Lance Loveday’s article called Designing For The Subconscious Mind, he described his experiences when showing two different web site pages to an audience a half second apart. He then asked the participants which web site they’d prefer to do business with. The “professional” and “credible” page won over the “small time” and “cheap.” [...]Economy blues? Poor conversion rates? Web site lost its spunk? Quotes are always free at Cre8pc. Get the answers you need NOW!Quick S [..] > read more
Ignore Usability Testing at Your Own Risk
Published on 2012-03-30 12:10:22
While more web site development companies understand why human factors web design contributes to long term business and brand success, there are still those not investing and taking risks. In my latest column for Search Engine Land, I describe the risks of not performing site testing during the developmental stages of web site design. The [...]Economy blues? Poor conversion rates? Web site lost its spunk? Quotes are always free at Cre8pc. Get the answers you need NOW!Ignore Usability Testing [..] > read more
To Underline or Not Underline Links
Published on 2012-03-09 10:00:42
As visually entertaining the latest trends in web design may be, there are a few usability walls we run into while reading. One is the appearance of a hyperlink. Should you underline a text link? These days it’s not the only way to signal a place to click. Other clues may be a different text [...]Economy blues? Poor conversion rates? Web site lost its spunk? Quotes are always free at Cre8pc. Get the answers you need NOW!To Underline or Not Underline Links Sign up for Cre8pc.com's Web [..] > read more
How Does Your Web Site Make Visitors Feel?
Published on 2012-03-08 13:56:42
I’ve been exploring and researching the relationship between computers and people. More specifically, I’m fascinated by web sites and how, or if, they affect us emotionally, mentally, physically and spiritually. As a web site designer, what special power do you hold in your artistic hands? As a blogger, what kind of reaction are you seeking [...]Economy blues? Poor conversion rates? Web site lost its spunk? Quotes are always free at Cre8pc. Get the answers you need NOW!How Does Your Web S [..] > read more
Angelina’s Leg and User Friendly Web Design
Published on 2012-02-28 13:52:00
In case you missed it, Angelina Jolie made quite the impression at the recent Oscars by showing off her right leg. One small act was a marketing sensation. Would it not be truly incredible if web designers were able to find and flaunt their web site’s sweet spot, I wondered? (Because of course, I see [...]Economy blues? Poor conversion rates? Web site lost its spunk? Quotes are always free at Cre8pc. Get the answers you need NOW!Angelina’s Leg and User Friendly Web Design Sign [..] > read more
Which Do You Prefer? Curl up with a Book or Computer Reading Device?
Published on 2012-02-22 16:35:38
Have you ever considered how different the experience of online reading is compared to scanning words printed on a dead tree? To me, the experiences are worlds apart. My life as an avid reader began with cereal boxes in the 1960’s. In those days, there was typically a small toy inside the box. The back [...]Economy blues? Poor conversion rates? Web site lost its spunk? Quotes are always free at Cre8pc. Get the answers you need NOW!Which Do You Prefer? Curl up with a Book or Computer Reading [..] > read more
IT Job Hunting or Looking to Hire?
Published on 2012-02-07 13:39:09
I’m happy to announce that Cre8asiteforums has launched a new jobs board for IT professionals, writers, advertisers and more. Some ways to get the most of the Cre8asiteforums jobs board: Subscribe to custom job alerts that contain only the jobs you’re interested in (e.g., just Web Design jobs in New York, NY): By email: http://jobs.cre8pc.com/jt/jobs/addedit_alert.php [...]Economy blues? Poor conversion rates? Web site lost its spunk? Quotes are always free at Cre8pc. Get the answ [..] > read more
Captcha and Usability
Published on 2012-02-03 14:58:48
Captcha is a necessary evil we put up with on the Internet. I did a little digging and found there is much to learn about it. I wrote about Capthca for my latest installment at SearchEngineLand – Recent Findings On Captcha & The User Experience The purpose of Captcha is to find a way to [...]Economy blues? Poor conversion rates? Web site lost its spunk? Quotes are always free at Cre8pc. Get the answers you need NOW!Captcha and Usability Sign up for Cre8pc.com's Web Site Usability Cou [..] > read more
Video: How Cre8pc.com Got Its Name
Published on 2012-02-02 12:07:58
Mystery solved. Economy blues? Poor conversion rates? Web site lost its spunk? Quotes are always free at Cre8pc. Get the answers you need NOW!Video: How Cre8pc.com Got Its Name Sign up for Cre8pc.com's Web Site Usability Course at the Search Engine CollegeEconomy blues? Poor conversion rates? Web site lost its spunk? Quotes are always free at Cre8pc. Get the answers you need NOW!Video: How Cre8pc.com Got Its Name Sign up for Cre8pc.com's Web Site Usability Course at the Search Engine Coll [..] > read more
Pinky and the Brain, Search Marketing & User Experience Design
Published on 2012-02-01 12:12:21
When Google went from being just another new search engine to the search engine, I couldn’t stop comparing the company to the cartoon series, Pinky and the Brain. In my mind, the conversation between Larry and Sergey was identical to the two lab mice: Larry: “Gee Sergey, what do you want to do tonight?” Sergey: [...]Economy blues? Poor conversion rates? Web site lost its spunk? Quotes are always free at Cre8pc. Get the answers you need NOW!Pinky and the Brain, Search Marketing & User Ex [..] > read more
Hiring Web Site Information Architecture – Tips for Better Decisions
Published on 2012-01-23 14:12:15
Web site information architecture is an additional skill web designers may not have that you may need to outsource for. Information architecture is tied to usability testing and how humans search, sort, classify and order things. This is not the same as site architecture that SEO’s use in their work. Shari Thurow describes what information [...]Economy blues? Poor conversion rates? Web site lost its spunk? Quotes are always free at Cre8pc. Get the answers you need NOW!Hiring Web Site In [..] > read more
Webcast: How User Centered Web Design Techniques Enhance Online Marketing
Published on 2011-06-30 19:32:36
The recorded version of How User Centered Web Design Techniques Enhance Online Marketing is live and available to listen to anytime for free. Presenter: Kim Krause Berg, UX Manager, LiBeck Integrated Marketing Slideshare version or Listen to original > read more
Top Ten Must Have Books on Usability and Search Engine Optimization
Published on 2011-06-21 17:33:21
The only that pours slower than molasses is universal acceptance of how well search engine marketing and user experience design work together. How long have I been writing here on the topic? Eleven years. Five people actually get it. Interest in the > read more
Free Webcast on Usability and Search Engine Marketing
Published on 2011-06-07 14:30:54
I’m about to try something new and I’m very excited! Having attended several webinars and webcasts presented by my industry peers, I was invited to do one myself for the American Marketing Association. You Are Invited! How User Centered W > read more
A Confusing Split-Work Personality: Cre8pc or LiBeckIM?
Published on 2011-06-02 14:11:13
When I was invited to join LiBeck Integrated Marketing, everyone’s fear was that I’m so accustomed to being an independent consultant that I wouldn’t want to give up my independence. What that REALLY meant was whether or not my ego > read more
Communication is Vital for Start-Up Companies
Published on 2011-06-02 11:00:14
Over the past five years or so, long-time search engine marketers with years of client work, speaking engagements, and expertise with all the various tools and techniques have found like-minded persons and grouped themselves into one company. Being p > read more
Search Engines Are Like Home Delivery Trucks
Published on 2011-03-15 18:23:32
While thinking about recent news surrounding the latest algorithm changes Google made and pondering something Matt Cutts has been saying about search, a picture came to my mind of a Google person arriving at my house delivering search results all pac > read more
Web Site Design Goals Starter Checklist
Published on 2011-02-08 17:55:25
Before you began a new web site design, did you pause for a moment and think about your goals? When you first sat down to consider your plans, did you think about your business requirements? Why do you want a web site? What do you hope to accompl > read more
Does it Pay to Bring in Usability and User Testing?
Published on 2011-02-07 21:38:59
Dr. Susan Weinschenk is one of my most favorite teachers in the Human Factors/UX world. In the video below, which is a very cool animation, she gets down to brass tacks with The ROI of User Experience with Dr. Susan Weinschenk. It’s worth five > read more
Pay Per Conversation – Bringing User Behavior into a Social Networking World
Published on 2011-02-02 13:59:44
It took us 15 years but finally, FINALLY, humanity is connected by one unifying activity. Online communication. This is not the same thing as chatting, emailing, newsletters or forums. They’re the medium. What I mean is that we’re making > read more
Low Income Disabled Persons Prevented From Internet Use
Published on 2011-01-28 19:34:18
As a user advocate, one of my personal concerns with web design and programming is making web sites and applications accessible to everybody. That includes disabled persons and those who rely on mobile or smaller devices to use the Internet. It’ > read more
UX and SEO Blog and Web Finds
Published on 2011-01-10 22:01:48
I’m an information junkie with a gigantic range of topics I follow – some of which might surprise you, so I don’t share THAT. Here are some of my recommended reads because they impressed me and taught me something new. By the way, d > read more
Pierre Far aka “eKstreme” Hired By Google
Published on 2011-01-09 12:06:52
Cligs (URL shortener) inventor, programmer, marketer and web developer, with a PhD in bacterial genetics from Cambridge University, Pierre Far aka “eKstreme”, officially announced today he has been hired by Google.com. That’s the go > read more
Giving Searchers Control of Search Engine Indexing
Published on 2011-01-07 16:58:48
Have you ever wondered if search results would change if you were behind the control of the wheel of a search engine? Would keywords matter to you? Would your index of sites look and perform differently? Believe it or not, this is the subject of va > read more
Kim Krause Berg Joins LiBeck Integrated Marketing
Published on 2011-01-06 14:54:14
I would like to announce a big change for myself and my career in search engine marketing and usability web design. Start up company, LiBeck Integrated Marketing, has hired me to be their Search Engine Marketing and Usability Manager. What Does This > read more