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The MozCon 2015 Agenda Has Arrived!

05/13/2015 19:15:00 PM

Posted by EricaMcGillivrayWe're super-thrilled to say that it's finally here: the MozCon 2015 Agenda. MozCon is July 13-15 in Seattle. We have an outstanding lineup this year featuring topics ranging from technical SEO and email marketing to content > read more

Inverse Document Frequency and the Importance of Uniqueness

05/12/2015 19:13:00 PM

Posted by EricEnge In my last column, I wrote about how to use term frequency analysis in evaluating your content vs. the competition's. Term frequency (TF) is only one part of the TF-IDF approach to information retrieval. The other part is inverse d > read more

You Finally Achieved Content Virality! Now What?

05/11/2015 19:16:00 PM

Posted by Isla_McKettaIf you've ever achieved the holy grail of content marketing success—true virality—you know the rush of endorphins as you watch the share count climb. You've smiled the enormous grin when one of your friends shares that piece > read more

What Digital Marketing Managers Should Learn from the Agile Manifesto

05/10/2015 19:15:00 PM

Posted by BenjaminEstes The Agile movement has done a world of good for digital marketers. The term "Agile marketing" started being thrown around in about 2010. In 2011-2012 there was a proliferation of content around it. Among many others, J > read more

Should I Rebrand and Redirect My Site? Should I Consolidate Multiple Sites/Brands? - Whiteboard Friday

05/07/2015 19:15:00 PM

Posted by randfishMaking changes to your brand is a huge step, and while it's sometimes the best path forward, it isn't one to be taken lightly. In today's Whiteboard Friday, Rand offers some guidance to marketers who are wondering whether a rebrand/ > read more

?We Want Your Stories: Accepting MozCon Ignite Pitches

05/07/2015 06:15:00 AM

Posted by EricaMcGillivrayWe're thrilled to announce the addition of a networking and Ignite-style event for attendees on Tuesday night at MozCon. For years, you've asked us for more networking and relaxing times, and this is what we've dreamed up. B > read more

I Can't Drive 155: Meta Descriptions in 2015

05/06/2015 19:16:00 PM

Posted by Dr-Pete For years now, we (and many others) have been recommending keeping your Meta Descriptions shorter than about 155-160 characters. For months, people have been sending me examples of search snippets that clearly broke that rule, li > read more

Give It Up for Our MozCon 2015 Community Speakers

05/06/2015 06:30:00 AM

Posted by EricaMcGillivraySuper thrilled that we're able to announce this year's community speakers for MozCon, July 13-15th in Seattle! Wow. Each year I feel that I say the pool keeps getting more and more talented, but it's the truth! We had more q > read more

How Much Has Link Building Changed in Recent Years?

05/05/2015 19:12:00 PM

Posted by Paddy_MooganI get asked this question a lot. It's mainly asked by people who are considering buying my link building book and want to know whether it's still up to date. This is understandable given that the first edition was published in F > read more

The Reach, Engagement, and ROI of Content Marketing vs. Native Advertising (New Research)

05/04/2015 19:16:00 PM

Posted by KelseyLibertAs the efficacy of outbound marketing continues to wane, more and more marketers are considering native advertising and content marketing as viable alternatives. According to our survey, 72% of clients have asked their content m > read more

The Twitch Phenomenon: Why Live Streaming Is Worth Your Time

05/03/2015 19:13:00 PM

Posted by troy.evansIt's safe to say that streaming video content online is quickly becoming the most accessible way to consume entertainment. The way we enjoy our favorite movies and television shows has been increasingly shifting towards uninterrup > read more

The Twitch Phenomenon: Why Live Streaming Is Worth Your Time

05/03/2015 19:13:00 PM

Posted by troy.evansIt's safe to say that streaming video content online is quickly becoming the most accessible way to consume entertainment. The way we enjoy our favorite movies and television shows has been increasingly shifting towards uninterrup > read more

Why the Links You've Built Aren't Helping Your Page Rank Higher - Whiteboard Friday

04/30/2015 19:17:00 PM

Posted by randfishLink building can be incredibly effective, but sometimes a lot of effort can go into earning links with absolutely no improvement in rankings. Why? In today's Whiteboard Friday, Rand shows us four things we should look at in these c > read more

Why the Links You've Built Aren't Helping Your Page Rank Higher - Whiteboard Friday

04/30/2015 19:17:00 PM

Posted by randfishLink building can be incredibly effective, but sometimes a lot of effort can go into earning links with absolutely no improvement in rankings. Why? In today's Whiteboard Friday, Rand shows us four things we should look at in these c > read more

How to Create Boring-Industry Content that Gets Shared

04/29/2015 19:15:00 PM

Posted by ronell-smithIf you think creating content for boring industries is tough, try creating content for an expensive product that'll be sold in a so-called boring industry. Such was the problem faced by Mike Jackson, head of sales for a large De > read more

How to Create Boring-Industry Content that Gets Shared

04/29/2015 19:15:00 PM

Posted by ronell-smithIf you think creating content for boring industries is tough, try creating content for an expensive product that'll be sold in a so-called boring industry. Such was the problem faced by Mike Jackson, head of sales for a large De > read more

An Introduction to Schema.org Markup for Emails

04/28/2015 19:14:00 PM

Posted by kristihinesIf you are a Gmail user, you have likely received some emails that stand out from the rest with a call to action button within the subject line. If you've booked a flight recently, your airline may have sent you an email that in > read more

An Introduction to Schema.org Markup for Emails

04/28/2015 19:14:00 PM

Posted by kristihinesIf you are a Gmail user, you have likely received some emails that stand out from the rest with a call to action button within the subject line. If you've booked a flight recently, your airline may have sent you an email that in > read more

Search Trends: Are Compound Queries the Start of the Shift to Data-Driven Search?

04/27/2015 19:16:00 PM

Posted by Tom-Anthony The Web is an ever-diminishing aspect of our online lives. We increasingly use apps, wearables, smart assistants (Google Now, Siri, Cortana), smart watches, and smart TVs for searches, and none of these are returning 10 blue li > read more

Search Trends: Are Compound Queries the Start of the Shift to Data-Driven Search?

04/27/2015 19:16:00 PM

Posted by Tom-Anthony The Web is an ever-diminishing aspect of our online lives. We increasingly use apps, wearables, smart assistants (Google Now, Siri, Cortana), smart watches, and smart TVs for searches, and none of these are returning 10 blue li > read more

?The 3 Most Common SEO Problems on Listings Sites

04/26/2015 19:16:00 PM

Posted by Dom-WoodmanListings sites have a very specific set of search problems that you don't run into everywhere else. In the day I'm one of Distilled's analysts, but by night I run a job listings site, teflSearch. So, for my first Moz Blog post I > read more

?The 3 Most Common SEO Problems on Listings Sites

04/26/2015 19:16:00 PM

Posted by Dom-WoodmanListings sites have a very specific set of search problems that you don't run into everywhere else. In the day I'm one of Distilled's analysts, but by night I run a job listings site, teflSearch. So, for my first Moz Blog post I > read more

Extract SEO Value from SERPs with Knowledge Graph and Answer Boxes - Whiteboard Friday

04/23/2015 19:16:00 PM

Posted by randfishMany SEOs are frustrated by the ever-expanding repertoire of answer boxes and results from the Knowledge Graph on Google's SERPs. One thing we can be sure of is that they're not going away anytime soon, so in today's Whiteboard Frid > read more

Extract SEO Value from SERPs with Knowledge Graph and Answer Boxes - Whiteboard Friday

04/23/2015 19:16:00 PM

Posted by randfishMany SEOs are frustrated by the ever-expanding repertoire of answer boxes and results from the Knowledge Graph on Google's SERPs. One thing we can be sure of is that they're not going away anytime soon, so in today's Whiteboard Frid > read more

?1 Day After Mobilegeddon: How Far Did the Sky Fall?

04/22/2015 06:50:08 AM

Posted by Dr-PeteEven clinging to the once towering bridge, the only thing Kayce could see was desert. Yesterday, San Francisco hummed with life, but now there was nothing but the hot hiss of the wind. Google’s Mobilegeddon blew out from Mountain V > read more

7 Days After Mobilegeddon: How Far Did the Sky Fall?

04/22/2015 06:50:08 AM

Posted by Dr-PeteEven clinging to the once towering bridge, the only thing Kayce could see was desert. Yesterday, San Francisco hummed with life, but now there was nothing but the hot hiss of the wind. Google’s Mobilegeddon blew out from Mountain V > read more

Moz's 2014 Annual Report

04/21/2015 19:14:00 PM

Posted by SarahBirdMoz has a tradition of sharing its financials (check out 2012 and 2013 for funzies). It's an important part of TAGFEE.Why do we do it? Moz gets its strength from the community of marketers and entrepreneurs that support it. We cele > read more

The Nifty Guide to Local Content Strategy and Marketing

04/20/2015 19:15:00 PM

Posted by NiftyMarketing This is my Grandma. She helped raised me and I love her dearly. That chunky baby with the Gerber cheeks is me. The scarlet letter "A" means nothing… I hope. This is a rolled up newspaper. > read more

Google Told Me I'm Pregnant: From Strings to Diagnosis

04/19/2015 19:15:00 PM

Posted by CraigBradford In the near future, I think Google Now could tell you are pregnant or diagnose you with a medical condition before your doctor ever could. Humans are great at recognising patterns but only if we know we are creating them o > read more

How Google's Evolution is Forcing Marketers to Invest in Loyal Audiences - Whiteboard Friday

04/16/2015 19:15:00 PM

Posted by randfish Given Google's recent changes to SERPs and their April 21 mobile deadline, does SEO still come first? In today's Whiteboard Friday, Rand walks you through tactics you can use to build a loyal audience before you need to do SEO. > read more

How Fractl Leveraged Content Marketing to Increase its Referral Traffic 6,718%

04/15/2015 19:15:00 PM

Posted by KelseyLibert In October 2013, Fractl published a study on viral emotions on the Harvard Business Review. > read more

Using Term Frequency Analysis to Measure Your Content Quality

04/14/2015 19:14:00 PM

Posted by EricEnge It's time to look at your content differently—time to start understanding just how good it really is. I am not simply talking about titles, keyword usage, and meta descriptions. I am talking about the entire page experience. In > read more

?Inbound Lead Generation: eCommerce Marketing's Missing Link

04/13/2015 19:15:00 PM

Posted by Everett If eCommerce businesses hope to remain competitive with Amazon, eBay, big box brands, and other online retail juggernauts, they'll need to learn how to conduct content marketing, lead generation, and contact nurturing as part of a > read more

How to Keep your Site Fast for Mobile-Friendly

04/12/2015 19:16:00 PM

Posted by Zoompf Cindy Krum recently published a must-read primer on the upcoming Mobile-Friendly changes which I highly recommend checking out before proceeding. Got it? Good. > read more

Elements of Personalization & How to Perform Better in Personalized Search - Whiteboard Friday

04/09/2015 19:15:00 PM

Posted by randfish From information about your location and device to searches you've performed in the past, Google now has a great deal of information it can use to personalize your search results. In today's Whiteboard Friday, Rand explains to wha > read more

The Incredible Shrinking SERP - 2015 Edition

04/08/2015 19:17:00 PM

Posted by Dr-Pete In the beginning, there were 10 results, and it was good. Then, came expanded site-links and Google's > read more

Off with Your Head Terms: Leveraging Long-Tail Opportunity with Content

04/07/2015 19:15:00 PM

Posted by SimonPenson Running an agency comes with many privileges, including a first-hand look at > read more

Get Unbeatable Insights into Local SEO: Buy the LocalUp Advanced Video Bundle

04/07/2015 06:31:00 AM

Posted by EricaMcGillivray Missed LocalUp Advanced 2015? Forgot to take notes, or just want to relive the action? > read more

Check Your Local Business Listings in the UK

04/06/2015 06:30:00 AM

Posted by David-Mihm One of the most consistent refrains from the Moz community as we've released features over the last two years has been the desire to see Moz Local expand to countries outside the U.S. Today I'm pleased to announce that we're e > read more

9 Things You Need to Know About Google's Mobile-Friendly Update

04/05/2015 19:15:00 PM

Posted by Suzzicks Rumors are flying about Google's upcoming mobile-friendly update, and bits of reliable > read more

Understanding and Applying Moz's Spam Score Metric - Whiteboard Friday

04/02/2015 19:14:00 PM

Posted by randfish This week, Moz released a new feature that we call Spam Score, which helps you analyze your link profile and weed out the spam > read more

It's Your Turn: Now Accepting Community Speaker Pitches for MozCon 2015

04/01/2015 19:12:00 PM

Posted by EricaMcGillivray Yep, it's that time of year, friends. Time to submit your online marketing talk pitch for MozCon 2015. I'm super excited this year as we'll have 6 community speaker slots! That's right—you all are so amazing that we want > read more

Support 4.0: Using Snapchat for all of Moz's Support

03/31/2015 19:15:00 PM

Posted by Nick_Sayers Innovation. Mobile. Community. Social. All words that come to mind when I think of Snapchat. Well, now a new word is creeping in… a word so disruptive to the Snapchat ecosphere that I’m going to bold it, then repeat it. S > read more

Spam Score: Moz's New Metric to Measure Penalization Risk

03/30/2015 06:00:00 AM

Posted by randfish Today, I'm very excited to announce that Moz's Spam Score, an R&D project we've worked on > read more

Music SEO - 7 Lessons in Brand Optimization for 2015

03/29/2015 19:13:00 PM

Posted by evolvingSEOBands, music, and SEO - A different paradigm For B2B or ecommerce, people often discover your brand > read more

What Does an SEO Do In Their Day-to-Day Work - Whiteboard Friday

03/26/2015 19:16:00 PM

Posted by randfish There's a common misconception that SEO is a "one and done" task -- that you clean up and optimize a site, and once that's done, you can focus your efforts elsewhere. There's so much more to the day-to-day work of an SEO, though, > read more

A Sneak Preview of #MozCon 2015

03/25/2015 19:15:00 PM

Posted by EricaMcGillivray Considering coming to > read more

Advanced Content Analysis in Google Analytics

03/24/2015 19:15:00 PM

Posted by Jeffalytics We analyze the performance of our content every day. Sometimes it's subconscious, like when we check the number of tweets we get from a new blog post. Other times, we make more conscious efforts, like reviewing performance metr > read more

11 Ways for Local Businesses to Get Links

03/23/2015 19:14:00 PM

Posted by Casey_Meraz Let's face it: Local link building is hard. Even if you have the budget and resources needed to earn or build links it will take time. Having a strong link profile is essential to your website's success in search engines. > read more

Moving 5 Domains to 1: An SEO Case Study

03/22/2015 19:16:00 PM

Posted by Dr-Pete People often ask me if they should change domain names, and I always shudder just a little. Changing domains is a huge, risky undertaking, and too many people rush into it seeing only the imaginary upside. The success of the change > read more

Headline Writing and Title Tag SEO in a Clickbait World - Whiteboard Friday

03/19/2015 19:17:00 PM

Posted by randfish When writing headlines and title tags, we're often conflicted in what we're trying to say and (more to the point) how we're trying to say it. Do we want it to help the page rank in SERPs? Do we want people to be intrigued enough t > read more

How to Stop Spam Bots from Ruining Your Analytics Referral Data

03/18/2015 17:12:55 PM

Posted by jaredgardnerThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. A fe > read more

In-App Social & Contact Data - New in Open Site Explorer

03/17/2015 07:00:00 AM

Posted by randfish Today I'm excited to announce the launch of a new feature inside > read more

The Art of Concision: How to Effectively Make Your Point in Fewer Words

03/16/2015 19:12:00 PM

Posted by Isla_McKetta You and your readers are being bombarded with information. Too often that's in the shape of long-winded emails, blog posts, and reports that say very little or assume that because digital space is (virtually) free and unlimi > read more

9 Simple Tips For Making An About Us Page That Works For Your Brand

03/15/2015 17:28:28 PM

Posted by Ben.AustinThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. For to > read more

Are On-Topic Links Important? - Whiteboard Friday

03/12/2015 19:15:00 PM

Posted by randfish How much does the context of a link really matter? In today's Whiteboard Friday, Rand looks at on- and off-topic links to uncover what packs the greatest SEO punch and shares what you should be looking for when building a high-qu > read more

Understand and Harness the Power of Archetypes in Marketing

03/11/2015 19:14:00 PM

Posted by gfiorelli1 Roger Dooley, neuromarketing expert, reminds us in his book > read more

How We Fixed the Internet (Ok, an Answer Box)

03/10/2015 19:10:00 PM

Posted by Dr-Pete Last year, Google expanded the Knowledge Graph to use data extracted (*cough* scraped) from the index to create answer boxes. Back in October, I wrote about a failed experiment. One of my posts, an odd dive into Google's revenue, > read more

10 SEO Myths that Friggin' Tick Me Off

03/09/2015 18:47:00 PM

Posted by Cyrus-Shepard I love SEO. I love talking about SEO. Most non-SEO folk you talk to are generally very nice people. They may not understand everything you say, but they often nod their head and smile. The open-minded may even ask you to look > read more

Grow Your Own SEOs: Professional Development for Digital Marketers

03/08/2015 19:15:00 PM

Posted by RuthBurrReedy Finding your next SEO hire is hard, but it's only half the battle. Growing a team isn't just about hiring—it's about making your whole team, newbies and experts alike, better marketers. It's almost impossible to build a on > read more

What Deep Learning and Machine Learning Mean For the Future of SEO - Whiteboard Friday

03/05/2015 18:15:00 PM

Posted by randfish Imagine a world where even the high-up Google engineers don't know what's in the ranking algorithm. We may be moving in that direction. In today's Whiteboard Friday, Rand explores and explains the concepts of deep learning and mac > read more

The Most Important Link Penalty Removal Tool: Your Mindset

03/04/2015 18:15:00 PM

Posted by Eric Enge Let's face it. Getting slapped by a manual link penalty, or by the Penguin algorithm, really stinks. Once this has happened to you, your business is in a world of hurt. Worse still is the fact that you can't get clear informati > read more

Announcing the 2015 Online Marketing Industry Survey

03/03/2015 05:30:00 AM

Posted by Cyrus-Shepard We're very excited to announce the 2015 Online Marketing > read more

How Google Pulls Structured Snippets from Websites' Tables

03/02/2015 18:15:00 PM

Posted by billslawski An article that came out at the beginning of 2015 was intended to > read more

Local Centroids are Now Individual Users: How Can We Optimize for Their Searches?

03/01/2015 18:15:00 PM

Posted by MiriamEllis "Google is getting better at detecting location at a more granular level—even on the desktop. The user is the new centroid." - > read more

My Favorite 5 Analytics Dashboards - Whiteboard Friday

02/26/2015 18:15:00 PM

Posted by Sixthman Finding effective ways of organizing your analytics dashboards is quite a bit easier if you can get a sense for what has worked for others. To that end, in today's Whiteboard Friday the founder of Sixth Man Marketing, Ed Reese, sh > read more

Become Intelligent: Use Google Analytics Intelligence Alerts to your Advantage

02/25/2015 16:06:25 PM

Posted by Martijn_ScheijbelerThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc > read more

The Marketing Department of the Future

02/24/2015 18:16:00 PM

Posted by SamuelScott My first marketing job was in porn. After leaving my journalism career and having studied marketing in an M.B.A. program in Boston, I moved to Israel some years ago to pursue a marcom career in the so-called "Startup Nation." > read more

15 SEO Best Practices for Structuring URLs

02/23/2015 18:18:00 PM

Posted by randfish It's been a long time since we covered one of the most fundamental building blocks of SEO—the structure of domain names and URLs—and I think it's high time to revisit. But, an important caveat before we begin: the optimal stru > read more

Building Online Marketing Strategies for Small Businesses

02/22/2015 18:15:00 PM

Posted by MorganChessman Building marketing strategies for small businesses is one of my favorite things. In my first marketing role, I worked in the marketing department for a small company before moving on to Distilled, where I've been lucky enoug > read more

Driving Traffic from Facebook - Whiteboard Friday

02/19/2015 18:16:00 PM

Posted by randfish Facebook sends a remarkable amount of traffic, but there's a lot of confusion around both just how much and (perhaps more importantly for our work) how we can optimize our work to take advantage of it. In today's Whiteboard Friday > read more

Danger Zones: 4 Things You Need to Know when Testing Emails

02/18/2015 18:13:00 PM

Posted by ahpromes Remember back in January, when we asked you to help us run an experiment with the Marketing Experiments Blog testing the effectiveness of different > read more

Hiring for SEO: How to Find and Hire Someone with Little or No Experience

02/17/2015 18:12:00 PM

Posted by RuthBurrReedy SEO is a seller's market. The supply of people with SEO experience is currently no match for the demand for search engine marketing services, as anyone who has spent months searching for the right SEO candidate can tell you. > read more

Everything You Need to Know About Mobile App Search

02/16/2015 18:16:00 PM

Posted by Justin_Briggs Mobile isn't the future. It's the present. Mobile apps are not only changing how we interact with devices and websites, they're changing the way we search. Companies are creating meaningful experiences on mobile-friendly webs > read more

How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr, and Flickr

02/15/2015 16:06:57 PM

Posted by AnnSmartyThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. A hasht > read more

Wait, Paid Media Investments Can Yield SEO Value?! - Whiteboard Friday

02/12/2015 18:17:00 PM

Posted by randfish Investing in advertising might feel like we're simply buying people's time and attention, but there's far more to it than that. Done right, advertising can show returns in many organic channels, including SEO. In today's Whiteboar > read more

How to Defeat Duplicate Content - Next Level

02/11/2015 18:15:00 PM

Posted by EllieWilkinson Welcome to the third installment of Next Level! In the previous Next Level blog post, we shared a workflow showing you how to take on your competitors using Moz tools. We're continuing the educational series with several n > read more

Death to Wishy-Washy Reports: Simple Edits to Put the Authority Back in Your Writing

02/10/2015 18:16:00 PM

Posted by Isla_McKettaTrue life confession: Although I've worked with some of the smartest SEOs, architects, and CPAs in the business, you couldn't always tell from their writing. Which is a problem. Because while some of them are client-facing (so t > read more

Announcing the New & Improved Link Intersect Tool

02/10/2015 02:01:00 AM

Posted by randfishY'all remember how last October, we > read more

Effective Outreach: Making It as Easy as Possible for Journalists to Say "Yes"

02/08/2015 18:12:00 PM

Posted by Beverley_Distilled As part of the promotions and online PR team at Distilled, I spend the majority of my time trying to get the attention of journalists. If you've ever worked in PR you'll know that this isn't always as easy as it sound > read more

Subdomains vs. Subfolders, Rel Canonical vs. 301, and How to Structure Links for SEO - Whiteboard Friday

02/05/2015 18:18:00 PM

Posted by randfish There are some basic questions about SEO that come up really frequently, and it's often easy to assume an answer that isn't exactly right. In today's Whiteboard Friday, Rand tackles three of them:Should I put subsections of my sit > read more

Enhanced Reporting Now Available in Moz Local

02/05/2015 05:30:00 AM

Posted by David-Mihm As we approach Moz Local's first birthday—just over six weeks away—I'm excited to share with you our second major feature release since launch! For those of you who are already managing your local search listings through Mo > read more

Maximize ROI via Content Distribution Networks

02/04/2015 18:15:00 PM

Posted by andrewmeyerThis post was co-written by: > read more

You Don't Need to Be a Brand Publisher to Win at Content Marketing

02/03/2015 18:16:00 PM

Posted by ronell smith "Man, I'm sorry. > read more

Google's Sitelinks Search Box: What You Need to Know

02/02/2015 17:51:00 PM

Posted by Cyrus-Shepard Several months ago, Google announced a new sitelinks search box. Almost immediately, the sitelinks search box markup became one of the fastest growing Schema implementations on the web. According to the folks at SimilarTe > read more

How to Approach Owned and Earned Media

02/01/2015 17:16:02 PM

Posted by SamuelScottThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.Image: > read more

A Universal SEO Strategy Audit in 5 Steps - Whiteboard Friday

01/29/2015 18:15:00 PM

Posted by randfish When it comes to building an SEO strategy, many marketers (especially those who don't spend a significant amount of time with SEO) start off by asking a few key questions. That's a good start, but only if you're asking the right q > read more

Leveraging Panda to Get Out of Product Feed Jail

01/28/2015 18:15:00 PM

Posted by MichaelC This is a story about Panda, customer service, and differentiating your store from others selling the same products. Many e-commerce websites get the descriptions, specifications, and imagery for products they sell from feeds or > read more

Learn From Dana Lookadoo, Support Her Medical Fund

01/28/2015 05:03:13 AM

Posted by jennita One aspect of the Moz Community that doesn't get mentioned enough is the individual community members who were here in the early days of SEOmoz. The folks who stuck around when our tools were brand new, when Rand was "just another > read more

How to do Keyword Research in 90 Minutes

01/27/2015 18:15:00 PM

Posted by Jeremy_Gottlieb Everyone's been in the position where there's a million and one things going on, but a client (or you) still requires top-notch keyword research. So something needs to get done in a pinch. Searching around the internet and > read more

For Writers Only: Secrets to Improving Engagement on Your Content Using Word Pictures (and I Don't Mean Wordle)

01/26/2015 18:16:00 PM

Posted by Isla_McKetta "Picture it." If you're of a certain generation, those two words can only conjure images of tiny, white-haired Sophia from the Golden Girls about to tell one of her engaging (if somewhat long and irrelevant) stories as she ho > read more

Get to Know the Moz Community Managers

01/25/2015 18:15:00 PM

Posted by jennita At this very moment a spammy comment is being written on the Moz Blog, a tweet is being sent to @Moz, and someone is signing up for the next Mozinar. You'll probably never see any of these happen, and may not realize that just like > read more

Know What Your Audience Wants Before Investing in Content Creation and Marketing - Whiteboard Friday

01/22/2015 18:16:00 PM

Posted by randfish Content marketing is an iterative process: We learn and improve by analyzing the success of the things we produce. That doesn't mean, though, that we shouldn't set ourselves up for that success in the first place, and the best way > read more

5 Years of SEO Changes and Better Goal-Setting - Videos from MozTalk 2

01/21/2015 18:14:00 PM

Posted by CharleneKate Have you ever noticed how Rand is often speaking at conferences all around the world? Well, we realized that those of us here in Seattle rarely get to see them. So we started MozTalks, a free event here at the MozPlex. It > read more

Everything You Need To Know About Sponsored Content

01/20/2015 16:28:07 PM

Posted by ChadPollittThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. Man > read more

Why SEOs Need to Care About Correlation as Much (or More) than Causation

01/19/2015 18:18:00 PM

Posted by randfish Today I'm going to make a crazy claim—that in modern > read more

Technical Site Audit Checklist: 2015 Edition

01/18/2015 18:13:00 PM

Posted by GeoffKenyon Back in 2011, I wrote a technical site audit checklist, and while it was thorough, there have been a lot of additions to what is encompassed in a site audit. I have gone through and updated that old > read more

Hacking Keyword Targeting by Serving Interest-Based Searches - Whiteboard Friday

01/15/2015 18:17:00 PM

Posted by randfish Depending on your industry, the more obvious and conversion-focused > read more

E-Commerce KPI Study: There's (Finally) a Benchmark for That

01/14/2015 18:16:00 PM

Posted by ProfAlfonso Being a digital marketer, I spend my day knee-deep in data. The time I don't spend analysing it, I spend explaining its significance to a client or junior colleague or arguing its significance with a client or senior colleague. > read more

7 Dead-Simple Ways to Improve Slide Decks

01/13/2015 18:15:00 PM

Posted by EricaMcGillivray Slide decks are a powerful way to back up any type of presentation from team meetings and sales pitches to conference keynotes and workshops. We've all seen presentations with poor design that takes away from talks, and at > read more



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