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Know What Your Audience Wants Before Investing in Content Creation and Marketing - Whiteboard Friday

01/22/2015 18:16:00 PM

Posted by randfish Content marketing is an iterative process: We learn and improve by analyzing the success of the things we produce. That doesn't mean, though, that we shouldn't set ourselves up for that success in the first place, and the best way > read more

5 Years of SEO Changes and Better Goal-Setting - Videos from MozTalk 2

01/21/2015 18:14:00 PM

Posted by CharleneKate Have you ever noticed how Rand is often speaking at conferences all around the world? Well, we realized that those of us here in Seattle rarely get to see them. So we started MozTalks, a free event here at the MozPlex. It > read more

Everything You Need To Know About Sponsored Content

01/20/2015 16:28:07 PM

Posted by ChadPollittThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. Man > read more

Why SEOs Need to Care About Correlation as Much (or More) than Causation

01/19/2015 18:18:00 PM

Posted by randfish Today I'm going to make a crazy claim—that in modern > read more

Technical Site Audit Checklist: 2015 Edition

01/18/2015 18:13:00 PM

Posted by GeoffKenyon Back in 2011, I wrote a technical site audit checklist, and while it was thorough, there have been a lot of additions to what is encompassed in a site audit. I have gone through and updated that old > read more

Hacking Keyword Targeting by Serving Interest-Based Searches - Whiteboard Friday

01/15/2015 18:17:00 PM

Posted by randfish Depending on your industry, the more obvious and conversion-focused > read more

E-Commerce KPI Study: There's (Finally) a Benchmark for That

01/14/2015 18:16:00 PM

Posted by ProfAlfonso Being a digital marketer, I spend my day knee-deep in data. The time I don't spend analysing it, I spend explaining its significance to a client or junior colleague or arguing its significance with a client or senior colleague. > read more

7 Dead-Simple Ways to Improve Slide Decks

01/13/2015 18:15:00 PM

Posted by EricaMcGillivray Slide decks are a powerful way to back up any type of presentation from team meetings and sales pitches to conference keynotes and workshops. We've all seen presentations with poor design that takes away from talks, and at > read more

Local Search Expert Quiz: How Much Do You Know about Local SEO?

01/12/2015 18:12:00 PM

Posted by Cyrus-Shepard How big is local SEO? Our latest Industry Survey revealed over 67% of online marketers report spending time on local search. We've witnessed demand for local SEO expertise grow as Google's competitive landscape continues t > read more

How to Have a Successful Local SEO Campaign in 2015

01/11/2015 18:15:00 PM

Posted by Casey_Meraz Another year in search has passed. It's now 2015 and we have seen some major changes in local ranking factors since 2014, which I also expect to change greatly throughout 2015. For some a new year means a fresh starting point > read more

How to Provide Unique Value in Your Content - Whiteboard Friday

01/08/2015 18:15:00 PM

Posted by randfish Marketers of all stripes are hearing more about providing unique content and value to their audiences, and how that's what Google wants to show searchers. Unique content is straightforward > read more

12 Common Reasons Reconsideration Requests Fail

01/07/2015 15:48:58 PM

Posted by ModestosThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. There ar > read more

Case Study: One Site's Recovery from an Ugly SEO Mess

01/06/2015 18:15:00 PM

Posted by AlanBleiweiss This past March, I was contacted by a prospective client: My site has been up since 2004. I had good traffic growth up to 2012 (doubling each year to around a million page views a month), then suffered a 40% drop in mid Feb > read more

10 Predictions for the Marketing World in 2015

01/05/2015 18:11:00 PM

Posted by randfish The beginning of the year marks the traditional week for > read more

Try Your Hand at A/B Testing for a Chance to Win the Email Subject Line Contest

01/04/2015 18:10:00 PM

Posted by danielburstein This blog post ends with an opportunity for you to win a stay at the ARIA in Vegas and a ticket to Email Summit, but it begins with an essential question for marketers… How can you improve already successful marketing, > read more

Discussion: Can You Disavow out of Penguin? - Whiteboard Friday

01/01/2015 18:17:00 PM

Posted by josh_bachynski Penguin is back at the forefront of many marketers' minds now that the third iteration of the algorithm update has been released, and a rumor has begun circulating that you can weasel your way out of a Penguin penalty by sim > read more

The Best of the Best: Celebrating the Top 10 of the Moz Top 10 for 2014

12/30/2014 18:14:00 PM

Posted by Isla_McKetta Oh no, another year-end roundup! But before you click away, let me sell you a little on why this is the roundup you actually want to read. You see, to compile the Moz Top 10 over the last year, we probably read 50 or more > read more

The Best of 2014: Top People and Posts from the Moz Blog

12/29/2014 18:15:00 PM

Posted by Trevor-Klein At the end of every year, we compile a list of the very best posts and most popular and prolific people > read more

Stopping SEOcentrism: What Lego Can Teach All Web Marketers

12/28/2014 18:15:00 PM

Posted by gfiorelli1Houston, we have a problem We SEOs, myself included, have a > read more

The Massive Ranking Factor Too Many SEOs are Ignoring - Whiteboard Friday

12/25/2014 18:15:00 PM

Posted by randfish Despite Google's ambiguity about how it's used in the algorithm, we've seen evidence time and again that there's a giant ranking factor that SEOs just aren't optimizing for. In today's very special Whitebeard Friday, Rand (or Ran > read more

Happy Holidays from Moz

12/23/2014 18:01:00 PM

Posted by FeliciaCrawford Ah, the holidays! This is the time of year when we give our thanks and make our wishes, when new and old meld happily together like hot buttered rum and Grandma's pistachio fudge. There's been a lot of newness this year fo > read more

How to Avoid an SEO Disaster When Changing Your Website

12/22/2014 17:05:43 PM

Posted by Richard_FoulkesThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. T > read more

Study: How Searchers Perceive Country Code Top-Level Domains

12/21/2014 18:15:00 PM

Posted by 5le The decision to focus your site on an international audience is a big step and one fraught with complexities. There are, of course, issues to deal with around language and user experience, but in addition there are some big technical c > read more

Information Architecture for SEO - Whiteboard Friday

12/18/2014 18:18:00 PM

Posted by randfish It wasn't too long ago that there was significant tension between information architects and SEOs; one group wanted to make things easier for humans, the other for search engines. That line is largely disappearing, and there are s > read more

How to Leverage the Best Content Formats of 2014

12/17/2014 18:15:00 PM

Posted by Amanda_Gallucci The past year, major publishers have run the full gamut from listicles with clickbait headlines to well-researched, in-depth storytelling. Each format worked for different audiences and contexts, and as publishers repeatedl > read more

Location is Everything: Local Rankings in Moz Analytics

12/17/2014 05:01:00 AM

Posted by MatthewBrown Today we are thrilled to launch > read more

Marketing Resolutions: Moving from Lag to Lead

12/16/2014 18:10:00 PM

Posted by Dr-Pete It’s that time of year – time for all of us to promise to be better people starting January 1st: people who always drink eight 8-oz. glasses of water, floss every night, and never watch 12-hour marathons of Real Housewives when > read more

Your Start-to-Finish Guide to Using Google's Disavow Tool

12/15/2014 18:16:00 PM

Posted by MarieHaynes Have you used Google's disavow tool? You might want to. If you have been actively involved in SEO for your website over the last few years, there is a good chance that you have unnatural links pointing to your site. These can > read more

How You Can Build a Meaningful Brand

12/14/2014 18:16:00 PM

Posted by Hannah_Smith Earlier this year I wrote a post about the future of marketing. In it, > read more

How to Avoid the Unrealistic Expectations SEOs Often Create - Whiteboard Friday

12/11/2014 18:16:00 PM

Posted by randfishWith all the changes we've seen in the field of SEO in recent years, we need to think differently about how we pitch our work to others. If we don't, we run the risk of creating unreal expectations and disappointing our clients and > read more

HTTP/2: A Fast, Secure Bedrock for the Future of SEO

12/10/2014 18:16:00 PM

Posted by Zoompf In prior articles, we've written extensively about website performance and securing your website, both factors Google has publicly announced as search ranking factors. These articles provide extensive tips using existing tools and > read more

Lessons from the Front Line of Front-End Content Development

12/09/2014 18:15:00 PM

Posted by richardbaxterseo As content marketing evolves, the list of media you could choose to communicate your message expands. So does the list of technologies at your disposal. But without a process, a project plan and a tried and tested approach > read more

The #LocalUp Advanced 2015 Agenda Is Here

12/09/2014 05:31:00 AM

Posted by EricaMcGillivray You may heard that in partnership with > read more

The Un-Checkbox Approach to Content Marketing

12/08/2014 18:18:00 PM

Posted by Isla_McKettaYou may have noticed a trend in the blog posts I've written for Moz lately: When Is a Blog the Right Form of Content Marketing?A Content Strategy Template You Can Build On "But How Do I Know if It's Good?" How You Can Evaluate C > read more

Building Consumer Awareness: How to Talk to People Who Don't Know They Need You

12/07/2014 18:15:00 PM

Posted by bridget.randolph As a marketer, if your product is the obvious solution to an obvious problem, your job is relatively straightforward. You simply need to show the customer why your product is the best one out there. Often the easiest way t > read more

Panda 4.1 Google Leaked Dos and Don'ts - Whiteboard Friday

12/04/2014 18:15:00 PM

Posted by josh_bachynskiJosh Bachynski takes you inside Panda 4.1 with a tour of some of the top dos and don'ts for your website. And it's about so much more than the standard "good content" refrain. Watch the video to learn more. For re > read more

Long Tail CTR Study: The Forgotten Traffic Beyond Top 10 Rankings

12/03/2014 17:04:10 PM

Posted by GaryMoyleThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. Search > read more

Content Flow: The "Melodic" Fix for Your "Broken" Content Marketing Strategy

12/02/2014 18:15:00 PM

Posted by SimonPenson In a world now overflowing with 'content,' standing out is critical to breaking through. And while almost all digital marketers are aware of the challenge that presents, the solution chosen simply extenuates the very issue it > read more

Personal Brand Punch: Why Your Brand Should Be Represented by Real People

12/01/2014 18:15:00 PM

Posted by MarkTraphagen What do you think was the biggest leap forward in human evolution? The ability to walk upright on hind limbs? Stereoscopic eyesight? Opposable thumbs? I'd argue that our most beneficial adaptation was our propensity to be > read more

Why You Should Attend LocalUp: 5 Reasons to Help You Make Your Case

12/01/2014 05:32:00 AM

Posted by David-Mihm Hopefully most of you already saw the announcement of our one-day conference coming in February: LocalUp Advanced. If not, here are the details: LocalUp Advanced Presented by Local U and Moz Saturday, February 7, 2015 The Mo > read more

Avoid Common Google Analytics Bugs and Misunderstandings that Lead to Bad Data

11/30/2014 18:15:00 PM

Posted by CraigBradfordProblems in Google Analytics are causing you to get bad data, misunderstand reports and draw wrong conclusions. Many of these are not your fault, they're due to settings, bugs and the configuration of Google Analytics. There ar > read more

What New SEOs Don't Know Unless You Tell Them: A Reminder from Outside the Echo Chamber

11/25/2014 18:16:00 PM

Posted by RuthBurrReedy SEO experts spend multiple hours a week reading blogs, social media and forums to stay abreast of the latest search engine developments; we spend even more time testing and measuring tactics to figure out what works best for > read more

How To Select The Perfect Clients

11/24/2014 18:15:00 PM

Posted by Bill.Sebald I truly believe in the power of partnerships. There have been some incredible partnerships that changed the fabric of our > read more

Getting Started With Paid Promotions

11/23/2014 18:13:00 PM

Posted by anthonycoraggio I'm receiving more and more questions > read more

How Can the Value of Top-of-Funnel Channels be Measured - Whiteboard Friday

11/20/2014 18:18:00 PM

Posted by randfish Rand has talked many times about what he calls "serendipitous marketing," where the work we do at the top of the funnel can take winding and often unexpected paths to conversions. One of the most common questions about content mar > read more

Conquer Your Competition with these Three Moz Tools - Next Level

11/19/2014 18:15:00 PM

Posted by EllieWilkinson Welcome to the second edition of Next Level! In the first Next Level blog post, the Success Team and Help Team here at Moz created 10 video walkthroughs to help you "power up" your knowledge of the Moz tools. We're continu > read more

Rank Higher with On-page Topic Targeting (Illustrated)

11/17/2014 17:30:00 PM

Posted by Cyrus-Shepard Topic n. A subject or theme of a webpage, section, or site. Several SEOs have recently written about topic modeling and advanced on-page optimization. A few of note: Rand Fishkin's What SEOs Need to Know About Topic Modeli > read more

The Coming Integration of PR and SEO

11/16/2014 16:57:26 PM

Posted by SamuelScottThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. Ear > read more

Be Intentional about Your Content & SEO Goals or Face Certain Failure - Whiteboard Friday

11/13/2014 18:16:00 PM

Posted by randfish We're seeing more and more companies investing in content marketing, and that's a great thing. Many of them, however, are putting less thought than they should into the specific goals behind the content they produce. In today's Wh > read more

Videos from MozTalk: Blogger Edition

11/12/2014 18:15:00 PM

Posted by CharleneKate Have you ever noticed how Rand is often speaking at conferences all around the world? Well, we realized that those of us here in Seattle rarely get to see them. So we started MozTalks, a free event here at the MozPlex. It > read more

The Danger of Crossing Algorithms: Uncovering The Cloaked Panda Update During Penguin 3.0

11/11/2014 18:17:00 PM

Posted by glenngabe Penguin 3.0 was one of the most anticipated algorithm updates in recent years when it rolled out on October 17, 2014. Penguin hadn't run for over a year at that point, and there were many webmasters sitting in Penguin limbo wait > read more

Developing Innovative Content: What You Need to Know

11/10/2014 18:16:00 PM

Posted by richardbaxterseo A few weeks ago, I attended a breakfast meeting with a bunch of entrepreneurs in the technology, space (yes, space travel), software and engineering industry. I felt so blown away by the incredible talent of the speakers. > read more

How to Quickly (and Correctly) Track Google Analytics Across Multiple Domains

11/09/2014 18:13:00 PM

Posted by Tom.Capper Out of the box, Google Analytics handles being deployed across multiple domains or subdomains extremely poorly. This is easily the most common critical problem in Google Analytics, despite its being relatively > read more

4 Tips for Producing Great Event Coverage - Whiteboard Friday

11/06/2014 18:15:00 PM

Posted by kanejamison Conferences and trade shows can be sources of wonderful ideas, and covering these events in a way that spreads some of those ideas around is common practice. Not all event coverage is created equal, though, and in today's White > read more

When Is a Blog the Right Form of Content Marketing?

11/05/2014 18:16:00 PM

Posted by Isla_McKetta You've heard the wisdom: > read more

How to Perform the Ultimate Local SEO Audit

11/04/2014 18:15:00 PM

Posted by Casey_Meraz Every > read more

Enabling HTTPS Without Sacrificing Your Web Performance

11/03/2014 18:16:00 PM

Posted by Zoompf A fast website is a crucial component of a great user experience. So much so that a few years ago Google announced that they were using page load time as a factor in search engine rankings. More recently, Google also announced t > read more

Google's Physical Web and its Impact on Search

11/02/2014 18:14:00 PM

Posted by Tom-Anthony In early October, Google announced a new project called " The Physical Web," which they explain like this: The Physical Web is an approach to unleash the core superpower of the web: interaction on demand. People should be abl > read more

What SEOs Need to Know About Topic Modeling & Semantic Connectivity - Whiteboard Friday

10/30/2014 19:15:00 PM

Posted by randfish Search engines, especially Google, have gotten remarkably good at understanding searchers' intent—what we mean to search for, even if that's not exactly what we search for. How in the world do they do this? It's incredibly com > read more

How to Include Influencers in Your Content Strategy

10/29/2014 18:13:02 PM

Posted by Amanda_GallucciThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. T > read more

It's Time to Treat Content as Part of the User Experience

10/28/2014 19:15:00 PM

Posted by wrttnwrd Forget content marketing, SEO content, and whatever else as you know them. We need to fundamentally change our approach to content. It's not an add-on or a separate thing. It's an inseparable part of the user experience. Let's a > read more

Semantic Analytics: How to Track Performance and ROI of Structured Data

10/27/2014 19:16:00 PM

Posted by Mike_Arnesen If you're interested in tracking the ROI of adding semantic markup to your website, while simultaneously improving your web analytics, this post is for you! Join me, friend.Semantic markup and structured data: > read more

Introducing Followerwonk Profile Pages

10/27/2014 06:25:00 AM

Posted by petebray Followerwonk has always been primarily about social graph analysis and exploration: from tracking follower growth, comparing relationships, and so on.Followerwonk now > read more

How to Recover Lost Pageviews in pushState Experiences

10/26/2014 19:16:00 PM

Posted by GeoffKenyon PushState and AJAX can be used in tandem to deliver content without requiring the entire page to refresh, providing a better user experience. The other week, Richard Baxter dove into the implications of pushState for SEO > read more

Is It Possible to Have Good SEO Simply by Having Great Content - Whiteboard Friday

10/23/2014 19:15:00 PM

Posted by randfish This question, > read more

Announcing LocalUp Advanced: Our New Local SEO Conference (and Early Bird Tickets!)

10/23/2014 09:54:00 AM

Posted by EricaMcGillivray That's right, Moz fans, we're diving into the the Local SEO conference space. Join us Saturday, February 7th in Seattle as we team up with > read more

How Big Was Penguin 3.0?

10/22/2014 19:05:00 PM

Posted by Dr-Pete Sometime in the last week, the first > read more

Eye Tracking in 2014: How Users View and Interact with Today's Google SERPs

10/21/2014 19:15:00 PM

Posted by rMaynes1 In September 2014, Mediative released its latest eye-tracking research entitled "The Evolution of Google's Search Engine Results Pages and Their Effects on User Behaviour". This large study had participants conduct various searche > read more

More than Keywords: 7 Concepts of Advanced On-Page SEO

10/20/2014 19:00:00 PM

Posted by Cyrus-Shepard "What is this page about?" As marketers, helping search engines answer that basic question is one of our most important tasks. Search engines can't read pages like humans can, so we incorporate structure and clues as to wh > read more

Convincing Old-School Clients that Things Have Changed

10/19/2014 19:21:00 PM

Posted by Kristina Kledzik There's a reason we use the terms > read more

Scaling Geo-Targeted Local Landing Pages That Really Rank and Convert - Whiteboard Friday

10/16/2014 19:18:00 PM

Posted by randfish One question we see regularly come up is what to do if you're targeting particular locations/regions with your site content, and you want to rank for local searches, but you don't actually have a physical presence in those locatio > read more

Open Site Explorer's New Link Building Opportunities Section (and a Slight Redesign)

10/15/2014 09:01:00 AM

Posted by randfish Why hello there! You're looking marvelous > read more

4 Ways to Build Trust and Humanize Your Brand

10/14/2014 19:16:00 PM

Posted by MackenzieFogelson Hey there Mozzers. This is a collaborative post between myself and a good friend of mine, Matthew Sweezey. Sweezey is the head of B2B Marketing Thought Leadership at and > read more

Announcing the 2014 Local Search Ranking Factors Results

10/13/2014 07:00:00 AM

Posted by David-Mihm Many of you have been tweeting, emailing, asking in conference Q&As, or just generally awaiting this year's Local Search Ranking Factors survey results. Here they are! Hard to believe, but this is the seventh year I've > read more

My Recipe for Success: How to Launch a Successful Blog

10/12/2014 19:15:00 PM

Posted by MatthewBarby Five months ago, I decided (at long last) that I was going to start up my own food blog (Pescetarian Kitchen). Both my partner, Laura, and I had wanted to do this for some time, as we're real foodies, so we started to do a lit > read more

How to Acquire Anchor Text-Rich Links Without Resorting to Spam or Manipulation - Whiteboard Friday

10/09/2014 19:18:00 PM

Posted by randfish All signs point to links with exact match anchor text retaining the huge value we've seen throughout the years, but many of the techniques for acquiring those links are spammy. There are a few, though, that not even Google would f > read more

SEO Teaching: Should SEO Be Taught at Universities?

10/08/2014 19:08:02 PM

Posted by Carla_DawsonThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. SEO > read more

The Future of Link Building

10/07/2014 19:17:00 PM

Posted by Paddy_Moogan Building the types of links that help grow your online business and organic search traffic is getting harder. It used to be fairly straightforward, back before Google worked out how to treat links with different levels of qual > read more

Panda 4.1: The Devil Is in the Aggregate

10/06/2014 19:15:00 PM

Posted by russvirante I wish I didn't have to say this. I wish I could look in the eyes of every victim of the last Panda 4.1 update and tell them it was something new, something unforeseeable, something out of their control. I wish I could tell the > read more

Thank You for 10 Incredible Years

10/05/2014 19:15:00 PM

Posted by randfish Below are letters written to you all (yes, you!) from both Rand and Sarah. The first is from Rand: Dear Moz Community, Wow. Ten years. It's been an incredible ride. Through the ups and downs (and there have bee > read more

How to Convert a Client's Goals into Reportable Metrics - Whiteboard Friday

10/02/2014 19:15:00 PM

Posted by DiTomaso Metrics are really only effective markers of business success if they're measuring your progress toward your organization's goals. How, though, do we make the leap from goals to reportable metrics? In today's Whiteboard Friday, Da > read more

More Google Answer Boxes, with Bonus Experiment!

10/01/2014 19:10:00 PM

Posted by Dr-Pete Last week, drowned out by the Panda 4.1 rollout, the > read more

Google Organic Click-Through Rates in 2014

09/30/2014 19:12:00 PM

Posted by Philip_Petrescu We've all been there. Trying to improve our organic rankings so we can get more traffic from the search engines. And every time we do that, we are left with some big questions in our minds: How much traffic would I actual > read more

The Myth of Google's 200 Ranking Factors

09/29/2014 19:16:00 PM

Posted by gfiorelli1 The woman in the gif > read more

Why You Shouldn't Have a Mobile Marketing Strategy

09/28/2014 19:16:00 PM

Posted by willcritchlow Before I start, I should address the irony of writing this post on a site that isn't yet designed for mobile. I don't make those decisions, nor have the insight into the development backlog. I still think this is the communit > read more

How Some Companies Succeed at Converting Visitors yet Fail to Earn Great Customers - Whiteboard Friday

09/25/2014 19:18:00 PM

Posted by randfish It's easy to think that conversion is the end goal for most marketing teams, but any business that relies on customer loyalty needs to take a it a step farther. In today's Whiteboard Friday, Rand explains a few of the reasons that > read more

The 2014 #MozCon Video Bundle Has Arrived!

09/24/2014 19:13:00 PM

Posted by EricaMcGillivray Your advanced course, the videos from MozCon 2014, is > read more

Broken Link Building Bible: The New Testament

09/23/2014 19:16:00 PM

Posted by russviranteIt was a little over a year ago that I first wrote the "Broken Link Building Bible" and it seemed like it was time for an update. If you haven't had a chance yet, please head over to the original, as most of it is still highly re > read more

A Content Strategy Template You Can Build On

09/22/2014 19:15:00 PM

Posted by Isla_McKetta Picture it. A room full of executives from a company you never thought you could land as a client. They're so engaged in what they are saying that they're leaning forward in their chairs. The CEO looks poised to ask a question > read more

Searchmetrics Ranking Factors 2014: Why Quality Content Focuses on Topics, not Keywords

09/21/2014 19:15:00 PM

Posted by searchmetrics Searchmetrics recently launched their yearly Ranking Factors Study that bases numbers on rank correlation and averages of top 10 SEO rankings, and this year's > read more

How Google is Connecting Keyword Relevance to Websites through More than Just Domain Names - Whiteboard Friday

09/18/2014 19:18:00 PM

Posted by randfishWe're seeing Google continue to move beyond just reading pages, instead attempting to truly understand what they're about. The engine is drawing connections between concepts and brand names, and it's affecting SERPs. In today's Whit > read more

Outdated SEO Concepts People Still Think are Reality

09/17/2014 19:21:00 PM

Posted by katemorris It's on the internet, so it's true. The bane of the existence of all search marketers is old or incorrect information given to clients at any point in time that they still hang on to. This post was inspired by an interactio > read more

Ways to Proactively Welcome Women Into Online Marketing

09/16/2014 19:22:00 PM

Posted by EricaMcGillivray A lot of my life's work has been focused on increasing the visibility of women and other minorities in male-dominated professional fields. I'm not here to give you an intersectional Feminism 101 lesson or explain to you th > read more

How to Combine Screaming Frog Data with Google Analytics Data

09/15/2014 17:52:42 PM

Posted by IamoldskoolThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. I lov > read more

5 Hacks for Creating and Promoting the Right Content

09/14/2014 19:16:00 PM

Posted by Paddy_Moogan In > read more

Teach Google About Your Entities by Using Topical Hubs - Whiteboard Friday

09/11/2014 19:15:00 PM

Posted by gfiorelli1 I'm not so sure it's correct to say—as is so common lately—that today's SEO is a new one, especially with regard to on-site SEO. Many of the things that are necessary today were also necessary in the past: a well-designed > read more

The Marketer's Guide to Facebook Graph Search

09/10/2014 19:15:00 PM

Posted by SimonPenson Social search has long been heralded as the "next big thing." The opportunity to create the search engine for people is too enticing; the prize being held above all others in the race to build the next Google. Facebook is wi > read more

School's in Session at Moz Academy

09/10/2014 06:15:00 AM

Posted by Nick_Sayers The onset of fall sharpens the air. Kids laboriously lug stacks of books and binders to class. Teachers puzzle over their lesson plans for the year. Lockers that were once empty now overflow with paper, and quiet hallways fil > read more

Back to Fundamentals: 6 Untapped Keyword Sources that Will Boost Organic Traffic

09/09/2014 19:15:00 PM

Posted by neilpatel I used to perform keyword research in the typical, perfunctory way—go to the Keyword Tool, type in some words, and punch out a list of terms. Easy. Quick. Simple. Today, things are different. The much-loved keyword tool has > read more

The Big List of SEO Tips and Tricks for Using HTTPS on Your Website

09/08/2014 18:37:00 PM

Posted by Cyrus-Shepard It's rare that > read more

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