Blog Feed: Trade Show Displays & Design - Event Planning - Trade Show Promotion & Experiential Marketing at Apple Rock

Apple Rock takes a unique approach to its client's needs: Listen; Design; Plan; Produce; Coordinate & Schedule; Deliver; and Follow Through. Read on for a few case studies in custom trade show exhibits delivered by Apple Rock. Continue reading → > read more

Benefits of Trade Show Display Rentals & Equipment

Published on 2012-05-11 12:25:17

Why would you choose to rent trade show displays and equipment rather than purchase? Owning a trade show display may seem wise but in the grand scheme, a trade show rental costs less. 1. First of all, there are storage … Continue reading → > read more

Reasons to Move to a Portable Tradeshow Display

Published on 2012-05-03 13:52:07

Portable trade show displays are ideal if you’re seeking to reduce weight, size, shipping costs, storage costs, and setup/break down time, but not at the expense of powerful branding or visuals. Depending on the portable trade show display that you … Continue reading → > read more

Avoid Last Minute Chaos!

Published on 2012-04-24 08:37:55

No matter how big the trade show or how big your display booth, you should start preparing your budget and marketing plan at least 6 months in advance. Not sure where to start? Always start with the important trade show deadlines and plan backwards. Continue reading → > read more

Outdoor Event Marketing Checklist

Published on 2012-04-11 13:37:22

Spring is here and the weather is warming up. It is time to kick your outdoor event schedule into high gear? Make sure you plan appropriately – both your visibility from afar and up close matter. Here are a few … Continue reading → > read more

Apple Rock Wins An Exhibitor2012 Buyers Choice Award

Published on 2012-03-15 14:02:55

Apple Rock is extremely excited to announce that they have been awarded the Exhibitor2012 Buyers Choice Award for their new ADAPT Interactive Lead Generation Touch Screen Counter. Only Six companies have earned a Buyers Choice Award for the excellence of … Continue reading → > read more

Out With The Old, In With The New

Published on 2012-02-06 09:54:27

This is the time of year when everyone begins to clean out their closets, plan new budgets and decide what they are going to do differently in the New Year. As the old saying goes,”Out with the old and in … Continue reading → > read more

Don’t fit in… Stand OUT!

Published on 2012-02-03 09:10:27

Unless this is your first time at a trade show, you generally know what everyone else is doing in your industry. What colors the industry leans towards, if it’s high tech, heavy on audio visual, and what products they offer. … Continue reading → > read more

Apple Rock is Proud to Present the NCRVDA Annual RV Show!

Published on 2012-01-20 08:44:40

Among the many things that Apple Rock does, we are also the proud creator and promoter of the North Carolina RV Dealers Association (NCRVDA) Annual RV Show. I guess you could say we get to practice what we preach. This … Continue reading → > read more

General Contractor vs. Exhibit Appointed Contractors

Published on 2012-01-11 04:45:46

I’ve heard the question asked many times, “Why would we hire an outside company to install and dismantle our trade show booth, rather than the general contractor?” Let me explain the differences to help your decision easier: The General Contractor … Continue reading → > read more

Increase Your Traffic with Hanging Signs

Published on 2012-01-09 16:57:25

How do you identify yourself as a must-see exhibitor? How you tell attendees who you are, where to find you, and that you can’t be missed? Have you thought about using a hanging sign to be the first to catch … Continue reading → > read more

Tradeshow Swag Bag Black Hole

Published on 2012-01-06 13:28:56

With the Consumer Electronics Show (CES) 2012 at our feet, I’m really looking forward to walking the show floor and seeing all the new technology. Especially the QR codes (quick response codes) technology to see what’s new and how they’re … Continue reading → > read more

Out With The Old, In With The New

Published on 2012-01-04 15:50:33

This is the time of year when everyone begins to clean out closets, plan new budgets and decide what to do differently in the New Year. As the old saying goes, “Out with the old and in with the new.” … Continue reading → > read more

Make a Lasting Impression

Published on 2011-12-21 15:18:21

The core of good marketing is appealing to the emotions of your audience, and successful branding that leaves a lasting impression with us all. Continue reading → > read more

Sustainability in the Trade Show Industry

Published on 2011-12-15 07:16:46

Apple Rock produced a display with bamboo, recycled content graphics and upcycled extrusion. For those that have heard this term for the first time, Upcycling is "the process of converting waste materials or useless products into new materials or products of better quality or a higher environmental value." Continue reading → > read more

Electrical Information for Powering Your Show

Published on 2011-12-13 12:09:00

Lights and audio visual in a tradeshow exhibit are like exclamation points at the end of a sentence. You have created a beautifully designed display that incorporates strategically creative graphics, and the lighting and a/v are the icing on the … Continue reading → > read more

Shipping Trade Show Displays – Logistics & Material Handling Tips for Exhibits

Published on 2011-06-15 08:33:37

What is material handling, why does it cost so much, and how can I keep my costs as low as possible? Material handling, otherwise known as drayage, is the fee charged to exhibitors by the general service contractor for providing … Continue read > read more

Apple Rock’s Summer Sales Event is Happening Now!

Published on 2011-06-06 08:13:24

Just a reminder that our National Summer Sales Event is going on now! Until July 31st, 2011, we’re offering savings of up to 15% on any new display, and up to 50% off used displays. Check out our trade show … Continue reading → > read more

Trade Show Lighting – Ideas for Exhibit Lighting Systems

Published on 2011-06-03 12:31:13

There are events in everyone’s career where you become absolutely convinced that there is a right way and wrong way to do things when it comes to exhibiting. Some folks on the Apple Rock team just returned from LightFair 2011 … Continue r > read more

Updating Your Trade Show Exhibit – Cost-Effective & High Impact Updates

Published on 2011-05-12 08:28:43

It’s the halfway point of the 2011 trade show year and the time when many exhibit managers are looking for cost effective, yet impactful methods to re-vitalize their exhibits for the 2nd half of the year. Updated trade show display … Continue > read more

Trade Show Design Trends – Minimalism in Exhibit Design

Published on 2011-05-11 08:45:37

Trend (noun) Trend*y (adjective) Trend*i*ly (adverb) Trend*i*ness (noun) – A pattern of gradual change in a condition, output, or process. Every year, certain trends affect the exhibit and graphic designs that we provide to our clients. Thes > read more

Recap – The 2011 Marketing Summit for Today’s World

Published on 2011-05-10 08:36:38

After our inaugural Marketing Summit for Today’s World this past April 14th in Greensboro NC, Apple Rock had some fantastic requests from our attendees. People wanted to learn more about: How to better brand their company at their next show. > read more

Modular Custom Trade Show Solution – ADAPT

Published on 2011-04-21 08:46:32

According to Merriam-Webster’s Learner’s Dictionary, adapt means “to change (something) so that it functions better or is better suited for a purpose.” Our society is in a constant state of adaption as we continuously strive to make things > read more

Best Trade Shows to Attend – What Shows Should I Go To?

Published on 2011-04-20 09:35:49

If you are like most companies, you have been going to the same trade shows year after year. Have you ever stopped to ask why you go to those shows? Are they the best place for you to exhibit? There … Continue reading → > read more

Exhibit Staffing for Trade Shows – Top 10 Best Practices

Published on 2011-04-19 12:34:34

How many people should I staff in the exhibit? The technical answer two per 100 sq. foot is a good rule of thumb. However, if it is a long show you will need a third to provide breaks and lunches. … Continue reading → > read more

Marketing Trade Shows On Your Website

Published on 2011-04-12 08:26:28

Web sites are an invaluable tool to provide information about your company, products, and services to existing and future customers. Since these people are scrolling through your web site, doesn’t it make sense to include your trade show schedule > read more

Reminder: The 2011 Marketing Summit is this week!

Published on 2011-04-11 09:10:08

Not registered yet? Only a few seats left – secure yours at www.MarketingSummit2011.com! The best practices for marketing and promoting your company continue to change and adapt as a result of new technology, techniques, and services. Knowing > read more

Trade Show Furniture – Choosing the Right Exhibit Furniture

Published on 2011-04-08 08:19:49

While spending hours and hours designing our display and graphics, why do so many of us throw basic, stock furniture into our booth space? That hard, uncomfortable chair or chipped black table are just not acceptable! Think about the purpose R > read more

Shipping Trade Show Exhibits

Published on 2011-04-07 09:13:47

Did your jaw drop open the last time you filled your gas tank? U.S. gasoline prices have jumped to high levels due to a combination of stronger oil demand from China, frigid U.S. winter temperatures, and tension in Egypt and … Continue readin > read more

Trade Show Booth Configurations

Published on 2011-04-06 09:06:04

When you select your space for a trade show, you make your pick depending on the dimensions of the space – the depth by the width. You should also be aware of the configuration of your space. Knowing whether you … Continue reading → > read more

Using Social Media for Trade Shows

Published on 2011-04-05 10:03:16

Social networks permeate every industry and line of business, including event marketing and conferences. Using social media at a trade show increases your booth traffic and attendance, as well as keeps those unable to attend in the know of what’s > read more

Exhibitor2011 – What Can We Learn?

Published on 2011-03-21 15:24:35

The Exhibitor show takes place every year and provides the opportunity to see the latest, greatest, and most innovative products and services available for face-to-face marketing professionals. Exhibitor2011 is taking place at the Mandalay Bay Conven > read more

Join us at the 2011 Marketing Summit for Today’s World

Published on 2011-03-14 12:54:14

We’re extremely proud to announce the 2011 Marketing Summit for Today’s World, a one-day power session to help drive results for your company! Hosted by Apple Rock in conjunction with BEM Interactive, the 2011 Marketing Summit for Today&# > read more

Trade Show Selling – The Elevator Pitch or Commercial

Published on 2011-03-10 08:54:11

If you have been to business networking events, chances are you have created your “30 second commercial”, sometimes called the “elevator pitch”. It is a brief statement of who you are and what you do that you share with other … > read more

Trade Show Staffing

Published on 2011-03-09 08:48:56

Let’s face it –your pre-show marketing, creative and eye-catching exhibit, and sought-after giveaways can be wasted if you don’t have the right people in your booth. Your booth staff carries the responsibility of pre-qualifying attendees, est > read more

Updating Your Trade Show Display – Refurbishing Existing Exhibits

Published on 2011-03-08 08:39:48

Your marketing and branding have been updated, but what about your trade show display? Have you used it for several years and are ready for something new? There are several options available to you when you are ready to go … Continue readin > read more

New Product Announcements at Trade Shows

Published on 2011-03-03 08:37:24

An attendee at a trade show has the goal of gathering the newest information, products, and services available in their industry. They haven’t traveled across the country to see what is and has been available for the last few years … Contin > read more

Green & Sustainable Trade Show Displays

Published on 2011-03-02 08:55:10

The idea of “going green” has exploded in the trade show world. Although any display will have some impact on the earth, it can be greatly reduced. A sustainable or green trade show display can decrease the harm to the … Continue readin > read more

Measuring Trade Show ROI

Published on 2011-03-01 08:47:38

The goal of an event or trade show is to get a return on your investment (ROI). This is the gain from the dollars invested in your trade show that drive sales. Typically your ROI is calculated by figuring out … Continue reading → > read more

Trade Show Booth Attractions – Games, Giveaways and Prizes

Published on 2011-02-10 08:29:22

The goal of exhibitors at trade shows and events is to catch the attention of those passing by. A well-designed and effective trade show display is a big part of this, but also consider incorporating exciting and creative contests that draw … > read more

VIP Invites for Trade Shows

Published on 2011-02-08 08:27:37

Imagine if you received an invitation to an exclusive party where you would be treated to delicious food and drinks and possibly even exciting entertainment. It might even give you a much needed break from the trade show you are … Continue re > read more

Checklist for Trade Shows – Event Planning the Right Way

Published on 2011-02-03 08:19:48

You are just days away from the trade show, and you want to make sure you have all your bases covered. Are you prepared and ready for the moment the show floor opens? Important Information: We find it easiest to … Continue reading → > read more

Customer Feedback Programs

Published on 2011-02-02 08:24:51

Every marketing plan and initiative is developed while focusing on what will attract, intrigue, and grab the interest of potential customers. If you really want to know what draws someone to your company and brand, why not ask those who … Con > read more

Fabric Trade Show Displays & Graphics

Published on 2011-02-01 09:00:53

When tension fabric entered the world of trade show display graphics, it was used in replacement of other visuals. It would fill the backdrop of a 10’ booth or a circular hanging sign. Once designers started getting creative with it, … Co > read more

Trade Show Literature – Is Yours Getting Trashed?

Published on 2011-01-27 12:48:36

You have designed, printed, and shipped your literature for your upcoming show. Your display area is well-equipped with a snazzy new literature display stand. As you welcome attendees into your booth and offer it to them, do you know how … Co > read more

2010 Trade Show Strategy Review

Published on 2011-01-25 08:41:15

It’s that time of year again when gyms are flooded with new members, smokers are throwing their cigarettes in the trash, and many are resolving to lead better lives. At this time, though, do you ever make resolutions for your … Continue rea > read more

Trade Show Presentation Tips – Engaging Attendees with Demos & Presentations

Published on 2011-01-11 09:00:14

The most successful trade show booths invite attendees to be involved and participate in activities! Demonstrations and presentations gives you more face time with prospective customers. Thought they were the same thing? The differences are subtl > read more

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Blog Feed: Trade Show Displays & Design - Event Planning - Trade Show Promotion & Experiential Marketing at Apple Rock

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