12/04/2013 08:06:20 AM
We've heard a lot about email marketing lately - the things that work and what to avoid. Every once in a while, I like sharing a 'real' email I've received so you can evaluate its effectiveness yourself.
11/25/2013 08:16:27 AM
I've decided to take a short break from blogging this week. Call it my Thanksgiving Week of Gratitude.
11/21/2013 06:26:21 AM
Many small and medium-sized businesses have conducted promotional marketing campaigns on sites like Groupon and Living Social and in direct mail coupon value packs. You'd think these coupon deals would be bringing in new and repeat customers like cra
11/20/2013 06:36:01 AM
It seems that every week there are new case studies and survey results about email subject lines. I'll share the latest revelations provided by Econsultancy deputy editor, David Moth, including results from MailChimp, Adestra, and Mailer Mailer.
11/19/2013 06:53:32 AM
The demise of the 3½ x 2" business card is a myth. If you're working, you still need a business card. Why?
11/18/2013 06:13:32 AM
The good news is that 92% of surveyed nonprofit professionals are using content marketing. The not-so-good news is that 26% rate themselves as effective at content marketing and only 25% have a documented content strategy to guide their efforts. Th
11/14/2013 06:49:04 AM
A recent study by BIA/Kelseys Local Commerce Monitor says that small-medium businesses (SMBs) perceived their Twitter ROI as excellent or "extraordinary." But, there's something missing here.
11/13/2013 05:48:30 AM
What are the best methods to reach your B2B (business-to-business) buyers? A recent study by Pardot (ExactTarget), has some interesting findings for companies that market to businesses.
11/12/2013 05:25:44 AM
No, I'm not being sexist! Women have a massive genetic advantage when it comes to marketing - their brains are better designed for it.
11/11/2013 05:13:13 AM
It's official! When American customers experience negative customer service, the majority (34%) will complain or ask for a manager.
11/07/2013 06:50:03 AM
I received this email yesterday morning and thought it was worth sharing as an example of missing the mark. See how it's ineffective so you don't do the same thing.
11/06/2013 04:24:17 AM
If your digital and traditional marketing communications uses red as the main color, watch out! Even though red represents passion, excitement, and power, it also spells danger.
11/05/2013 05:15:34 AM
Marketing orchestration - a new buzz phrase coined by Forrester research for Responsys. What is it?
11/04/2013 05:34:15 AM
Sometimes I question the point of social media sites like Twitter. Most people relish the thought of having lots of followers, but realistically, how can anyone manage it?
11/01/2013 08:46:51 AM
Our newsletters are ready for prime time! One for small and mid-sized business owners and marketers and one for nonprofit professionals.
10/31/2013 05:16:36 AM
Double double, toil and trouble...
10/30/2013 02:02:20 AM
U.S. consumers say theyre so fed up with the customer service at firms ranging from retailers to cable providers that theyre taking their business elsewhere. So says a new survey released by Accenture.
10/29/2013 02:23:56 AM
Your B2B company may not be sending the "right" brand messages, according to newly-released McKinsey research. It appears that many companies are using ineffective brand messaging to engage their customers and prospects.
10/28/2013 02:05:58 AM
U.S. year-to-date charitable giving through September 2013 totals $308.28 billion, an increase of 11.9% over last year! Wuhoo!
10/24/2013 02:04:15 AM
The holiday season is around the corner and now is the time businesses are brainstorming gift ideas for both their clients and staff members.
10/23/2013 02:01:00 AM
For most of us, dealing with customer service issues is an ongoing part of life. There's an error on your cash register receipt. You want to change your cable service level. You have questions about your bank statement.
10/22/2013 02:17:27 AM
Donor retention numbers are poor. Between 2011 and 2012, nonprofits lost 105 donors per 100 new and recovered ones.
10/21/2013 02:10:23 AM
Sure, it's only October, and Halloween treats and costumes are still in stores, but so is holiday stuff! You know what happens every year. You wait until the last minute and then scramble to get your cards and gifts out in time.
10/17/2013 02:33:03 AM
What's your organization's top content marketing goal? Would you like to know if it's the same as 79% of B2C (business-to-consumer) and 82% of B2B (business-to-business) companies?
10/16/2013 02:07:51 AM
I am always on the lookout for high quality photos, Vector images, icons, and other graphics. I have bookmarked a lot of them and keep a special folder of those that are 100% free or have some free graphics.
10/15/2013 02:20:35 AM
Hold your breath! Why are we spending so much time doing social media marketing if two-thirds of Americans don't find it important? Say what?
10/14/2013 02:05:00 AM
I had always suspected that funny advertising messages would get the best response from target audiences. When I worked with the late comic actor, Leslie Nielsen, producing humorous TV and radio spots for a nonprofit disability organization, people t
10/10/2013 02:10:57 AM
No matter how small or large your company is, if it's involved in cause marketing - supporting a charitable cause - there are new guidelines out for you. According to the 2013 Cone Communications Social Impact Study, social impact is the new standa
10/09/2013 02:10:17 AM
Cause marketing programs are ubiquitous in North America. What started in 1983 with American Express' campaign to refurbish the Statue of Liberty, has evolved to thousands of colored ribbons and symbols for all kinds of causes. Have consumers grown t
10/08/2013 02:15:31 AM
Social impact is the new standard for how companies address social and environmental issues to drive meaningful and positive change, says the 2013 Cone Communications Social Impact Study.
10/07/2013 02:10:31 AM
Hubby and I went to see "Gravity" Saturday night and decided to try a new food court restaurant after the show. The young female server behind the counter informed us that they were working in soft launch mode, and that the official opening was a few
10/04/2013 02:05:13 AM
Here's a switch. Smaller businesses - those with 10-99 employees - are outdoing large companies with over 1000 employees on content marketing strategy.
10/03/2013 02:01:31 AM
I'll bet that most smaller businesses and nonprofits launch products, services, and programs without ever digging into the expected customer or user experience.
10/01/2013 08:03:56 AM
Cant find anything to watch on TV lately? Have you been constantly flipping through the channels? Well, turn on a world of good at GivingHope.TV.
09/27/2013 07:51:17 AM
We are so spoiled in the U.S. that when we hear that 15% of the adult population over 18 does NOT use the Internet, we are shocked. That means roughly 36 million adults are not online.
09/25/2013 07:30:33 AM
It's official. If you're worried about marketing your business or nonprofit, you're among friends.
09/23/2013 08:09:35 AM
Poster printing has become an inherent part of any business organisation, whether big or small. Businesses need banners, posters and various visual collateral to communicate information to clients and potential customers.
09/19/2013 07:30:24 AM
It doesn't matter whether you work for a business, nonprofit, or government agency, you're likely to have LGBT customers (unless you live in Russia). It's important to use their preferred terms when you refer, and market to, these communities.
09/18/2013 07:14:27 AM
Yesterday, I facilitated a half-day customer service training workshop for a local nonprofit organization. Adoption of a customer orientation can have a great bearing on any nonprofit's success.
09/16/2013 08:23:57 AM
Every once in a while, I notice things that companies, organizations, and individuals do online that can erode their brands. These boo-boos are easily corrected, so I thought I'd share three of them with you in the hopes that you'll avoid them.
09/13/2013 08:13:07 AM
It's Friday one-three,
And marketing this day,
Brings some calamity
We cannot foresay.
09/12/2013 08:23:19 AM
Corporate philanthropy in the U.S. represented 6% of total charitable giving in 2012, totaling about $19 billion. Cause marketing and sponsorship came to $1.68 billion.
09/10/2013 08:21:31 AM
Today, I will be presenting a one-hour presentation on personal branding at a national conference. What a perfect time to share an excerpt of my content with you.
09/09/2013 09:20:08 AM
My house has been a whirlwind of activity these past 2-3 weeks - lots of different visitors coming and going. It got me thinking about the similar behaviors we use for house guests as we do for serving customers.
09/04/2013 09:14:29 AM
As a blogger, I receive several news releases from individuals and PR agencies. They've been professional in content and appearance, until the one I got today. Ouch.
09/03/2013 09:07:07 AM
Whether you work for a business or nonprofit, there are ebbs and flows in any organization. Some are seasonal, while others are determined by other factors.
08/29/2013 08:12:29 AM
Our personal brands are an amalgamation of who we are in our personal and work lives. Unless you purposefully exclude your work connections from all your personal social media accounts, your posts can be seen by your entire network.
08/27/2013 08:46:36 AM
This study caught my attention because my number one answer would have been the same as the majority of study respondents. What about you? Here's the question:
08/26/2013 09:02:51 AM
Today is International Dog Day. At least that's what it says on my calendar. So, how to tie this annual event with marketing? Try this on for size...
08/21/2013 08:50:09 AM
Mobile devices are convenient for sure. We can read just about anything on them, but try writing more than a couple of sentences and that's where they just can't cut it.
08/20/2013 09:09:41 AM
I prefer longer subject lines when I compose emails to my distribution lists. I always believed that if I explained what was inside, they would appreciate knowing whether they should open them or not. WRONG!
08/16/2013 08:28:07 AM
Have you ever wondered why some social media profiles have no photo or identifying name? What are they afraid of?
08/15/2013 08:46:35 AM
If you're not personalizing the emails you send, pay attention. Your open rate is going to be lower.
08/14/2013 08:59:59 AM
If you can remember that far back in Facebook history (2007), it started as a fan page. Then one day (way back in 2010), out of the blue, Facebook decided to change it to a like page.
08/12/2013 09:24:57 AM
A new study from Charities Trust in the UK says we should expect major changes in how companies approach community involvement and corporate giving over the next few years. The study predicts that companies will abandon charities that fail to deliv
08/09/2013 09:10:02 AM
Every time I prepare for a speaking engagement, I search stock photo sites for quality images I can use in my visual presentations. Nothing can complement a point or message better than a good image. Bullet points suck.
08/07/2013 09:57:08 AM
As if keeping up with emails isn't challenging enough, I find my inbox filled with new promotional messages every day. And, no, I'm not talking about scams from overseas con artists. I'm talking about North American companies and start-ups that belie
08/05/2013 08:34:22 AM
Responsive Web design is the latest way to market products, services, and causes online these days. But, in my opinion, it sucks
08/01/2013 08:12:34 AM
Chances are your smaller business or nonprofit sends out regular marketing emails. But, how do you know if they're getting through to recipients?
07/31/2013 12:35:44 PM
Most smaller businesses and nonprofits exist to serve their customers. But sometimes, they take their eyes off the ball during organizational change or growth. And, that's not a good thing.
07/29/2013 08:28:20 AM
If you use email marketing for your business or nonprofit, you may be aware that every graphic, every word, and every list will produce varying results. One of the things that may get overlooked is in the back end of your email service provider accou
07/24/2013 08:29:28 AM
With all that technology offers, it's easy to lose its advantages when people cannot read your digital content. What do I mean by that?
07/23/2013 08:04:17 AM
As friendly and allied the U.K. is with the U.S., there have always been distinct cultural differences between the two countries. Now, those differences extend to the social media space too, in particular, on Twitter.
07/22/2013 08:23:22 AM
Millennials may not represent your organization's biggest donors, but they definitely make excellent volunteers, more frequent small-gift givers, and brand champions. Yet, many nonprofits are missing the boat on engaging this generation in ways that
07/17/2013 08:10:36 AM
The U.S. Census Bureau has released its estimated population numbers for July 1, 2013. What you thought you knew about marketing to specific age groups may surprise you.
07/16/2013 08:56:53 AM
Many of us are tweeting and posting updates to a host of social media sites. But, how many know just how big (or small) our audiences really are?
07/11/2013 09:19:26 AM
It's OK. I give you permission. Your smaller business or nonprofit doesn't have to do every imaginable marketing tactic under the sun.
07/09/2013 09:06:02 AM
I received the following customer retention e-mail from... my library! OK, so it wasn't personalized, but it did surprise me in a positive way.
07/08/2013 07:21:16 AM
Fundraisers love their donors. We send them tax letters, fill their mailboxes with information we really want to share with them and then, we ask them to give again.
07/04/2013 11:01:31 AM
To all my American friends and colleagues, Happy Independence Day! Time to celebrate.
07/02/2013 09:39:41 AM
The act of linking good works, great organizations, and desired audiences requires a strong communications chain forged in relationships. Done well, strategic communications for social good inspire progress, in line with the expectations and needs of
07/01/2013 13:00:09 PM
To my fellow Canucks, hope your holiday is special in every way!
06/28/2013 08:16:04 AM
On July 1st, Canada turns 146, and on July 4th, America marks its 237th year of independence. As we celebrate the independence of these two great nations, it made me think of the ways in which we work today.
06/25/2013 08:54:52 AM
Of all the ways you thought your prospects could find your business or nonprofit organization online, which of the following do you think is number one?
06/24/2013 08:07:37 AM
Jay Baer's new book, Youtility: Why Smart Marketing Is about Help Not Hype, comes out this week. As one of the marketers who received an advance copy, I want to share some highlights with you, especially because they make so much sense.
06/21/2013 08:15:18 AM
Right now, your website is like a bucket with a hole in the bottom; maybe several. Trickles of your diligent investment to gain targeted traffic are going to waste and the holes must be plugged up before they cost you any more money.
06/19/2013 08:21:26 AM
Over the summer, I plan to finish the book I started on small business branding. I am very determined to see this through, especially after starting three marketing-related books and not completing one!
06/18/2013 08:46:00 AM
It’s Small Business Week and I thought I’d share some interesting tidbits from the Bank of America Small Business Owner Report, 2013. Small business owners contribute to their employees happiness through: Flexible hours/work from h
06/13/2013 09:34:03 AM
Nonprofit organizations are exempt from paying federal taxes in many countries. But, that doesn’t mean they should be exempt from operating like businesses. I have been speaking and writing on this topic for a long time, so I especially enjoyed
06/11/2013 08:57:43 AM
There are increasing statistics that show your employees can make or break your small business or nonprofit organization. The latest study from Dale Carnegie and MSW digs further into what creates engaged employees, and what key attributes are pre
06/10/2013 08:04:13 AM
Not sure which channels are viable for your marketing budget over the next few years? According to PwC's 14th annual update of the online Global entertainment and media outlook, some channels are up, and well, some are down.
06/07/2013 08:20:05 AM
If your job involves marketing in any way, shape, or form, does your immediate supervisor or boss "get" it? Does she have a basic understanding of marketing so that you are empowered to do your job and make your business or nonprofit look good and su
06/06/2013 08:56:46 AM
How many of us have experienced marketing campaigns that have gone awry? Do you typically take the time to report the boo-boos to the organizations in question?
06/04/2013 08:13:15 AM
Even though I previously knew about crowdfunding, and had already participated in collaborative charitable fundraising, I didn't get my first personal requests until recently. That's when I began exploring it further.
06/03/2013 08:28:10 AM
How many times have you received an e-mail or letter from a company or organization without an individual's name at the bottom? You know... all that's there is the organization's name or a person's title without a name.
05/31/2013 08:39:25 AM
It's Friday, and what better time to share some freaky marketing examples.
05/30/2013 08:52:41 AM
The latest results from Blackbaud's 2013 Online Marketing Benchmark Study for Nonprofits demonstrate that online fundraising continues to grow.
05/29/2013 08:13:08 AM
Billboards, TSAs (transit shelter ads), and other outdoor advertising can still play a viable role in your marketing mix.
05/24/2013 08:09:13 AM
You'd think the big corporations have plenty of money to invest in their email marketing programs. Yet, for some reason, I still receive totally irrelevant emails from several of them.
05/22/2013 08:38:59 AM
The 2013 Social Media Marketing Industry Report is out and Michael A. Stelzner of Social Media Examiner has some valuable data for us. Here are ten findings that I found valuable:
05/21/2013 08:52:42 AM
One of my blog readers sent me a link to a short video that explains the IKEA business model. Surprisingly, it is operated by a nonprofit called the Interogo Foundation.
05/16/2013 08:15:27 AM
An annual failure report, you ask? What the heck is that?
05/15/2013 08:17:06 AM
You may or may not be surprised. University of Illinois researchers hit their super computers to uncover lots of Twitter data including the top 20 cities (worldwide) by their number of tweets and retweets originating from users in that city.
05/14/2013 08:48:19 AM
Every time I use Manage Flitter to see which of my Twitter followers do not follow me back, I am always amazed. Some are clients, friends, colleagues, and even nonprofit organizations I have supported.
05/14/2013 08:21:46 AM
Most small businesses and nonprofits use images to capture their target markets' attention. Nothing tells a story better than a good quality image, right?
05/13/2013 08:02:32 AM
A marketing audit can be a daunting, time-consuming task, but its an insightful way to see if your marketing programs are on track. Here are some tips to help make your audit as effective as possible.
05/10/2013 08:07:38 AM
It seems that Google+ has mixed reviews. According to its own statistics, 500 million people have created Google Plus accounts, but only 135 million are actively posting to Google Plus pages.
05/09/2013 08:46:39 AM
I don't know about you, but managing all my social media sites often takes more than 30 minutes a day to do it well. I wish I could cut down the time I spend on it so I can do some work!
05/07/2013 08:58:21 AM
Content marketers want you to believe that content is everything in marketing now. Same thing with the in-bound marketers, mobile marketers, database marketers, SEO (search engine optimization) marketers, social media marketers, and so on and so on
05/06/2013 08:17:58 AM
You have probably read article and books, or listened to speakers, explain why we should change from print to embrace digital marketing. After all, it is the modern way as more people leave print behind in favor of the new, cost-effective, convenient