Blog Feed: The Underdog Millionaire Blog

7 Tips to Defibrillate Your Marketing?

Published on 2011-06-07 11:55:35

I realize that it’s been awhile since I’ve posted, so first I’d like to say thanks for your patience. If this is your first time at the Underdog Millionaire Tip Sheet, then welcome aboard! This is the first post using my latest emai > read more

5 Knock-Down, Drop-Dead Ways to Compete with the BIG Boys

Published on 2011-04-27 08:22:38

I recently began discussions with a new consulting client and their concerns are probably similar to many of  yours’, so I figured that I would give my two cents to you in the hopes that maybe I can help your business as well. When you’r > read more

Get Rich in Just Two Steps

Published on 2011-04-04 10:46:46

Today’s post is for the entrepreneurs out there that are looking for a little focus when things are tough. When you have a great idea, sometimes it’s easy to just keep on generating MORE great ideas without putting your efforts into your > read more

10 Ways To Bring More B2B Customers to Your Small Business

Published on 2011-03-15 09:16:42

I recently received an email from a reader that’s been with us for the past two years. He wrote me a quick note about how much he appreciated the Underdog Millionaire Tip Sheet, but was wondering if I could move away from the retail world for a > read more

The Mysterious Case of The Shifty Salesman

Published on 2011-02-24 09:42:56

It’s still winter here in Michigan, as well as many other parts of the country. I also happen to live in a house that was built before people decided that insulation was quite handy when it’s cold outside. Since my furnace likes to run co > read more

HUGE SALE!.. and Just Because You Built It Doesn’t Mean Instant Customers

Published on 2011-01-31 11:30:13

I know it’s been awhile so I though I’d get my fingers back into shape and show you a great way to bring more customers into your newly-created business. I have a little story to share with you today and I think it’s relevant no mat > read more

5 “Do or Die” Rules of Product Pricing

Published on 2010-12-15 14:10:55

Whether you are just getting started with your small business, or you are trying to overhaul your entire product pricing strategy, here are 5 snappy little tips that you can use to make sure that you aren’t pulling a Thelma and Louise by drivin > read more

There Is No Crystal Ball For A Small Business Success, but You Also Don’t Need One

Published on 2010-12-08 14:09:36

All it takes is a little stroll through the “As Seen on TV” aisle of your local store to find out there are a lot of entrepreneurs that are grabbing at straws trying to make that next big swing out of the ballpark. You may have felt that > read more

10 Quick Cash Techniques for Underdogs Down on Their Luck

Published on 2010-12-01 08:54:30

Since we are ending out yet another perfectly good year, I thought it would be a good time to talk about a few things that you can do to add a little more money to your bank account. I know not everyone out there has the luxury of completely automat > read more

The Emotional Side of a Powerful Brand

Published on 2010-11-16 14:05:36

I was just listening to the radio this morning and there was a great story on about all of the emotional baggage that we attach to a powerful brand. Branding is something that can pull you out of a crappy economy, something that can also make familie > read more

Time For a USP Makeover?

Published on 2010-11-05 14:34:57

Ahhh yes, the Unique Selling Proposition (USP). There are those that totally get it and those that don’t. Your USP is the absolute biggest promise that you can make your customer, which will also solve one of their most burning problems. ItR > read more

It’s War Out There…or, $500 worth of Free Customer Attraction Tips

Published on 2010-10-29 11:45:27

The economy is moving along sluggishly. The game has changed, but not completely and not all for the worse. Ironically, people still want to buy stuff. People still have hopes and dreams and want solutions to their most burning problems. The BIG elep > read more

Attract Customers or Else…

Published on 2010-10-19 08:56:25

So it’s been awhile and I’ve missed you guys, so I thought that I’d write a new post today. I’m working on a new business venture that’s almost 100% off-line for a change, so that has taken up much of my time lately, alo > read more

Branding Done Right: or, How Gap Totally Screwed Up

Published on 2010-10-08 09:19:44

This week, Gap Inc. unveiled a new monstrosity for a logo that looks like some VP’s  kid brother got out his crayons and pencils and went to town for about 3 minutes on the back of a napkin and prompty put it on the refrigerator for his mom t > read more

No More Wimpy Advertising…Try Direct Response Instead

Published on 2010-10-05 09:35:29

There’s a whole lotta waste going on out there in the ad world these days, and unfortunately, many small business owners are following suit and copying the big guys at their lame game. When you use traditional advertising, you get all kinds of > read more