Blog Feed: The Unbounce Blog.

Startups are the visionaries continue to pursue their dreams despite economic turmoil. But often fail due to poor or no marketing. Learn some cost effective tips here... > read more

Checklist: 12 Things You Must do After Writing a New Blog Post [with Infographic]

Published on 2012-05-21 03:47:48

This post and infographic has 12 great tips to help you promote your latest blog post, including optimizing your headline, syndicating your content, tailoring your message for different platforms and more... > read more

Facebook vs. LinkedIn – 10 B2B Marketing Resources [with Infographic]

Published on 2012-05-16 02:10:06

LinkedIn? Facebook? Which is better for B2B marketing? Facebook has 155 million US users compared to 55 on LinkedIn, but does that mean it's better for B2B marketing? Not so fast, boss. > read more

An Opinionated Lead Gen Landing Page Discussion

Published on 2012-05-14 02:08:59

In this post Carlos and Oli analyze an Unbounce customers landing page (after they opted to allow us to get our opinionated hands on it). > read more

Look at My Banner Ads Dammit! [Infographic]

Published on 2012-05-11 02:50:38

Who is looking at - and more importantly clicking - your banners? This infographic has a ton of useful stats to help you learn how people are interacting (or not) with your banners. > read more

3 Tiny Tweaks to Shoot Your Conversion Rate Up (a Little)

Published on 2012-05-09 02:09:40

So what tiny tweaks can you make to your established landing page to squeeze that extra 2% out of your conversion rate? Try your headline, some emotive color changes and a change in layout. > read more

Your Blog, Your Rules – Why Marketing Should Always Begin at Home

Published on 2012-05-07 02:12:51

Don't rely solely on social platforms for housing your content. Read the benefits of having your own blog and using social media to market it. > read more

4 Tips to a Successful Link Building Campaign

Published on 2012-05-02 02:01:09

Running a link building campaign is a lot like running for prom queen. Make nice with the king, Google, get votes with inbound links, and always seek the highest authority and most popular support. > read more

[How to] Manage a Successful Business Blog

Published on 2012-04-30 02:01:31

Knowing your target costumer, or in this case, reader, is the foundation to producing a successful business blog, and it's time every business understood that content marketing is the new marketing black and if you don't have a blog attached to your business site then you need to start... NOW! > read more

Online Marketing in 2012 [Infographic]

Published on 2012-04-27 05:44:19

Do you know what kind of marketing you should be doing this year? If you don't, you should either slap yourself, or keep reading. And tweet the sweet facts at the end of the post... > read more

5 Tips to Use News Events to Drive Traffic to Your Landing Page

Published on 2012-04-25 02:31:15

Capitalizing on news events is a useful way to drive traffic to a brand's landing pages through social media channels, like Twitter and Facebook. Read these 5 tips on how to find the news and use it to drive more traffic. > read more

You’re Only as Good as Your Last Conversion Rate

Published on 2012-04-23 02:01:57

Don't sit back and lean on your last great achievement, lazy pants. Keep on testing because you can always improve on your landing page, especially the all important headline. > read more

8 Marketing Posts to Fill Your Prescription with Funny Pills

Published on 2012-04-20 02:16:43

Friday's should be 50% work, 20% fun and 30% chuckle pills... With that in mind, here are some blog posts to bang your funny bone and get you LOL'ing while you end the week... > read more

75 Top Marketing Blogs to Make Your RSS Reader Fat!

Published on 2012-04-18 02:05:18

Wanna learn more about new online marketing strategies? Good luck! The thing that gets most people is that the most informative blogs are also the ones that put out a mass number of posts per day, which is hard to keep up with. This is why I'm sharing the 75 best marketing blogs with their RSS feeds. > read more

How to do Content Marketing “Without” Content – Be a Curator!

Published on 2012-04-16 02:03:46

Fact #1: You don't need to be a content producer to market with content. Fact #2: Not all curators work in museums and have elbow patches. The point is, sometimes you don't need to create any content at all. You can create authority and gain all the benefits by using others content. Curation baby! > read more

13 Landing Pages to Scare the Crap Out of You on Friday the 13th

Published on 2012-04-13 02:29:28

Usually we celebrate the awesomeness of landing page design. But today we're taking a stroll down scary street to look at some examples of how it shouldn't be done. I apologize in advance if anyone takes offense - but really, your pages scared me! > read more

35 Beautiful Landing Page Design Examples for You to Drool Over [With Critiques]

Published on 2012-04-11 03:53:07

This post is all about showcasing awesome landing pages, to give you some inspiration for your next design. It's worth stating that no page is ever perfect - or conversely, every page can be better. With this in mind, we'll be offering perspectives on what makes each page special or interesting... > read more

Measuring Social Media ROI & Goal Conversions with Google Analytics 5

Published on 2012-04-09 02:04:06

Learn how to use Google Analytics 5 to measure social media ROI and the relationship between social media referral traffic and conversions. > read more

4 Steps to Optimize Your Ecommerce Landing Pages

Published on 2012-04-05 02:49:02

I read a blog post that accused landing pages with high conversion rates of possessing magical powers--capable of sending subconscious, hypnotic messages compelling visitors to take a desired action. Get the truth. > read more

Using Analytics to Measure Your Landing Page Performance

Published on 2012-04-03 02:37:53

Even marketing rockstars sing the praises of Google Analytics, a free program that makes it possible to track various features of website performance. Read on for tips on how to use Google Analytics for analyzing landing page performance. > read more

The Marketing Optimization Manifesto [Infographic]

Published on 2012-03-30 02:01:12

Testing, insight, art, science, creativity. They are all part of the process of marketing optimization. Sometimes all you need are a few words to remind you that "every page can be better". Read it, be inspired, share and start testing. > read more

7 Ways to Improve Your Google AdWords Click-Through-Rate [Video]

Published on 2012-03-28 04:15:32

Your click-through-rate can be improved using techniques to modify your ads and placements only, while conversion rates are more influenced by the content and calls to action on your landing page. Learn 6 smooth skillz to do it better - with a video to boot... > read more

4 Steps to Increase Click-Throughs & Conversions with Pinterest

Published on 2012-03-27 02:34:55

How can you leverage the power of pins to your advantage? Keep reading to find out how corporations, small businesses and everyday users are doing it, and how & why you should be using Pinterest to your marketing advantage. Acupuncture works... > read more

Your Call to Action is Lame! Here are 10 Ways to Make it Convert Better [Examples]

Published on 2012-03-13 22:42:47

In this post we'll dissect, congratulate and insult a bunch of CTA's - because let's face it most of them *really* do suck... But with a little MacGyver Duct tape everything will be alright... > read more

How to Improve Conversions by Increasing Page Speed [Tips & Tools]

Published on 2012-03-12 00:35:11

It only takes a few seconds for your site to make an impression. If it hasn't loaded in that time, then they're gone, baby, gone. Since you already know that a fast website increases conversions, then it's obvious that a slow site does just the opposite. > read more

[Quiz] The Cosmo Guide to Landing Pages & QR Codes – with Infographic

Published on 2012-03-09 02:10:19

(original image source) There are many ways to get people to your landing page, including QR codes, but it’s not the channels that you use that ultimately drive conversions, it’s the experience you create in your funnel. And that’s where many marketers go wrong. But enough negativity. Why don’t we lighten it up a bitContinue Reading > read more

The Top 10 User Feedback Tools for Improving Conversion

Published on 2012-03-07 02:00:51

It's easy to be biased of your own website or marketing campaigns. It's like supporting your tone deaf kid on American Idol. You love them so much, that you hear harmonies that no one else hears. User feedback tools to the rescue. > read more

How to Write Effective Social Media Headlines that Drive Traffic [With Examples]

Published on 2012-03-05 23:00:24

What is the number one skill you'll need to master if you want to get the most "bang for your buck" out of your social media landing page campaign? Crafting a spectacular headline! Read on for examples.... > read more

9 Reasons Why Chuck Norris Shouldn’t Work In Marketing

Published on 2012-03-02 02:11:12

Ok, for some light relief on a Friday, we’re rehashing the classic Chuck Norris Facts to see what would happen if Chuck Norris decided to become a marketing expert and critique your favorite landing page. Advance warning, this won’t be pretty, but with a bit of luck it should make you laugh. Chuck Norris MarketingContinue Reading > read more

A/B Testing is no Leap of Faith: 29 Ways to Test Pages Based on Real User Insight

Published on 2012-02-29 02:16:57

It may be Leap Day, but that’s no excuse to take a leap of faith when it comes to landing page effectiveness. There are numerous variables that can be tested and refined to maximize conversions. We're breaking down 29 tips and tools. > read more

The Social Media Bucket List: 50 Things to do Before You Die

Published on 2012-02-23 02:38:55

If you can do all of these, you're officially Oli's hero. Add up how many you've done and share in the comments. Whoever has the most gets a free hug! > read more

20 Landing Page Designs Get Picked Apart & Analyzed for Conversion

Published on 2012-02-22 03:02:57

I'm not going to give you 20 landing pages that work – although some do – or 20 pages that don’t work – even though some of them do indeed 'suck.' No, I’m going to give you a mix of the good, the bad and the in between. > read more

Why Google+ is Kicking Facebook’s Ass

Published on 2012-02-20 01:01:08

Google+ users have known for months that this was a better social network for businesses than Facebook, but if you need convincing here's why Google+ rules and why you need to get a Google+ profile fast. > read more

The Content Marketing Explosion [Infographic]

Published on 2012-02-09 02:06:35

Brands are starting to take full advantage of data visualization such as infographics to leverage their marketing efforts and create a wider reach. Big name companies are staying ahead of the game with content marketing, while startups who are specializing in this area, are getting off to a fast start. > read more

5 Businesses That Used A/B Tests to Lift Conversion Rates by up to 216%

Published on 2012-02-08 02:05:07

A/B testing lets Web designers and marketers fine tune an effective landing page. Like a vision test, the changes between two landing page elements can be subtle and barely noticeable to the unassuming eye, but make a big difference to the user and the conversions of a businesses landing page. Check out these 5 case studies... > read more

5 Businesses That Used A/B Tests to Lift Conversion Rates by up to 216%

Published on 2012-02-08 02:05:07

98 Content Marketing Articles to Make You an Insomniac

Published on 2012-02-06 23:36:27

Marketing is now all about building relationships with audiences, building trust to generate leads and engaging in conversations. In a nutshell, old school marketing was a push mechanism. New school marketing will hook your visitors and reel them in. Here are 98 resources to guide your business through the transition: > read more

10 Landing Pages that are Crushing it with Video

Published on 2012-02-02 15:06:59

Now that video production is affordable to all business sizes, we're beginning to see companies use video on landing pages and not just their homepages to help increase their conversion rates. Check out these 10 great examples. > read more

How to Own Google+ Using Sparks and Ripples (and gain friends and influencers in the process).

Published on 2012-01-31 02:08:56

Google+ has two excellent features that are worth paying attention to: Sparks and Ripples. Learn how to use them to expand your social network with this set of practical tips. > read more

Google Panda for SEO Folks that Aren’t Bears (Infographic)

Published on 2012-01-30 16:23:30

Over the past year, Google has been using a cuddly toy to wipe out what it sees as spammy content. Taking down some pretty big players in the process. This infographic that does a good job of breaking down it's history and how you should go about making your site Panda proof... > read more

5 Rockstar Landing Pages that Deserve a High-Five (or do they?)

Published on 2012-01-23 02:28:53

Fact: in the world of landing pages, there are far more misses than hits. If you're skeptical of that statement, do some quick research by clicking on some paid search or display ads. In this post we look at 5 examples of good landing pages. What do you think? > read more

Using Eye-Path Heatmaps to Design Kick-Ass Landing Page User Experiences

Published on 2012-01-19 02:05:14

A billion studies have been conducted to determine "hot spots," or areas of web pages that users' eyes tend to focus on first. Using eye tracking software you can find natural patterns that most users' eyes follow on a page and use them to design better landing pages. > read more

7 Google+ Tricks That I Know and You Don’t…

Published on 2012-01-18 03:16:33

Critics say Google+ is merely a copycat attempting to dethrone Facebook as the king of social media. But it has a few tricks up its sleeve that set it apart from the pack. Here are a few ways to use Google+ to give your marketing a kick in the pants that Facebook didn't see coming. > read more

5 Ways to Make Your LinkedIn Ads Rock You Like a Hurricane [Video & Infographic]

Published on 2012-01-17 02:04:12

Advertising on LinkedIn should be a vital part of your overall marketing strategy, simply because it's the best way to target your campaigns to specific people using the 5 segmentation strategies we'll discuss in this post. > read more

Are Third-Party Tools Secret Conversion Killers? [Infographic]

Published on 2011-06-29 15:19:44

Google’s new +1 button is the widget du jour, with countless installations since its launch on June 1. But as it turns out, the +1 button could make pages up to two seconds slower, according to performance consultant Aaron Peters. Certain tools ca > read more

50 Things Every Marketer Should Do Before They Die

Published on 2011-06-27 19:04:01

Think you’re a rockstar marketer? Let’s find out. Scan the list below and add up your total, multiply it by 2 and add a % at the end – that’s your rockstar score. Everything that’s left is your marketing bucket list. Image > read more

How to Create Social Landing Pages: 5 Rules

Published on 2011-06-20 16:44:32

Social landing pages are not the same as regular old landing pages. The idea of sharing content is not a “new” word-of-mouth-marketing (WOMM) concept. But the mechanisms now available to facilitate it are. In this post you’ll learn how > read more

The 12-Step Landing Page Rehab Program [Infographic]

Published on 2011-05-30 12:45:22

As with that other program, the first and most critical step is admitting you actually have a problem. So go ahead. Shout it out loud so your coworkers can hear: “My name is Earl. My conversion rate sucks, and I can’t stop sending expensive > read more

Why a Fast Website Kills Two Conversion Birds With One Stone

Published on 2011-05-03 01:55:58

Google includes something called “Page speed” in their ranking algorithm. Many are aware of this fact, but few have taken any action to find out what it means for their business or actively worked on improving their website’s response time > read more

10 Ways to Increase Conversions on Mobile App Landing Pages

Published on 2011-04-21 02:29:47

Got a mobile app you want to sell? Then listen up. We just created a new set of mobile app templates – currently for iPhone and Android apps – and to make sure we got them right, we collaborated with a team of world class mobile “appspe > read more

Infinite Page Scrolling – How it Affects Users & Conversions

Published on 2011-04-18 15:43:12

“Which page was that black sweater I liked on? Was it page 5?… No?… Maybe 6?… Shoot. Ok, maybe it was on the first page after all… Ugh, it takes so long to load… Dang it, not on page one, either!… Oh, forget > read more

The HiPPOs Have Left the Building… A/B Testing is Back

Published on 2011-04-01 19:01:00

Okay, fine. HiPPOs don’t know what they’re talking about. And A/B testing is awesome. Made you think though, right? Bye bye HiPPOs. We’re going back to real experimentation and statistical analysis. Conversion Tip: Never Believe a > read more

A/B Testing is DEAD! Ask a HiPPO Instead…

Published on 2011-04-01 02:51:10

Thought you had page optimization and testing all figured out? Think again rockstar. It seems the tide is turning back in favour of opinion based design. According to a group of notable industry experts (including Rand Fishkin, Dan Martell, David Hau > read more

How I Created a Viral Ebook Landing Page for $8 – Using ThemeForest, PayWithATweet, KISSinsights and Unbounce

Published on 2011-03-28 16:02:05

If you’re anything like me, you see new tools appearing online all the time, and wonder how you can plug them together to create better customer engagement experiences and integration combos. Today I’ll show you how I created and optimize > read more

22 Creative Landing Page Designs – A Showcase, Critique, and Optimization Discussion

Published on 2011-03-21 03:23:58

After my last landing pages examples post (Your Landing Page Sucks – Here are 10 That Don’t), people asked for some examples from smaller companies. At Unbounce there is a giant pile of cool small-to-medium sized businesses that are crea > read more

Micro Conversions: The Key to Maximum Lifetime Customer Value

Published on 2011-03-15 11:51:56

Understanding Micro conversion is part of the process of understanding why the vast majority of your customers walk away from your site without doing anything. While you may be focused on trying to increase your 2% conversion rate, there is a more ho > read more

The Three P’s of a Product Page that Converts – Picture, Price & Putton

Published on 2011-03-04 19:13:55

Ok, It’s a silly joke, I know. I’ll be sued by the buttons’ union. Nevertheless, these three workhorses of a product page seem to reappear at the core of every e-commerce optimization project I get involved in. Here’s how an effective > read more

8 Conversion Rate Optimization Tips for Bloggers

Published on 2011-02-21 21:37:07

This is a guest post. The author’s opinions are entirely his or her own and may not always reflect the views of Unbounce. Today’s post is from Chase Sagum, Director of SEO at http://1on1internetmarketing.com/. He currently spends a majori > read more

The Noob Guide as an Epic Tag Cloud

Published on 2011-02-11 15:20:54

This week I posted a mammoth 14,000 word guest blog post on SEOmoz.org – including a 15 million pixel infographic. It’s a 6-month guided course to internet marketing, covering pretty much everything you need to know to get started with so > read more

[HOW TO] Implement a Conversion Rate Optimization (CRO) Process

Published on 2011-02-01 11:37:16

This is a guest post. The author’s opinions are entirely his or her own and may not always reflect the views of Unbounce. Today’s post is from Garry Lee, Director of Analytics at RedEye.com. Conversion rate optimization (#cro) is a popul > read more

Conversion Heroes Part 9: Social Media Marketing – An Interview with Tamar Weinberg

Published on 2011-01-28 00:46:53

Conversion Heroes Conversion Heroes is a series of 5-question interviews with experts in the field of conversion. Subjects for discussion include landing pages, copywriting, conversion optimization, social media conversion, email marketing, organic S > read more

Adding Phone Call Tracking to the Conversion Optimization Mix

Published on 2011-01-24 00:30:49

This is a guest post. The author’s opinions are entirely his or her own and may not always reflect the views of Unbounce. (But there’s a fairly decent chance that we agree with what they’re saying). Today’s post is from Andrew > read more

How To Use Trust Symbols to Increase Conversions on a Brand New Website

Published on 2010-12-28 07:58:43

52 Ways to be a Conversion Badass

Published on 2010-12-22 07:35:29

So you wanna be a gunslinger do ya? Optimizing the bejizzle out of your website and awesomizing your landing pages til they look like giant YES buttons! Well guess what ladies and gents? I’ve got a whole year’s worth of the best content t > read more

Conversion Heroes Part 8: Email Marketing – An Interview with Amy Ellis from Mail Chimp

Published on 2010-12-20 11:06:58

Conversion Heroes Part 7: Landing Page Optimization – An Interview with Tim Ash

Published on 2010-12-03 16:38:49

Your Landing Page Sucks! Here are 10 Examples That Don’t…

Published on 2010-11-23 02:51:50

Don’t take that too personally, I’ve not actually seen your landing page yet. Rather, I’m going to cling to the assumption that it sucks simply because most of them do. Sad, but horribly true. This is 10 teeny tiny thumbnails of t > read more

A/B Test Yourself – Life Experiences You Wish You Could’ve Tested

Published on 2010-11-18 15:00:13

Have you ever daydreamed about hopping into a souped up DeLorean to travel back in time? Of course you have, and not because you miss your old ripped jeans and Robbie Williams CD collection. No, you really want to go back so you can test out some of > read more

[HOW TO] Make Viral Contest Landing Pages with Social Media Widgets

Published on 2010-11-17 23:19:56

I thought I’d share a simple technique we use at Unbounce for making viral landing pages for contests. It’s a pretty straightforward process: Create a landing page offering a contest prize suitable for your target market Add Facebook > read more

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Blog Feed: The Unbounce Blog.

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