The Sports Business

USC Marshall School of Business: Sports Business Major

Published on 2007-04-09 13:02:00

The University of Southern California is known for its networking. That is one of the main reasons why students come to USC. Going to USC is about gaining alumni connections along with a reputable degree from one of the major universities in the world. As a business major, I really do not know what it is to be a business major. It is such a broad major that even though I am in the Marshall School of Business I do not know what to concentrate on. Every concentration geared towards seniors seems s

Earvin Johnson: Magical On and Off the Court

Published on 2007-04-02 12:50:00

With commencement approaching at universities across the nation, this week’s post proposes a nominee for an honorary degree at my home institution, the University of Southern California. In the sports business field there are very few athletes who go on to have a better career after retirement than during their playing days. According to the criteria presented by USC, the individual presented with this great distinction should be one “who have distinguished themselves through extraordinar

This I Believe: Coach John Wooden's Influence on Me

Published on 2007-03-21 03:33:00

One of the most influential people in my life I haven’t even met. Even though I have grown up in a Christian household and Jesus is my ultimate hero and role model this man is my second most influential person in my life. He is not related to me and he does not even know who I am, but I know him. He has not only influenced my character but he is the reason for my love for sports. Although he used to work for the “other” school in Los Angeles, Coach John Wooden (pictured left) is one of

Great Disproportions: Lack of African-American Coaches in Sports

Published on 2007-03-05 03:10:00

This past week, the Reverend Jesse Jackson, NCAA President Myles Brand and Congressmen from both parties lamented the lack of African-American coaches in college football. Weeks after the NFL made history by having two African-American coaches go to the Superbowl, Jackson and his colleagues tried to point out the discrepancy of minority coaches in NCAA football. All ten coaches in the five BCS bowl games were white and only six out of 119 Division 1-A college football schools had African-Ameri

NASCAR: The Next Big Thing

Published on 2007-02-26 02:43:00

Sports bloggers like to refer to the three major sports that are found in the United States: football, baseball and basketball. I decided this week to comment on the “supposedly” up and coming sport of the United States, NASCAR. The NASCAR season opened last week with the historic Daytona 500. As you can see from the caption to the left, the race was a close one. It came down to the wire and was the closest margin of victory recorded for that race. The race sparked its endorser, ESPN, to sho

Las Vegas 2007: The Reinvention of Kobe Bryant

Published on 2007-02-21 03:39:00

As the All-Star weekend came and left, the NBA shared some great memories; from the festivities of All-Star Saturday Night where Charles Barkley raced a 67 year-old referee, to the West dominating the East in the actual All-Star Game. In the midst of the game, the parties in Sin City and the host of celebrities, one star shined the brightest out of them all, Kobe Bryant (pictured left). Number 24 was on fire that night shooting a blistering 54% which resulted in 31 points, five rebounds, six

NBA All-Star Weekend and Dodgers: Critique of Marketing Techniques

Published on 2007-02-12 03:12:00

This past week I decided to look at the marketing techniques of different sports franchises. The NBA All-Star weekend is coming up so I decided to comment on the blog, hoopsaddict.com, about a post about the NBA All-Star Weekend. The blogger commented about how the dunk competition has lost its importance and how this year’s competition will never match that of the competition from 2000. I commented that for the NBA to “get back” the fans, they should put the dunk competition on hiatus

Concussions: Play or Go Home?

Published on 2007-02-05 02:27:00

Now that the excitement of the Superbowl has come and gone, we need to all get back to the serious side of sports. Looking past the heroics of the players on the field is a part of the game that no player enjoys and even deeply hurts a player emotionally as well as physically. The event is the dreaded sports concussion. Even though it seems so familiar in our every day lives, concussions are one of the most severe injuries a player can get. Unlike a broken leg or torn tendon, a concussion can se

Beckham Coming to America: Hard to Attract Target Audience

Published on 2007-01-29 02:07:00

During this time of month many Americans are focused on football, two teams, facing off in the gridiron in what is now called the Superbowl. Unlike Superbowls in the past, the coaches are getting more attention than the two teams that are going to battle on the fields. But let us turn our attention away from American football and focus on European football, or soccer as it is known to many Americans. Earlier this month a deal was made between the Los Angeles Galaxy of Major League Soccer and