Blog Feed: The Simple Marketing Blog

How Best to Engage on Facebook

Published on 2012-12-21 09:00:00

Even though rumor has it that Facebook will be changing again (!), engagement still matters. Here are thoughts on how best to engage on Facebook: Facebook Tips for Engagement I'd love to hear what you've found most effective for engagement on Fa

Focusing on Customers the Way a Fish Market Does!

Published on 2012-12-06 13:27:00

Do you associate remarkable customer service with fish markets? Here's one account you may enjoy: Remarkable Customer Experience, Pike Place Fish Market Style Makes for a whole new appreciation, no? Thanks for reading! Best, C.B.

How To Write Strong Blog Titles

Published on 2012-09-28 09:00:00

What goes into writing strong blog titles? It's part art, part science. This article offers suggestions on how to write blog titles strong enough to bring you just the right visitors! How Do I Write Strong Blog Titles? I'd love to hear what you think, including what tips you would add to this article. Thanks for reading! Best, C.B.

Why Online Conversations Matter

Published on 2012-08-28 07:30:00

Do check out this article which came out of my presentation at Natural Beauty Summit Americas [NBSA]: NBSA: Social Media and Natural Buzz. Why Online Conversations Matter I'd love to hear your thoughts. Best, C.B.

Practical Simple Marketing in the News - 8/10/12

Published on 2012-08-10 14:12:00

Happy Weekend! Here, for 8/10/12, are links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News. Simple & Practical Marketing Data Data on who influences whom on Facebook. DYK women influence men!! ow.ly/czvsX #practicalmktr Insights on how people use mobile apps: ow.ly/cKqcj i-users = more loyal! #practicalmktr Interesting social media distinction: midsized businesses suffer gap ow.ly/czvyS #practicalmktr [..]

Practical Simple Marketing in the News - 7/27/12

Published on 2012-07-27 13:00:00

So many great resources to share with you! Here are links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News. Practical Marketing Advice H2 build email list that grows sales: ow.ly/c5EGD online/offline #practicalmktr advice Good LinkedIn etiquette reminders: ow.ly/c5ELY #practicalmktr 7 Facebook Strategies that work: ow.ly/c5G0Z which do U use? #practicalmktr From Avente Tile The new referral gorilla? P [..]

Making Meaning via Content Curation

Published on 2012-07-25 09:00:00

I became immersed in Content Curation in preparation for Info360 which took place in June. Here are

Developing Breakthrough Business Marketing Ideas from BRITE '12

Published on 2012-07-10 09:30:00

I welcome your reactions to the following article: How To Develop Breakthrough Business Marketing Ideas: Brite '12 As always, thank you for reading! Best, C.B.

Practical Simple Marketing Highlights - 7/6/12

Published on 2012-07-06 15:00:00

Here are the 7/6/12 links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News. Have a great weekend! Simple & Practical Marketing Data Data & infographic: moms 61% more likely to visit pinterest ow.ly/bDlST #practicalmktr

Practical Simple Marketing in the News - 6/15/12

Published on 2012-06-15 12:00:00

What's new this week via links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News? Lots of social networking comparisons... Simple & Practical Marketing Data Study shows consumers prefer Pinterest, Twitter over Facebook ow.ly/btWuO #practicalmktr Which of these marketing tools do you use? Note: email ranks #1,2 #practicalmktr http://ow.ly/bu1mM Practical Marketing Advice Fr @MarketingProfs: successfu [..]

Practical Simple Marketing in the News - 6/8/12

Published on 2012-06-08 12:00:00

Lots to digest in this week's links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News for 6/8/12. Simple & Practical Marketing Data RT @ShannonPaul: For the first time ever more than half of all seniors 65+ use the Internet bit.ly/L3QMux Practical Marketing Advice RT @kippbodnar: 6 SEO Tools to Analyze Your Site Like Google Does bit.ly/M8GfQs #practicalmktr Are you doing 'content curation' right? ow.ly/b [..]

Practical Simple Marketing in the News 6/1/12

Published on 2012-06-01 12:00:00

How did your post-Memorial Day Weekend week go? I hope well. In anticipation of the weekend, here are links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News. Practical Marketing Advice Advice on how to use Google+ fr @GuyKawasaki

Practical Simple Marketing in the News 5/25/12

Published on 2012-05-25 11:00:00

Happy Memorial Day weekend! In case your weekend plans include reading time, here are links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News. Simple & Practical Marketing Data RT @markwschaefer: 35 Mind Numbing YouTube Facts, Figures, Statistics – Infographic goo.gl/ta27b via @jeffbullas #practicalmktr

Practical Simple Marketing in the News - 5/18/12

Published on 2012-05-18 12:00:00

Happy Friday! Here are links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News. Notice that there's not a single mention of Pinterest, but lots about content and perspective on managing communities. Simple & Practical Marketing Data 5 mobile trends brands need to monitor fr Mashable ow.ly/aJq14 #practicalmktr Practical Marketing Advice Step by step guide for content curation ow.ly/aJn8d #practicalmktr Are [..]

Practical Simple Marketing in the News - 5/11/12

Published on 2012-05-11 11:00:00

Ready for the weekend? Here are this week's links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News. Practical Marketing Advice 8 rules of Pinerest etiquette ow.ly/aJhJg #practicalmktr RT @YouTooCanBeGuru: Here's the Best Time to Share on Pinterest on.mash.to/JVHi5i by @mashable via @TheFabSocial #practicalmktr Have you tried any of these 3 must-have Pinterest tools? ow.ly/aJiaQ #practicalmktr Love these Faceboo [..]

Practical Simple Marketing in the News - 5/4/12

Published on 2012-05-04 10:00:00

Here are links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News. Practical Marketing Advice Pitching bloggers via Pinterest: ow.ly/arpmJ #practicalmktr H2 tell your brand story through facebook timeline: ow.ly/aAtUV gr8 examples #practicalmktr A must! Great tip! RT @TALV58: SocialMedia4Builders: Add alt tags to your photos ow.ly/aBoOT It really helps #practicalmktr H2 create successful blog editorial strategy [..]

Practical Simple Marketing in the News - 4/2712

Published on 2012-04-27 12:00:00

Happy Friday! Here are links and resourcesfor 4/27/12 shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News. Practical Marketing Advice Have U cked out these 19 tools for Pinterest Pros? via @socialmedia2day ow.ly/aipAL #practicalmktr Don't forget LinkedIn as a social network, especially re: business ow.ly/aiZas #practicalmktr Facebook content marketing lessons from large brands #CMI ow.ly/arn4Z #practicalmktr Shocking! more comp [..]

Practical Simple Marketing in the News - April 20, 2012

Published on 2012-04-20 11:00:00

As I share with you this week's

Practical Simple Marketing in the News - 4/13/12

Published on 2012-04-13 11:00:00

Here follows a double dose of Practical Simple Marketing in the News, filled with delicious articles. These are all links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News

Practical, Simple Marketing in the News - 3/30/12

Published on 2012-03-30 10:00:00

Here are links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News for March 30th, 2011. Simple & Practical Marketing Data Interesting analysis of Carnival social media conversation b4/after Italy ship disaster: ow.ly/9Rkan #practicalmktr Girls R smarter than boys, what goes wrong in math/science? FastCo infographic http://ow.ly/9RkbH #practicalmktr Practical Marketing Advice From @aventetile: good info RT @Yo [..]

Practical Simple Marketing in the News: 3/23/12

Published on 2012-03-23 10:30:00

Drumroll, please!! For 3/23/12, here are links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News. Simple & Practical Marketing Data Data validation: search engines most popular path to websites ow.ly/9DDUJ #practicalmktr Practical Marketing Advice Fr @AventeTile: How to Use Pinterest for Business - free ebook by @HubSpot bit.ly/HS-Pinterest #practicalmktr Fr @AventeTile: Good read on Pinterest and legal issu [..]

FCW Face-Off: Facebook and Twitter for Relationships

Published on 2012-03-21 07:30:00

I expect the Floor Covering Weekly face-off between myself and Jonathan Trivers to be published any day now... In the meantime, I owe a debt of gratitude to many who share their insights on why Facebook and Twitter matter to them. The details are available by clicking on the following link: Facebook and Twitter for Marketing: It's About Relationships! Thanks for reading! Best, C.B.

Practical Simple Marketing in the News - 3/16/12

Published on 2012-03-16 11:00:00

How was this first week of Daylight Savings for you? I like the extra light, but found the transition... rough. Yeah for Friday! Here are the 3/16/12 links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News. Practical Marketing Advice What have you noticed with Facebook Subscribe? Journalists notice surge ow.ly/9A1ig #practicalmktr

Practical Simple Marketing in the News - 3/9/12

Published on 2012-03-09 10:36:00

This week's recap represents two weeks of links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News. Highlights: Pinterest, Google+ and Facebook Timeline for Pages... Simple & Practical Marketing Data Study: no more than 1x every 3 hours for Facebook updates: ow.ly/9hUHO #practicalmktr Content quality vs. length matters in video ow.ly/9akbz #practicalmktr Practical Marketing Advice Perspective on how & qual [..]

Have You Developed Personas for Your Business and Content?

Published on 2012-02-29 08:45:00

Not all visitors, prospects or customers are the same. For that reason, you should consider identifying and developing personas for your business to create content that truly adds value. To learn more, here is my latest article on Content Talks Business Blog: Developing Personas for Content Marketing Thanks for reading! Best, C.B.

Practical Simple Marketing in the News - 2/24/12

Published on 2012-02-24 11:00:00

Are you ready for the 2/24/12 links and resources shared on Twitter, tagged #practicalmktr and grouped here together in Practical Simple Marketing In The News? Simple & Practical Marketing Data Stats re: Twitter usage during SuperBowl ow.ly/9afoK #practicalmktr Practical Marketing Advice How to craft perfect social media contest fr @OPENForum ow.ly/9aerX #practicalmktr Ck out @ClickZ 11 deadly social media sins ow.ly/9aipf #practicalmktr Fr TopRank blog: 4 tips for avoiding social me [..]

Keywords in Online Marketing

Published on 2012-02-22 16:30:00

Keywords are critical for so many aspects of marketing online - from your website, to your social media network profiles - and yet keywords can be confusing. To learn more about keywords, click on the following blog article link: Getting Found Online: Keywords I'd love to hear what you think and how you see applying keywords to your online marketing. Best, C.B.

Practical Simple Marketing In the News - 2/17/12

Published on 2012-02-17 11:00:00

For the week ending 2/17/12, here are links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News. Simple & Practical Marketing Data 12 factors that affect whether customers click 'buy' fr @amyafrica at NRF ow.ly/91sqR #practicalmktr RT @MarketingProfs: Roundup of Facebook Stats: 5 Years of Worldwide Growth ow.ly/93UV7 #practicalmktr Practical Marketing Advice Awesome visual explaining social [..]

Will You Share Facebook, Twitter Business Success Stories?

Published on 2012-02-15 08:27:00

I need your help to counter a claim that Twitter and Facebook are a waste for business, and specifically flooring related businesses. Do you have a success story to share? Learn more by clicking on this link: Twitter and Facebook For Business Face-Off: Help Requested! Thank you! Best, C.B.

Practical Simple Marketing in the News - 2/10/12

Published on 2012-02-10 11:00:00

For the week ending 2/10/12, here are links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News. Practical Marketing Advice How to create News-Feed-Worthy Facebook content http://ow.ly/8SZuz #practicalmktr Facebook Fan Page techniques via Amy Porterfield http://ow.ly/8SZim #CMI #practicalmktr LinkedIn, the 'relationship filter'. H2 advice: ow.ly/8SZ7K #practicalmktr 'Tag based on how people search" - Pinterest Link build [..]

Practical Simple Marketing in the News - 2/3/12

Published on 2012-02-03 18:35:00

What you've been waiting all day for! Here are the 2/3/12 links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News. Simple & Practical Marketing Data Healthcare and social media: men more likely than women to turn to Facebook, social networks ow.ly/8JWTp #practicalmktr Taste graphs sound more relevant than social connections. Do you agree? ow.ly/8JX7u #practicalmktr Facebook accounts for 3 in every 4 soci [..]

10 Tips About Keywords and Getting Found Online

Published on 2012-02-01 10:57:00

If you're interested in integrating keywords into your online marketing strategy, but find the topic confusing and/or you're not sure where to start, consider reading my 10 tips about keywords. Simply click on... Getting Found Online: Keywords Thanks for reading! Best, C.B.

Practical Simple Marketing In The News - 1/27/12

Published on 2012-01-27 16:05:00

Here are the links and resources for 1/27/12 shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News. Practical Marketing Advice 2 interesting tools for leveraging Facebook in 2012. Have u used them? ow.ly/8ucp8 #practicalmktr 4 strategic requirements for corporate Tweeting: ow.ly/8BJab #practicalmktr Pinterest: the next big thing! ow.ly/8BJig #practicalmktr fr @socialmedia2day Simple Marketing Inspiration Why [..]

Practical Simple Marketing in the News 1/20/12

Published on 2012-01-20 10:00:00

Are you ready for the 1/20/12 links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News? Do enjoy! Simple & Practical Marketing Data From AdAge: 5 social media facts to bank on in 2012 ow.ly/8u4OO #practicalmktr More on Zero Moment of Truth: disq.us/50akov #practicalmktr fr @DTiongWebDesign Practical Marketing Advice Pinterest for web traffic: http://ow.ly/8uckl I'm learning via @AventeTile #prac [..]

ZMOT for B2B Marketing is Totally Relevant!

Published on 2012-01-18 12:56:00

Have you heard yet about ZMOT - aka the 'zero' moment of truth? It affects us from all perspectives... Think how often you go online to find information... Here's perspective on why it affects us and how it affects B2B business. Why ZMOT is Relevant for B2B Marketing: 4 Data-Based Reasons Let me know what you think... Best, C.B.

Practical Simple Marketing in the News - 1/13/12

Published on 2012-01-13 11:00:00

Here are the links and resources for 1/13/12 shared on Twitter and tagged #practicalmktr grouped here togeter in Practical Simple Marketing In The News. Practical Marketing Advice 3 steps fr @LisaBarone on mastering good blogger outreach ow.ly/8jUYZ #practicalmktr Love this #CMI case study fr @apritchie re: using social media for webinar content distribution ow.ly/8mhge #practicalmktr Which of these 25 knowledgeable Twitter accounts do U follow? ow.ly/8mhop #practicalmktr 5 coo [..]

How To Get Found Online: 7 Steps

Published on 2012-01-10 08:24:00

Thinking about how to get found online? This blog article titled 7 Steps To Get Found Online: It Matters As Never Before! may be just what you need... I'd love to hear what you think! Thanks for reading. Best, C.B.

Google For Productitivity: TalkFloor Social Media Marketing Series

Published on 2011-07-06 06:40:00

As valuable as Google is for digital visibility and for search & discovery, it's also an amazing productivity enhancer as I discussed recently with TalkFloor's Dave Foster. Dave described the interview as follows: Christine Whittemore Google as

Practical Simple Marketing in the News - 7/1/11

Published on 2011-07-01 06:50:00

Happy Canada Day to my Canadian friends! Happy July 4th weekend to my U.S. friends! Here are the 7/1/11 links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News. Practical Market

How To Build WOM From Complaining Customers - MarketingProfs B2B Forum 2011

Published on 2011-06-28 06:28:00

MarketingProfs B2B Forum 2011 featured as keynote speaker Guy Winch, author of The Squeaky Wheel: Complaining the Right Way to Get Results, Improve Your Relationships, and Enhance Self-Esteem. [See my interview with Guy, titled Guy Winch:

Practical Simple Marketing in the News - 6/24/11

Published on 2011-06-24 06:52:00

For 6/24/11, here are links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News. Simple & Practical Marketing DataNumbers on how Facebook says Likes/Plugins help web traffic f

Human Behavior & Marketing Response: 13 Choice Drivers To Consider

Published on 2011-06-21 07:01:00

MarketingProfs events challenge my assumptions. In this case, Nancy Harhut's presentation about Tapping into Human Behavior to Increase Open, Read and Response Rates made me appreciate how much potential online marketing holds as we g

Practical Simple Marketing in the News - 6/17/11

Published on 2011-06-17 07:04:00

Happy Friday! Here are for this week ending 6/17/11 links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News. Practical Marketing Advice How to build a successful rewards loyalty

Storytelling in Business: Ardath Albee & Contagious Content

Published on 2011-06-14 07:03:00

I've only just started my MarketingProfs B2B Forum 2011 experience with a full day in Ardath Albee's Contagious Content Marketing: How to Plan, Create, and Use it to Catch and Qualify Buyers workshop and already my brain is on fire. Ardath has b

Practical Simple Marketing in the News - 6/10/11

Published on 2011-06-10 07:03:00

Here, for the week ending 6/10/11, are links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News. Simple & Practical Marketing DataLuv @equalman content RT @servantofchaos: 10

25 Flooring Women To Reckon With! FCN Anniversary Issue

Published on 2011-06-08 06:40:00

Talk about exciting news!... Floor Covering News has just published its 25th anniversary issue - dated May 16/23, 2011. It's an impressive 131 page issue filled with milestones recapping the last twenty-five years in the floor covering industry

Practical Simple Marketing in the News - 6/3/11

Published on 2011-06-03 06:50:00

I hope you've had a good week. Here are links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News for this week ending June 3rd, 2011. [By the way, what do you think of Home

Unhappy Customers, Lead Generation, Guy Winch, MarketingProfs B2B Forum 2011

Published on 2011-06-01 07:03:00

Imagine my delight when I discovered that Guy Winch, author of The Squeaky Wheel: Complaining the Right Way to Get Results, Improve Your Relationships, and Enhance Self-Esteem, would be a keynote speaker at the MarketingProfs B2B Forum 2011 in B

Practical Simple Marketing in the News - 5/27/11

Published on 2011-05-27 07:02:00

For those of you in the US, are you ready for the long Memorial Day weekend? I am. I'm actually surprised how ready I am for it and I'm delighted to have started noticing yesterday the slowdown in web based traffic.... Before you shut down completely

Blogging and Community: Worth Embracing!

Published on 2011-05-26 07:04:00

Did you know that you are far more likely to get results from your blogging efforts if you embrace community and ditch the arms-length-business attitude? By that I mean reaching out, being social and comfortable interacting as a human being on your b

Generate More Leads With Social Media: MarketingProfs B2B Forum Presentation Offers Advice

Published on 2011-05-24 07:03:00

For Immediate Release: May 24, 2011 Curious About Generating More Leads With Social Media?MarketingProfs B2B Forum 2011 Presentation Offers Advice Kinnelon, NJ – At the upcoming MarketingProfs 2011 B2B Forum – the premiere event for B2B markete

Practical Simple Marketing in the News - 5/20/11

Published on 2011-05-20 07:01:00

Here are this week's [i.e, 5/20/11] links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News. Simple & Practical Marketing DataThe What, Why & How of Social Media http://

Google For Search & Discovery: TalkFloor Social Media Marketing Series

Published on 2011-05-19 11:07:00

After a long hiatus [our last interview took place in December 2010], Dave Foster and I resumed our social media marketing discussion series, continuing where we left off in Google for Visibility: TalkFloor Social Media Marketing Series as we ex

Social, Mobile, Legal: NY Law School 2011 Conference

Published on 2011-05-18 07:01:00

On April 4th, 2011, I participated in New York Law School's lecture series conference entitled "Advertising & Media Law: Spring Rush. Are YOU In?" to share marketplace insights. Not only did the conference explore how social media is af

Recapping NJ AMA 5/10/11 Presentation: Managing Your Reputation in a Social World

Published on 2011-05-17 06:59:00

I really enjoyed my 5/10/11 NJ American Marketing Association (NJ AMA) Presentation: Managing Your Reputation in a Social World. I had been looking forward to meeting Natalie Piccotti, vice-president of programming for NJ AMA, in pers

Practical Simple Marketing in the News - 5/13/11

Published on 2011-05-13 12:38:00

Happy Friday! Have you had a good week? I bet you are ready for this week's links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News... [Here's a link to Flooring The Consumer wi

Right Brain/Left Brain in Business: a CBSAC/NY Event

Published on 2011-05-12 06:48:00

I recently attended a Columbia Business School Alumni Club of New York (CBSAC/NY) event titled "Right Brain/Left Brain MBA". The title intrigued me. Furthermore, two of the participants were classmates from Columbia Business School [and another

Online Conversations Evolve on Floor Covering Institute Blog

Published on 2011-05-11 07:03:00

In my latest post on the Floor Covering Institute Blog, I explore the evolution of online conversations in the floor covering industry based on the research and analysis I've done for the Social Flooring Index. The post is titled "Floor Covering Con

Survey: How Do You Generate Leads? Need Your Help!

Published on 2011-05-10 06:09:00

I need your help! Could I impose on you for a few minutes for a survey? This is to find out how you generate leads for your business. I'm hoping you're willing to share with me your insights on and experiences with what has worked best fo

Practical Simple Marketing in the News - 5/6/11

Published on 2011-05-06 07:03:00

What a whirlwind of a week! I attended my first ever #140conf, the Fashion140 and reconnected with Columbia Business School alums during a CBS Alumni Club of New York presentation titled Right Brain/Left Brain MBA event. I promise I'll reca

How To Manage Your Online Reputation

Published on 2011-05-04 07:03:00

Just in time for my New Jersey Chapter of the American Marketing Association presentation on Managing Your Reputation in a Social World, here are my suggestions on how to manage your online reputation in a post written for the Content Marketing Insti

5/10/11 NJ American Marketing Association Presentation: Managing Your Reputation in a Social World

Published on 2011-05-03 07:02:00

Exciting News! The New Jersey Chapter of the American Marketing Association [AMA] has invited me to present "Managing Your Reputation in a Social World" on Tuesday, May 10th, 2011, at the Marriott Hanover in Whippany, NJ. The event sta

Practical Simple Marketing in the News - 4/29/11

Published on 2011-04-29 07:04:00

I hope you spent a lovely holiday weekend! For this week ending 4/29/11, here are links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News. [If you are interesting in the r

Facebook Fan Page Guidelines or House Rules

Published on 2011-04-28 07:03:00

What about Facebook guidelines or house rules? How prevalent are they and what are some good examples?Having explored the matter from a LinkedIn perspective in LinkedIn Group Guidelines or Rules of Engagement, I was interested in turning to Face

10 Reasons You Shouldn't Ignore Social Media

Published on 2011-04-27 06:58:00

In case you didn't catch my MarketingProfs article about 10 (Business) Reasons To Participate in Social Media, I've got just the summary for you! Also from MarketingProfs, it's a Get to the Point Small Business recap titled 10 Reasons You Shouldn't I

April 2011 Social Flooring Index Update Just Released!

Published on 2011-04-26 07:02:00

For Immediate Release: April 26, 2011 Latest Update to Social Flooring Index Tracks Changes in Flooring Social Media ConversationsCarpet and Rug Institute Blog continues as most influential Kinnelon, NJ – Simple Marketing Now LLC’s April 2011 up

Practical Simple Marketing in the News - 4/22/11

Published on 2011-04-22 07:01:00

Here are links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News. By the way, I will start updating you on these links on a weekly basis going forward. If you are interesting i

FCA Network Annual Convention Presentations

Published on 2011-04-21 17:24:00

FCA Network's Olga Robertson Photo courtesy of FCNews As I announced in FCA Network 2011 Annual Convention Focused on ‘Getting More for Less’, I had the honor of meeting & interacting with, and presenting to, the members of the FCA Netwo

LinkedIn Group Guidelines or Rules of Engagement

Published on 2011-04-20 06:53:00

Have you given thought to your LinkedIn Group Guidelines or Rules of Engagement? It's an important question, and yet one that many group owners, managers and moderators haven't addressed. Recently, Tricia Pompo from Ceramic Tile and Stone Consu

FCA Network 2011 Annual Convention Focused on ‘Getting More for Less’

Published on 2011-04-19 06:38:00

For Immediate Release: April 18, 2011 FCA Network 2011 Annual Convention Focused on ‘Getting More for Less’ Whittemore Shares Retail Experience and Digital Marketing Insights with Floor Covering Retailer Members Kinnelon, NJ – FCA Network, Inc

Surfaces StonExpo 2012: Education Program Planning

Published on 2011-04-14 07:07:00

Last week, April 7 and 8, 2011, the Surfaces/StonExpo Education Advisory Council met in Dallas, TX for the yearly planning meeting to hash out the direction of the 2012 Education Program. The process is intense! The meeting takes place at Hanley Wo

How Are You Finding New Customers?

Published on 2011-04-13 07:02:00

I'm curious. How are you finding new customers? Are you having to take new approaches to attract customers to your business? Or, are the Yellow Pages and print ads still working for you? I've spoken with many retailers and business owners over the p

Chief Content Officer Magazine & Technology!

Published on 2011-04-12 07:01:00

Content Marketing Institute has just issued CCO (Chief Content Officer) Magazine: The Big Bad Tech issue. No surprise, it focuses intensely on technology! I'm particularly pleased that it includes an article from the most wonderful CK [aka Christina

How To Improve Your Digital Visibility: Coverings 2011

Published on 2011-04-05 14:54:00

At Coverings 2011 in Las Vegas [see Press Release: Coverings 11 - Practical Marketing & Business Survival Highlighted], I addressed how to improve digital visibility during two presentations. One with Paul Friederichsen from BrandBiz [check

Practical Simple Marketing In The News - 3/31/11

Published on 2011-03-31 14:37:00

Happy almost April Fool's Day! No tricks here, just the latest links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News. [Check out Flooring The Consumer with Retail Experience l

Press Release: New York Law Panel Discussion 4/4/2011

Published on 2011-03-29 21:52:00

For Immediate Release: March 29, 2011 New York Law School Panel Discussion Addresses ‘Getting the Most Bang Out of a Social Media Boom’Whittemore Shares Marketplace Insights Kinnelon, NJ – The Institute for Information Law & Policy at New

Happy Simple Marketing Blog Birthday #2!

Published on 2011-03-25 13:28:00

Today - March 25th, 2011 - marks the two year anniversary of this blog and of Simple Marketing Now - a milestone I find amazing! In thinking back on the past two years, I can't get over how intense the learning has been. I never imag

How Do I Increase My Followers?

Published on 2011-03-24 07:03:00

A question that comes up frequently is "How do I increase my followers or fans or subscribers?" Several people asked that question during my MarketingProfs online seminar on How to Manage Your Reputation in a Social World as well as during my Coveri

BRITE Conference: Steve Rubel & 11 Digital Trends to Watch in 2011

Published on 2011-03-22 07:03:00

As I promised in BRITE Conference 2011: Highlights, here are my notes from Steve Rubel's presentation on the 11 Digital Trends to Watch in 2011. By the way, this year's Edelman digital trends represents a collaborative mashup between Steve Rubel's a

Managing Your Social Reputation: Highlights

Published on 2011-03-17 07:03:00

I can't thank you enough for making my inaugural MarketingProfs online seminar titled "Managing Your Reputation in a Social World" so successful! I was blown away by the enthusiasm that seminar participants expressed in the online chat as well as the

Practical Simple Marketing in the News - 3/15/11

Published on 2011-03-15 07:04:00

I'm off to Coverings 2011 and thought you would enjoy a less intensely packed issue of links and resources tagged #practicalmktr relating to Practical Simple Marketing In The News. [If you are interested in the customer and retail experience, c

BRITE Conference 2011: Highlights

Published on 2011-03-08 17:03:00

The BRITE 2011 conference is over and, once again, delivered intellectually, creatively and socially while exploring the theme of Transparency as it relates to brands, innovation and technology. BRITE presenters shared their interpretation

Press Release: Concerned About Managing Your Company's Reputation in a Social World?

Published on 2011-03-03 07:03:00

For Immediate Release: March 1, 2011 Concerned About How To Manage Your Company’s Reputation in a Social World?MarketingProfs Online Seminar Shares Valuable Insights Kinnelon, NJ – MarketingProfs presents “Managing Your Reputation in a Social

Practical Simple Marketing In The News - 3/1/11

Published on 2011-03-01 07:04:00

Happy March! In honor of the snow melting in Northern New Jersey and Spring officially springing in just a few weeks, I have a special treat for you! A record number of marvelous links and resources shared on Twitter and tagged #practicalmktr grouped

Improving Visibility Online: Advice For Businesses

Published on 2011-02-24 07:05:00

The question comes up repeatedly: How can I improve my business' digital visibility? How can I be more visible online? Here's my answer. Take advantage of social networks. You see, search engines really like social networks. [Interesting, in fact,

10 (Business) Reasons to Participate in Social Media: MarketingProfs

Published on 2011-02-22 07:04:00

My latest post on the MarketingProfs Daily Fix Blog is live. It's titled 10 (Business) Reasons to Participate in Social Media. Here's the summary from the Feb. 21, 2011 MarketingProfs Today eNewsletter: Are there still social media stragg

Managing Your Reputation in a Social World: MarketingProfs Online Seminar

Published on 2011-02-17 07:02:00

I've been working feverishly these past few weeks preparing my inaugural MarketingProfs online seminar. It's titled "Managing Your Reputation in a Social World" and is now listed on the MarketingProfs website. Pretty exciting stuff! This online semi

Press Release: Coverings 11 - Practical Marketing & Business Survival Highlighted

Published on 2011-02-15 07:45:00

For Immediate Release: January 14, 2011 Practical Marketing & Business Survival Guide To Be Highlighted at Coverings 11Whittemore Offers Digital Marketing Tips To Connect With Customers Kinnelon, NJ – Christine B. Whittemore, chief simpl

Join Me For BRITE '11, March 2-3 in NYC

Published on 2011-02-10 17:42:00

Will you join me for BRITE '11, the Conference on Brands, Innovation and Technology? It takes place March 2 and 3, 2011 in New York City at Columbia University. I consider it a must-attend event for anyone passionate about how digital media, tec

The Network Is Your Customer By David Rogers

Published on 2011-02-04 09:28:00

David Rogers, executive director of the Center on Global Brand Leadership at Columbia Business School in NYC, fits my description of a Renaissance Man. He's an accomplished marketer and teacher of branding, marketing and digital strategy at Columbia

2010 Interview Archives - Simple Marketing Now

Published on 2011-02-01 07:04:00

A last bit of housekeeping for 2010: an archive of the interviews I participated in on behalf of Simple Marketing Now during 2010. It's interesting for me to look back on these conversations. I had a blast taking part in them and am grateful for the

Meet Blue Lacuna's Eric Glaser

Published on 2011-01-27 07:02:00

Meet Eric Glaser. He's senior partner of Blue Lacuna, a company that enables customer-facing business representatives to generate professional data-accurate reports, presentations and sell sheets at the click of a mouse. As Eric states on his

Press Release Archives - 2010

Published on 2011-01-25 06:45:00

Below are links to Simple Marketing Now LLC's 2010 Press Releases. 2010 Archives: Simple Marketing Now Press Releases 11/15/10: Being Found Online Critical to Success of Small to Medium Businesses as Customers Search Online [Found Online PDF]

Susan Negley, Floor Covering Institute Blog Editor

Published on 2011-01-20 07:02:00

Susan Negley is the editor of the Floor Covering Institute's Blog. Given her immersion in social media and content marketing, I thought you would appreciate her perspective on how the tools of social media - and in particular the blog - have benefite

Junta42 Best Content Marketing Blogs Updated!

Published on 2011-01-18 07:04:00

Yes, Junta42 has just updated its listing of the Best Content Marketing Blogs and I'm thrilled that Simple Marketing Now is included amongst the top 42! As Joe Pulizzi explains in his post titled Junta42 Announces Best Content Marketing blogs - TopR

Press Release: Surfaces 2011 Education Sessions Focus On Connecting With Customers

Published on 2011-01-14 07:02:00

For Immediate Release: January 13, 2011 Whittemore SURFACES 2011 Education Sessions Focus on Connecting With Customers In-Store and Online Three sessions - Social Media Marketing, Retail Experience & Marketing to Women - help flooring ret

Attract Customers With Content: Magalog Guy Interview

Published on 2011-01-13 07:03:00

Have you considered how you might use content to attract customers? That's what Mike Klassen, The Magalog Guy, and I discussed in a 34 minute podcast that he describes in The Power of Content to Attract More People to Your Business. Mike and I share

Practical Simple Marketing In The News - 1/11/11

Published on 2011-01-11 07:03:00

Happy 2011! Here are this year's first links and resources shared on Twitter and tagged #practicalmktr grouped together in Practical Simple Marketing In The News. [If you are interested in the retail experience, I've been doing something similar on

Surfaces 2011 Workshop: Basics of Competitive Marketing

Published on 2011-01-06 09:19:00

Surfaces/StonExpo 2011 is right around the corner - January 24 through 27 [if you include Education Day] to be exact. Time, then, to share information with you courtesy of FloorDaily.net's Kemp Harr about the three hour workshop titled Basics o

Social Media & Content Marketing Predictions for 2011

Published on 2011-01-04 07:05:00

Have you been gazing into the 2011 crystal ball and wondering what's ahead? 100 of my fellow social media and content marketing experts have done so. The resulting predictions for 2011 have been captured in Content Marketing Institute's and Junta42's