Blog Feed: Strategies for Success : A Blog by Tonangi Media : Video Production & Advertising Services for Small Businesses

History of the past 100 years of advertising.

Published on 2011-08-02 16:03:42

Whether your small business is based solely on the web, or if you have a brick and mortar store where you sell your goods and services it is extremely important to understand how technology has influenced successful marketing campaigns over the years. Ready for your history lesson? Let’s start with radio. The first radio advertisements were simply announcements that benefited the owners of the stations. No money ever traded hands, however it didn’t take long until savvy business own [..] > read more

Top 5 Mistakes Small Business Websites Make

Published on 2011-08-01 14:53:19

As a small business owner your website is a critical piece that attracts and informs customers, and in many cases the website IS your entire business. Sometimes small business owners don't give the design of their website as high of a priority as it should be. This makes it difficult for people to use, and therefore they loose out on sales. Here are the Top 5 problems that small business owners make: Number 5: Poor grammar and spelling This sounds like an easy one to fix, but unfortunately it ha [..] > read more

You really only get one chance to make a first impression

Published on 2011-07-28 17:00:47

Tonangi Media & Design originally focused on producing videos for the internet and television, but many of our small business customers had a problem that we couldn't simply ignore any longer - their website. Many times your website is the absolute first interaction that customers have with your company. Some businesses do not feel that their website is of any great importance, especially when they have a brick & mortar store where they expect their customer to make their first impression of th [..] > read more

All you need is a little ingenuity

Published on 2009-12-18 13:59:02

When it comes to marketing most people believe that you need a large budget to get your message across. Well if you believe that, then a recent customer of Tonangi Media would have to disagree. The Skin Spa, a Manhattan based skin treatment cent > read more

Combine Guerrilla Marketing with Traditional Advertising Strategies

Published on 2009-12-02 16:13:09

Most small businesses don't have advertising budgets that allow them to spend tens of thousands of dollars a month, but most advertising solutions require about $10,000 a month to gain any effectiveness. Take Google Adwords for example. When it first > read more

Stop wasting money, and advertise directly to your audience

Published on 2009-11-03 18:38:56

Everyone remembers AOL CDs, and everyone had different uses for them. Only a small percentage of people actually signed up as customers. Some people used them for making shims for home carpentry projects. Of course this was a total waste of mone > read more

"I don't have a lot of money, but I need customers..."

Published on 2009-10-28 15:04:58

"I don't have a lot of money, but I need customers..." This is a statement that I hear almost on a daily basis. Almost every company is struggling financially right now. So, unless you are one of the lucky ones that received a huge government bailout > read more

When TV Ads go Bad.

Published on 2009-10-16 14:32:13

Once a small business realizes that television advertising can dramatically improve their sales, they usually begin by calling up their local station and inquiring about production and ad time packages. As I've mentioned in earlier blog posts, local > read more

To email or not to email your customers...that is question.

Published on 2009-10-12 15:12:57

If you sell products online then it is important to communicate with your customers via email. However, it is important not to communicate with them too frequently as it can easily be marked as spam by automatic filters or manually by your customers. > read more

Broadcast TV slips while Cable TV spending grows

Published on 2009-10-08 16:22:24

Some advertisers believe that broadcast television is the only television format that they should utilize for advertising. They couldn't be more wrong. In fact the entire advertising industry disagrees with this myth. According to a recent Nielsen re > read more

Advertising Agencies should be an extension of your Business Development Department

Published on 2009-10-07 17:37:49

When most people think of Advertising agencies they think of companies that simply broker deals between a publisher and a potential advertiser. Although this is what many agencies do, there are a few agencies that add real value to working with them. > read more

Bad PR + Bad advertising + Bad management equal = ?

Published on 2009-09-29 13:53:56

Bad PR + Bad advertising + Bad management equal = ? Hint. The answer is Palm. Usually I like to discuss strategies that can help small businesses succeed, whether you want to advertise on tv, the internet, or use social networking to increase yo > read more

Emotion in advertising

Published on 2009-09-25 18:47:17

When customers immerse themselves with a product (or service) advertising seems much more pleasurable, then an annoyance. Companies that try to instill some type of emotion generally find that it is more successful because it sticks with consume > read more