Fancy Gemstone Clasps as low as $10.40 and Venetian Glass Beads only $9.60, While supplies last!

Fancy Sterling Silver Gemstone ClaspsShop Clasps on Closeout for 60% offReg Price: $26.00 - $30.00Closeout Price As Low As: $10.40..

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Fancy Gemstone Clasps as low as $10.40 and Venetian Glass Beads only $9.60, While supplies last!

07/23/2014 16:35:00 PM

Fancy Sterling Silver Gemstone ClaspsShop Clasps on Closeout for 60% offReg Price: $26.00 - $30.00Closeout Price As Low As: $10.40 An easy design element to overlook when creating jewelry is the clasp. The focus in our craft is often on the beads com

Beads of Courage Design Challenge - Inspire

07/19/2014 11:00:00 AM

"Inspire"Design by Kristen FaganBead designed by Kailey Maks,

Friday Four - Turquoise Spike Necklace, Flower Button Ring, Macrame Key Chain and Wine Cork Pendants

07/18/2014 14:05:00 PM

Friday Four is back! I took a some time off this summer for a family vacation. I'm happy to be back and sharing some of my favorite do-it-yourself jewelry ideas found and pinned on Pinterest for your weekend inspiration. Here are my picks this week.

Beads of Courage Design Challenge - Hope

07/12/2014 11:00:00 AM

"Hope"Jewelry Design by Nealay PatelBead designed by Andrea Delacruz from Children's Hospital in Orange CountyBead created by Diana RastBuy the Bead from Beads of Courage!10 glass beads were created based on drawings by 10 children in the Beads of C

Project Idea Usine Fancy Cones

07/08/2014 17:41:00 PM

I love the sterling silver cone that I used in the above design. We are selling them in pairs and they are pretty affordable (considering their weight and size) on closeout. I actually set out to create a pair of earrings using both cones, but as I p

Beads of Courage Design Challenge - Life

07/05/2014 11:00:00 AM

Unique Cones 60% Off - Free Project Idea

07/04/2014 11:00:00 AM

Trios Knitted BraceletDesigned by: Sara OehlerFree Project InstructionsLook-y here. You can make these bracelets using a knitting spool (on sale this week for 20% off) and our cones (on closeout for 60% off).

Knitting Spools on Sale!

07/02/2014 13:45:00 PM

Russian Spiral Design in Latest Issue of August Beadwork Magazine

06/30/2014 11:00:00 AM

Beadwork MagazineAugust/September 2014Click to buy magazine!If you get a chance, please pick up the latest issue of Beadwork Magazine and check out my latest design on pages 66-67.Using .014 diameter Soft Flex beading wire, you can create beaded bead

Beads of Courage Design Challenge - Courage

06/28/2014 11:00:00 AM

Sterling Silver Magnetic Clasps With Safety Bar - Only $4.80 Each

06/27/2014 11:44:00 AM

"Bang Bang" by Sara OehlerShow Your ColorsHello friends! I've got a great deal for you. We are closing out our magnetic clasps at 60% off. They are awesome clasps as they have a safety bar that ensures security. These clasps are in great condition.Yo

Easy to Use Magnetic Clasps Only $4.80, Reg. $12.00

06/26/2014 13:44:00 PM

Easy-to-Use Sterling Silver Magnetic Clasps with Safety BarShop Clasps on Closeout for 60% offReg Price: $12.00Closeout Price: $4.80 Both practical and ornate, these magnetic clasps fastens both ends of a jewelry design together with powerful magne

Call In and Enter To Win Soft Flex Wire!

06/24/2014 14:00:00 PM

Nylon Jaw Pliers Only $9.18, Regularly $22.95

06/23/2014 10:00:00 AM

Free Jewelry-making Ideas - Simple Earrings

06/16/2014 10:43:00 AM

On Saturday, I posted a design idea for earrings with instructions.

Free Project Idea from Make-It-Take-It at Bead and Button Show!

06/14/2014 11:00:00 AM

Another Bead and Button Show has come and gone. Again, we taught a free make-it-take-it project in the front lobby. Since some of you could doubtlessly not be there, I thought that I'd go ahead and share the instructions on the blog for you today.

10% off Craft Wire Today Only!

06/08/2014 07:00:00 AM

20% off 10ft Spools and Trios Beading Wire Packs Today Only!

06/07/2014 07:00:00 AM

20% off .019 Original Soft Flex Wire Today Only!

06/06/2014 07:00:00 AM

20% off Satin Silver .014 Beading Wire Today Only!

06/05/2014 14:09:00 PM

Bead Frames and Bead Tips - 60% off

06/05/2014 10:00:00 AM

Chinese Lampwork Beads - 60% off

06/03/2014 10:00:00 AM

Free Make-It-Take-Its at the Bead and Button Show

06/01/2014 11:00:00 AM

June 5-811am-12pmLobby of the Bead and Button ShowFree Make-It-Take-ItsIf you are going to the Bead and Button Show this week, please drop by the Make-It-Take-It area in the lobby and make a design with me. There is only one hour each day with limite

The Beader's Guide To Jewelry Design by Margie Deeb

05/31/2014 14:54:00 PM

The Beader's Guide To Jewelry Designby Margie Deeb I am so thrilled that Margie Deeb included one of my bracelet and earrings design sets in her latest book - The Beader's Guide To Jewelry Design!

Friday Four - Voodoo Earrings, Ear Wire Tutorial, Gold Bracelet, DIY Knot Necklace

05/30/2014 10:00:00 AM

Every Friday, I highlight some of my favorite do-it-yourself jewelry ideasfound on Pinterest for your weekend inspiration. Here are my picks this week.1. Voodoo Earrings

Beautiful Bails, Stone Holders and Enhancers - Closeout 60% off

05/29/2014 10:00:00 AM

Mix & Match Topaz Crystal Findings - Closeout 60% off

05/27/2014 13:07:00 PM

Double Discount Days Bead Sale + New Beads Online!

05/24/2014 08:00:00 AM

Hi friends! Have you had a chance to take advantage of our double discount bead sale this month? We added new high quality gemstone beads online from our gallery to shop from! If not, you have a few days left to save. The sale ends on Wednesday, May

Friday Four - Button Earrings, Firecracker Bracelet, Red White Blue Necklace, Sweet Liberty Bracelet

05/23/2014 10:00:00 AM

Every Friday, I highlight some of my favorite do-it-yourself jewelry ideasfound on Pinterest for your weekend inspiration. Here are my picks this week.1. Patriotic Button Earrings

Our wonderful customers - Soft Flex Gallery open every Wednesday

05/21/2014 09:00:00 AM

Earrings by Susan RanierWe have the best customers. Whether shopping with us online, at a show or in our gallery, we love to see and share what you are making. These lovely earrings are from a customer who regularly stops by our gallery when it is op

Tutorial Tuesday - Braided Ladybug Bracelet

05/20/2014 13:58:00 PM

One of earth's loveliest little creatures, the ladybug makes an appearance in this playful ladybug braided bracelet. It's a perfect accessory to welcome Spring! Skills needed to complete bracelet are braiding and crimping. Materials: (30) Size 11 Mat

Friday Four - Dreamcatcher Pendant, Wire Earrings, Braided Bracelet, Beaded Fringe Necklace

05/16/2014 10:00:00 AM

Every Friday, I highlight some of my favorite do-it-yourself jewelry ideasfound on Pinterest for your weekend inspiration. Here are my picks this week.1. Dreamcatcher Pendant Tutorial

Speeder Beader Needles - Closeout 60% off!

05/15/2014 13:53:00 PM

Beading made faster!

Friday Four - Stone Necklace, Romance Necklace, Wire Bow Ring, Blush Bracelet

05/09/2014 10:00:00 AM

Every Friday, I highlight some of my favorite do-it-yourself jewelry ideasfound on Pinterest for your weekend inspiration. Here are my picks this week.1. DIY Stone Beads Necklace

Tutorial Tuesday - Mediterranean Dangle Earrings

05/06/2014 10:00:00 AM

The shape of the ear wires, low hanging hoops and color scheme give these earrings a modern Mediterranean vibe. I created similar black and pewter earrings awhile ago that I wear all the time. This is project is easy and great for a beginning beader

Friday Four - Zipper Bracelet, Hedgehog Necklace, Verdigris Bracelet, Tri-Dangle Earrings

05/02/2014 10:00:00 AM

Every Friday, I highlight some of my favorite do-it-yourself jewelry ideasfound on Pinterest for your weekend inspiration. Here are my picks this week.1. Zipper Bracelet2. Creature Comfort Hedgehog Necklace3. Verdigris Bracelet

Got Crimps? Crimps, Covers and Tools on Sale!

05/01/2014 14:53:00 PM

Got crimps? Crimp tubes, covers and crimping pliers are on sale!Save 10% off with coupon CRIMP plus, we have select crimp sizes on closeout.Shop All Sale Items

Friday Four - Pearl Bobby Pins, Beaded Circle Earrings, Knitted Bracelet, Hook Clasp

04/25/2014 10:00:00 AM

Every Friday, I'm going to highlight some of my favorite do-it-yourself jewelry ideasfound on Pinterest for your weekend inspiration. Here are my picks this week.1. Pearl Bobby Pins2. Cute Beaded Circle Earrings3. Trios Knitted Bracelet

Tutorial Tuesday - 3 Little Birds Layering Bracelets

04/22/2014 10:00:00 AM

Happy Earth Day! Today, I am sharing a simple bracelet design using natural shell beads with a modern twist. The gold filled curved tube elevates the bracelet design and the little bird beads bring in a sweet touch of nature. The birds outside my wi

Celebrate Upcoming Earth Day By Donating to the World Wildlife Fund!

04/20/2014 11:00:00 AM

Soft Flex Company is fundraising for the World Wildlife Fund through our company's Panda Nation page because we want to help protect nature. Your support will benefit WWF’s mission to conserve nature and reduce the most pressing threats to the dive

Sterling Silver Crimps - Closeout 60% Off

04/19/2014 11:00:00 AM

This is a once in a lifetime opportunity! We are clearing our shelves of some items - all of these items are in perfectly good condition and marked 60% off. Many went along with something else that we no longer carry or we have other products that ar

Friday Four - Neon Necklace, DIY Key Fobs, Hook and Eye String Bracelet, Glass Fringe Necklace

04/18/2014 10:00:00 AM

Every Friday, I'm going to highlight some of my favorite do-it-yourself jewelry ideasfound on Pinterest for your weekend inspiration. Here are my picks this week.1. Highlight Up My Life Necklace2. DIY Key Fobs3. Hook and Eye String Bracelet

Be On Trend - Five Stack-able Bracelets That You Can Make Yourself!

04/17/2014 15:36:00 PM

Layering on several bracelets is a trend that just keeps on giving. I've listed five of my favorite free project ideas for bracelets that you can easily make yourself and then even stack together.

Top 10 Favorite Items on Sale this Week

04/13/2014 11:00:00 AM

I love new beading supplies. I am sort of a beading supply shop-a-holic. I imagine that if you are reading this blog, you probably love beads and jewelry-making supplies as much as I do - right?! Here are some of my favorite items that you can get a

2 Upcoming Events in Northern California

04/12/2014 11:00:00 AM

We have two special events coming up shortly that we would like to share with

Friday Four - Knit Earrings, Bound Necklace, Craft Wire Ring, Fluorite Hoops

04/11/2014 10:00:00 AM

Every Friday, I'm going to highlight some of my favorite do-it-yourself jewelry ideasfound on Pinterest for your weekend inspiration. Here are my picks this week.1. DIY Knot Earrings

Soft Flex Teams with Beads Of Courage for Bead and Button Show

04/10/2014 11:00:00 AM

Soft Flex Company is teaming up with Beads of Courage for a very special showcase at the upcoming Bead and Button Show. Some of the supplies arrived this week, and I couldn't be more excited or thrilled. If you haven't already, you should drop by the

Soft Flex Beading Wire On A Loom - Free Project Idea

04/09/2014 11:00:00 AM

Our latest ad showcases another wonderful way that you can use Soft Flex Beading Wire - on a loom! In these earrings, I used Soft Flex in .019 as the warp threads to make this fabulous pair of earrings. These earrings can be easily made in one sittin

Tutorial Tuesday - Wire Wrapped Stone Pendant

04/08/2014 10:00:00 AM

I love how serendipitous designing jewelry can be. My sister was visiting me last weekend and brought a wire wrapped stone necklace that I made her many years ago. She said she wears it all the time and that a friend of her is always trying to swipe

Friday Four - Bookmarks, Purple Necklace, Wire Wrapped Ring, Viking Knit Bracelet

04/04/2014 10:00:00 AM

Every Friday, I'm going to highlight some of my favorite do-it-yourself jewelry ideasfound on Pinterest for your weekend inspiration. Here are my picks this week.1.

Friday Four - Bobby Pins, Ombre Bracelet, Crimp Bracelet, Ombre Necklace

03/28/2014 10:00:00 AM

Every Friday, I'm going to highlight some of my favorite do-it-yourself jewelry ideasfound on Pinterest for your weekend inspiration. Here are my picks this week.1.

Tutorial Tuesday - Glass Fringe Necklace

03/25/2014 10:00:00 AM

I know St. Patrick's Day was last week, but I'm Irish and love the color green so, I wanted to keep the celebration of green going with this necklace design! This time I am using Soft Flex beading wire as a design component. This project appears to b

From Our Archives - It's Easy Being Green by Melissa J. Lee

03/22/2014 11:00:00 AM

Friday Four - Delicate Ring, Crystal Bracelet, Bohemian Earrings, Bead Tube Bracelet

03/21/2014 10:00:00 AM

Every Friday, I'm going to highlight some of my favorite do-it-yourself jewelry ideasfound on Pinterest for your weekend inspiration. Here are my picks this week.1.

Baby on Board - Ideas for Connecting Beads to Babies

03/19/2014 17:06:00 PM

Hello! Life is going by far too quickly and there is just not enough time to quite do everything. Many of you may already know from my facebook page and my personal blog, but I am happy to announce that my husband and I are expecting our first baby (

Mirrix Looms' Social Market

03/14/2014 11:00:00 AM

Ever wanted to learn to weave beads or fiber? Love blogging and social media? Mirrix Looms’ Social Market for a Mirrix program might be for you!Mirrix will choose 1 to 3 participants who will get a FREE Mirrix Loom (16? or smaller) plus kits and

Giveaway - Magical Crimper Set

03/13/2014 13:49:00 PM

To share our excitement about the new and improved magical crimper we are giving away a crimping set to 1 lucky winner!

Tutorial Tuesday - Celtic Bead Dangles

03/11/2014 10:00:00 AM

With this design, I wanted an earring that I can wear to celebrate St. Patrick's Day! This is project is easy, fast and great for a beginning beaders. Only skill required is crimping. For crimping help, please visit our webpage, All about Crimps.

Tutorial Tuesday - Samunnat Bead Hoops

02/25/2014 12:50:00 PM

I bought a few Samunnat polymer clay beads beads while in Tucson this year. I love the bold, geometric patterns. Have you heard of these beads? Not only are they beautiful they

Video - Why are the Magical Crimpers so magical?

02/21/2014 14:54:00 PM

Watch this video to learn about the Magical Crimpers from the inventor herself in our booth at the Tucson Best Bead Show. Turn a crimp tube into a round bead to connect to a finding or anchor a bead in place on the wire. Use Soft Flex beading wire in

Kumihimo Braid with Soft Flex Beading Wire - Video

02/19/2014 09:47:00 AM

I feel like I haven't blogged in a million years. Tucson sort of took over and I finally am feeling somewhat caught up, so you can expect to see more content flowing out through this blog again!Our good friends at Jewel School posted my latest video

Double Discount Days on our BEADS!

02/14/2014 10:41:00 AM

Gemstone BeadsAll Other Beads

Free Project Idea - Be My Earrings for Valentine's Day

01/29/2014 13:54:00 PM

Be My EarringsDesigned by: Sara OehlerOn Jewel School this week Kim referred to this earrings several times, and I planned to show how to make them on air. Unfortunately, we ran out of time. So here are the instructions for those of you that were int

Show Time Today - Extreme Beading Wire in Sterling Silver Plated for Jewel School

01/27/2014 08:00:00 AM

This was a fun project to create. I knotted the Extreme Beading Wire in silver around each bead on the knotty-do-it-all board. I created a design that can be worn as a bracelet or a necklace. I find that designs like this are helpful when traveling.

Soft Flex Metallics Beading Wire in Antique Brass for Jewel School

01/25/2014 11:00:00 AM

I think that the antique brasss colored beading wire was perfect with this design. I love how it works so well with the gold filled colored crimps and the mermaid pendant that I had on hand from Green Girl Studios. I used the Universal Magical Crimpe

New Tanzanite Beads Online Today

01/23/2014 13:35:00 PM

We have some beautiful new beads on sale online from our gallery! Tanzanite is named for the country in East Africa where it was discovered - Tanzania. Tanzanite is prized for its luscious colors. Tanzanite's most notable color is its deep heavenly b

4 Ways That I Get Inspired To Make New Jewelry

01/21/2014 12:34:00 PM

Where do you find inspiration for your jewelry designs?Over the years, I've had more than one occasion when I needed to find inspiration to make several designs quickly. This is one of those weeks. I want to show some new designs on Jewel School next

20% Off Toggles - Top 5 Favorites

01/17/2014 10:00:00 AM

Here are my top 5 favorite toggles on sale right now for our White Sale! Enter coupon code WHITESALE at checkout to save 20% on these items through January 23, 2014.

Extreme Beading Wire in Champagne Color for Jewel School

01/15/2014 11:10:00 AM

I think that the champagne colored beading wire is one of the most elegant and beautiful colors that we carry. Yesterday, as I prepared for my next Jewel School outing, I pulled out my Knotty-do-it-all board for the very first time. I was pleased to

Learn How to Knit with Beading Wire or Make Soft Flex Earrings

01/13/2014 12:58:00 PM

I taught two classes last Saturday at a lovely little bead store in Tucson, AZ. The first was a knitted bangle bracelet. I always try to offer my students the opportunity to make the design uniquely theirs. You'll see in the pictures that follow, no

Winter White Sale + New Pearl Beads

01/10/2014 18:17:00 PM

Shop Sale ItemsShop New Pearls50% off - No coupon necessary!

See Us In Tucson - February 5 - 9, 2014

01/09/2014 11:44:00 AM

We are headed to Tucson, Arizona for the famous gem and mineral shows in a few weeks. Will you be going? I hope that you will consider stopping by and paying us a visit at the Best Bead Show.

Chihuly Glass Art in the Desert Botanical Gardens in Phoenix, Arizona

01/06/2014 08:55:00 AM

If you are heading to Tucson for the gem and mineral shows this year, I highly suggest taking an hour or two to explore the Desert Botanical Gardens in Phoenix. There is a beautiful glass exhibit right now throughout one of my favorite desert spaces

Restock Sale - Save on beading wire, craft wire and stretch magic

01/04/2014 10:00:00 AM

If Christmas around your house is anything like Christmas around my house, you ran though lots of beading supplies making gifts and crafting for the holiday. Now is a great time to restock your beading table for 2014.Click To Shop Satin Silver Soft F

Free Project Idea - Kumihimo With Soft Flex Beading Wire

01/03/2014 12:30:00 PM

70% Off Beads - Top 10 Favorites

12/27/2013 09:30:00 AM

Here are my top 10 favorite beads on sale right now for our End of the Year Sale! Enter coupon code BEADS at checkout to SAVE 40% on these items through January 1, 2014. GAL-SFD-TUR126533 COUNT VARIED SIZE SLEEPING BEAUTY TURQUOISE FACETED NUGGETSReg

40% Off Findings - Top 10 Favorites

12/26/2013 11:51:00 AM

Here are my top 10 favorite findings on sale right now for our End of the Year Sale! Enter coupon code Findings at checkout to SAVE 40% on these items through January 1, 2014. BBB-103714 COUNT STERLING SILVER HEART SHAPED BEAD FRAMERegular Price: $1

We Wish You a Merry Christmas!

12/25/2013 11:00:00 AM

A special wish for a Merry Christmas from our family to yours! No matter what you celebrate, we hope your holiday is filled with peace, joy and happiness.~ Soft Flex Company Family

End of the Year Beads and Findings Sale!

12/24/2013 15:06:00 PM

In celebration of another beadiful year, we've extended our 70% off all beads sale through the end of the year and are offering a rare 40% off our high quality designer findings!

Free Printable Winter Holiday Gift Tags

12/23/2013 17:19:00 PM

Like many of you, I love to hand make gifts around the holidays. The pretty pillow packages I had on hand (shown above) don't exactly scream "holiday" but, with my limited budget this year I had to make them work. I decided to create wintery snowflak

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