Blog Feed: Tips for businesses on how to use Twitter, Facebook and LinkedIn for marketing. I post about social media tools, social..
| Home | My Account | Directories |
Five Tips for Using Pinterest from Joan Stewart
Published on 2012-03-16 14:29:00
Here are 5 tips from Joan Stewart, aka "The Publicity Hound," for using Pinterest,the social media site that lets you "pin"groups of related photos to a board, andshare them with your friends and followers! Join me on Pinterest at > read more
What is Content Marketing? Here's the Quick Answer: It's Hot!
Published on 2012-03-15 19:19:00
As someone who writes content, I was happy to see this explanation of the term "content marketing" and wanted to share this perspective from Robin Carey, CEO of Social Media Today:"My overwhelming impression of the most important trend at SXSW is the unassailable arrival of content marketing.It’s been building for the past year, but the the stuff that used to belong to PR and to the communications department has been hijacked by marketing. > read more
Social Media for Business in Santa Cruz, California, with Karen Kefauver
Published on 2012-02-22 08:48:00
Social media for business class notes from Aptos Chamber of Commerce and City of Santa Cruz Parks and Recreation are posted using my Slideshare. Folks who benefit most from these are the ones who heard me talk about each slide! My next classes are for Small Business Development Center. Register here: http://centralcoastsbdc.org/node/3322For current hot tips on using Pinterest and Facebook, LIKE my Social Media Facebook Page by going here and clicking LIKE! https://www.facebook.com/karen.kefauver [..] > read more
Interest in Pinterest Soars - New Social Media Marketing Tool for Business
Published on 2012-02-15 22:12:00
"Pinterest, the online social media pinboard, is the new kid in the social media classroom and grabbing most of the attention," says Joan Stewart, aka "The Publicity Hound." And I agree with her! I regularly read Joan Stewart's free newsletter, "The Publicity Hound's Tips of the Week," Subscribe at http://www.publicityhound.com. Here's what Joan has to say:"Pinterest is almost all visual--and so doggone beautiful.Create an account at Pinterest.com. You can then start creating boards where you ca [..] > read more
How to Use Twitter for Business - Resources
Published on 2012-02-10 13:14:00
I mentioned this great list of how to use Twitter for Business when I taught a Twitter class for Aptos Chamber of Commerce on Thursday. Here are my edited slides from my talk (but not the same as full experience of coming to my talk!) and two resources about Twitter for Business. Twitter for Business Talk 2012 View more presentations from Karen Kefauver 2 articles on Twitter for Business1. http://gigaom.com/collaboration/62-ways-to-use-twitter-for-business. 2. Twitter Growth Strategies. http: [..] > read more
How to Use LinkedIn for Business with Karen Kefauver Slides
Published on 2012-02-03 09:57:00
LinkedIn for Business with Karen Kefauver View more presentations from Karen Kefauver > read more
5 Fabulous Ways to Be Prepared for an Interview from Marsha Friedman
Published on 2012-02-01 15:53:00
Using social media networks well can attract the attention of the media - which means a journalist may be contacting you! Be prepared for a newspaper, radio or TV interview with these tips from public relations pro Marsha Friedman. She offers a wonderful free, email newsletter called The PR Newsletter. You Finally Landed a Print Interview! 5 Tips for Making the Most of It!1. Do not try to pitch, sell or promote your book, product or business: Yes, it may be the reason you’re granting interview [..] > read more
10 Tips to Tune Up Your Social Media Marketing for 2012
Published on 2012-01-11 13:45:00
This blog post features tips on social media for nonprofit organizations & slides from my talk, "Ten Ways to Tune Up Your 2012 Social Media for Business with Karen Kefauver" which I presented to two groups this week in Santa Cruz, California. Click thru slides at your own pace.* Keep reading for tips on social media for non-profits.If you like my tips, please also LIKE my Facebook Business Page where I post social media resource and easy-to-follow advice.Social Media for Non Profits: Resources + [..] > read more
10 Things You Can Sue People For for Doing Online - Guest Post by Laura Backes
Published on 2011-12-13 11:22:00
America loves its lawsuits. At least it seems that way! Regardless, the online world is not immune to this national phenomenon. There are lawsuits filed over the internet, there are lawsuits filed about the internet and there are lawsuits filed over content on the internet. Listed below are a number of ways that the cyber-world has become enmeshed with the legal world.Feeling Lucky? – You might not feel too lucky if you are one of the people behind Full Tilt Poker or Poker Stars, two online g [..] > read more
Craft a Better Facebook Post - Mari Smith's Tips
Published on 2011-12-06 01:30:00
Mari Smith, Social Media ProFamous Facebook and social media guru Mari Smith has posted yet another winning article on her blog (Nov. 14, 2011) about how to write your Facebook posts effectively! I present a condensed version of what she had to say, here. Subscribe to Mari's blog: http://feeds.feedburner.com/marismithrelationshipspecialist.1. Use an eye-catching image.Your photo should make people laugh, cry, or go “awww!”Photos on Facebook have always gotten a slightly higher EdgeRank score [..] > read more
My First WordPress Blog - Take your WordPress.com site to the next level!
Published on 2011-12-04 20:36:00
Recently, I launched my first WordPress blog, in addition to the two blogs I have on blogger.com. Here are good tips straight from WordPress.com, below. Please visit ands subscribe to my three current blogs here:1. Travel Journal: http://karenkefauver.blogspot.com2. Social Media for Business with Karen Kefauver: http://socialmediawithkaren.blogspot.com3. Tour of California Santa Cruz: http://tourofcaliforniasantacruz.wordpress.comYou're all signed up for your WordPress.com blog. Now learn how t [..] > read more
10 Ways that Google+ Can Compete with Facebook
Published on 2011-11-29 02:33:00
Erica Morgan at internetproviders.net shared this blog post with me: “10 Ways that Google+ Can Compete with Facebook." I find it worth sharing with you! http://www.internetproviders.net/blog/2011/10-ways-that-google-can-compete-with-facebookGoogle+ shows some real promise as a viable contender to Facebook. In fact, there are some areas where Google+ could really have an edge. Here are 10 ways that Google+ can compete with Facebook:1. Privacy – The aforementioned naming policy, even though [..] > read more
Google+ for Business - Getting Started with New Tool in Social Media Marketing
Published on 2011-11-16 20:39:00
Google+ - what is it? The short answer is: "It's Google's version of Facebook."Google+ is a social network that debuted in summer of 2011 with personal profiles and then in fall 2011 introduced business profiles. Here's what you need to know and some good resources!Will Google+ work for your business?I agree with this article - don't miss out on setting up a Google+ profile!By Jeremy Victor on November 16, 20111. Go here to launch your business page:https://plus.google.com/pages/createHere's a g [..] > read more
Guest Blog Post: 10 Reasons Employers Look at Your FaceBook Account
Published on 2011-06-14 10:21:00
Social Media is a top tool for job seekers, but also critical for those who are already employed. So whenever I spot a great list like this one, "10 Reasons Employers Look at Your FaceBook Account," it's an opportunity to help! Thank you, M > read more
Top 10 Facebook for Business Tips - Tips 1-4
Published on 2011-06-08 11:11:00
This June, I presented two talks on how to improve your Facebook Page for Business. Designed for beginning and intermediate users of Facebook, here are my tips, in 2 blog posts. Tips 1-4 are featured here and Tips 5-10 are posted here.1. Build a Soci > read more
Top 10 Facebook for Business Tips - Tips 5-10
Published on 2011-06-08 10:30:00
This June, I presented two talks on how to improve your Facebook Page for Business. Designed for beginning and intermediate users of Facebook, here are my tips, in 2 blog posts. Tips 5-10 are featured here and Tips 1-4 are posted here.1. Build a Soci > read more
Facebook Help Resources - Handy List of LInks
Published on 2011-05-17 23:01:00
As a consultant who teaches business owners how to use Facebook, I often find that Facebook doesn't make it easy to find "how-to" information for using features on Facebook. So I'm happy to see this list of resources from them from a recent blog post > read more
Hey Kids, Here's My Life as A Writer - My Debut at Career Day at Costanoa High School
Published on 2011-05-02 01:33:00
I had the opportunity recently to talk about my career as a freelance writer and I was surprised how much I enjoyed it! I was invited to participate in a career day at Costanoa High School, in Santa Cruz. I was honored to be invited by Mary Alti > read more
Facebook Offers Easy Fix for Common Mistake with Facebook Business Pages
Published on 2011-04-08 02:44:00
Image via WikipediaFacebook Founder Mark ZuckerbergFinally Facebook is providing a way for personal pages to be changed to business pages. There are a lot of organizations that set up Facebook pages as “profiles” and have been reluctant to make > read more
LinkedIn Hits 100 Million Users Today and Reveals Where Biggest Growth Is
Published on 2011-03-22 16:47:00
Image by Getty Images via @daylifeI am a big fan of LinkedIn and advise all of my social media clients to make sure they have created a personal LinkedIn page before launching on other social networks. I also suggest business owners have a LinkedIn p > read more
Hunter Richards of Software Advice Explores Social Media Applications
Published on 2011-03-10 17:39:00
I'm happy to share this guest post from Hunter Richards of Software Advice. Thanks, Hunter!We’ve all seen what Twitter and Facebook can do for our social lives. Now Yammer and Salesforce.com’s Chatter applications are applying these concepts to > read more
TEST TEST
Published on 2011-03-06 17:17:00
Eye for Travel Social Media Strategies for Travel Day 2 Create Compelling Content
Published on 2011-03-03 13:15:00
Create Compelling ContentSpeaker: Lonely Planet, John Boris, Exec VPTheme of Lonely Planet (LP): "Enables people to travel the world with confidence"Launched 37 years ago and now world leader in travel publishingHave a quarter of a million followers > read more
Eye for Travel Social Media Strategies for Travel Day 1 Spotlight on Engagement - Use Social Media to Build Fruitful Relationships with Your Travel Customers
Published on 2011-03-02 17:15:00
Spotlight on Engagement - Use Social Media to Build Fruitful Relationships with Your Travel Customers, 2 p.m. - 3:30 p.m., Hotel Nikko, San FranciscoHow to Engage Your Audience - Anil Aggarwal, CEO, Milestone1. Try using TAGGING in your Facebook post > read more
Social Media Strategies for Travel 2011 March 2-3 Hotel Nikko, San Francisco Day 1
Published on 2011-03-02 15:37:00
Social Media and Location - Tap the Opportunities of the New Real-Time Location-enabled WebSession 11 a.m. - 12:30 p.m.Each of the following 5 speakers made a brief presentation followed by Q and A1. Del Ross, Intercontinental Hotel GroupLocation Ser > read more
Gotta Love LinkedIn - My Tips on Using LinkedIn Groups
Published on 2011-03-01 23:51:00
Have a LinkedIn Page? Joining LinkedIn Groups is the best way to network on LinkedIn.LinkedIn is a fantastic way to boost your visibility as a professional — it’s the top social network site for business. Building a basic profile on LinkedIn is > read more
Gotta Love LinkedIn - My Tips on LinkedIn Recommendations
Published on 2011-03-01 21:09:00
Have a LinkedIn Page? Posting Recommendations on LinkedIn Highlights Your ExpertiseLinkedIn is a fantastic way to boost your visibility as a professional — it’s the top social network site for business. Building a basic profile on Linked > read more
"How to Dominate Google" Notes from Meetup with Kathy Long of Kat and Mouse Design
Published on 2011-02-23 01:51:00
Meetups are a great way to learn and network both personally and professionally. I attended the Santa Cruz Marketing Roundtable meetup hosted by Maggie Barr of Maggie Barr and Associates. Here's the summary of what I learned in a 20-min talk fr > read more
New Facebook Pages - Summary of New Features
Published on 2011-02-16 00:43:00
Just when you thought you had your Facebook Page all figured out (for businesses, organizations, public figures, brands), Facebook rolls out more changes! If you have a Facebook Page (and I’m not referring to your personal Facebook profile), th > read more
Your Personal Facebook Page - 2 Tips Worth Knowing About!
Published on 2011-02-13 13:13:00
Facebook Pages for Business are all the rage these days, but don't forget to manage your personal Facebook Page as well. Here are 2 things to try! These tips pertain to your PERSONAL page only1. You can download your whole FB personal page > read more
Get Your Groupon On - And Yelp, Quora and Meetup Too - 4 Social Networks to Explore!
Published on 2011-02-11 11:47:00
These 4 Social Media Networks are Hotspots for Business Marketing! Surprise! There’s more to social networking than Facebook, LinkedIn, Twitter and YouTube. Here are four very active - and growing - sites you can’t afford to ignore. Check > read more
My First Facebook Ad - A Grand Experiment You Can Learn From
Published on 2011-02-08 20:19:00
Given the enormous popularity and reach of Facebook, you may have considered placing an advertisement for your products or services on Facebook. I have heard of businesses having good results with Facebook ads, so I decided to spontaneously post an a > read more
Questions about Quora? The Publicity Hound Answers
Published on 2011-01-21 00:02:00
I have been hearing the buzz from marketing pros about Quora ("a cross between LinkedIn’s Q&A feature and Wikipedia") when I found Joan Stewart's helpful post on it. Enjoy! And here's another handy reference from Search Engine Land: "5 Qu > read more
11 Hot Tips for Your 2011 Social Media Strategy
Published on 2011-01-16 14:29:00
Strengthen Your Marketing Plan by Karen Kefauverwww.karenkefauver.comNext Class: Tuesday, Feb. 1! Time Savers 1. Set up Google alertsMonitor the Web for interesting new content. Google Alerts are email updates of the latest relevant Google resul > read more
Social Media Tune-Up: Tips to Strengthen Your Social Media Marketing Campaign
Published on 2011-01-05 15:04:00
Welcome to 2011. If you were hoping that on New Year's Day, you would wake up to discover that Facebook, Twitter and LinkedIn had vanished, no such luck. In fact, they are more important than ever. Luckily, I can help! I give talks and work with clie > read more
Social Media Classes & Talks for 2011
Published on 2011-01-04 07:01:00
New Way to Introduce Yourself and Your Business - Give it a Try!
Published on 2010-12-12 11:59:00
I attended a business function recently where about 30 professionals introduced themselves, one after another. I started to tune out because of the repetition. Everyone followed the same formula: "Hi, I am Joe Shmoe and I work at ..."To make yourself > read more
Tips on Video Promotion: Short, short, short!
Published on 2010-12-11 13:39:00
Cut videos short! 2 minutes or less online, says Ann Wylie. These tips are hers and I think they are great! To sign up for her free newsletter, click here.Two minutes and seven seconds.That’s the average length of time people spend viewing videos o > read more
Facebook Pages for Business - Tips to create + maintain a Facebook Business Page
Published on 2010-11-03 00:19:00
Links - How to Use Them to Maximum Impact on Your Website & Blog
Published on 2010-10-11 13:46:00
This information on how to use links is so important that I am posting it here on my blog and also my Facebook Business Page. To learn my insider tips and tools on social media, join my Facebook Business Page and hit "Like." This post is excerp > read more
Self-Publishing Your Book - More Options Than Ever Before!
Published on 2010-10-10 11:19:00
Publish an Ebook - New developments with ebooks from John Kremer's Book Marketing Tip of the WeekImportant facts about the Kindle- 44% of Kindle owners make more than $80,000 a year (Nielson)- 83% of their parents would allow or encourage their > read more
Social Media Classes in Santa Cruz: Oct. 7 - LinkedIn, Nov. 9 - Facebook
Published on 2010-10-05 19:19:00
Here are my two scheduled public classes on social media! For a private one-on-one session or a private group session, email me: karen@karenkefauver.com. And visit my website's social media section to see what people have to say about social media te > read more