Blog Feed: Social Media Marketing Strategy by Ernest Barbaric

C Suite vs Social Media ROI

Published on 2012-05-23 13:28:32

Image by: Alexander Bolotnov > read more

Win a Ticket to MRUshift: Calgary Social Media Conference

Published on 2012-05-03 13:24:38

In less then a week, we have an unbelievable social media conference coming to Calgary featuring some of the world renowned experts. You have a chance to see Chris Brogan, Peter Shankman, Alexandra Samuel and Julien Smith. This is a first conference of this caliber focused specifically on social media [...] > read more

Selling Social Media to the C Suite

Published on 2012-04-30 18:02:11

Social Media & Business Objectives When it comes to selling Social Media to the CEO or leadership team, most of the confusion and reluctance comes from the lack of understanding of how exactly having a Twitter, Facebook or whatever account is supposed to bring in revenue. The other side of [...] > read more

How PR fails at Blogger Outreach

Published on 2012-03-28 18:32:00

At some point in the last year or so, someone pegged me as an influential blogger… and then it started. A constant and never-ceasing stream of daily e-mails from various PR companies mindlessly clogging up my inbox. The volume has picked up substantially and is sometimes followed up with a phone [...] > read more

Value of free advice

Published on 2012-03-24 15:01:10

Washington Post recently performed a social experiment inside of a DC Metro stop where they planted a world famous violinist to play during rush hour to see how many people would actually stop to “hear the music”. As you can see in the video below, very few people took the time to [...] > read more

Facebook changes and beginning of its descent?

Published on 2012-03-01 09:54:43

� Just like many of us predicted… Facebook is changing. And it doesn’t seem to be making that change for the better. Could it be because of the IPO and a need to prove their insanely high valuation? Quite possibly. Here’s what you need to know about the Top 3 [...] > read more

Delusions of User Generated Content

Published on 2012-02-28 12:44:05

User generated content seems to be at the heart of many recent social media campaigns, perhaps in the wake of the content marketing movement (read: What is Content Marketing). Implementation varies depending on the creativity and resources of the brand, ranging from “Submit your story / picture / video” to [...] > read more

Your Brand. In 3 Tweets.

Published on 2012-02-16 01:33:50

Did you know you can either earn or lose a customer for life in just three tweets? We make snap decisions all the time. Our brain, in an effort to speed things up and reduce workload, automatically creates certain shortcuts. These come in all sorts of varieties. For example, when [...] > read more

5 Simple Social Media Tips

Published on 2012-02-07 18:50:41

Few days ago I was asked to submit Top 10 Social Media tips for businesses for a local paper. Chances are that by now, you’ve seen hundreds, if not thousands of these and most of the time they’re either extremely vague (“Engage the Audience” anyone?) or of little practical use. [...] > read more

Rising Barrier of Social Media

Published on 2012-02-05 20:03:21

As we move further along the adoption curve, from early adopters to early majority and onward to late majority, the business of social media is shifting as well. If you are a marketer, chances are that you’ve already started moving from WHAT to HOW. From setting up social media profiles [...] > read more

What is Content Marketing?

Published on 2012-01-27 18:49:26

2012 seems to be the year of Content Marketing. It’s everywhere. When you have global organizations such as Coca Cola committing their strategic and marketing resources to content marketing, it’s a significant enough shift to warrant a deeper look. To me, it seemed like a repackaging of the term “Social Media Marketing”, so I [...] > read more

3 Brass Tacks of Engagement

Published on 2012-01-26 09:55:35

The term “engagement” has been tossed around like a wet sock at a college dorm for a while now. If you were to play a drinking game, taking a shot every time a presenter said “engage the audience” at a social media conference… I don’t believe you’d be awake to see [...] > read more

Why You Suck at Social Media

Published on 2012-01-15 18:53:25

This article was literally JUST inspired by a podcast interview I listened to, in which a certain executive coach and consultant goes on to berate Twitter as a waste of time. Well Sylva, let’s dance… By the way: following applies equally to virtually anyone who gripes that social media is a [...] > read more

Future of Marketing in 2012 and onward – Interview with Julien Smith.

Published on 2012-01-11 10:00:40

Uncut Marketing Podcast returns for 2012 with an exclusive interview with Julien Smith, the author of Trust Agents and Flinch. In this episode we talk about what’s changed since Trust Agents was first published in 2009, where the marketing industry is headed and what are some of the ideas today’s [...] > read more

Social Media for Business at Mount Royal Calgary

Published on 2012-01-08 21:46:18

In the last half of 2011, Marc Binkley and I have been working on a brand new certificate program for Mount Royal University. Finally, it’s time to launch. Starting on January 29th, 2012 the Social Media for Business extension certificate is getting under way. Composed of 5 really great courses, [...] > read more

Social Media Paradox: Fans or Brand first?

Published on 2012-01-06 14:33:05

What came first… Chicken or the egg? It’s a fun little causality dilemma, stemming from the time of Aristotle, that’s supposed to get you thinking. Let’s take that idea and bring it into the modern digital communications realm. As a brand facing the question of where to invest your time and efforts [...] > read more

Top 10 Social Media Tools & Tips

Published on 2011-12-12 17:03:42

In the last episode of The Uncut Marketing Podcast of this year, Kevin and I go over the Top 10 Tools and Tips for social media and digital marketing from 2011. These include reputation monitoring, online collaboration tools and ideas and insights about social media strategy and much much more. [...] > read more

5.5 Best Social Media Books

Published on 2011-07-04 18:16:53

“What is the best social media book” – I often get asked. We are all curious as to what is the best approach when it comes to social media and we are all looking for that silver bullet, a formula for success. Although I haven’ > read more

Demographics are dead. Meet Advanced Segmentation.

Published on 2011-05-24 10:56:22

Do these two people look THE SAME to you? Does it look like they live exactly the same way? Do they buy the same products or services? Do they make decisions in the exact same way? They are both male, 45 to 54, college educated with above average hou > read more

2 Social Media Management Models

Published on 2011-05-04 01:06:33

The following article is based on conversations I’ve had with companies, non-profits, clients and some of my own theories. The question is: What is the best way to approach social media marketing from a corporate resource management perspectiv > read more

Future of Social Media – My Take

Published on 2011-04-27 00:46:24

The future of social media is all about Engaging the Community. Still here? Excellent. Let’s cut the cliche BS and have a real chat, you and I. This article is a culmination of many conversations, late night reading and research. It’s wha > read more

Non Profits and Social Media: The Mustard Seed

Published on 2011-04-17 18:30:13

In this episode of The Real Deal, we’re sharing some time with Sarah McKenzie, who is the Marketing and New Media Director at The Mustard Seed, in Calgary. Over the last few years, I had the opportunity to organize a few clothing drives for thi > read more

Social Media Expert on a Client Interview

Published on 2011-04-15 08:20:28

� Good morning! Right now it’s Friday morning on April 15th guess what? I’d like to get your day started off right with a commentary about the social media industry. So… enjoy the Social Media expert video interview below. [K > read more

5 Triggers of Social Media Engagement – Expanded

Published on 2011-04-13 16:39:02

In an effort to bridge a gap from brand to consumer AND from strategy to tactics, I developed these five engagement triggers with generous help from Sharon McIntyre, Patti Derbyshire and Ginger Grant from Mount Royal University. As this work is being > read more

5 Social Media Blogs Worth Reading

Published on 2011-04-12 12:08:04

To say there is a sea of choice when it comes to social media blogs would be an understatement. Judging by the pure volume of social media experts, gurus, yogis, rabis and whatever else, they’re about as popular as pet rocks used to be. This to > read more

Social Media and Non Profits – Interview with Prospect Calgary

Published on 2011-04-08 09:49:26

A few days ago I had the priviledge of chatting with Melanie Mitra, who is the CEO of Prospect Calgary. I found their organization fascinating in the sense of how many different groups of people they help and work with, as well as their progressive w > read more

How One Chamber of Commerce Leverages Social Media

Published on 2011-04-01 13:44:54

Great News! We’re  now on iTunes! You can find and subscribe to the podcast here. The Real Deal is a new Bi-Weekly podcast on Social Media Strategy and Marketing Trends. Now that I tooted my own horn, let’s toot someone else’s: Las > read more

My Strategy (5 Best Apps) for Staying on top of Trends

Published on 2011-03-28 21:31:15

Often, after speaking at a conference, I get folks from the audience come up and ask the inevitable question: “How do you stay on top of it all?”. The real answer is that I have superhuman abilities allowing me to receive a WiFi signal sp > read more

Non Profit Social Media Interview: St Mary University College

Published on 2011-03-25 16:42:39

For a few years now I’ve been volunteering at a local organization called Momentum. This organization struck a chord with me because I went through similar things as the people they help (Immigration, Settling in, Learning about finances, Lea > read more

Social Media in Economic Development

Published on 2011-02-24 16:14:43

I was recently asked to chime in on a discussion regarding use of social media in economic development, so I thought I’d share some of those ideas and expand on them a bit. First of all, social media, in its essence has been around for many, ma > read more

Engagement over Reach (Death to Traditional Media!)

Published on 2011-02-15 13:18:46

I wanted to share this idea with you for a while now and finally sat down to put the video together (all filmed using iPhone 4, so excuse the quality). Basically, using a Reach over Engagement graph, we transpose the Traditional Marketing model and t > read more

Social Media Strategy in 4.5 Steps

Published on 2011-01-12 10:34:41

Well hello! I’ve been developing some new methodologies and materials for the upcoming book, so I wanted to share this with you before it becomes wildly popular and Fortune Magazine is beating down the door on my 45′ yacht in the middle o > read more

Guide to Social Media Marketing Strategy vs Tactics

Published on 2011-01-07 13:48:23

“Can you get us more Facebook followers?” – voice on the phone asked – “We have over 2000 fans and need to get to 10,000! Can you help us with that?” This is often how “we need help with our social media” conversations begin. Unfo > read more

Top 7 Free Apps for Business and Productivity

Published on 2010-12-20 13:17:27

I’ve been on a crusade to create a extremely efficient and productive way to work away from the office. As some of  you already know, I could be considered a “Digital Nomad” and can often be found working or writing articles in cof > read more

How to Create Your Own GroupOn Alternative

Published on 2010-12-07 21:29:47

[tweetmeme]There’s so much discussion about GroupOn, Living Social and other group buying services that I thought we’d discuss it in some detail here and then forge a plan on how to implement your very own alternative. Group Buying Busine > read more