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Five social media tricks of the pet industry
Published on 2011-02-24 12:34:41
According to a study released in February by Interclick Inc., word of mouth is a huge factor in fueling the $45.5 billion pet industry. Results of their online survey showed 78 percent of dog owners and 50 percent of cat owners are influenced by f > read more
Congrats to Victoria Stilwell for Global Pet Expo honor
Published on 2011-02-23 16:29:44
As the 83rd Annual Western Veterinary Conference winds down here in Las Vegas, the word broke that Victoria Stilwell is the 2011 recipient of Global Pet Expo's annual Excellence in Journalism and Outstanding Contributions to the Pet Industry Award. > read more
MassMedia Healthcare Marketing encourages Facebooking for a cause
Published on 2011-02-23 13:22:07
MassMedia Healthcare Marketing is fundraising for the Clark County Medical Society Alliance (CCMSA) through Facebook. For every new fan of Facebook.com/MassMediaHealthcare through March 31, a donation of $2 will be made to CCMSA by MassMedia. T > read more
If iconic rapper Tupac Shakur was alive would he Tweet?
Published on 2011-02-21 16:35:59
Antoine Fuqua (Training Day, Brooklyn's Finest) will direct a biopic, which will be partially filmed in Las Vegas, chronicling the life, death and legacy of Tupac Shakur. It was announced earlier this week that principal photography will begin in > read more
No speak Americano? That’s okay, cool video you make
Published on 2011-02-20 15:26:36
Was watching some MTV2 music videos on demand last night and saw this clip from Yolanda Be Cool & DCUP called We No Speak Americano. I love this. It reminds me of music videos back in the 80s. > read more
Tips for making Twitter work for you
Published on 2011-02-20 15:07:39
If you’re finding yourself confused with Twitter, you’re not alone. It’s easily the most polarized social platform. Some love it and others hate it. Some describe it as confusing and others say it’s simple. There’s no denying the popularity > read more
Every day is “Give Dogs More Than Shelter Day” for Kiss My Mutt
Published on 2011-02-17 19:28:25
Jennifer Beinke Even mutts deserve to be pampered and loved. That’s the philosophy business woman and dog lover Jennifer Beinke lives by. It’s also what her company Kiss My Mutt was founded on. The maker of indoor and outdoor pet beds that > read more
Battle hasn’t sold me yet, but The Eagle has landed
Published on 2011-02-04 01:20:25
There's quite a bit of buzz about the upcoming science fiction film Battle: Los Angeles. Maybe it's just me, but the $100-million film directed by Jonathan Liebesman and starring Aaron Eckhart and Michelle Rodriguez just doesn't look like much fun > read more
Darth Vader’s Super commercial goes viral
Published on 2011-02-03 18:16:23
Psychic Denise Lescano brought this commercial to my attention on Twitter. "I know this is a commercial, but I just thought it was really cute (and marketing genius) so thought I'd share it," she Tweeted. Yeah, she's right. Cute and genius! Sta > read more
Help them to learn songs of joy instead of burn, baby, burn
Published on 2011-02-02 23:31:28
Watching some old favorite music videos of mine, I came across this one - Pipes of Peace by Paul McCartney. I remember I had this cassette tape back in 1983; played the crap out of it. The video is great; it holds up. The music is a bit dat > read more
Pet names predict Packers defeating Steelers in Super Bowl
Published on 2011-01-31 14:53:27
According to a "scientific study" by the Veterinary Pet Insurance Co., the Green Bay Packers will beat the Pittsburgh Steelers in the upcoming Super Bowl. The nation’s oldest and largest provider of pet health insurance has analyzed its database > read more
Facebook Friday Blog Hop
Published on 2011-01-27 22:54:13
Time for some Friday blog hop fun. Here is the rundown from SmookieStyle's blog: BROUGHT TO YOU BY YOUR LOVELY HOSTS SmookieStyle AND Mom vs The Boys! > read more
Two resources for kids health information
Published on 2011-01-27 13:52:24
Earlier this month, I wrote about a couple of new clients (Good Night Pediatrics and Anthem Pediatric Dentistry) that we have at MassMedia and how I am excited about working with them. From time to time, I am going to post updates on new stuff happe > read more
Thirsty Thursday Blog Hop
Published on 2011-01-27 11:16:45
I haven't taken part in a blog hop in awhile and my friend Marcie is co-hosting one, so I figured I'd take part. Here is the rundown from Mar's blog: Thirsty for followers? Come get to know us and stay for a drink. This blog hop is hosted b > read more
Possessed with Passion: The 848 faces of Reagan
Published on 2011-01-25 19:06:36
No, this post doesn't have anything to do with The Exorcist or Linda Blair, but it does have to do with movies and acting. This is a video clip set to Joy Division's Digital featuring the headshots of actress Reagan Pfifer. It's quite clever. Geni > read more
Quoth the Maven: “There is no ‘right’ or ‘wrong’ way to Tweet”
Published on 2011-01-23 01:07:41
"The cool thing about Twitter is that there is no 'right' or 'wrong' way to Tweet. Everyone has his or her own Tweeting style!" - Lotay Yang, a philanthropist and businessman with 69K-plus followers on Twitter and a Klout score of 73 > read more
Move over Barbie; Carol Roth means business
Published on 2011-01-22 21:15:33
Business expert Carol Roth, who is shooting the pilot for her television show mid-next week, broke some fun news Friday on her Twitter. The lovely and always inspiring deal maker and strategist has been made into a collectible doll. "Move over > read more
Free healthcare marketing webinar by MassMedia
Published on 2011-01-21 18:57:25
MassMedia’s healthcare division will host a free strategic marketing workshop for health care practitioners on Feb. 10 at noon. “How to Strategically Market Your Practice” is a session designed to provide medical professionals with tips and > read more
Quoth the Maven: “People should be aware of their digital footprints”
Published on 2011-01-21 01:37:07
“People talk about carbon footprints and how everything you do has an impact environmentally. We want people to think the same way about going online. People should be aware of their digital footprints as well, and how everything they do online has > read more
Time for the Super Bowl Shuffle again!
Published on 2011-01-21 01:35:47
The Bears are looking ready to smoke the Packers this weekend for the NFC Championship in a smash-mouth clash of titans. "It doesn't get any better than to see the Bears and the Packers battling it out for a chance to go to the Super Bowl," says B > read more
Bestselling author is right; social media really is just like exercise
Published on 2011-01-20 18:17:36
Recently on his blog WebInkNow.com, David Meerman Scott wrote that “finding the time to participate in social media is just like exercise – you need to make it an important part of your life.” The marketing speaker (and author of the bestsel > read more
Happy Birthday Edgar Allan Poe!
Published on 2011-01-19 18:54:41
Today is the 202 birthday of the great Edgar Allan Poe, the man behind the classics The Tell-Tale Heart and The Raven. For some 60 years, his grave site has received a mysterious visitor each January 19 to honor him. The visitor always toasts Poe > read more
Quoth the Maven: “We need to address the issue of why we are such a violent people”
Published on 2011-01-18 17:48:13
Michael Moore appeared on the Rachel Maddow Show on Monday. I love this quote he said: "We need to address the issue of why we are such a violent people. And not just personal domestic violence, but a nation that invades other countries, that h > read more
What’s Twitter for? @SomeGreyBloke explains
Published on 2011-01-15 16:29:29
This is for those that still have not grasped Twitter. It is an easy to understand explanation of using the real time network to be ignored and feel inadequate as explained by Some Grey Bloke, who on Twitter describes himself with the following: > read more
Cervical Cancer Awareness Month: Women’s Cancer Center of Nevada urges women to get pap exams
Published on 2011-01-14 15:20:57
In observing Cervical Cancer Awareness Month, it is the Women’s Cancer Center of Nevada’s hope that women realize, an annual pap exam could very well save their life. “Cervical cancer is almost always treatable and preventable,” Dr. Gould > read more
Fun with healthcare clients Good Night Pediatrics and Anthem Pediatric Dentistry has just begun
Published on 2011-01-13 23:12:53
When MassMedia's healthcare marketing division signed Good Night Pediatrics and Anthem Pediatric Dentistry as social media clients in late November, I felt like the holidays had come early. Jump ahead several weeks, the holidays have come and gone > read more
If Zack Snyder directed pet commercials
Published on 2011-01-12 18:02:04
Here is a Pedigree commercial from last year that I absolutely love. It went viral back in February 2010 and has more than three million views. Directed by Bob Purman and shot with a Phantom camera at 1,000 frames per second, this is what I ima > read more
Should doctors engage in social media?
Published on 2011-01-10 13:01:42
The question of whether physicians should be involved in social media is something you hear debated a lot these days. But is there really anything to debate? According to InternetWorldStats.com, there are nearly two billion people using the Intern > read more
Like Enchantment on Facebook, get Guy Kawasaki’s first book free
Published on 2011-01-09 10:57:24
Guy Kawasaki’s tenth book comes out in March. The title of it is Enchantment: The Art of Changing Hearts, Minds, and Actions. To help promote it there is a Facebook page for Enchantment. Check it out here. So far 12,741 people like the page. > read more
HOA Syndrome
Published on 2011-01-09 10:42:04
Here is a little promotional teaser video I did for HOA Syndrome. This is a two-tailed psychiatric disorder discovered by Dr. Gary Solomon, the author of A Ballad for Allison Porter. The disorder features victims on one end of the tail and pre > read more
News of congresswoman Gabrielle Giffords being shot at public event is sad and scary
Published on 2011-01-08 19:55:20
I'm not going to lie; I had no idea who Democratic congresswoman Gabrielle Giffords, 40, was until earlier this morning, but I'm still feeling a slew of emotions about her and the event that took place in Tucson, Arizona. A 22-year-old U.S. military > read more
Even on a cloudy day, I’ll keep my eyes fixed on the sun
Published on 2011-01-08 11:31:43
As far as new artists goes, Cage the Elephant is easily one of my favorites. Their debut album was great and I'm loving their most recent single Shake Me Down. I can't wait for the new CD, Thank You Happy Birthday comes out January 11. Check ou > read more
Love for all dogs, even abandoned ones, is driving force behind pet company Kiss My Mutt
Published on 2011-01-04 15:00:14
Santa Barbara’s Jennifer Beinke feels all dogs deserve a warm bed in a home with a family that loves them. This includes mutts, or mixed-breed dogs, that have been abandoned at animal shelters. It’s with these things in mind, Jennifer founded her > read more
The only hope for me is you
Published on 2010-12-31 18:46:52
Where will we stand? When all the lights go out Across these city streets Where were you when All of the embers fell I still remember there Covered in ash Covered in glass Covered in all my friends I still Think of the bombs they built I > read more
Father of Cinemaparenting recommends 11 films to watch with your daughter in 2011
Published on 2010-12-31 13:19:51
There’s been a lot of discussion this past year about young celebrity women and their place as role models for young girls. But instead of expecting Miley Cyrus, Taylor Momsen (Gossip Girl), Amber Portwood (Teen Mom), Alexis and Collin Gosselin (Ka > read more